The Social Media Universe

We recently dove into what's happening at Twitter. Since that article, Elon wrote an ultimatum e-mail to his employees saying that if they wanted to stay, they would have to work harder and longer than before ... and that they would get three months severance if they chose to leave. In a result that might have surprised Elon, thousands of Twitter employees quit.  In response, Elon locked the doors, cut badge access, and attempted some damage control.

On top of that, you also have Meta having its own issues. 

With that, it's probably a good time to take a look at the social media landscape.  Here is an infographic that shows the relative popularity of various social media properties. 

 

via visualcapitalist

If you rank the top 10 social media by monthly users, Twitter isn't even on the list. Nor is it on the list for driving clicks. 

Meta and YouTube top the list - by a mile. 

As well, there's a growing network of smaller social media vying for a spot in the global paradigm, like Parler, Mastodon, or even Onlyfans.

Meaning there's a lot more chaos in the system. 

As always, chaos creates opportunity – in this case, both for new media and for brands to capitalize on the change in trends. 

The question is, will Facebook and Twitter survive the storm, and if not, what will take their place?