In 2009, Simon Sinek talked to my EO Chapter, and then came to my office to speak with our team. This was right at the beginning of his meteoric rise, two short months after the release of his famous book "Start With Why."
Here's the article I wrote in 2009:
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Inspiration is stronger than persuasion. It gives people a sense of purpose and belonging that has little to do with external incentives or benefits.
Simon Sinek, who is quite charismatic and well-spoken, is delivering this message to a rapidly growing fan base.
My team thought Simon was inspiring, engaging, and insightful.
You can watch a short video that introduces his material below.
In addition, you can explore more of his ideas in his book,
Start with Why: How Great Leaders Inspire Everyone to Take Action.
An Example of Finding the Right Person for a Job.
Who do you believe will do a better job, someone who takes a job because of the salary and benefits ... or someone truly inspired to accomplish the job's purpose?
Phrased that way, of course, you know the answer. Still, how can you leverage this to better select customers and employees?
For example, Simon uses the story of Sir Ernest Shackleton to illustrate this concept. Shackleton was preparing to lead the first expedition across Antarctica in 1914. Legend has it that when seeking crew members for his journey, Shackleton placed the following ad in a newspaper:
"MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.
- SIR ERNEST SHACKLETON"
When the expedition became stuck in the ice and could not be rescued for 22 months, not a single man was lost. The reason Simon gave for their unlikely survival was that Shackleton hired survivors that could deal with the situation and were aligned with the mission and purpose.
Can you imagine writing an ad like that to attract the right people to your cause?
Watch This Video.
Here is a video of Simon speaking at a TED Conference. It is an excellent intro to his stuff.
Other Resources:
- Here is a link to Simon's Blog. (2023 Note: this now links to his old blog, which is poorly formatted but interesting to see. His new website/blog can be found here.)
- Here is a link to Videos of Simon.
- Here is a link to an article on why to know someone else's Why. (PDF Version)
- Here is a link to Simon's Book: Start with Why.
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It's now more than ten years later, and Simon is one of the most prominent leaders in leadership development and has published five books, to much acclaim.
Part of his success is the charisma and pith with which Simon speaks and writes - but a large part is his focus on what makes humans human. He's not preaching a leadership mantra focused on the bottom line and revenue; he's focused on the aspects of human nature that don't change. He's focused on purpose and the elements of leadership that apply to everyone - not just CEOs.
As we move into an era of increased volatility – both in markets and business - these leadership principles will become more important.
Understanding your "WHY" is vital if you want to make a difference (and not be replaced by an AI).
If you haven't read any of his books, they're all good, but I suggest "Start With Why" and "The Infinite Game."
Is It The News Or Propaganda?
The original, from The Outer Limits TV show was:
As a society, we're fairly vulnerable to groupthink, advertisements, and confirmation bias.
We believe what we want to believe, so it can be very hard to change a belief, even in the face of contrary evidence.
Since the past election cycle, we've seen a massive uptick in distrust toward news agencies, big companies, the government, and basically anyone with a particularly large reach.
To a certain degree, this is understandable and justified. Here is an example of the power of the media focused on a message. Click to watch.
via Courier News
Propaganda has always been an issue, and almost everyone does it; governments, companies, etc. Luckily, it's easier to see today than in the past, but unluckily it's also more pervasive and insidious than before.
It's to the point where if you watch the news you're misinformed, and if you don't watch the news you're uninformed.
The above segment portrays a rosy picture of Amazon's efforts to protect its workers while delivering essentials to the struggling homebound masses. This comes while Amazon has come under massive fire for removing some of its protections.
Honestly, I use Amazon and, in my opinion, this isn't a massive breach of trust. News stations have a lot of time to fill, they often have sponsored content.
That being said, it's something to be cognizant of - not necessarily offended by.
Personally, I believe I am reasonably aware and somewhat immune from propaganda. That probably isn't as true as I'd like to believe.
It used to be true that winners wrote history (think empires, wars, etc.). Now, the one that delivers the most broadcast narratives shapes the emotional and seemingly logical responses to what we perceive to be happening around us.
The result impacts elections, financial markets, buying choices, and countless other areas of our life.
As A.I., Bots, and social media grow, our ability to discern truth from 'truthiness' weakens. It's becoming even more of an issue with AI-based depictions of presidents in both image and video.
It's a great reminder that what you're seeing and hearing is carefully manufactured, and hopefully, it encourages you to get outside your bubble.
I think one of the worst consequences of the past few years is the unwillingness of mass swaths of Americans to listen to voices they disagree with. The internet has already created echo chambers, but it's being exacerbated by vitriol. As a result, I think we're seeing the fringe of both parties move further away from the middle.
What do you think?
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