Capitalogix

Going With The Flow: Functional Mapping

There’s a concept in design and transportation called Desire Paths. 

The desired path is the path that users take despite the intended path by the builder of a community or application. 

Here’s a great example. 

Reddit via itstartswithani

And, here’s a whole community forum focused on desire paths. 

It’s often easier to take advantage of human nature ... or just nature ... than fight against it. 

To that effect, I shot a short video on how this relates to your business and tech adoption.  I call it functional mapping.  Check it out. 

 

Understanding the natural path for both technology and your clients makes it easier to understand and anticipate the capabilities, constraints, and milestones that define your path forward.   That means you actually have to understand the different types of users and what they expect to do.

Each stage is really about the opportunity to scale desired capabilities and automation.

It isn’t really about building the technology; rather, it is about supporting the desire.

You don’t have to get it right.  You just have to create momentum in the right direction.  This means that if you understand what is coming, you don’t have to build it … but you should figure out where you want to build something that will move things in the right direction.

You’ve probably heard me talk about how Capabilities become Prototypes.  Then, Prototypes become Products.  And ultimately, Products become Platforms.

This model is fractal.  That means it works on many levels of magnification or iteration.

What first looks like a product is later seen as a prototype for something bigger.

SpaceX’s goal to get to Mars feels like their North Star right now ... but once it’s achieved, it becomes the foundation for new goals.

This Framework helps you validate capabilities before sinking resources into them. 

It helps you anticipate which potential outcomes you want to accelerate.  Rather than simply figuring out the easiest next step … you have to figure out which path is the best next step to your desired outcome.

The world is changing fast!  I hope you’re riding the wave instead of getting caught in the riptide!

How To Make Real-Time Decisions

I recently came across an interesting technique that fighter pilots use to make fast and accurate decisions in high-stakes situations. 

The Air Force calls it an OODA Loop.

It is an iterative feedback model that Colonel John Boyd designed as a foundation for rational thinking in chaotic situations like dogfights.

It stands for Observe, Orient, Decide, Act. 

via Wikipedia

Why do people use decision models?  Obviously, to make better decisions.  But really, they use models to create a process that avoids many of the mistakes or constraints that prevent good decisions.

You make countless decisions every day - and at a certain point, you reach decision fatigue.  It can be harder to make decisions when you are tired, after you've made too many, or when the intensity of the environment distracts or drains you. 

It's one of the reasons I rely on artificial intelligence.  Here are some others. 

• Best practice becomes standard practice. 
• It accounts for signal and noise.
• It attempts to quantify or otherwise make objective assessments, comparisons, and choices. 
• And, it often gives you a better perspective by letting you apply and compare different models or decision techniques to achieve the desired outcome.

Nonetheless, many algorithms are dynamic and adaptive automation of processes or strategies that humans have used successfully before.

So, let's take a closer look at the OODA Loop, which stemmed from analyzing many interactions between and among fighter pilots during battle and training. 

Observe

The first step is to observe the situation to build the most accurate and comprehensive picture possible.  The goal is to take in the whole of the circumstances and environment.  It's not enough to observe and collect information ... you must process the data and create useful meaning. 

It's the same with data collection for an AI system.  Ingesting or collecting data isn't enough.  You have to be able to apply the data for it to become useful. 

Orient

The second step is less intuitive but very important.  When you orient yourself, it becomes easier to recognize strengths, weaknesses, opportunities, and threats to identify how changing the dimensionality or perspective alters the outcome. 

This step reconnects you with reality in the context of your cognitive biases, recent decisions, and more.  For example, have you received new information since starting?

I think of this as carrying a map and pulling out a compass while exploring new lands.  Sometimes, you need to remember where you started, and sometimes, you need to make sure you're going where you think you are. 

Decide

The last two steps provide the foundation for taking action. 

When there are multiple decisions in front of you, observing and orienting help you choose wisely. 

In business and with AI, you can go through these loops multiple times. 

Act 

Finally, remember that the best-made plans mean nothing if you don't act on them. 

Once you've taken action, you can reobserve, reorient, and keep moving forward. 

Conclusion

Like most good mental models, The OODA loop works in many situations and industries.

Speed is often a crucial competitive advantage.  For example, knowing (and taking decisive action) while others are still guessing (and taking tentative action) is something I call time arbitrage. 

Said another way, you make progress faster by walking in the right direction than by running in the wrong direction. 

These processes (and technology) also help us grow more comfortable with uncertainty and uncomfortableness.  Markets are only getting more volatile.  Uncertainty is increasing.  But, when you have the ability to adapt and respond, you can survive and thrive in any climate. 

New Beginnings or Evolutionary Growth

Last week, I started getting “Happy Work Anniversary!” messages on LinkedIn ... and I was a bit confused because people kept mentioning 24 years. 

Twenty-four years ... That can’t be right.  Can it?

For context, here’s what I looked like around that time.

 

My eldest son (who’s now married with a baby) was in middle school.  I was just out of the events I described in my TEDx talk. 

However, depending on your definition, the 24th anniversary can be true or false.  Legally, the Capitalogix that exists today is distinct from the initial iteration.  Additionally, the company has expanded, its direction has shifted, and what was once a one-person operation has grown into a team of over 20 individuals focused on advancing and commercializing the field of Artificial Intelligence through something we call Amplified Intelligence (which is the ability to make better decisions, take smarter actions, and continually improve performance).

Thinking back on the effort, the ideas, the people, the inventions, and even the purpose ... in some respects, it feels like change is the only constant.  However, there are certain things that remain unchanged.  It is by observing these unaltered elements that you can truly understand the essence of the thing itself.

It reminds me of the Ship of Theseus (also known as Theseus’ Paradox), which is a philosophical thought experiment that poses the question of whether an object that has had all of its parts replaced is still considered to be the same object.  It raises issues of identity, continuity, and change over time.  The concept can be applied to physical objects, living organisms, and even organizations or businesses.  It challenges our understanding of what it means for something to be fundamentally the same, and if an object can remain unchanged despite undergoing significant changes over time.

The name “Capitalogix” originated in 2000, and a surprising amount of the original “North Star” purpose still exists.  Looking back at my early notes and plans, I’m surprised by how much holds up despite 20+ years of passing ... but almost all of it has needed some course correction to adjust to changing tides.  

Regardless, it’s staggering to think about how long I’ve worked in A.I. (since 1991, when it was hard to spell A.I.) and how far we’ve come. 

If I had known how difficult it was going to be at the beginning, I would have probably never pursued it.  However, after experiencing the challenges and realizing how hard it is to make meaningful progress, I feel better that I did.  This is because I now know that we didn’t just create a competitive advantage – we learned how to create a sustainable competitive advantage.

It’s easy for people to focus on a capability; it’s another to make it industrial-grade, robust, reliable, and able to work in challenging conditions. 

They say that things that don’t kill you make you stronger.  It’s true for people, but it’s also true for technologies.  

Life (and Business) constantly expose us to conditions and opportunities that lead to new beginnings and evolutionary growth.

As I write this, I see it at Capitalogix as we pursue new possibilities and probabilities. 

We didn’t come this far — just to come this far!

What about you?

Onwards!

Some New AI Tools I've Been Hearing Good Things About

At the core of Capitalogix's existence is a commitment to systemization and automation. 

Consequently, I play with a lot of tools.  I think of this as research, discovery, and skill-building.  There is a place for that in my day or week.  However, few of those tools make it into my real work routine.

Here is a list of some of the tools that I recommend.  I'm not saying I use them regularly ... but in some cases, I should (it reminds me of some exercise equipment I have). 

Since the late 90's, I've been collecting tools to make my business more efficient and my life easier. 

It's a little embarrassing, but my most popular YouTube video is an explainer video on Dragon NaturallySpeaking from 13 years ago.  It was (and still is) dictation software, but from a time before your phone gave you that capability. 

Today, I have more tools than I know what to do with, but here are a few that keep coming up in conversations. 

Daily.AI - AI Newsletters

We've launched a new newsletter that is AI-curated by Daily.ai.  It matches the tone and style of my newsletters, gets good engagement, and (honestly) looks much better than what we put out.

Our handwritten newsletters still do better on some metrics - but it's a nice addition and a promising technology. 

For transparency, our handwritten newsletters get around 45% opens, and 10% click-throughs and our new AI newsletter is averaging around 38% opens but around 30% click-throughs.  Our normal newsletter isn't focused on links - which is why the click-through isn't as good. 

That said, Daily.AI is a great tool that creates compelling two-way communication with your audience way easier and cheaper (time, money, and effort) than something similar done manually.

This is an example of how people won't get replaced by AI ... people will get replaced by people who use AI better. 

Opus.pro - AI Video Repurposing 

Opus.pro takes your long-form video content and cuts it into short-form content that you can post as teasers to other channels like YouTube Shorts, TikTok, or Instagram Reels. 

For me, I tend to do more long-form content naturally.  I go on a podcast, speak at a conference, or to a mastermind group.  I end up with a 30-minute+ video that I don't have the time or interest in using.  This tool allows me to find the best parts quickly - and still allows editing to make it perfect. 

For someone interested in really pursuing video, it's not worth it.  If you're interested in being present online, and not worried about making it your career, this is a great tool to streamline and systematize your process. 

Type.AI 

Type.AI is an interesting AI-first document editing tool.  At its core, Type is a faster, better, and easier way to write.

A lot of people are using chat GPT for some editing.  Type is a good example of a next-generation tool that incorporates ChatGPT and other LLMs under the surface.  It is aware of what you are doing and lets you know what it can do. 

Type jumpstarts the creative process and banishes the blank page.  Underneath its gorgeous UI are powerful features for generating ideas, querying your document, experimenting with different models, and easily formatting your work.

The point is that with a tool like this, you don't have to be good at prompt engineering.  The tool does that for you – so you can focus on the writing.

GetVoila.AI 

Voilà is an all-in-one AI assistant in a browser extension.  That means it goes with you everywhere you go on the web and supercharges your browser by making it use ChatGPT to do what it does best without you having to do more than check what is available.

 

Voilà simplifies the process of working with the content of websites and URLs, making it easy to convert them into various types of content, summarize them, or extract key information.  For example, if I am watching a YouTube video, I can right-click and choose "Summarize" - it creates a short video summary from the transcript.  Or, while writing this sentence, a simple right-click lets me choose: Improve, Fix grammar, Make longer, Make shorter, Summarize, Simplify, Rephrase, or Translate.

 

This is more useful than I thought.  I use it well ... then forget about it.  When I use it again, I often find that it got better.  I think you will find that with a lot of the tools these days.

 Don't worry about how well you use tools like this.  It is enough that you get better at using tools like these to accomplish what you really want.

Explore a little.  Then, let me know what you found worth sharing.

Almost 20 Years Together ...

I met Jennifer in April of 2004.  We got married in January of 2008.  That means we celebrated our 16th Wedding Anniversary this week – and we're nearing 20 years together. 

Wow, how time flies!

On one hand, it seems like it was just yesterday.  On the other hand, portions of that decade seemed to take forever.

As an entrepreneur, I live in a weird "tense".  For me, the future and the present are often blended.  Meaning, that I imagine the future I want – and then I find the path to create (or manifest) that destiny.  Not surprisingly, some of the things that were easy to imagine were hard to bring into reality (in a reproducible, efficient, and effective manner or process) ... And these things seem to take forever.  

Other things (like relationships or the growth and maturation of my kids) seemed to happen in the blink of an eye.

I consciously try to be more mindful and grateful for the progress (and even the minor moments, wins, or curiosities) before me.  The truth is that if you fail to notice them, you don't experience them.

Here is to experiencing all that you need or want ... and I hope the rest serves as raw material, learning, or fuel to get you there faster.

Onwards!

The Time You Have Left ...

I recently asked How Long Do You Have Left?

As I wrote that article, I was reminded of my TEDx talk on my father's passing. 

In finance, the "time value of money" refers to the principle that the purchasing power of money can vary over time (meaning, money today might have a different purchasing power than money later). This is partly because money's future value might be calculated by accounting for other variables (like interest earned, inflation accrued, etc.).

A similar calculation applies to life ... or living.

Live Like You Only Have a Year Left.

During the last part of my Dad's life, I think he would have done almost anything for a little more time.

Things that used to be unimportant, or even mildly irritating, took on increased importance. For example, a dinner together became almost a sacred event; a kiss goodnight was truly heart-felt; and saying good-bye meant something ... because it could be the last time.

Nevertheless, as a result of that focus, he took more life out of that time.

Shouldn't we do the same thing?  Think about it ... We are never going to be younger than we are, right now.  We are never going to have more time to fix a big mistake.  Isn't it likely that the time value of your life, is worth maximizing?

If you realize that your time is worth more than it ever will be, what can you do differently now to get the most out of it?

For another impactful view of life, here's a great video on how you spend the time in your life – visualized using jelly beans. I think it's pretty powerful and worth watching. 

 

Ze Frank (via YouTube)

 

So, if (after accounting for sleep, eating, work, commute, TV, chores, and more) an average person only gets 2,740 days to do what they want ... those days are precious. That's less than 8 years of "free time" for you to make the most of. 

Based on the demographics of who's likely reading this, you may have half that time (or a fourth).

What are you going to focus on? Making the most money? Helping the most people? Spending the most time with your family? Relaxing? I hope you don't choose worrying. 

There's never a better time than now to live a life worth living ... and only you can decide what that means!

I'd love to hear what you choose. 

Best wishes for a Happy Holiday Season ... and I hope you spend your time wisely and well in 2024!

Happy New Year!

I love planning for the new year – both personally and professionally.  To read about my professional planning, check out this article. 

I've always been a big-picture person, so I tend to think in 5, 10, and 20-year increments ... but thinking about the coming year is helpful, too.

I think about it a bit like using a map.  Even if you know your intended destination, you still have to start with 'where you are' to figure out the best way to get there.

There are seemingly infinite potential paths ... but motion in a direction isn't really "progress" if it doesn't take you towards your desired destination.

At midnight tonight, it'll be 2024.  I know a new year isn't really a blank slate, but I've always enjoyed the symbolism.  So, I thought I'd revisit how I set New Year's resolutions. 

To start with, resolutions only work if you actually "want" to make them happen.  It's one thing to hope that something magically falls in your lap; it's another to want to do the work. 

With that being said, here are some tips. 

• Focus on What You Want.
• Focus on Why You Want It.
• Focus on Ways You Might Get it.
• Focus on Evidence of Progress.

Below, I'll take you through an example of each of the four steps.

Moving Towards a Solution, Rather Than Suffering From the Problem.

Before I got back into my health, my first instinct was to think, "I need to lose weight."  Knowing that "you're fat" isn't helpful … my head quickly translates that to something a tad more positive, yet generic, like: "I choose to be healthy and vital, and to live a healthy lifestyle."

Blah, blah … They are just words.  What I needed was something specific, measurable, and actionable.  How about: "I will lose 15 pounds and stop eating after dinner."  OK, but that isn't inspiring, and there isn't much for me to do.  I can do better than that.

Figure-Out a Big Enough WHY, Rather Than Worrying about the HOW's.

This post isn't about health and fitness; it is about the mindset and techniques you can use to set empowering goals and plans in any situation.

So, while I could list many ways to lose weight (and I might even remember to do some of them), leveraging a driving force creates momentum.  In other words, the first step in "Doing" is knowing WHY you want something.

I really do want to be healthy, fit, and vital (it sure beats the alternatives), and I want to have the energy and confidence to live and enjoy my life fully.  The world is my playground, and I want to take advantage of more opportunities to play with family and friends.  However, to do those things, I must find better ways to live a healthy lifestyle.

The WHYs are just as important for business goals too.

Focus on Potential Solutions Rather than Problems or Challenges.

Obstacles Exist.  The bad news: I don't eat fish, and I don't like vegetables (unless French Fries are vegetables).  My joints aren't close to healthy from years of violent contact sports.  I rarely get 7 hours of sleep, and who'd have thunk it, but being the CEO of a startup is stressful.  The good news: none of those things matter ... and even if they did, it just would mean that I have a lot of room for progress.

It is natural to focus on obstacles.  But most obstacles are surmountable - with a big enough WHY, I'll even start to eat vegetables.  Instead of dwelling on the limitations, use them as a reminder to focus on potential solutions instead.  They are beacons marking the way.

How do you do it?  To focus on solutions, you can make two action-based lists: one is of things To-Do ... and another is of things Not-To-Do.

Here are some of the sample To-Do Items:

• I will drink more water than coffee.
• I will stretch or do basic calisthenics on days that I do not go to the gym.
• I will make a healthy shake as a meal replacement rather than a snack if I'm hungry between meals.
• I will focus on relaxation and meditation as much as I focus on strength & physical exercises.

Here is the actionable list of Not-To-Do Items.

• I will not buy new bigger pants or wear stretchy pants because of an expanding waistline.
• I will not eat snacks out of their container – and will portion out what I want first.
• I will not compare my current level of fitness to what I used to be able to do.  Instead, I will focus on my actions and improvement.

Create Healthier Habits.

It is easy to follow a routine.  So, here's another tip ... make your routine better.  Here are some examples of things you could do to make being healthier happen with less effort.

• Pre-sort your vitamins into daily doses, and keep them by the coffee machine.
• Buy healthy snacks, like fruit, raw nuts, or organic energy bars (instead of chips).  If Doritos aren't in your house, it's hard to eat them on any regular basis. 
• When you do snack, don't keep them near you.  Make yourself get up to get them.  That'll make it harder for you to binge. 
• Enjoy listening to music, audiobooks, or podcasts during your "exercise time." Dedicating time to something doesn't mean you can't be multitasking.
• Park at the end of the parking lot, so you get to walk.
• Meet with friends at the gym or a hiking spot rather than a bar or restaurant.

You get the idea.  Get in the habit of looking for ways to create better habits.  What habits could you alter slightly to make a big difference?  Which things can you automate or outsource?

For two books about the subject, I recommend Tiny Habits by B.J. Fogg and Willpower Doesn't Work by Benjamin Hardy. 

Focus on Your Progress.

In this case, it really is about the journey.  Instead of tracking how far you have to go ... notice how far you've come.  Utilize an internal locus of control.  It is about creating energy, momentum, and a sense of possibility.  You may have a big, hairy, audacious goal in mind.  That's fine, as long as you realize that reaching each milestone along the way is still an accomplishment.

• Find shoes that don't hurt your feet.
• Pick a gym or a personal trainer that you enjoy.
• Run more than two laps without stopping.

It doesn't matter what they are ... they all count, as long as you know that you are moving in the right direction.

Summary

The point of this exercise was not really to focus on fitness.  These techniques and goal-setting tools work in any situation.  The principles are:

1. First, figure out what you want and why it is important to you.  Only focus on the few things that are actually important to you. 
2. Second, find something you can do, right now, which moves you in the right direction.
3. Third, notice which things create (rather than take) energy.  Spend your time on those, and automate or create routines to take care of the rest.
4. Fourth, plan forward, but measure backward.  Set milestones so that you can recognize and celebrate your progress.

In my business, this translates to having a mission and vision - it's what we want, why it's important to us, and a basic strategy to get there.  Then, we create yearly "Big 3" goals that move us toward that long-term vision.  Then, the team creates SMARTs (goals that are specific, measurable, attainable, relevant, and timely) and KPIs (key performance indicators) so they know where to spend their time, and what milestones tell them they're on the right track.

It isn't magic, but it works.

Hope this helped.

Artificial Intelligence Meets "Woo-Woo"

As someone who has been in tech and Artificial Intelligence for over 30 years, my personality and thought processes are centered around facts and reason. 

With that said, I've always had a soft spot for "arts" over sciences. I appreciate meditation and mindfulness practices.  Unquestionably, I've found that technology helps me do that quicker, better, and with more certainty about the results.

I am fascinated by both Neuro-Linguistic Programming and Natural Language Processing. 

That's what made this conversation with Joshua Pellicer so great. 

Joshua has lots of experience using AI tools and techniques and getting the most from generative AI.

When I asked him what use cases he was most excited and optimistic about, he answered "Manifestation". 

That is not what I expected ... but it made sense after discussing it. Check it out. 

 

Manifestation doesn't cause the universe to hand your dreams to you on a golden platter. It does help you maintain a positive mindset and focus on what you want (instead of avoiding what you don't want). 

ChatGPT (and other similar tools, like Microsoft's Co-Pilot, Google's Bard, Anthropic's Claude, Perplexity, and Quora's Poe can help create a guide and an image to help you better ideate and actualize your dreams. 

AI is only as good as what you use it for ... I think this is an example of a clever and powerful use of generative AI. 

What do you think?

Workouts That Work with Dr. John Jaquish & The X3

As someone who (in a past life) was an "elite athlete," my mind often thinks my body is capable of more than it actually is. 

Well, it still is ... just less often and with a higher chance of hurting myself. 

It's taken a lot of adjustments to find what routines work for me. They can't just be low-impact or good for me ... they have to be fun, and they have to allow me to improve, not just maintain. 

I've found a couple of things that work for me, like the Carol AI Bike and HOTWORX. 

Another one of my favorites is the X3 bar by Dr. John Jaquish. It's a metal bar that attaches to various bands and allows you to do variable resistance training. It's more efficient and effective than weights because, instead of using the same amount of force through the entire rep, you're able to do more weight where you're strongest and less weight where you're weakest. 

He works with professional athletes, NBA teams, and more. 

I shot a video with him about why X3's variable resistance is a better way to exercise. Check it out. 

 

My son, Zach, is a holdout only because he prefers spending an hour in a gym. It's his meditation and his social hour all in one. I get it. I can't pretend I don't still enjoy going to the gym and lifting weights. But, I can recognize a lot of that is vanity and fun instead of prioritizing effectiveness and efficiency (getting more done in less time). 

Taking a "Less is More" approach flies in the face of "No Pain, No Gain."

The X3 is portable; it doesn't take a long time to set up or use; and I feel stronger when I use it consistently.  That means it is efficient and effective.  Surprisingly, it is also fun.  

The new X3 Force uses tracking & gamification to encourage use and progress.  That is important because, with any of these tools, you still need to consider the Head, Heart, and Feet of the matter.   It isn't enough to know what or how to do something.  You have to want to do the thing.  And then you have to actually do the thing.

I'm excited about this, because I think increasing longevity is a promising frontier, and I believe short effective workouts are fundamental to living healthier and longer. 

Hope that helps. 

Is Luck Something You Create?

I just shared an updated article on the difference between Skill and Luck. 

Serendipitously, this article showed up in my feed from 2012. Instead of updating it, I want to share it as I wrote it, because it's still relevant, and it might lose some of its magic if I update it.

So, here it is: 

________________

Title: Some Thoughts On Whether Luck Is Something You Create

Date: November 3rd, 2012

Doing the same things, the same ways, has predictable results.  Sometimes, it is important to do things differently.

Here is a photo of me at the National Society of Black Engineers' Professional Development Conference, where I had the opportunity to present and participate in several panel discussions.

That is me, the Mitchell brothers, and Steadman Graham

I'm neither black, nor an engineer, and they aren't traders; so why would they ask me to present... and why would I say yes? 

Value is often added at the edges. Likewise, good things often happen when you travel outside your comfort or habit zone.

I gained a lot from the experience. For example, I had a discussion with a nuclear physicist who talked about how they use computer simulations to model the effects of a nuclear explosion. That gave me great ideas about how to measure the effect of a particular trading system or algorithm on a market.

Luck does favor the prepared. That conversation could just as easily have been me simply saying 'hello,' shaking hands and moving on to the next person. To some extent, the ability to take advantage of opportunities comes from the intent to find them.

Is Luck Something That You Can Maximize, Or Would You Consider It Random?

It's possible that luck is both random and something you can maximize.

Here is an example.  Many people consider the stock market to be random. Nonetheless, there are groups of people who consistently beat the market and trade profitably. How is that possible?

To explain, let's examine the decision to purchase Apple Computer stock. Regardless of whether that decision was based on gut instinct, fundamental analysis, or a technical chart pattern ... whether the price moves up or down the moment after that purchase is for the most part random.

However, if you make 10,000 trades over time, then your ability to make and keep money is about how you manage risk and opportunity. At that point, your system is not necessarily random. Consequently, it is something that you can improve.

Transform Results By Getting Un-Stuck.

Improvement means getting better and different results.  And, as you already know, it doesn't make sense to continue to do the same thing, yet expect different results.  So, a key skill is learning to recognize when things are "stuck" in a rut.

The trouble with many "ruts" is that you don't know you're in one, while you're in one. Consequently, it often takes a different perspective to become aware of new possibilities, opportunities, or best next steps.

Implications.

The interesting thing that this implies is that those opportunities were always there ... they just weren't there for you in your current state of awareness.

Similarly, recognize that many of the processes that we rely on limit our "luck" or opportunities precisely because they limit our choices. When this is done consciously it can be helpful.  However, when it's an unconscious act, it can be dangerous.

In general, you can categorize many tools as either being multipliers or diminishers. Neither one is good or bad in and of itself.  The trick is to recognize that you have a choice and that not choosing is still a choice.

_______________

I think it holds up. What do you think?