Capitalogix

Examining Life Expectancy & Longevity

Life expectancy has been on a steady global rise for longer than I've been alive. 

via worldometers

Meanwhile ... the United States has fallen to 48th on the list of countries with the highest life expectancy.

Hong Kong tops the list with an average life expectancy of 85.63 overall - and 88.26 years for females. 

For comparison, the U.S.'s average life expectancy is only 79.46.

Many factors potentially impact the findings, for example, the average height and weight of a population (with shorter & lighter people tending to live longer), diet, healthcare system, and work/life balance. 

While some of this is out of your control (OK, a lot of it is) - there are definitely things you can do to increase your healthy lifespan. Meanwhile, some people like Bryan Johnson are doing everything they can to live forever. 

Popular Mechanics put together a video series called How to Live Forever, or Die Trying, where they interview scientists and anti-aging gurus to give you insight into pursuing a future without death. 

Unfortunately, recent science has shown that adults in their mid-40s to early 60s begin to experience significant changes in their alcohol, caffeine, and lipid metabolism, an increase in risk of cardiovascular disease, and a noticeable decrease in their skin and muscle health. When you hit your 60s, you also begin to see negative changes in carbohydrate metabolism, immune regulation, kidney function, and a further decline in the previously mentioned factors. 

Here's the good news. Not only is science and technology getting better, but you're always in control. You can make lifestyle changes to increase your longevity, and you can also find supplements, treatments, and protocols that can reverse those factors of aging. Even simple measures like increasing your physical activity or avoiding alcohol before bed can make a massive difference. 

They say a healthy person has thousands of dreams, but an unhealthy person only has one.

That is one of the reasons I spend so much time and energy thinking about staying healthy, fit, and vital.

Focusing on the positive is important ... But to extend your healthy lifespan, you have to start by telling the truth and finding out what you and your body struggle with the most.

A doctor friend gave me some advice. He said it doesn't matter if you are on top of 9 out of 10 things ... it's the 10th that kills you.

Despite our best efforts, Mother Nature remains undefeated.

With that said, here are some of my previous articles on longevity and health: 

• Live Long & Prosper
• How Much Time Do You Have Left?
• Changing Your Definition Of Resolution
• Workouts That Work
• Getting Used To A New Normal (Pt 1, Pt 2, Pt 3)

The goal isn't just to stay alive longer; it's to live life to its fullest for as long as possible.

I recently joined a fantastic mastermind group called DaVinci 50, run by Lisa and Richard Rossi. It brings together a remarkable collection of medical professionals and entrepreneurs focused on the latest research, treatments, and opportunities in health and longevity.

Another great tool I rely on is Advanced Body Scan. Early detection is crucial, but so is tracking the history of your scans to monitor changes over time. In my opinion, the most valuable scan is always the next one.

Additionally, I use a growing list of trackers and biometric devices to measure my heart rate, along with apps and tools for mindfulness, breathwork, and journaling. Together, these practices recognize that mind, body, and spirit combine to define how you live your life.

To end this post, I'll use a farewell phrase I heard often while growing up ... it translates roughly to "go in health, come in health, and be healthy." It's a beautiful way to wish someone well on their journey, emphasizing the importance of health and well-being.

I hope you found something interesting.  Let me know what things and practices work best for you.

Capturing Gold

The Olympics have officially concluded.  For many, it was the ultimate display of the thrill of victory and the agony of defeat.  For others, it's a way to boast about their country's medal count.  If you're curious, here are the final medal standings.

One of the most captivating moments occurred in the men's 100-meter sprint.  It made me reflect on how years of preparation can come down to a few thousandths of a second determining the difference between Gold, Silver, and Bronze — or virtual irrelevance.

Last week, Noah Lyles broke a 20-year U.S. drought in the men's 100m final, winning gold with a 9.784 time.

Lyles came into the race ranked No. 1 in the world, but he had to run his fastest time ever to win the Olympic gold medal, and he did so by the slimmest of margins — 0.005 seconds.

In that race, Lyles achieved an average speed of 25.7 mph, and his max speed hit 27.84 mph.

Surprisingly, Lyles didn't lead the race until the final and most important moment.  Many thought that Jamaica's Kishane Thompson had the gold ... but advanced technology showed that Lyles surged ahead in the final stretch, edging Thompson out by a split second to claim victory.  Here is the photo finish.

 

via ESPN

It took over half a minute (much longer than the race itself) for the judges to announce the winner - it was that close. 

As a tech nerd, what I found most interesting about the win was the camera used to certify the win. 

Omega, which has been the official Olympics timekeeper for decades, released a new camera that shoots 40,000 frames per second, aimed directly at the finish line.

It reminded me of the facial recognition technology NFL teams like the Dallas Cowboys use to track - theoretically - every person who steps into a stadium.  The cameras are so good that when a crime is committed, they can completely track the perpetrator as they travel throughout the stadium.  The Cowboys' security office boasts that their camera system surpasses even the ones used by Las Vegas casinos to catch cheaters at the gaming tables.  However, it seems like Omega has taken things to a whole new level at the Olympics with its advanced camera technology this year.

Many think the 200m race is Lyles' specialty.  His personal best of 19.31 seconds in the 200m is the American record, making him the third fastest in the event.

Unfortunately, Lyles couldn't grasp gold in the 200.  He got Bronze instead.  However, after the race, he revealed that he ran the race with COVID ... which might explain his drop in performance.  Still, it stands as a testament of will to me.

As a side note, while the International Olympic Committee does not pay athletes for winning at the Olympics, many countries do!

 

via Voronai

While the U.S. isn't near the top of the list - American athletes who get gold bring home $37,500.  A silver nets you $22,500, and a bronze nets you $15,000. 

Of course, these medals can also lead to other compensation and endorsements - but the payout table was still interesting.

The achievements of athletes like Noah Lyles create national pride and open doors to numerous opportunities and rewards.

Meanwhile, the integration of advanced technology in the Olympics highlights the importance of innovation in sports.  As we celebrate these victories, we also look forward to the future advancements that will continue to shape the world of athletics and the world itself.

2024 Update: What Happens In An Internet Minute

The Internet is both timeless and timely in an interesting way.  While what's popular changes seemingly instantly, and what we're capable of doing on it continues to grow exponentially.  Ultimately, the Internet is the digital town square of a global village, where all types and professions gather. 

In 2011, I first wrote about what happens in 60 seconds on the Internet. 

I've since updated the article a few times.

• 2014
• 2018

Each time I write the article, I'm in awe at the amount of data we create and how much it has grown.  For example, looking back to 2011, I was amazed that users created 600+ new videos and 60 new blog posts each minute.  Those numbers seem quaint today. 

 

via DOMO

Shortly after I started sharing the articles, Data Never Sleeps started standardizing the data, which is helpful. 

Today, the Internet reaches 5.4 billion people.  Most of them also use social media. 

To add some more perspective, 

• In 2008, 1.4 billion people were online; in 2015, we were at 3 billion.  Now, that number has almost doubled again. 
• In 2008, Facebook only had 80 million users, and Twitter (now X) had 2 million users.
• In 2008, there were 250 million smartphones, and now there are almost 7 billion of them!

It is mind-blowing to consider what happens each minute on the Internet today.  For example, the 104,000 hours spent on Zoom represents a significant societal shift ... and the over 500 hours of video uploaded to YouTube highlights the incredible amount of content that's being created to share. 

In 2023, the world created approximately 120 zettabytes of data ... which breaks down to approximately 337,000 petabytes of data a day.  Broken down even further, it calculates to more than 15 Terabytes of new data created per person. 

The calculations about what happens in an Internet minute will change rapidly again because of AI.  Consider the amount of computing power and data it takes to power all of these new GPTs. Now, imagine the amount of new data that AI is creating.  Then, try to imagine the challenge we'll have figuring out what's real, what's made up, and what is simply wrong or intentionally misleading.

In addition, as more devices and digital WHOs start creating and sharing data, it's hard to fathom the ramifications and sheer increase in data. 

I'm curious about what the next five years have in store for us as we approach the 40th anniversary of the World Wide Web. 

The Law (And Flaw) Of Averages

The law of averages is a principle that supposes most future events are likely to balance any past deviation from a presumed average.

Take, for example, flipping a coin.  If you happen to get 5 "Heads" in a row, you'd most likely assume the next one should be "Tails" ... even though each flip has a 50/50 chance of landing on either. 

Even from this example, you can tell it's a flawed law.  While there are some reasonable mathematical uses of the law of averages, in everyday life, this "law" mostly represents wishful thinking. 

It's also one of the most common fallacies succumbed to by gamblers and traders. 

The concept of "Average" is more confusing and potentially damaging than you might suspect.

Perhaps you heard the story about how the U.S. Air Force discovered the 'flaw' of averages by creating cockpits based on complex mathematics surrounding the average height, width, arm length, etc., of over 4,000 pilots.  Despite engineering the cockpit to precise specifications, pilots crashed their planes on a too-regular basis. 

The reason?  With hindsight, they learned that very few of those 4,000 pilots were actually "average".  Ultimately, the Air Force re-engineered the cockpit and fixed the problem. 

It's a good reminder that 'facts' can lie, and assumptions and interpretations are dangerous.  It's why I prefer taking decisive action on something known, rather than taking tentative actions about something guessed. 

via ReasonTV

Our Brains and the Illusion of Balance

Our brains are wired to find patterns, even in random events.  This tendency, known as apophenia, can lead us to see connections where none exist.

The Misleading Law of Averages

It's this very tendency that fuels the misconception of the law of averages.  We expect randomness to "even out" because we see patterns in short sequences.  This can be tempting to believe, especially when dealing with chance events.

The law of averages is a common idea that suggests future events will even out past results to reach some average outcome.  For instance, going back to our earlier coin-flipping example,  after getting five heads in a row, it's natural to assume the next flip is "due" to be tails.  However, that's not how probability works.  Each coin flip is an independent event (with a 50% chance of landing on heads or tails), regardless of previous flips.  The coin doesn't "remember" what happened before.

Apophenia isn't limited to coin flips.  For instance, you might see your lucky number appearing repeatedly throughout the day, leading you to believe it has a special meaning – even though each instance is completely independent.

This natural desire for order and predictability can lead us astray when dealing with chance events.

Why is it Flawed?

The law of averages often leads to a misconception called the gambler's fallacy.  This fallacy is the belief that random events can somehow "correct" themselves to reach an average.  In reality, every coin flip, roll of the dice, or spin of the roulette wheel is a fresh start with its own discrete probabilities.  The odds remain the same no matter how long the losing streak persists.

Are there ever times when it applies?

It's important to distinguish the law of averages from the law of large numbers, a well-established statistical principle.  The law of large numbers states that as the number of random events increases, the average outcome gets closer to the expected probability.  This applies in situations where many trials happen, and while past results of individual events are independent, the law describes the behavior of averages over a large number of trials.  For instance, the average weight of a large sample of apples will likely be close to the expected average weight of an apple, even if some individual apples are heavier or lighter than expected.

However, in everyday situations (with a limited number of events), the law of averages is generally not a helpful way to think about chance or probabilities.

Understanding these misconceptions can help us make better decisions and avoid false expectations based on flawed reasoning.

Psychological Reasons Behind the Belief

Human decision-making suffers from a range of tendencies and biases.

Earlier, we discussed the tendency to find patterns, even where none exist.  Next, we will consider cognitive bias.  In our coin-flipping example, it is the representativeness heuristic that makes us assume that small samples should resemble the larger population they come from.

Emotional factors also play a role.  The desire for control in uncertain situations can make us latch onto the law of averages as a comforting notion.  Believing that things will "even out" gives us a sense of predictability and fairness in an otherwise random world.

Additionally, social influences can reinforce these beliefs.  Stories and anecdotes about streaks ending or luck changing often circulate among friends and family, further embedding the misconception into our collective consciousness.

Understanding these psychological reasons helps explain why the law of averages persists despite its flaws.  Recognizing these biases can empower us to think more critically about probability and chance events.

Improving Decision-Making in Gambling and Investing

Recognizing the fallacy of the law of averages can significantly enhance decision-making, particularly in gambling and investing.  Understanding that each event is independent can help participants make more rational choices.  Instead of chasing losses with the hope that a win is "due," savvy speculators understand their odds remain constant and may choose to walk away or set strict limits on their betting behavior.

In investing, this knowledge is equally crucial.  Many factors influence markets.  Nonetheless, believing that a stock "must" rebound after a series of declines too often leads to poor investment decisions.  Investors who grasp that past performance does not dictate future results are better equipped to evaluate investments based on fundamentals rather than emotions or flawed expectations.

By dispelling these misconceptions, you can approach gambling or investing with a clearer mindset, reducing the risk of substantial losses driven by erroneous beliefs about probability and chance.

You can also eliminate fear, greed, and discretionary mistakes by relying on algorithms to calculate realtime expectancy scores and take the road less stupid.  Take a different kind of chance.  Just ask our AI Overlords; they'll tell you what to expect!

Father's Day Weekend Reflections

My adult son took me to a Pixar movie and Dallas' version of NY Deli today for Father's Day. 

Pixar movies never cease to amaze me.  Whether you're a child, a teenager, or an adult, there's always something to enjoy and take away from them.

I especially enjoyed watching it next to my 31-year-old son and noticing that he responded emotionally to the same scenes I did.  On one hand, it felt good to see what he processed and how he internalized things similar to the way I do.  On the other hand, I thought, genetics is a bitch.

Jokes aside, having great kids is a double blessing.  It's nice to be proud of who your kids are and the things they do.  It's also nice to feel proud of the small part you played in helping them become who they are.

In addition, this weekend, I spent some time thinking about my father and what a terrific influence he had on so many lives.

  

 

My Dad was incredibly loving ... yet he was also incredibly demanding.

For example, after winning the State Championship in the shot put, I watched him run down from the stands.  I figured he was coming down to celebrate.  Instead, he looked deeply into my eyes and asked whether I was disappointed that I did not throw a personal best that day?  I replied: "But Dad, I won." He smiled and recognized that winning was important too ... then he reminded me that the other throwers were not my real competition.  To be and do your best, the competition is really with yourself ... and we both knew I could do better.

My Dad believed in setting high standards.  He explained that most people's lives are defined by their minimum standards.  Why?  Because once those standards get met, it is easy to get distracted by other things and how to meet the minimum standards for them as well.

The point is to set a higher standard and to have a better life.

Here is another one of his favorite sayings.  "The difference between good and great is infinitesimal."  This applies to many things.  For example, people who are good take advantage of opportunities; people who are great create them. 

Here is something else worth sharing.  "It's not over until we win!"  This concept underscores the importance of resilience, commitment, and grit.  My Dad emphasized that many people quit when they're on the brink of victory, simply because they don't realize how close they are.  

This has led me to develop several practices.  For example, if I pick up a book, I won't put it down until I finish a chapter.  If I start a game, I can't stop until I exceed a specific score or level.  And when I exercise, there's no way I'd ever stop before finishing a set.

Integrating these concepts involves aligning your head, heart, and feet.  What I mean is that it's one thing to know the saying.  It's another to make it a value or belief.  And it's another thing altogether to make it a practice. 

Well, that should explain a little of my dysfunction ...  but, if you can't mess up your own kids, whose kids can you mess up?

Hopefully, you had a happy Father's Day weekend.

March Is Always Madness ...

March Madness is in full swing and will have the world's attention for a few more days.  As you can guess, almost no one has a perfect bracket anymore.  Yale beat Auburn, James Madison beat Wisconsin, Michigan State beat Mississippi State, and by the end of day 1, only 2,000 brackets remained intact.  That's .008% of all brackets submitted. 

Before 24/7 sports channels, people watched the weekly show "The Wide World of Sports."  Its opening theme promised "The thrill of victory and the agony of defeat!" and "The human drama of athletic competition." That defines March Madness.

The holy grail is mighty elusive in March Madness (as in most things).  For example, the odds of getting the perfect bracket are 1 in 9,223,372,036,854,775,808 (2.4 trillion based on a Duke Mathematician's formula that takes into account rank).  It's easier to win back-to-back lotteries than picking a perfect bracket.  Nonetheless, I bet you felt pretty good when you filled out your bracket.

 

via Duke University

Here's some more crazy March Madness Stats: 

• 80 million tournament brackets were completed
• Companies expect $4 Billion of corporate losses due to employees tracking games
• The highest-paid NCAA coach, Kansas's Bill Self, makes a salary of $9.6 million
• In 2018, it was estimated that March Madness generated $10 Billion in gambling (twice as much as the Super Bowl)

 

Feeding the Madness

"Not only is there more to life than basketball, there's a lot more to basketball than basketball." - Phil Jackson

In 2017, I highlighted three people who were (semi) successful at predicting March Madness: a 13-year-old who used a mix of guesswork and preferences, a 47-year-old English woman who used algorithms and data science (despite not knowing the game), and a 70-year-old bookie who had his finger on the pulse of the betting world.  None of them had the same success even a year later.

Finding an edge is hard - Maintaining an edge is even harder.

That's not to say there aren't edges to be found. 

Bracket-choosing mimics the way investors pick trades or allocate assets.  Some people use gut feelings, some base their decisions on current and historical performance, and some use predictive models.  You've got different inputs, weights, and miscellaneous factors influencing your decision.  That makes you feel powerful.  But knowing the history, their ranks, etc., can help make an educated guess, and they can also lead you astray. 

The allure of March Madness is the same as gambling or trading.  As sports fans, it's easy to believe we know something the layman doesn't.  We want the bragging rights of that sleeper pick, of our alma mater winning, of the big upset. 

You'd think an NCAA analyst might have a better shot at a perfect bracket than your grandma or musical-loving co-worker.

In reality, several of the highest-ranked brackets every year are guesses. 

The commonality in all decisions is that we are biased.  Bias is inherent to the process because there isn't a clear-cut answer.  We don't know who will win or what makes a perfect prediction. 

Think about it from a market efficiency standpoint.  People make decisions based on many factors — sometimes irrational ones — which can create inefficiencies and complexities.  It can be hard to find those inefficiencies and capitalize on them, but they're there to be found. 

In trading, AI and advanced math help remove biases and identify inefficiencies humans miss.

Can machine learning also help in March Madness?

“The greater the uncertainty, the bigger the gap between what you can measure and what matters, the more you should watch out for overfitting - that is, the more you should prefer simplicity” - Tom Griffiths

The data is there.  Over 100,000 NCAA regular-season games were played over the last 25+ years, and we generally have plenty of statistics about the teams for each season.  There are plenty of questions to be asked about that data that may add an extra edge. 

That being said, people have tried before with mediocre success.  It's hard to overcome the intangibles of sports - hustle, the crowd, momentum - and it's hard to overcome 1 in 9.2 quintillion odds. 

Two lessons can be learned from this:

1. People aren't as good at prediction as they predict they are.
2. Machine Learning isn't a one-size-fits-all answer to all your problems.

Something to think about.

 

Feeding the Madness

"Not only is there more to life than basketball, there's a lot more to basketball than basketball." - Phil Jackson

In 2017, I highlighted three people who were (semi) successful at predicting March Madness: a 13-year-old who used a mix of guesswork and preferences, a 47-year-old English woman who used algorithms and data science (despite not knowing the game), and a 70-year-old bookie who had his finger on the pulse of the betting world.  None of them had the same success even a year later.

Finding an edge is hard - Maintaining an edge is even harder.

That's not to say there aren't edges to be found. 

Bracket-choosing mimics the way investors pick trades or allocate assets.  Some people use gut feelings, some base their decisions on current and historical performance, and some use predictive models.  You've got different inputs, weights, and miscellaneous factors influencing your decision.  That makes you feel powerful.  But knowing the history, their ranks, etc., can help make an educated guess, and they can also lead you astray. 

The allure of March Madness is the same as gambling or trading.  As sports fans, it's easy to believe we know something the layman doesn't.  We want the bragging rights of that sleeper pick, of our alma mater winning, of the big upset. 

You'd think an NCAA analyst might have a better shot at a perfect bracket than your grandma or musical-loving co-worker.

In reality, several of the highest-ranked brackets every year are guesses. 

The commonality in all decisions is that we are biased.  Bias is inherent to the process because there isn't a clear-cut answer.  We don't know who will win or what makes a perfect prediction. 

Think about it from a market efficiency standpoint.  People make decisions based on many factors — sometimes irrational ones — which can create inefficiencies and complexities.  It can be hard to find those inefficiencies and capitalize on them, but they're there to be found. 

In trading, AI and advanced math help remove biases and identify inefficiencies humans miss.

Can machine learning also help in March Madness?

“The greater the uncertainty, the bigger the gap between what you can measure and what matters, the more you should watch out for overfitting - that is, the more you should prefer simplicity” - Tom Griffiths

The data is there.  Over 100,000 NCAA regular-season games were played over the last 25+ years, and we generally have plenty of statistics about the teams for each season.  There are plenty of questions to be asked about that data that may add an extra edge. 

That being said, people have tried before with mediocre success.  It's hard to overcome the intangibles of sports - hustle, the crowd, momentum - and it's hard to overcome 1 in 9.2 quintillion odds. 

Two lessons can be learned from this:

1. People aren't as good at prediction as they predict they are.
2. Machine Learning isn't a one-size-fits-all answer to all your problems.

Something to think about.

The First Neuralink Patient's #1 Priority

Neuralink received approval for human trials of its PRIME Brain-Computer Interface in September 2023.

In January, Elon took to Twitter and announced that the first human recipient had received an implant and was showing promising neuron spike detection. 

Neuralink designed PRIME to record and transmit neural data to interpret brain activity into movement intention. The PRIME Brain-Computer Interface empowers disabled individuals by enabling them to communicate and engage with the world in innovative and impactful ways, such as regaining the ability to speak and interact with others. In the future, advancements in the PRIME Brain-Computer Interface could even assist individuals with spinal cord injuries learn to walk again.

The first patient was 29-year-old Noland Arbaugh, a complete quadriplegic who had lost sensation and suffered paralysis from below the shoulders after sustaining a spinal injury during a diving accident eight years ago.

When we first began receiving updates about him, we were excited to hear that he could use a computer cursor. That was a big step ... and the start of many others. Now, we're being told that he recently used the technology to stay up all night playing a video game called Civilization 6.

https://t.co/OMIeGGjYtG

— Neuralink (@neuralink) March 20, 2024

Similarly, in 2022, a completely paralyzed man used his brand-new brain implant to ask his caregivers for a beer. 

It sounds like a joke, but these are the types of stories that make me optimistic. Both examples highlight a new capability ... but also a deeper purpose, freeing the human to enjoy being human and enhance the quality of their life.

This is a great reminder. Media coverage often focuses on the fear of an increasingly tech-driven world, and what it means for humanity ... but the best uses of technology allow us to be more human. 

What used to be science fiction is becoming reality, and possibilities are becoming inevitabilities. 

Onwards!

The Most Valuable Brands In 2024

In the past, most profitable companies built or sold tangible products. The Titans of industry were automobile manufacturers, oil producers, land owners, etc.

Over the past 20 years, the Titans have changed dramatically. Now, many of the leaders are in tech, IP, and other intangible assets.

Here are the most valuable companies as of today. 

via visualcapitalist

Now, to be clear, these aren't the most profitable companies. This is about value. 

That being said, it wouldn't be surprising to see Apple top either of those lists. Meanwhile, Tesla has dropped off the Top 10 list due to more EV competition and probably some backlash from Elon Musk's Twitter purchase. 

Also, unsurprisingly, Nvidia is the fastest-growing brand right now. 

With technology becoming more ubiquitous and businesses booming, I think the trend will continue, which makes protecting your businesses' intangibles even more important. 

Patents and trademarks are a great way to build a moat between you and your competitors. Remember, however, that anything you get a patent on becomes public knowledge - so be careful with your trade secrets.

How To Make Real-Time Decisions

I recently came across an interesting technique that fighter pilots use to make fast and accurate decisions in high-stakes situations. 

The Air Force calls it an OODA Loop.

It is an iterative feedback model that Colonel John Boyd designed as a foundation for rational thinking in chaotic situations like dogfights.

It stands for Observe, Orient, Decide, Act. 

via Wikipedia

Why do people use decision models?  Obviously, to make better decisions.  But really, they use models to create a process that avoids many of the mistakes or constraints that prevent good decisions.

You make countless decisions every day - and at a certain point, you reach decision fatigue.  It can be harder to make decisions when you are tired, after you've made too many, or when the intensity of the environment distracts or drains you. 

It's one of the reasons I rely on artificial intelligence.  Here are some others. 

• Best practice becomes standard practice. 
• It accounts for signal and noise.
• It attempts to quantify or otherwise make objective assessments, comparisons, and choices. 
• And, it often gives you a better perspective by letting you apply and compare different models or decision techniques to achieve the desired outcome.

Nonetheless, many algorithms are dynamic and adaptive automation of processes or strategies that humans have used successfully before.

So, let's take a closer look at the OODA Loop, which stemmed from analyzing many interactions between and among fighter pilots during battle and training. 

Observe

The first step is to observe the situation to build the most accurate and comprehensive picture possible.  The goal is to take in the whole of the circumstances and environment.  It's not enough to observe and collect information ... you must process the data and create useful meaning. 

It's the same with data collection for an AI system.  Ingesting or collecting data isn't enough.  You have to be able to apply the data for it to become useful. 

Orient

The second step is less intuitive but very important.  When you orient yourself, it becomes easier to recognize strengths, weaknesses, opportunities, and threats to identify how changing the dimensionality or perspective alters the outcome. 

This step reconnects you with reality in the context of your cognitive biases, recent decisions, and more.  For example, have you received new information since starting?

I think of this as carrying a map and pulling out a compass while exploring new lands.  Sometimes, you need to remember where you started, and sometimes, you need to make sure you're going where you think you are. 

Decide

The last two steps provide the foundation for taking action. 

When there are multiple decisions in front of you, observing and orienting help you choose wisely. 

In business and with AI, you can go through these loops multiple times. 

Act 

Finally, remember that the best-made plans mean nothing if you don't act on them. 

Once you've taken action, you can reobserve, reorient, and keep moving forward. 

Conclusion

Like most good mental models, The OODA loop works in many situations and industries.

Speed is often a crucial competitive advantage.  For example, knowing (and taking decisive action) while others are still guessing (and taking tentative action) is something I call time arbitrage. 

Said another way, you make progress faster by walking in the right direction than by running in the wrong direction. 

These processes (and technology) also help us grow more comfortable with uncertainty and uncomfortableness.  Markets are only getting more volatile.  Uncertainty is increasing.  But, when you have the ability to adapt and respond, you can survive and thrive in any climate. 

Cowboys In The Playoffs?!

You’re probably aware that I’m a big Dallas Cowboys fan.  Unfortunately, they were crushed today by the Green Bay Packers in the first round of the NFL Playoffs.

 

Here is a photo I grudgingly took with a Packers fan at the game.

 

The Cowboys looked great all season, except when they didn’t… which was rare (but extreme).  It happened three times this year.  Early in the season against the Cardinals and the 49ers ...and obviously, it happened again today.

Only one team can win the Super Bowl.  I know that.  Yet, somehow, the Cowboys seem to have a real chance most seasons.  That is probably why the NFL tries so hard to create parity ... to keep fans interested.

On a lighter note, one thing we can probably agree about is that geriatric white dudes shouldn’t rap.  At least ... that’s what my kids tell me when I try. 

Unfortunately, the Owner of the Cowboys, Jerry Jones, didn’t get the memo. 

Here is the video.

Hopefully, our season (next year) will be better than that video. 

For another light-hearted NFL video, here is an oldy but goodie.

It is kind of the opposite of one of those old Kung Fu movies where the dubbed words you hear aren’t synched with the mouth movement. 

Here, it looks like they are saying what you hear … it’s just that someone changed the words.  You could call it “So THAT’S what they were saying …”

 This video works for the same reason trading often doesn’t… Humans are great at finding patterns (even when there isn’t really a pattern to find).

Regardless, this was fun (and it’s gotten over 70 million views on YouTube).

Better luck next year.