Capitalogix

Bruce Willis Deepfake: The Smart Decision?

Bruce Willis is a legend of cinema, and he made many of my favorite movies of the 80s and 90s. He stayed relevant and exciting up until very recently. 

Then, last year, he started releasing a slew of disappointing "straight-to-DVD" style movies that had him receiving his own award show category in the Razzies (an award show for the worst performances of the year). In 2021, they created the category "worst performance by Bruce Willis in a 2021 movie." 

Vulture did an interesting interview with the founders of the Razzies where Bruce Willis comes up. 

Then, it came out that Bruce Willis was diagnosed with Aphasia and was losing his ability to speak. 

Suddenly, these pieces take on new meaning. They're Bruce getting as much work in as he can before he loses his voice permanently. He's trying to do what he knows how to do to make sure his wife and children are taken care of after he can no longer act. 

It doesn't make the movies suddenly "great" but it was enough to get the Razzies to rescind their award. 

I don't believe these last films of his dampen his well-earned legacy. 

Last year, his digital twin showed up in a Russian telecom ad. 

 

 
Recently, he's been in the news again for having sold his likeness to a deepfake company. It was reported on the company's website and by The Telegraph, but there are now claims to the contrary as well. 

While the jury is still out on if his rights have been sold, I think it's likely you'll see more Bruce Willis deepfake content. 

The question becomes, is it the right decision?

If his estate still has final approval - and there is quality control - then what's the harm?

Does the potential ubiquity, or the idea that we can always have another Bruce Willis movie, reduce the value of his movies?

Does allowing deepfakes in cinema (on TV or in film) take away roles from actors who might become stars?

We've already seen actors use deepfakes to reprise a role they did when they were younger - like Luke Skywalker or Leia from Star Wars. It's a different idea to build a new series around an actor who isn't actually acting in it. 

These questions pair well with the discussion around AI-generated art and whether it should be considered art. 

What do you think? 

Here Are Some Links For Your Weekly Reading - July 2nd, 2022

Here are some of the posts that caught my eye. Hope you find something interesting.

Lighter Links:

• Musk Breaks 9-Day Silence on Twitter, Posts a Picture With the Pope. (Reuters)
• Your Internet Life Needs a Feeds Reboot Here's How to Do It. (TheVerge)
• Analysis of Compound Curse Words Used on Reddit. (FlowingData)
• The Track Record of Futurists Seems ... Fine. (Cold-takes)
• How Netflix Grew from DVD Service to a Hollywood Disruptor with Over 200 Million Subscribers That is Now Losing Customers. (Insider)

 

Trading Links:

• Here's How Long Bear Markets Last And How Stocks React When They End. (ComplianceX)
• Families May Be Offered Mortgages of 50 YEARS that They Can Then Pass to Their Children. (DailyMail)
• Amazon Delivers Some Bad News for the Economy. (TheStreet)
• Crypto's Domino Effect is Widening, Threatening More Pain. (Wall Street Journal)
• 'A Lot of People are Just Not Understanding What's Going On': A 30-Year Market Vet Lays Out 7 Reasons Why a Recession is Imminent And Says Stocks Will End the Sell-Off Down 60%. (Insider)

 

 

Don't Touch That Dial

History may not repeat itself exactly ... but it often rhymes. News stories, however, seem to replicate.

There is nothing wrong with your television. Do not attempt to adjust the picture. We are now controlling the transmission. We control the horizontal and the vertical. We can deluge you with a thousand channels or expand one single image to crystal clarity and beyond. We can shape your vision to anything our imagination can conceive. - The Outer Limits (1963)

 

via YouTube

It almost feels like an episode of Black Mirror, watching these stations quote the same pre-determined diatribe on fake news and its danger to our democracy.

The very message they are purportedly supporting, in the video above, directly contradicts their actions. 

Most people realize this happens to some degree, but it seems different when presented like this.

I believe I am reasonably aware and somewhat immune from propaganda. That probably isn't as true as I'd like to believe.

Meanwhile, Sinclar Broadcast Group owns nearly 200 stations in 80 different markets and wants to buy more. That is a powerful platform to deliver mass messages and influence the zeitgeist of its audience.

It used to be true that winners wrote history (think empires, wars, etc.). Now, the one that delivers the most broadcast narratives shapes the emotional and seemingly logical responses to what we perceive to be happening around us.

The result impacts elections, financial markets, buying choices, and countless other areas of our life. 

We see and hear it every day about politics, wars, economic issues, and many other things we don't focus on enough to notice.

As A.I., Bots, and social media grow, our ability to discern truth from 'truthiness' weakens. Especially with the growth of deepfakes. 

What do you think about this?

Changing the Course of History

A little over a week ago, a deepfake of Ukrainian President Volodymyr Zelenskyy was used to try and convince Ukraine's soldiers to lay down their arms and surrender against Russia.  On top of being shared on social media, hackers got it onto news sites and a TV ticker as well. 

While it's not explicitly known that Russia did this – there's a long history of Russian cyberwarfare, including many instances of media manipulation. 

Luckily, while the lip-sync was okay in this video, several cues helped us know it was fake. 

Unfortunately, this is only the tip of the iceberg.  Many deepfakes aren't as easy to discern.  Consequently, as we fight wars (both physical and cultural), manipulated videos will increasingly alter both perceptions and reality. 

Even when proven to be fake, the damage can persist.  Some people might believe it anyway ... while others may begin distrusting all videos from leaders as potential misinformation. 

That being said, not all deepfakes are malicious, and the potential for the technology is attractive.  Production companies are already using it to splice in actors who might have aged or died into scenes in movies.  Deepfake technology can also be used to allow a celebrity to sell their likeness without having to waste their time doing all the filming necessary to produce the intended finished product. 

Deepfake technology also allows us to create glimpses into potential pasts or futures.  For example, On July 20th, 1969, Neil Armstrong and Buzz Aldrin landed safely on the moon.  They then returned to Earth safely as well.   What if they didn't?  MIT recently created a deepfake of a speech Nixon's speechwriter William Safire wrote during the Apollo 11 mission in case of disaster.  The whole video is worth watching, but the "fake history" speech starts around the 4:20 mark. 

"Fate has ordained that the men who went to the moon to explore in peace will stay on the moon to rest in peace." - Nixon's Apollo 11 Disaster Speech

 

MIT via In Event Of Moon Disaster

Conclusion

“Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered. And the process is continuing day by day and minute by minute. History has stopped.“ - Orwell, 1984

In an ideal world, history would be objective; facts about what happened, unencumbered by the bias of society, or the victor, the narrator, etc.  On some level, however, history is written by the winners.  Think about it ... perceived "truth" is shaped by the bias and perspectives of the chronicler.

Consequently, history (as we know it) is subjective.  The narrative shifts to support the needs of the society that's reporting it. 

The Cold War with the Soviet Union was a great example.  During the war, immediately thereafter, and even today, the interpretation of what transpired has repeatedly changed (both here and there).  The truth is that we are uncertain about what we are certain about.

But while that was one example, to a certain degree, we can see this type of phenomenon everywhere.  Yes, we're even seeing it again with Russia.

But it runs deeper than cyber-warfare.  News stations color the story told based on whether they're red or blue, and the internet is quick to jump on a bandwagon even if the information is hearsay.  The goal is attention rather than truth.

Media disinformation is more dangerous than ever.  Alternative history can only be called that when it's discernible from the truth ... and unfortunately, we're prone to look for information that already fits our biases. 

As deepfakes get better, we'll likely get better at detecting them.  But it's a cat-and-mouse game with no end in sight.  Signaling Theory posits that signalers evolve to become better at manipulating receivers, while receivers become more resistant to manipulation. 

I'm excited about the possibilities of technology, even though new capabilities present us with both promise and peril. 

Meanwhile, "Change" and "Human Nature" remain constant.

And so we go.

A Busy Day ...

I was just in Arizona, at a Genius Network event. Listened to some interesting speakers, spent time with some great friends and business partners, and also got to share some ideas with them as well. 

My big takeaway for the weekend was on the power of contests and competition not just for attracting customers, but for hiring and as a catalyst to adoption and experimentation. 

Unfortunately, my flight coincided with the first half of the Super Bowl.

Luckily, the Cowboys avoided conflicting with my schedules.  I’d hate to think how I’d feel if I had to decide whether to attend the Super Bowl.

Conveniently, being on a plane didn’t limit my ability to watch. 

 

Essentially every other person had the game on their device - so Zach and I could watch the game we don’t really care about while thinking about what could have been. 

Do you think the Rams really have home-field advantage?

Here’s an idea.

 

Here Are Some Links For Your Weekly Reading - February 13th, 2021

Here are some of the posts that caught my eye. Hope you find something interesting.

Lighter Links:

• The Metaverse is Inevitable, and It's Already Changing Product Design as We Know It. (YD)
• The Metaverse Hype Cycle. (Marketoonist)
• DeepMinds's New 'AlphaCode' Can Program at a Competitive Level. (9to5Google)
• Odell Beckham Jr. Has 1,494 Diamonds On His Super Bowl Cleats by the Shoe Surgeon. (FootwearNews)
• Why Your High-Performing Employees May Be Slowly Disengaging from Work. (FastCompany)

 

Trading Links:

• The Winner of this Year's Super Bowl – Money. (Vox)
• Why the Stock Market Doesn't Like High Inflation. (AWealthOfCommonSense)
• AirPods and Beats Make Up Half of the U.S. Headphone Market. (iMore)
• Elon Musk's Net Worth Will Exceed $1 Trillion Thanks to SpaceX. (ZDNet)
• These 3 Companies Could Be the First to Reach an Eye-popping $5 Trillion Market Cap. (FastCompany)

Here Are Some Links For Your Weekly Reading - December 19th, 2021

 

Here are some of the posts that caught my eye. Hope you find something interesting.

Lighter Links:

• The Tech Revolution Has Reached Warp Speed: What Lies In Store For 2022. (VanityFair)
• NFL Postpones Three Games Due To COVID-19 Outbreak. (NBC Sports)
• The NFL Pivots To Less Covid Testing, Not More, To Thwart Disruptions. (WSJ)
• Seoul the First City to Enter the Metaverse. (ThisCityKnows)
• For the First Time In History, a Spacecraft Has 'Touched' the Sun. (ScienceAlert)

 

Trading Links:

• What Will Work Look Like In 2022? Glassdoor Makes Four Predictions. (Protocol)
• Is Bigger Better? Global Debt Reaches a Record $226 Trillion. (EurasiaReview)
• Core Inflation Shoots to Highest Level Since 1992.(Statista)
• The Regional Breakdown of Stock Market Sectors Over Time. (VisualCapitalist)
• Bruce Springsteen Sells Music Catalog to Sony for $500 Million. (The Wrap)

It's That Time of Year ...

Gift-giving is certainly an art more than a science. 

As many of you start making your final purchases for the year, I thought you might enjoy these parodies from SNL. 

Considering buying her a car?

via SNL

What about some clothes for your children?

 

via SNL

And, while you're out doing all of your shopping, you might need a little pick-me-up. Why not some Dunkin?

 

via SNL

Hope you have a good week.

A-To-Z of The Internet Minute in 2021

As I get older, time seems to move faster ... but it's also true that as I get older, more is accomplished every minute. 

Technology is a powerful force function. In fact, the amount of data in the digital universe effectively doubles every two years. 

Every couple of years, I revisit a chart about how much data is generated every minute on the internet.  

In reverse chronological order, here's 2018, 2015, and 2011. 

Here's an excerpt from 2015 for some perspective: 

Compared to 2008 here is what's happened with social networks:

• The number of people online has more than doubled from 1.4 billion to over 3 billion (2021 #: 5.2 billion) 
• Facebook has gone from 80 million users to more than 1.4 billion (2021 #: 2.89 billion
• Twitter had 2 million accounts and now it is 300 million and counting. (2021 #: 206 million ACTIVE users after a big bot deletion)
• The number of smartphones was 250 million in 2008 and today there are more than 2 billion. That is an 800% increase! (2021 #: 6.37 billion)

Today this is what happens every minute on the web.

• 4 million search queries on Google
• Facebook users share 2.46 million pieces of content
• Email users send 204 million messages

Throughout its (pretty short) history, the internet has been arguably the most important battlefield for relevancy and innovation. 

So, what does the internet look like in 2021?

DOMO via visualcapitalist 

Looking at the list, we see new editions like Clubhouse and Strava. Partially due to the quarantine, you're still seeing an increase in digital cash transfers with tools like Venmo, an increase in e-commerce shops like Shopify, and an increase in (you guessed it) collaboration tools like Zoom or Microsoft Teams. 

Just to pick out some of the key figures in the chart this year. 

• Amazon users spend $283,000
• 6M people shop online
• TikTok users watch 167M videos
• and, Zoom hosts 856 minutes of webinars. 

Before 2020, I already thought that big tech had a massive influence on our lives. Yet, somehow this past year has pushed their impact even higher. 

One other thing this chart also helps put into perspective is the rapid rate of adoption. As you look at different year's charts, you can see how quickly apps have become part of the cultural zeitgeist. 

How do you think these numbers will grow or change in 2022? 

Top Influencers (By Platform)

When you ask children what they want to be, many likely say YouTuber, Influencer, or some other variant of that theme.

Influence is a complicated thing. From an abstract perspective, it's the ability to affect someone else's behavior. A high schooler can influence their classmates. As entrepreneurs, we can influence our employees, our industry, and more. You can have immense influence over a small number of people or a little bit of influence over many people - both still count as "influence."

But, in this case, many of the most popular influencers aren't famous for changing the world; they are celebrities or just famous for being famous.

Below is a chart of the top 50 "influencers" by social media platform. 

 

via visualcapitalist

In the digital age, it's worth acknowledging social reach as power. People with a large platform have the opportunity to exert enormous influence - and it's why you often see the spread of misinformation reach far, fast. 

It would be interesting to see how many of these people use their platforms to be a beacon to their followers (rather than a beacon to attract followers).

It would also be interesting to see how much (or little) engagement many of these "influencers" actually have with their followers (and how that level of engagement relates to the growth or decay of their followings). 

While I assume that the readers of this post aren't in the business of being "Influencers,"  Most of us recognize the value of influence – and getting more of it.

As a result, it is probably worth thinking about influence as an asset.  And now is time to think strategically about how to grow and use that asset better.