A few years ago, I shared a presentation called Mindset Matters that I had given to a small mastermind group.
Recently, I have revisited that content in more detail and with finer distinction. It’s become an integral part of my goto presentations and our company dialogue.
One of my core beliefs is that energy is one of the most important things we can measure. I believe it so strongly I paid Gaping Void to put it on my wall.
via GapingVoid
It means exactly what it sounds like - but also a lot more.
Energy affects how you feel, what you do, and what you make it mean. That means it is a great way to measure your values, too. Consequently, even if you don’t recognize it, energy has a lot to do with who you hire and fire. It affects where you spend your time. Ultimately, it even affects the long-term vision of your company or life.
If something brings profit and energy, it is probably worth pursuing.
In contrast, fighting your energy is one of the quickest ways to burn out. Consequently, figuring out who and what to say “no” to is an important way to ensure you stay on the path and reach your goals.
Here is a video I made about the importance of Mindsets.
via @howardgetson
Three Word Strategies.
I believe that words have power. Specifically, the words you use to describe your identity and your priorities change your reality.
First, some background. Your Roles and Goals are nouns. That means “a person, place, or thing.” Let’s examine some sample roles like father, entrepreneur, visionary, etc. They are all nouns.
Your goals are nouns, too. For example, (for us) amplified intelligence, an autonomous platform, and a sustainable edge are all nouns.
How you create or achieve them is done with verbs. So, your strategies are verbs.
Examine your default strategies. They define an action you take. Examples include: connect, communicate, contribute, collaborate, protect, serve, evaluate, curate, share … and love. On the other end of the spectrum, you could complain, retreat, blame, or block (but that wouldn’t be productive).
People have habitual strategies. I often say happy people find ways to be happy – while frustrated people find ways to be frustrated. This is true for many things.
Said a different way, people expect and trust that you will act according to how they perceive you act.
Meanwhile, you are the most important perceiver.
Another distinction is that our nouns and verbs range from timely to timeless. “Timely” words relate to what you are doing now. They relate to your situation or perceived challenges or opportunities. Meanwhile, “Timeless” words are chunked higher and relate to what you have done, what you are doing, and what you will do.
The trick is to chunk high enough that you are focused on words that link your timeless Roles, Goals, and Strategies. When done right, you know that this is part of what makes you … “You”.
My favorite way to do this is through three-word strategies.
These work for your business, priorities, identity, and more.
I’ll introduce the idea to you by sharing my own to start.
Understand. Challenge. Transform.
The actual words are less important than what they mean to me.
What’s also important is that not only do these words mean something to me, but I’ve put them in a specific order, and I’ve made these words “commands” in my life. They’re specific, measurable, and actionable. They remind me what to do. They give me direction. And, they are a strategy (or process) that creates a reliable result.
First, I understand because I want to make sure I know all sides before I take action. For me, it is about seeing the bigger picture. It creates a golden thread from where I am to the bigger future possibility that I want. Then, I challenge situations, people, norms, and more. I don’t challenge to tear down. I challenge to find strength … to figure out what to trust and rely upon. Finally, I transform things to make them better. Insanity is doing what you always do and expecting a different result. This is about finding where small changes create massive transformations. It is about committing to the result rather than how we have done things till now.
If I challenged before I understood the situation, or if I tried to transform something without properly doing my research, I’d be shooting from the hip ... and I’d likely cause more damage than good.
Likewise, imagine the life of someone who protects, serves, and loves. That produces a ripple in the world. Now, compare that to the life of someone who loves, serves, and protects. The result is likely very different.
The order matters!
I’ve set daily alarms on my phone to remind me of my three words. I use them when I’m in meetings and to evaluate whether I’m showing up as my best self.
You can also create three words that are different for the different hats you wear, the products in your business, or how your team collaborates.
Finding Your Three Words
Like recipes, your three-word strategy has ingredients, orders, and intensities. The optimal ingredients, order, and intensities might change as you use your words.
For example, when my son was just getting out of college, one of his words was “contented” because he was focused on all the things he missed from college - instead of being appreciative of what he had. Later, his words switched to “grateful” and then “loving”... each an evolution that paired with his journey.
Remember, your words should be actions. They should be things you do, ... not just words that describe you. You can also see that in my son’s words. As he grew, the word became a calling to the actions he wanted to approach life with, instead of a reminder of the feelings he longed for.
Once you learn how to create and use these simple three-word strategies, you can use them everywhere.
What are your words?
