As the world has seemed crazier lately, I thought about an old friend - Sean Stephenson.
Unfortunately, Sean passed away a few years ago. He left behind a positive legacy of standing tall to overcome challenges and serving as an inspiration to others.
He's a reminder of what's possible with the right attitude and persistence.
Here is one of his videos – it reached over 60 million people on various social media.
Sean taught that content goes viral based on the U-TURN formula …. the key is that the message must be unique, timeless, unbelievable, relatable, nice, and short.
The Internet is both timeless and timely in an interesting way. While what's popular changes seemingly instantly, and what we're capable of doing on it continues to grow exponentially. Ultimately, the Internet is the digital town square of a global village, where all types and professions gather.
In 2011, I first wrote about what happens in 60 seconds on the Internet.
Each time I write the article, I'm in awe at the amount of data we create and how much it has grown. For example, looking back to 2011, I was amazed that users created 600+ new videos and 60 new blog posts each minute. Those numbers seem quaint today.
Shortly after I started sharing the articles, Data Never Sleeps started standardizing the data, which is helpful.
Today, the Internet reaches 5.4 billion people. Most of them also use social media.
To add some more perspective,
In 2008, 1.4 billion people were online; in 2015, we were at 3 billion. Now, that number has almost doubled again.
In 2008, Facebook only had 80 million users, and Twitter (now X) had 2 million users.
In 2008, there were 250 million smartphones, and now there are almost 7 billion of them!
It is mind-blowing to consider what happens each minute on the Internet today. For example, the 104,000 hours spent on Zoom represents a significant societal shift ... and the over 500 hours of video uploaded to YouTube highlights the incredible amount of content that's being created to share.
In 2023, the world created approximately 120 zettabytes of data ... which breaks down to approximately 337,000 petabytes of data a day. Broken down even further, it calculates to more than 15 Terabytes of new data created per person.
The calculations about what happens in an Internet minute will change rapidly again because of AI. Consider the amount of computing power and data it takes to power all of these new GPTs. Now, imagine the amount of new data that AI is creating. Then, try to imagine the challenge we'll have figuring out what's real, what's made up, and what is simply wrong or intentionally misleading.
In addition, as more devices and digital WHOs start creating and sharing data, it's hard to fathom the ramifications and sheer increase in data.
I'm curious about what the next five years have in store for us as we approach the 40th anniversary of the World Wide Web.
A few years ago, I shared a presentation called Mindset Matters that I had given to a small mastermind group.
Recently, I have revisited that content in more detail and with finer distinction. It’s become an integral part of my goto presentations and our company dialogue.
One of my core beliefs is that energy is one of the most important things we can measure. I believe it so strongly I paid Gaping Void to put it on my wall.
It means exactly what it sounds like - but also a lot more.
Energy affects how you feel, what you do, and what you make it mean. That means it is a great way to measure your values, too. Consequently, even if you don’t recognize it, energy has a lot to do with who you hire and fire. It affects where you spend your time. Ultimately, it even affects the long-term vision of your company or life.
If something brings profit and energy, it is probably worth pursuing.
In contrast, fighting your energy is one of the quickest ways to burn out. Consequently, figuring out who and what to say “no” to is an important way to ensure you stay on the path and reach your goals.
I believe that words have power. Specifically, the words you use to describe your identity and your priorities change your reality.
First, some background. Your Roles and Goals are nouns. That means “a person, place, or thing.” Let’s examine some sample roles like father, entrepreneur, visionary, etc. They are all nouns.
Your goals are nouns, too. For example, (for us) amplified intelligence, an autonomous platform, and a sustainable edge are all nouns.
How you create or achieve them is done with verbs. So, your strategies are verbs.
Examine your default strategies. They define an action you take. Examples include: connect, communicate, contribute, collaborate, protect, serve, evaluate, curate, share … and love. On the other end of the spectrum, you could complain, retreat, blame, or block (but that wouldn’t be productive).
People have habitual strategies. I often say happy people find ways to be happy – while frustrated people find ways to be frustrated. This is true for many things.
Said a different way, people expect and trust that you will act according to how they perceive you act.
Meanwhile, you are the most important perceiver.
Another distinction is that our nouns and verbs range from timely to timeless. “Timely” words relate to what you are doing now. They relate to your situation or perceived challenges or opportunities. Meanwhile, “Timeless” words are chunked higher and relate to what you have done, what you are doing, and what you will do.
The trick is to chunk high enough that you are focused on words that link your timeless Roles, Goals, and Strategies. When done right, you know that this is part of what makes you … “You”.
My favorite way to do this is through three-word strategies.
These work for your business, priorities, identity, and more.
I’ll introduce the idea to you by sharing my own to start.
Understand. Challenge. Transform.
The actual words are less important than what they mean to me.
What’s also important is that not only do these words mean something to me, but I’ve put them in a specific order, and I’ve made these words “commands” in my life. They’re specific, measurable, and actionable. They remind me what to do. They give me direction. And, they are a strategy (or process) that creates a reliable result.
First, I understand because I want to make sure I know all sides before I take action. For me, it is about seeing the bigger picture. It creates a golden thread from where I am to the bigger future possibility that I want. Then, I challenge situations, people, norms, and more. I don’t challenge to tear down. I challenge to find strength … to figure out what to trust and rely upon. Finally, I transform things to make them better. Insanity is doing what you always do and expecting a different result. This is about finding where small changes create massive transformations. It is about committing to the result rather than how we have done things till now.
If I challenged before I understood the situation, or if I tried to transform something without properly doing my research, I’d be shooting from the hip ... and I’d likely cause more damage than good.
Likewise, imagine the life of someone who protects, serves, and loves. That produces a ripple in the world. Now, compare that to the life of someone who loves, serves, and protects. The result is likely very different.
The order matters!
I’ve set daily alarms on my phone to remind me of my three words. I use them when I’m in meetings and to evaluate whether I’m showing up as my best self.
You can also create three words that are different for the different hats you wear, the products in your business, or how your team collaborates.
Finding Your Three Words
Like recipes, your three-word strategy has ingredients, orders, and intensities. The optimal ingredients, order, and intensities might change as you use your words.
For example, when my son was just getting out of college, one of his words was “contented” because he was focused on all the things he missed from college - instead of being appreciative of what he had. Later, his words switched to “grateful” and then “loving”... each an evolution that paired with his journey.
Remember, your words should be actions. They should be things you do, ... not just words that describe you. You can also see that in my son’s words. As he grew, the word became a calling to the actions he wanted to approach life with, instead of a reminder of the feelings he longed for.
Once you learn how to create and use these simple three-word strategies, you can use them everywhere.
Yesterday, I celebrated the Jewish New Year - Rosh Hashanah - with my family and our friend Ben Hardy.
Ben joined us for services and lunch at one of our favorite local delis.
Next week is Yom Kippur, which is the Day of Atonement in the Jewish religion.
As part of the holiday, participants read a list of sins (available here), apologize for those committed, and ask for forgiveness. Read the list ... much has changed, but apparently, human nature hasn’t.
Even if you have managed to stay on the right side of the Ten Commandments and haven’t killed or stolen … you have most likely been frivolous, stubborn, hurtful, dismissive, or judgmental (I know I have …).
To help mark the importance of the day, participants read a poem called the Unetaneh Tokef. Below is a brief excerpt that captures the spirit.
Who will rest and who will wander, who will live in harmony and who will be harried, who will enjoy tranquillity and who will suffer, who will be impoverished and who will be enriched, who will be degraded and who will be exalted.
On one hand, you can read that and pray for Divine intervention (or perhaps favor), or you can recognize that we each have a choice about who we want to be, how we show up, and what we make things mean. Your choices about these things have very real power to create the experience and environment you will live in during the next year.
As we shared our holiday with Ben, I started to think about what lessons from other cultures we could leverage in our interpretation of the day. One concept came straight to mind ... the Japanese art of Kintsugi. In Kintsugi, the Japanese mend broken pottery by gilding the fractures with gold, silver, or platinum. This treats the breaks and damage as an element that adds value and enhances the beauty of an object (preserving a part of its history) - rather than something that simply diminishes the object.
This concept is an excellent reminder as we try to repair some of the breaks happening in the American culture war, and the damages of the isolation and death during COVID. Our steps backward are just as much a part of our journey as our steps forward. As you heal, it is also important to remember to heal the world around you as well. In the Jewish faith, that concept is called Tikkun Olam.
One of the themes of Yom Kippur is that you’re only ever one good deed from tipping the scale towards good for yourself and others. As you recognize and repent for your sins, it’s important to appreciate the good you did (and do) as well.
100 Days Left
There are just over 100 days before the start of 2024. Many will spend those 100 days stressing about the upcoming elections, grumbling about how 2020 was mishandled, and pretending it’s the universe’s fault they didn’t accomplish what they set their mind to ... yet, 100 days is enough time to sprint, to make a change, and to end the year on a high note.
There is plenty of time to make this your best year yet. What can you do? What will you do?
What could you do to make the life of someone around you better? Likewise, how can you let others know you’re thankful for them?
To reference a book by Ben Hardy (and Dan Sullivan), transformational change is often easier than incremental change (because you don’t have to drag the past forward).
So, what can you do that would trigger 10X results? Will you?
I hope you all experience growth in your mental state, your relationships, and your businesses.
Best wishes for a great day, and an even better year!
Consequently, your choice of information source heavily contributes to your perceptions, ideas, and worldview.
Coincidently, news sources are a lightning rod for vitriol and polemic.
I am still somewhat surprised by the abject hatred I hear expressed toward a particular news source by those who hold an opposing bias. This often leads to claims of fake news, delusion, and partisan press. Likewise, it is common to hear derision toward anyone who consumes that news source.
Perhaps the reality is that most sources are flawed – and the goal should simply be to find information that sucks less?
It's to the point where if you watch the news, you're misinformed, and if you don't watch the news, you're uninformed.
News sources aren't just reporting the news ... they're creating opinions and arguments that become the news. Moreover, many consumers don't care enough to think for themselves or to distinguish facts from opinions.
Here's a chart that shows where news sources rank on various scales. It has default options and over 1400 sources you can add to the interactive version. You can click the image to go to an interactive version with more details. It gets updated every year, and this year's just got released.
I once spent fifteen minutes arguing about how you know whether the information in this chart is accurate. If you're curious about their methods, click here.
The "new normal" is to distrust news agencies, big companies, the government, and basically anyone with a particularly large reach.
Perhaps even more dangerous is the amount of fake news and haphazard research shared on social media. Willful misrepresentations of complex issues are now a "too common" communication tactic on both sides ... and the fair and unbiased consideration of issues suffers.
Social media spreads like wildfire, and the damage is done by the time it has been debunked (or proven to be an oversimplification). Once people are "convinced," it is hard to get beyond that.
In reality, things aren't as bleak as they seem. People agree on a lot more than they say they do. It is often easier to focus on "us" versus "them" rather than what we agree upon jointly. This is true on a global scale. We agree a lot. Most Democrats aren't socialists, and most Republicans aren't fascists ... and the fact that our conversation has drifted there is intellectually lazy.
This idea that either side is trying to destroy the country is clearly untrue (OK, mostly untrue). There are loonies on the fringes of any group, but the average Democrat is not that unlike the average Republican. You don't have to agree with their opinions, but you should be able to trust that they want our country to succeed.
I don't know that we have a solution. But there is one common "fake news" fallacy I want to explain at least a little.
It's called the Motte and Bailey fallacy. It's named after a style of medieval castle prioritizing military defense.
On the left is a Motte, an artificial mound often topped with a stone structure, and on the right is a Bailey, the enclosed courtyard. The Motte serves to protect not only itself but also the Bailey.
As a form of argument, an arguer conflates two positions that share similarities. One of the positions is easy to defend (the Motte), and the other is controversial (the Bailey). The arguer advances the controversial position, but when challenged, insists they're only advancing the moderate position. Upon retreating, the arguer can claim that the Bailey hasn't been refuted or that the critic is unreasonable by equating an attack on the Bailey with an attack on the Motte.
It's a common method used by newscasters, politicians, and social media posters alike. And it's easy to get caught in it if you don't do your research.
We believe what we want to believe ... so it is hard to change a belief (even in the face of contrary evidence).
But, hopefully, in learning about these fallacies, and being aware, we do better.
I will caution that blind distrust is dangerous – because it feels like critical thought without forcing you to think critically.
Distrust is good ... but too much of a good thing is bad.
Not everything is a conspiracy theory or a false flag.
Do research, give more credence to experts in a field - but don't blindly trust them either. How well do you think you're really thinking for yourself?
We live in a complicated world that is getting more complex.
Hopefully, knowing this encourages you to get outside your bubble and learn more about those with whom you disagree.
In 2009, Simon Sinek talked to my EO Chapter, and then came to my office to speak with our team. This was right at the beginning of his meteoric rise, two short months after the release of his famous book "Start With Why."
Who do you believe will do a better job, someone who takes a job because of the salary and benefits ... or someone truly inspired to accomplish the job's purpose?
Phrased that way, of course, you know the answer. Still, how can you leverage this to better select customers and employees?
For example, Simon uses the story of Sir Ernest Shackleton to illustrate this concept. Shackleton was preparing to lead the first expedition across Antarctica in 1914. Legend has it that when seeking crew members for his journey, Shackleton placed the following ad in a newspaper:
"MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS. - SIR ERNEST SHACKLETON"
When the expedition became stuck in the ice and could not be rescued for 22 months, not a single man was lost. The reason Simon gave for their unlikely survival was that Shackleton hired survivors that could deal with the situation and were aligned with the mission and purpose.
Can you imagine writing an ad like that to attract the right people to your cause?
Watch This Video.
Here is a video of Simon speaking at a TED Conference. It is an excellent intro to his stuff.
Other Resources:
Here is a link to Simon's Blog. (2023 Note: this now links to his old blog, which is poorly formatted but interesting to see. His new website/blog can be found here.)
It's now more than ten years later, and Simon is one of the most prominent leaders in leadership development and has published five books, to much acclaim.
Part of his success is the charisma and pith with which Simon speaks and writes - but a large part is his focus on what makes humans human. He's not preaching a leadership mantra focused on the bottom line and revenue; he's focused on the aspects of human nature that don't change. He's focused on purpose and the elements of leadership that apply to everyone - not just CEOs.
As we move into an era of increased volatility – both in markets and business - these leadership principles will become more important.
Understanding your "WHY" is vital if you want to make a difference (and not be replaced by an AI).
A few months ago, I brought my cousin Matt Pinsker, an expert in civil war history and Abraham Lincoln, to talk to an exclusive mastermind. He did an outstanding job of relating Lincoln's letters and history to the entrepreneurial mindset.
It was a hit.
So, I'm excited that I also convinced him to do a podcast with me, Dan Sullivan, and Steven Krein on the ultimate entrepreneurial president. Steven Krein is also my cousin, so it was a family affair.
We talk about revolutions, technology, future-orientation, and more. It's a great episode, and worth listening to for entrepreneurs, history buffs, and anyone looking to thrive in a changing world.
Consequently, your choice of information source heavily contributes to your perceptions, ideas, and worldview.
Coincidently, news sources are a lightning rod for vitriol and polemic.
I am still a little surprised by the abject hatred I hear expressed towards a particular news source by those who hold an opposing bias. This often leads to claims of fake news, delusion, and partisan press. Likewise, it is common to hear derision toward anyone who consumes that news source.
Perhaps the reality is that that most sources are flawed – and the goal should simply be to find information that sucks less?
It's to the point where if you watch the news, you're misinformed; and if you don't watch the news, you're uninformed. News sources aren't just reporting the news, they're creating opinions and arguments that become the news. And many don't care enough to think for themselves - or to extract the facts from the opinion.
Here's a chart that shows where news sources rank on various scales. You can click the image to go to an interactive version with more details.
I once spent fifteen minutes in an argument about how you know whether the information in this chart is true. If you're curious about their methods, click here.
Distrust toward news agencies, big companies, the government, and basically anyone with a particularly large reach is the "new normal."
Perhaps even more dangerous is the amount of fake news and haphazard research shared on social media. Willful misrepresentations of complex issues are now a too common communication tactic now on both sides ... and the fair and unbiased consideration of issues suffers.
Social media spreads like wildfire, and by the time it has been debunked (or proven to be an oversimplification) the damage is done. People are convinced ... and some will never go beyond that.
The reality isn't as bleak. People agree on a lot more than they say they do. It is often easier to focus on "us" versus "them" rather than what we agree upon jointly. This is true on a global scale. We agree on a lot. Most Democrats aren't socialists, and most Republicans aren't fascists ... and the fact that our conversation has drifted there is intellectually lazy.
This idea that either side is trying to destroy the country is clearly untrue (OK, mostly untrue). There are loonies on the fringes of any group, but the average Democrat is not that unlike the average Republican. You don't have to agree with their opinions, but you should be able to trust that they want our country to succeed.
I don't know that we have a solution. But there is one common "fake news" fallacy I want to explain at least a little.
It's called the Motte and Bailey fallacy. It's named after a style of medieval castle prioritizing military defense.
On the left is a Motte, an artificial mound often topped with a stone structure, and on the right is a Bailey, the enclosed courtyard. The Motte serves to protect not only itself but also the Bailey.
As a form of argument, an arguer conflates two positions that share similarities. One of the positions is easy to defend (the motte) and the other is controversial (the bailey). The arguer advances the controversial position, but when challenged insists they're only advancing the moderate position. Upon retreating the arguer can claim that the bailey hasn't been refuted, or that the critic is unreasonable by equating an attack on the bailey with an attack on the motte.
It's a common method used by newscasters, politicians, and social media posters alike. And it's easy to get caught in it if you don't do your research.
We believe what we want to believe ... so it can be very hard to change a belief, even in the face of contrary evidence.
But, hopefully, in learning about these fallacies, and being aware, we do better.
I will caution that blind distrust is dangerous – because it feels like critical thought without forcing you to critically think.
Distrust is good ... but too much of a good thing is a bad thing.
Not everything is a conspiracy theory or a false flag.
Do research, give more credence to experts in a field - but don't blindly trust them either. How well do you think you're really thinking for yourself?
It's a complicated world, and it's only getting more complicated. But, hopefully, it encourages you to get outside your bubble and learn more about those you disagree with.
Early voting has started, but, if all goes to plan, we'll know who will be the President on November 3rd.
The fears of fake news and the growing echo chambers around candidates (and policies) mean it can be tough to truly make an educated decision. The reality is, most of our news sources are tinted by the lens of their ideology - which is okay. That means they're appealing to their targeted audience.
That being said, it may also be worth looking at the same news story from a comparative news source from the other spectrum - or even better, a primary source when it comes to science/economics.
Here's a chart that shows where news sources rank. You can click the image to go to an interactive version with more details. And, if you're curious about their methods, click here.
RealClearPolitics - Aggregates news from various sources, as well as writing their own opinion pieces. Also has a good visual on the current state of the presidential, senate, and house races.
Brittanica ProCon - Tracks the stated positions of politicians on various issues. Can be sorted by candidate, and by issue. It also has a quiz you can take to assess which candidate you actually resonate with.
Politifact & FactCheck - Both sites fact check presidential statements, party statements, and more. We know politicians often lie by omission, or focus only on the specific stats that are relevant to their point. Fact-checking helps you gain a more holistic picture.
As a last warning on believing anything you hear, most polls I've seen put Biden in the lead ... but if you remember 2016, you know the polls are working on incomplete information. Clinton had a lead on most polls and lost to President Trump.
I think about investments a lot ... that makes sense given my profession.
Yet, as my kids get older, there is an investment I made that paid-off in a big way ... and I want to share it with you.
Like many parents, I wanted to teach my children that, to a large extent, they control what happens to them. One of the first ways I did that was to set up a "compensation system" for them to earn video games.
Some parents try to limit the amount of time their kids spend watching TV or playing video games. I tried something different. Instead, my kids earned their games by reading books. Here is a photo from way back then.
Paid With Play.
Here's how it worked. When they were younger, 10 books was enough to earn a small game. When they finished a book, it was their right, and my obligation, to take them to the bookstore for us to pick up the next book together. Likewise, when they finished the requisite number of books, it was their right, and my obligation, to take them to the computer store or game store for them to choose any game they wanted.
When they finished a hundred books, they got a bonus of earning the next game system. That meant if they had a Nintendo, they could now also get a PlayStation 3 or Xbox 360.
How Can You Encourage a Jump to the Next Level?
There came a point when I wanted one of my sons to start reading grown-up books. He was comfortable reading a certain type of book, and didn't want to read the kind of books that I read. So, I created a bonus system that counted a particular book as three books. I didn't force him; I just let the easier path to a reward "whisper" in his ear what to read. Once he finished that, he never went back to teen fiction.
It Is a Great Way to Learn About Your Kids.
I also used the bookstore visits to get a sense of how the boys were doing. For example, I might say "I notice that you read five books in that series, maybe you'd like this book". Or, "That sure is a lot of science fiction; what was the last biography you read?" For the most part, though, I didn't care what they read. The key was to get them to want to choose certain books for their own reasons. Ultimately, their preference meant they were learning to love reading.
It Puts Them In Control of Their Destiny and Rewards.
My younger son likes competition. He also broke or misplaced many things. So, in order to earn back the Game Boy unit that he lost, I challenged him to read five books in five days. These weren't easy books either. It was designed to stretch him, and also to teach him that he could read a book a night. The bet was that he either finished all the books in the allocated time, or none of them counted towards games or Game Boys. On the other hand, if he read a book a night for two weeks, not only would he get to have his Game Boy back, the books would count towards a game too. It worked like a charm, and we were both happy.
So, Who Got the Better Bargain?
As they started to get into their teenage years, I needed to up the ante a little. So, 500 books meant they got a laptop of their choice. Both boys cashed in ... and probably felt like they were taking advantage of their dad.
I got what I wanted, though; both my boys love reading. And know that they can accomplish anything they put their minds to … one step at a time.
That's an investment that pays dividends for a long time.
2024 Update: What Happens In An Internet Minute
The Internet is both timeless and timely in an interesting way. While what's popular changes seemingly instantly, and what we're capable of doing on it continues to grow exponentially. Ultimately, the Internet is the digital town square of a global village, where all types and professions gather.
In 2011, I first wrote about what happens in 60 seconds on the Internet.
I've since updated the article a few times.
Each time I write the article, I'm in awe at the amount of data we create and how much it has grown. For example, looking back to 2011, I was amazed that users created 600+ new videos and 60 new blog posts each minute. Those numbers seem quaint today.
Shortly after I started sharing the articles, Data Never Sleeps started standardizing the data, which is helpful.
Today, the Internet reaches 5.4 billion people. Most of them also use social media.
To add some more perspective,
It is mind-blowing to consider what happens each minute on the Internet today. For example, the 104,000 hours spent on Zoom represents a significant societal shift ... and the over 500 hours of video uploaded to YouTube highlights the incredible amount of content that's being created to share.
In 2023, the world created approximately 120 zettabytes of data ... which breaks down to approximately 337,000 petabytes of data a day. Broken down even further, it calculates to more than 15 Terabytes of new data created per person.
The calculations about what happens in an Internet minute will change rapidly again because of AI. Consider the amount of computing power and data it takes to power all of these new GPTs. Now, imagine the amount of new data that AI is creating. Then, try to imagine the challenge we'll have figuring out what's real, what's made up, and what is simply wrong or intentionally misleading.
In addition, as more devices and digital WHOs start creating and sharing data, it's hard to fathom the ramifications and sheer increase in data.
I'm curious about what the next five years have in store for us as we approach the 40th anniversary of the World Wide Web.
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