Capitalogix

Top Influencers (By Platform)

When you ask children what they want to be, many likely say YouTuber, Influencer, or some other variant of that theme.

Influence is a complicated thing. From an abstract perspective, it's the ability to affect someone else's behavior. A high schooler can influence their classmates. As entrepreneurs, we can influence our employees, our industry, and more. You can have immense influence over a small number of people or a little bit of influence over many people - both still count as "influence."

But, in this case, many of the most popular influencers aren't famous for changing the world; they are celebrities or just famous for being famous.

Below is a chart of the top 50 "influencers" by social media platform. 

 

via visualcapitalist

In the digital age, it's worth acknowledging social reach as power. People with a large platform have the opportunity to exert enormous influence - and it's why you often see the spread of misinformation reach far, fast. 

It would be interesting to see how many of these people use their platforms to be a beacon to their followers (rather than a beacon to attract followers).

It would also be interesting to see how much (or little) engagement many of these "influencers" actually have with their followers (and how that level of engagement relates to the growth or decay of their followings). 

While I assume that the readers of this post aren't in the business of being "Influencers,"  Most of us recognize the value of influence – and getting more of it.

As a result, it is probably worth thinking about influence as an asset.  And now is time to think strategically about how to grow and use that asset better. 

That's B.S. ... I mean Bishop Sycamore

Last week, ESPN televised a blow-out of Ohio's Bishop Sycamore high school football program by Florida's IMG Academy. The score was 58-0.  But that has little to do with this story.

Why do you care, and why am I writing about this? Because the story is crazy – and Bishop Sycamore is now under investigation for fraud.

The supposed school in Colombus, Ohio, is not recognized by the state's athletic association … and the department of education doesn't list a school with that name. Despite that, they somehow scammed ESPN into scheduling the game.  

Here are some of the troubling data-points. 

• The head coach of the team, Roy Johnson, has an active warrant out for his arrest
• They falsely claimed they had multiple Division 1 college prospects
• Several of the players are junior college dropouts in their 20s and 30s
• The school's address is a residence
• ESPN couldn't verify any of the players in their scouting databases. 

The director of Bishop Sycamore claims the school is not a scam, and his son is in the program.  On the other hand, the “school” currently doesn't even have a working website. 

It's impressive that in this era of information access, a school could defraud the nation, not once, but twice. 

I even heard that Cam Newton got picked up by Bishop Sycamore after getting dropped from the Patriots. 

 

 

Not really … but this is an interesting story – and reflects how easy it is for “fake” things and get real coverage.

What Comes Next With Sébastien Toutant

The opening ceremonies for the Tokyo Olympics started on Friday. 

While the Olympics are more controversial this year than normal, I think most of us can appreciate watching the best athletes performing at their peak. We can also laugh at the cardboard "anti-sex" beds they put in the Olympic Village.

With that, I thought I'd bring back a video I shot with Sébastien Toutant who won a gold medal at the most recent winter Olympics. I met Sébastien while leaving an F1 race in Montréal. I had a chance to talk to him about what makes him tick and where he sees his future.

It's a great case study in self-actualization after you've reached the top of your proverbial mountain top. 

There are multiple factors at work in high performance and in keeping yourself passionate and motivated. 

1. Find Your Unique Ability

"Snowboarding is my passion. I was doing it every day ... Over time, It's my job, but it's still my passion. Every time I strap in on my board, I love it. You have to balance it. You have to keep the fun alive." 

Unique Ability is where there's superior skill and it gives you energy, instead of taking energy. When you have to grind every day to become the best, and it's taking energy away from you, you're not going to stick with it. 

When it lights you up, there's no limit to the hours or years you can commit to it. 

2. Maintain Good Habits and Build New Skills 

"Keep Snowboarding. Keep Training. Keep Trying New Tricks.  The sport is moving so much, so you always have to improve your riding and invent new tricks. Push the sport to the next level." 

Success is a war of attrition. You gain it every day through consistent habits and hard work. It's easy to talk the talk, but it's harder to set yourself up for success. Structure your life, and your environment in a way that makes success the default.

3. Stay Focused on the Future

"You have to make sacrifices to make it there. But it's worth it."

At my office, we practice the idea of "Measure Backwards, Plan Forwards". 

To us that means it's important to take time to appreciate how far you've come ... yet, it's also important to stay focused on what you can still accomplish. 

Your edge is decaying faster than ever before. Competition is growing not just from your competitors but from technology as well.  Stay focused on next. 

By the way, there is one other lesson this encounter reminded me about – opportunity is all around you ... waiting for you to notice and act!  It would have been easy for me to filter out the "kid" standing behind me in a line after an event.  Luck favors the prepared.  Stay focused on what you want and keep your eyes, ears, and mind open for ways to get it!

Onwards!

Here Are Some Links For Your Weekly Reading - June 6th, 2021

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• Benevolent Bots Are Suckers – Why A.I. Should Be Afraid of Us. (NYT)
• Microsoft's First GPT-3 Product Hints at the Commercial Future of OpenAI. (TheNextWeb)
• Netflix Secret Codes: How to Access Hidden TV Shows and Movies on Service. (Independent)
• Physics' Greatest Mystery: Michio Kaku Explains the God Equation. (BigThink)
• Scientists Gene Edit Mice to Live 23 Percent Longer. (Futurism)

 

 

Trading Links:

• Where Did 1.5 Million Cable Customers Go Last Quarter? Here. (MotleyFool)
• Technology Changes - But Fear and Greed Never Do. (HowardLindzon)
• Higher Interest Rates Would Be Good for the Country, Treasury Secretary Yellen Says. (CNBC)
• A Stealthy Growth Correction. (HumbleStudentOfTheMarkets)
• The Future of Money: The Digital Currency Revolution is Here, and May Sweep Away 5,000 Years of Monetary History. (Globe&Mail)

 

 

 

Make News Beautiful Again

My mother watches the news religiously. To her credit, she watches a variety of sources and creates her own takeaways based on them. Regardless, there's a common theme in all the sources she watched – they focus on fear or shock-inducing stories with a negative bias. As you might guess, I hear it when I talk with her.

While I value being informed, I also value things that nourish or make you stronger (as opposed to things that make you weak or less hopeful).

Negativity Sells. 

Sure, news sources throw in the occasional feel-good story as a pattern interrupt ... but their focus skews negative.  History shows that stories about improvement or the things that work simply don't grab eyeballs, attention, or ratings consistently.

The reality is that negativity sells. If everything were great all the time, people wouldn't need to buy as many products, they wouldn't need to watch the news, and this cycle wouldn't continue.

It's worth acknowledging and understanding the perils our society is facing, but it's also worth focusing on the ways humanity is expanding and improving.

As a brief respite from the unending doom and gloom of mainstream media, Information Is Beautiful has a section of their site focused on "Beautiful News".

It's a collection of simple data visualizations for positive trends, it's updated daily, and can be sorted by topic.

 

Beautiful News via Information Is Beautiful

If you're looking for more "good news", here's a list of 10 sources focusing on good news. 

AI Meets Dr. Seuss

Dr. Seuss was recently in the news for stopping the release of 6 of its books. 

Whether it was a marketing ploy or not, I've been seeing a lot more Dr.Seuss content. 

To start, here's a video of an A.I. written Dr. Seuss book with animation. 

 

via Calamity AI

In addition, here's an A.I. remastered World War II cartoon written by Dr. Seuss with a character named Private Snafu. It's one episode of a series of shorts that were banned post-WWII, and it's one of the more tame episodes.  For an extra piece of trivia, the name of Private Snafu and his series of shorts was based on the military acronym for "Situation Normal: All F***ed Up". 

It's an interesting piece of history ... enjoy. 

 

via Adam Maciaszek

While produced by Warner Bros., these shorts which were made for the US military did not have to go through the Production Code Administration and thus got away with raunchier humor, foul language, and what we would today categorize as racist propaganda against the Japanese and Germans. 

While it's okay to acknowledge that we should be doing better today, I also think it's interesting and informative to watch older materials in the context and time period they were written. 

Racism isn't okay, but if you don't know history, you're doomed to repeat it, and art can be discussed and enjoyed within that context as well.  

 

Streaming Wars

Streaming services were big winners during the pandemic.  While that wasn't surprising, their subscriber growth and usage surge are impressive.

VisualCapitalist put together an infographic highlighting the numbers. 

 

via VisualCapitalist

I enjoyed the chart, and had a couple of different takeaways: 

• Many companies tried to capitalize on the streaming wave by launching half-baked streaming services, but it's clear that the pioneers are still extending their lead on the fast followers. 
• Despite Netflix already being the industry leader, they saw a 34% increase in 2020. 
• China's largest provider - Tencent Video - only has 120M users, which is about 8% of China's population. In contrast, Netflix has 74M US users, which is about 23% of the population. 
• The New York times is the only News subscription source big enough to make the list, yet it's at the very bottom with 6M users. Though, it did see a 61% increase in 2020. 
• Disney+ grew 95M in its inaugural year, which is a credit to the brand recognition Disney holds.

Interesting stuff and large numbers!

How will the world re-opening impact those numbers?  How about 5 years from now? What do you think?

Will virtual reality and augmented reality start to impact these numbers?

With that much money and on the line, I expect this to remain an industry segment primed for innovation, growth ... and a few surprises.

 

 

Who Can You Trust?

Information is Power.

Consequently, your choice of information source heavily contributes to your perceptions, ideas, and worldview.

Coincidently, news sources are a lightning rod for vitriol and polemic.

I am still a little surprised by the abject hatred I hear expressed towards a particular news source by those who hold an opposing bias.  This often leads to claims of fake news, delusion, and partisan press. Likewise, it is common to hear derision toward anyone who consumes that news source.

Perhaps the reality is that that most sources are flawed – and the goal should simply be to find information that sucks less?

It's to the point where if you watch the news, you're misinformed; and if you don't watch the news, you're uninformed. News sources aren't just reporting the news, they're creating opinions and arguments that become the news.  And many don't care enough to think for themselves - or to extract the facts from the opinion.

Here's a chart that shows where news sources rank on various scales. You can click the image to go to an interactive version with more details.

 

via Ad Fontes Media

I once spent fifteen minutes in an argument about how you know whether the information in this chart is true.  If you're curious about their methods, click here. 

Distrust toward news agencies, big companies, the government, and basically anyone with a particularly large reach is the "new normal." 

Perhaps even more dangerous is the amount of fake news and haphazard research shared on social media. Willful misrepresentations of complex issues are now a too common communication tactic now on both sides ... and the fair and unbiased consideration of issues suffers.  

Social media spreads like wildfire, and by the time it has been debunked (or proven to be an oversimplification) the damage is done. People are convinced ... and some will never go beyond that. 

The reality isn't as bleak.  People agree on a lot more than they say they do.  It is often easier to focus on "us" versus "them" rather than what we agree upon jointly.  This is true on a global scale.  We agree on a lot.  Most Democrats aren't socialists, and most Republicans aren't fascists ... and the fact that our conversation has drifted there is intellectually lazy.

This idea that either side is trying to destroy the country is clearly untrue (OK, mostly untrue). There are loonies on the fringes of any group, but the average Democrat is not that unlike the average Republican. You don't have to agree with their opinions, but you should be able to trust that they want our country to succeed. 

I don't know that we have a solution. But there is one common "fake news" fallacy I want to explain at least a little. 

It's called the Motte and Bailey fallacy. It's named after a style of medieval castle prioritizing military defense.

Launceston Castle via Chris Shaw, CC BY-SA 2.0

On the left is a Motte, an artificial mound often topped with a stone structure, and on the right is a Bailey, the enclosed courtyard. The Motte serves to protect not only itself but also the Bailey. 

As a form of argument, an arguer conflates two positions that share similarities. One of the positions is easy to defend (the motte) and the other is controversial (the bailey).  The arguer advances the controversial position, but when challenged insists they're only advancing the moderate position. Upon retreating the arguer can claim that the bailey hasn't been refuted, or that the critic is unreasonable by equating an attack on the bailey with an attack on the motte. 

It's a common method used by newscasters, politicians, and social media posters alike. And it's easy to get caught in it if you don't do your research. 

Conclusion

As a society, we're fairly vulnerable to groupthink, advertisements, and confirmation bias. 

We believe what we want to believe ... so it can be very hard to change a belief, even in the face of contrary evidence. 

But, hopefully, in learning about these fallacies, and being aware, we do better. 

I will caution that blind distrust is dangerous – because it feels like critical thought without forcing you to critically think.

Distrust is good ... but too much of a good thing is a bad thing. 

Not everything is a conspiracy theory or a false flag.

Do research, give more credence to experts in a field - but don't blindly trust them either.  How well do you think you're really thinking for yourself?

It's a complicated world, and it's only getting more complicated.  But, hopefully, it encourages you to get outside your bubble and learn more about those you disagree with. 

 

Here Are Some Links For Your Weekly Reading - February 21st, 2021

Click here to see some cool photos and videos from the Perseverance rover. 

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• The Texas Freeze: Why the Power Grid Failed. (Wall Street Journal)
• The Two Hours that Nearly Destroyed Texas's Electric Grid. (Finance)
• After Days of Mass Outages, Some Texas Residents Now Face Huge Electric Bills. (NPR)
• For Better Health During the Pandemic, is Two Hours Outdoors the New 10,000 Steps? (WSJ)
• Countries By Life Expectancy. (WorldAtlas)

 

Trading Links:

• Here's Why 'Black Swan' Author Nassim Taleb Dumped Bitcoin. (Decrypt)
• Turns Out Meme Stocks Have Basically Been Around Since 600 B.C. (Marker)
• China Blocked Jack Ma's Ant IPO After Investigation Revealed Likely Beneficiaries. (WSJ)
• Top US Lawmakers Want To Make Cannabis Federally Decriminalized: What To Know. (CNet)
• Top Wall Street Analysts Say Buy Stocks Like Denny's and Cloudflare As Economy Reopens. (CNBC)

 

Why Is Tom Brady So Good?

In 2017, I wrote an article "asking" why the Patriots were so good. 

It's now 2021 ... Tom Brady and the Patriots have parted ways. The Patriots had a middling season – while Tom Brady, who is now the quarterback of the Tampa Bay Buccaneers, made it to his 10th Super Bowl appearance. 

There is a difference between 'luck' and 'skill'.

Both exist ... yet, luck favors the prepared.

In life, as in sports, hard work often beats talent (especially if talent fails to work hard).

Don't get me wrong - all the commentary about the Patriots in 2017 is true. Bill Belichick is an amazing coach with a storied career (even without Brady). 

But, when you see this picture from the 2000 NFL Combine, it's hard to believe that Tom Brady would be a 6-time Superbowl MVP taking the Buccaneers to the Super Bowl in his first year with them. All at the geriatric (for an NFL player) age of 43. 

via CBS Sports

When I talked about the Patriots, I focused on the fact that they were a well-oiled machine with a powerful framework of success that allowed individual greatness to shine. 

I think Brady's continued success is emblematic of that. 

Tom Brady is a paragon of culture, process, and hard work. Much of his approach was molded by his time with Belichick, but of course, he gets enormous personal credit as well. 

He expects the best of himself and brings out the best in his teammates. That's enabled him to stay a top-level competitor despite not being the strongest, fastest, or most mobile QB (and that was when he was young). 

The System is the 'system'; but, within it, you can measure what works, who contributes, and use it to identify the best things to try next.

Win, lose, or draw ... some things speak for themselves.