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The Power of Three Word Strategies

A few years ago, I shared a presentation called Mindset Matters that I had given to a small mastermind group.

Recently, I  have revisited that content in more detail and with finer distinction.

One of my core beliefs is that energy is one of the most important things we can measure. I believe it so strongly I paid Gaping Void to put it on my wall.

via GapingVoid

It means exactly what it sounds like - but also a lot more.

Energy affects how you feel, what you do, and what you make it mean.  That means it is a great way to measure your values too. Consequently, even if you don't recognize it, energy has a lot to do with who you hire and fire. It affects where you spend our time. Ultimately, it even affects the long-term vision of our company. If something brings profit and energy, it is probably worth pursuing. 

In contrast, one of the quickest ways to burn out is by fighting your energy.  Figuring out who and what to say "no" to is an important way to make sure you stay on path and reach your goals.

 

Three Word Strategies.

I believe that words have power. Specifically, the words you use to describe your identity and your priorities change your reality. 

First some background.  Your Roles and Goals are nouns.  That means “a person, place, or thing.”  Lets examine some sample roles (like: father, entrepreneur, visionary, etc.) and goals (like: amplified intelligence, autonomous platform, and sustainable edge).  As expected, they are all nouns. 

Next, we’ll examine your default strategies.   The strategies you use are verbs.  That means they define an action you take.  Action words include: connect, communicate, contribute, collaborate, protect, serve, evaluate, curate, share … and love.  On the other end of the spectrum, you could complain, retreat, blame, or block.

People have habitual strategies.  I often say happy people find ways to be happy – while frustrated people find ways to be frustrated.  This is true for many things.

Seen a different way people expect and trust that you will act according to how they perceive you act.

Meanwhile, you are the most important perceiver.

Another distinction worth making to that the nouns and verbs we use range from timely to timeless.  Timely words relate to what you are doing now.  Timeless words are chunked higher and relate to what you have done, what you are doing, and what you will do.

The trick is to chunk high enough that you are focused on words that link your timeless Roles, Goals, and Strategies.  When done right, you know that this is part of what makes you … “You”.  

My favorite way to do this is through three-word strategies. 

These work for your business, your priorities, your identity, and more. 

I'll introduce the idea to you by sharing my own to start. 

Understand. Challenge. Transform. 

The actual words are less important than what they mean to me. 

What's also important is that not only do these words mean something to me, but I've put them in a specific order, and I've made these words "commands" in my life. They're specific, measurable, and actionable. They remind me what to do. They give me direction.  And, they are a strategy (or process) that creates a reliable result.

First, I understand, because I want to make sure I know all sides before I take action.  For me, it is about seeing the bigger picture.  It creates a golden thread from where I am to the bigger future possibility that I want.. Then, I challenge situations, people, norms, and more.  I don’t challenge to tear down.  I challenge to find strength … to figure out what to trust and rely upon. Finally, I transform things to make them better. Insanity is doing what you always do and expecting a different result.  This is about finding where small changes create massive transformations.  It is about committing to the result rather than how we have done things till now.

If I challenged before I knew the situation, or I tried to transform something without properly doing my research, I'd be shooting from the hip, and I'd cause more damage than good. 

Likewise, imagine the life of someone who protects, serves, and loves.  Compare that to the life of someone who loves, serves, and protects.  The order matters!

I've set daily alarms on my phone with these words, I use them when I'm in meetings, and they're used to evaluate whether I'm showing up as my best self. 

You can also create three words that are different for the different hats you wear, the products in your business, or how your team collaborates. 

Finding Your Three Words 

Just like recipes, your words should have ingredients, orders, and intensities. As you use your words more, the intensities might change. For example, when my son was just getting out of college, one of his words was contented because he was focused on all the things he missed from college - instead of being appreciative of the things he did have. Later, his words switched to grateful and then loving. Evolutions that paired with his personal journeys. 

As well, your words should be actions. They should be things that you do, not just words that describe you. You want to be an active participant in your life - not a passive bystander. You can also see that in my son's words. As he grew, the word became an action that he wanted to approach life with, instead of just a feeling. 

Once you learn how to create and use these simple three-word strategies, you can use them everywhere. 

What are your words?

 

Living Longer And Healthier

I am on my way back from Dave Asprey’s BioHacking Conference.

I enjoy going and being exposed to people and products committed to life extension and regenerative medicine.  

Here are some of the things I found interesting and useful.

• SleepMe
• Eng’s NanoVi
• BrainTap
• Hapbee
• Viome
• Carol AI Bike
• PowerPlate
• RapidRelease
• Zona
• BEAM Minerals

I own and use every product on the list above. One of my biggest insights from this year’s conference was that I already have great stuff. I have to remember to use it. Some of the stuff is terrific. I know it is. That doesn’t mean it doesn’t sit unused in a room upstairs (or in a box under my stairs). The scary thing is that I know better.  Now I have to do better!

Each year I get a little bit more focused on what I can be doing to get more out of my time and to increase the quantity of time left.

Even with a renewed focus on health, it isn’t always easier. As my friend Ben Hardy says, Willpower Doesn’t Work – you have to identify goals that are bigger than yourself, create consequences and rewards for achieving or failing to achieve those goals, and change your environment to make success easy.  

I don’t just want to be healthier to increase my time on earth, but to better support my family, my business, and to create a positive impact on those around me. 

When you have a vision of who you want to be, and what you want to accomplish, achieving your goals becomes a lot easier. 

When the goal is health, there are definitely some decisions that are proven to help. You can click to see the image in full-size. 

via informationisbeautiful

On top of the science, here are some of my anecdotal opinions on living longer, healthier, and better:

• Losing weight is as simple as calories in, calories out. It doesn’t matter if you’re on keto or eating only twinkies if you can keep your calories ingested below your calories burned. An equally simple alternative is to consider whether what you are about to eat, drink, or do is “cleansing” or “clogging”.  We already know better!
• Getting enough water and sleep are tips echoed so much that they get annoying. Nonetheless, they are true and help significantly. 
• In life, and in diets, shortcuts end up hurting you long-term more than they help you short-term.  If something is worth doing, it is usually worth doing right.
• Living “right” doesn’t mean you can’t let loose … it means that it’s the exception instead of the rule. If your lifestyle doesn’t let you have fun with your friends or family, it’s probably not the healthiest lifestyle. Mental health is just as important as physical health.  From my perspective, deprivation or repression are far less effective or sustainable than delayed gratification.

I’d love to hear your favorite “trick” to living better. Feel free to send me an e-mail. 

Thanks! Live Long and Prosper!

Snake-Oil or Cure? Do Your Supplements Actually Help?

Are you trying to lead a healthier lifestyle?  This data visualization can help you filter out the marketing hype to help you find the vitamins, minerals, and herbs that deliver tangible benefits ... versus those that serve only as a "Guaranteed Genuine Placebo".

Here is an interactive model of the most current research data.  It is interesting because of the health research itself ... and because models (like this) have far-reaching applications.  Click the image to play with the interactive version on InformationIsBeautiful.

 

via InformationIsBeautiful

 

I was surprised to see how many of the supplements I take weren't high on the list.  I was also surprised to find a few effective supplements on the list that I don't take. 

Some of you have seen how many supplements I take a day.  I take so many pills that I split them up into morning, lunch, dinner, and bedtime.  Despite that, I always like finding what else might help. 

As a reminder, supplements are meant to support your health goals, and the secret to longevity is not going to be found without you also putting in the work yourself. 

Regardless, I appreciated this look at the performance data behind various supplements. 

Let me know if you find something you think is worth sharing.

Finding Ikigai In Increasingly Stressful Times

I just read that they sell more adult diapers than baby diapers in Japan.

Getting old is tough ... and it gets tougher the older you get.   As a result, finding your 'reasons for being' and joy in life become increasingly important. 

The past couple of years have been a period of massive upheaval for many.  Reasons for this include stress, change, pandemics, quarantine, new jobs, new goals ... or, at the other end of the spectrum, lack of change, lack of a job, or lack of purpose.

Most people know that life is much better than the alternative (and that life becomes even better when you learn to enjoy living and let go of what isn't serving you).  Consequently, it makes sense to understand and search for the things that bring you pleasure or fulfillment.

A Japanese concept called "Ikigai" may help better define your motivating force and the things that give you a sense of purpose or a reason for living.

Ikigai centers around finding purpose as you grow older.  Paradoxically, it makes sense to start the process as early as possible. 

Here is an infographic that lays out some "Reasons for Being."

via InformationIsBeautiful

Finding your "reason to be" and living with purpose are keys to making the most of your time.

The beauty of 2022 being a fresh start is that you can also change your approach and your vision.

The graphic highlights something interesting (yet almost counter-intuitive) ... When two areas intersect, it creates something positive (e.g., a passion or a mission).   However, where three areas intersect, it creates a pain point (for example, it could be what you're good at, you love doing it, the world needs it ... but it doesn't make you any money – so now you're struggling).

Worth examining and thinking about for a bit.

On a related note, this TEDx talks about the nine common diet and lifestyle habits that help people live past 100.

 

TED-ED via YouTube

And here is a link to Dan Sullivan's free e-book on his plan to live to 156. 

Live long and prosper!

Honoring Serena Williams

Serena Williams officially retired on Friday after a loss in the third round of the US Open to 29-year-old Ajla Tomljanovic. Serena won her first Grand Slam Title 23 years ago in the same stadium. 

Serena started playing professional tennis in 1995 as a 14-year-old.  Twenty-seven years later, she walks away from the game with 858 tour victories, an 85% win rate, 73 singles titles, an Olympic gold medal, and 319 weeks at No. 1. With her sister, Venus, they won 14 major doubles titles and three Olympic gold medals.

Recently, I shared this graph that helps put the Williams sisters' dominance into perspective. 

via Yahoo!Sports

Serena is undoubtedly one of the most dominant athletes - man or woman - in any sport. 

To be great requires an extraordinary level of grit, determination, and pain tolerance over an extended period of time.  It isn't just what you choose to do from moment to moment – it's about a persistent commitment to who you choose to be!  

During Serena's final match, an ESPN commentator said something interesting about what makes her (and many famous athletes) great.  For context, Serena was down 5-1 in the final set of the final match, with her opponent having won two sets already.  It's 'game point'.   To get here, Ajla will win a point, then Serena - it goes back and forth like that more than seven times.  Yet, Serena keeps finding a way to keep herself in the match despite everything going against her. 

While this is going on, the commentator exclaims, "How can she care so much?  How can she keep dancing on the lip of the volcano?" 

Imagine being in Serena's position.  She's 40, she's announced her retirement, the match has been going on for almost 3 hours, and her chances of coming back are almost nil ... she has nothing left to prove ... but she keeps finding more in the tank.  She keeps putting herself in a position to turn it around.  After the match, her opponent makes clear that she never once thought that Serena was out of it - that she couldn't turn it around and clinch victory. 

It was beautiful - and it was a testament to the passion and discipline it takes to be that elite for that long. 

There's a difference between good and great - but there's also a difference between great and the greatest. 

A Reminder That People Can Be Good

The world seems pretty divided. 

Sometimes it feels like portraying people who think differently as "evil" has become a default strategy.  Frankly, it's exhausting.

As a break from that, here's a story of someone doing what most wouldn't. 

Mohamed Bzeek is a Libyan immigrant living in Los Angeles.  He's taken on a unique life mission.  He fosters terminally ill kids – so they don't have to die alone in hospitals.  He's been doing it for over 25 years (and he has fostered over 80 kids so far). 

 

via PBS Newshour

 

Over $800,000 has been raised via a GoFundMe campaign.  If you'd like to donate, you can do so here. 

Happy people find ways to be happy.  Generous people find ways to be generous.  Frustrated people find ways to be frustrated.

What do you find ways to do most often?

Some Cool "Futuristic" Tech You Might Not Have Seen

I joke that I have a "tense" problem. I spend a lot of my time thinking about what will be possible in the future. And once I know something is possible, in my head, it has already happened.

It isn’t a reality distortion engine … it is a reality creation engine.

For me, this is centered around the way technology is transforming the world and how it affects my business. 

Sometimes it's nice to take a step back and look at all the "quality of life" improvements. The gadgets that make you say "Wow!" … even though they may not benefit you directly. 

So, here are a few that caught my eye over the last few weeks. 

Augmented Reality Running 

In 2020, Ghost Pacer put together a pair of AR glasses that would give you a virtual running partner. The app would analyze the running route and the wearer's desired goals and set them up against a virtual runner who would push them to their limits. 

Last year, SNAP and Nike teamed up to create a new AR running experience as well. 

 

Spectacles via YouTube

This is a great way to get moving for those (like my wife) who benefit from a structure around their exercise. 

Magnetic Slime Robot for Healthcare

 

New Scientist via YouTube

Watching the video of this slime is somewhat uncanny. Its movements feel almost lifelike. That being said, the potential for this custard-like slime worm is massive. It can navigate narrow passageways, grasp objects, and more. There are already plans to use this to remove foreign objects from people.  

Functioning Hoverboards 

 

RIDE via YouTube

Multiple generations of kids have dreamed of hoverboards after watching Back To The Future. While it's not in homes yet, it is now a reality as seen in this video with Tony Hawk riding one. Unfortunately, since breaking into the scene in 2015 with a successful Kickstarter, I have not seen much from Hendo Hoverboard. 

Thankfully, they're not the only company in the space anymore. If you're willing to drop almost 15K, you can own a working hoverboard from Arcaboard. 

I remember when we used to go outside to play or exercise.

We live in interesting times!  

Understanding Data Breaches

In 2016, I received this e-mail from my oldest son, who used to be a cybersecurity professional.

Date: Saturday, October 22, 2016 at 7:09 PM
To: Howard Getson
Subject: FYI: Security Stuff

FYI - I just got an alert that my email address and my Gmail password were available to be purchased online.

I only use that password for my email, and I have 2-factor enabled, so I'm fine. Though this is further proof that just about everything is hacked and available online.

If you don't have two-factor enabled on your accounts, you really need to do it.

Since then, security has only become a more significant issue.  I wrote about the Equifax event, but there are countless examples of similar events (and yes, I mean countless). 

When people think of hacking, they often think of a Distributed Denial of Service (DDOS) attack or the media representation of people breaking into your system in a heist.

In reality, the most significant weakness is people; it's you ... the user.  It's the user that turns off automatic patch updating.  It's the user that uses thumb drives.  It's the user that reuses the same passwords.  But, even if you do everything right, you're not always safe. 

Your data is likely stored in dozens of places online.  You hope your information is encrypted, but even that isn't always enough.  Over the last 17 years, 17.2B records have been "lost" by various companies.  In 2021, a new record was set with 5.9 billion user records stolen. 

VisualCapitalist put together a visualization of the 50 biggest breaches since 2004. 

Click To See Full Size via VisualCapitalist

InformationisBeautiful also put together a great interactive visualization with all of the breaches, if you want to do more research. 

Click To See Interactive Version via InformationIsBeautiful

It's impossible to protect yourself completely, but there are many simple things you can likely do better. 

• Use better passwords... Even better, don't even know them.  You can't disclose what you don't know.  Consequently, I recommend a password manager like LastPass or 1Password, which can also suggest complex passwords for you. 
• Check if any of your information has been stolen via a website like HaveIBeenPwned or F-Secure
• Keep all of your software up to date (to avoid extra vulnerabilities)
• Don't use public Wi-Fi if you can help it (and use a VPN if you can't)
• Have a firewall on your computer and a backup of all your important data
• Never share your personal information on an e-mail or a call that you did not initiate - if they legitimately need your information, you can call them back
• Don't trust strangers on the internet (no, a Nigerian Prince does not want to send you money)
• Hire a third-party security company like eSentire or Pegasus Technology Solutions to help monitor and protect your corporate systems

How many cybersecurity measures you take comes down to two simple questions ... First, how much pain and hassle are you willing to deal with to protect your data?  And second, how much pain is a hacker willing to go through to get to your data?

My son always says, "you've already been hacked ... but have you been targeted?" Something to think about! 

Can AI Be Curious?

“Nobody phrases it this way, but I think that artificial intelligence is almost a humanities discipline. It's really an attempt to understand human intelligence and human cognition.” —Sebastian Thrun

We often use human consciousness as the ultimate benchmark for artificial exploration. 

The human brain is ridiculously intricate.  While weighing only three pounds, it contains about 100 billion neurons and 100 trillion connections between them.  On top of the sheer complexity, the order of the connections and the order of actions the brain does naturally make it even harder to replicate.  The human brain is also constantly reorganizing and adapting.  It's a beautiful piece of machinery.  

We've had millions of years for this powerhouse of a computer to be created, and now we're trying to do the same with neural networks and machines in a truncated time period.  While deep learning algorithms have been around for a while, we're just now developing enough data and computing power to change deep learning from a thought experiment to a real edge. 

Think of it this way, when talking about the human brain, we talk about left-brain and right-brain.  The theory is that left-brain activities are analytical and methodical, and right-brain activities are creative, free-form, and artistic.  We're great at training AI for left-brain activities (obviously with exceptions).  In fact, AI is beating us at these left-brain activities because a computer has a much higher input bandwidth than we do, they're less biased, and they can perform 10,000 hours of research by the time you finish this article.

It's tougher to train AI for right-brain tasks.  That's where deep learning comes in. 

Deep learning is a subset of machine learning based on unsupervised learning from unstructured/unlabeled data.  Instead of asking AI a question, giving it metrics, and letting it chug away, you're letting AI be intuitive.  Deep learning is a much more faithful representation of the human brain.  It utilizes a hierarchy of convolutional neural networks to handle linear and non-linear operations so it can think creatively to better problem-solve on potentially various data sets and in unseen environments. 

When a baby is first learning to walk, it might stand up and fall down.  It might then take a small stutter step, or maybe a step that's much too far for its little baby body to handle.  It will fall, fail, and learn.  Fall, fail, and learn.  That's very similar to the goal of deep learning or reinforcement learning. 

What's missing is the intrinsic reward that keeps humans moving when the extrinsic rewards aren't coming fast enough.  AI can beat humans at many games but has struggled with puzzle/platformers because there's not always a clear objective outside of clearing the level. 

A relatively new (in practice, not in theory) approach is to train AI around "curiosity"^[1].  Curiosity helps it overcome that boundary.  Curiosity lets humans explore and learn for vast periods of time with no reward in sight, and it looks like it can do that for computers too! 

OpenAI via Two Minute Papers

Soon, I expect to see AI learn to forgive and forget, be altruistic, follow and break rules, learn to resolve disputes, and even value something that resembles "love" to us.

Exciting  stuff! 

_______

[1] - Yuri Burda, Harri Edwards, Deepak Pathak, Amos Storkey, Trevor Darrell and Alexei A. Efros.  Large-Scale Study of Curiosity-Driven Learning
In ICLR 2019.

A Few Notes from a Trip to Israel

My wife and I just got back from Israel.  We were there to see my son Zachary play Rugby for Team USA in an International Tournament.

 

 

I feel like I need a vacation after this trip.  There were so many things to do and see.

 

Israel is smaller than the smallest state in America ... Yet, consider its importance in the modern world (for example, by looking at the density of its holy sites, historical attractions, technological innovations, Nobel Prize winners, hostile borders, and military presence).

 

It was fascinating how so many religions consider this the Holy Land.  Here is a photo I took of the Wailing Wall and the Dome of the Rock in the Old City of Jerusalem.

 

 

It’s easy to feel closer to “something” while here.

 

Almost everything we saw in Israel is a testament to determination, ingenuity, and faith!

 

With that said, I started to think about how difficult it was to conceive of many of the things they built (considering how difficult it would be to execute or actually build them in the desert, without electricity, etc.). Many of the sites we visited took decades to build ... but have lasted for thousands of years.  Examples include the Fortress at Masada, the Wailing Wall, and the Port of Caesaria.  In my mind, I compare these moonshots to many of our current big, hairy, audacious goals (like reading and writing our DNA, autonomous artificial intelligence, or space exploration).

 

Technologies might change, but human nature has remained surprisingly consistent throughout time.

 

Onwards!