In an era of economic uncertainty, few visualizations have captured the attention of economists, policymakers, and everyday consumers like the “Chart of the Century” created and named by Mark Perry, an economics professor and AEI scholar. This chart tracks the dramatic shifts in consumer prices across various sectors of the American economy over a quarter-century, revealing patterns that challenge conventional wisdom about inflation, purchasing power, and economic well-being.
The most current version reports price increases from 2000 through the end of 2024 for 14 categories of goods and services, along with the average wage and overall Consumer Price Index. Here are the key findings.
- Wage growth has outpaced inflation by a significant margin (123.3% vs. 90%) from 2000 to 2024, resulting in a 16.1% increase in real purchasing power.
- Sharp divergence exists between sectors: Technology and tradable goods have become much cheaper, while healthcare, education, and childcare costs soared.
- Market competition and trade liberalization drive price decreases, while regulated markets and limited competition contribute to price increases.
- Despite objective improvements in purchasing power, many consumers still feel financial pressure due to changing consumption patterns and “quality of life creep”.
- Policy challenges remain in balancing regulation with market forces, particularly in essential services like healthcare and education.
Core Economic Metrics: The Big Picture
The foundation of this analysis rests on three critical metrics that provide context for all other price trends:
Metric
|
Change (2000-2024)
|
Consumer Price Index (CPI)
|
+90%
|
Average Hourly Income
|
+123.3%
|
Real Purchasing Power
|
+16.1%
|
From January 2000 to now, the CPI for All Items has increased by almost 90%. That is a big jump from its 59.6% level in 2019, when I first shared this chart.
These numbers tell a surprising story: despite widespread perceptions of economic hardship, Americans’ wages have grown significantly faster than inflation over these 24 years. This translates to a meaningful increase in real purchasing power – the ability to buy more goods and services with the same amount of work.
However, this aggregate picture masks dramatic variations across different categories of goods and services. Let’s explore these divergent trends.
The price of technology, electronics, and consumer goods — think toys and television sets — has tumbled over the past two decades. Why? These categories benefit from global competition, technological innovation, and manufacturing efficiencies.
Meanwhile, the cost of hospital stays, childcare, and college tuition, to name a few, have surged. Why? These sectors share important characteristics: they are typically non-tradable services (cannot be imported), operate in markets with limited competition, and are often subject to extensive regulation.
Below is Perry’s Chart of the Century. To help you interpret it better, lines above the overall inflation line have become functionally more expensive over time, and lines below the overall inflation line have become functionally less expensive.

via Human Progress
For context, at the beginning of 2020, food, beverages, and housing were in line with inflation. They’ve now skyrocketed above inflation, which helps to explain the unease many households are feeling right now. College tuition and hospital services also have continued to rise relative to inflation over the past few years.
Market Dynamics: Understanding the Divergence
What explains these dramatically different price trajectories? Here are several (but not all of the) key factors:
Factors Driving Price Increases
- Government regulation creating compliance costs and barriers to entry.
- Quasi-monopolistic markets with limited price competition.
- Non-tradeable services protected from foreign competition.
- Limited technological disruption in certain service sectors.
Factors Driving Price Decreases
- Foreign competition putting downward pressure on prices.
- Technological advancement reducing production costs.
- Manufacturing optimization increasing efficiency.
- Market competition forcing price discipline.
- Trade liberalization expanding access to global markets.
Looking at the prices that decrease the most, they’re all technologies. New technologies almost always become less expensive as we optimize manufacturing, components become cheaper, and competition increases. According to VisualCapitalist, at the turn of the century, a flat-screen TV would cost around 17% of the median income ($42,148). Since then, though, prices fell quickly. Today, a new TV typically costs less than 1% of the U.S. median income ($54,132).
We should also consider the larger trends. For example, In 2020, I asked what Coronavirus would do to prices ... and the answer turned out to be way less than expected. If you don’t look at the rise in inflation but instead the change in trajectories, very few categories were heavily affected. While hospital services have increased significantly since 2019, they were already rising. There were some immediate impacts, but they went away relatively quickly.
Another thing to consider is average hourly income. Since 2000, overall inflation has increased by 87.3%, while average hourly income has increased by 123.3%. This means that hourly income increased 38% faster than prices (which indicates a 16.1% decrease in overall time prices). You get 19.2% more today for the same amount of time worked ~24 years ago. This represents a mild increase in abundance since last year.

via Human Progress
Although 10 of the 14 items rose in nominal prices over the past 24 years, only five had a higher time price when accounting for the 123.3 percent increase in hourly wages. Those items were medical care services, childcare and nursery school, college textbooks, college tuition and fees, and hospital services.
The Consumer Experience: Perception vs. Reality
It’s interesting to look at data like that, knowing that the average household is feeling a “crunch” right now.
My guess is that few consumers distinguish between perception and reality. However, feeling a crunch isn’t necessarily the same as being in a crunch.
For instance, we must account for ‘quality of life creep,’ where people tend to splurge on luxuries as their standard of living improves. With the ease of online shopping and access to consumer credit, it has become increasingly easy to make impulse purchases, leading to reduced savings and feelings of financial scarcity. This phenomenon is a function of increased consumption (rather than inflation), yet it still leaves consumers feeling like they’re struggling to make ends meet. Our sense of what’s normal has risen, and that’s hard to unlearn.
Perry’s ‘Chart of the Century’ reveals the complex relationships between inflation, consumption, and economic growth. While households may feel financial strain, the data shows that income has outpaced inflation, and technology has made many goods more affordable. Nonetheless, there is still a real sense of economic struggle. Especially in these last few months.
Economic Patterns: Regulated vs. Free Markets
A clear pattern emerges when examining the relationship between market structures and price trends.
Regulated Markets (like healthcare and education) tend toward higher prices over time, feature less price competition, and offer limited consumer choice.
Free Markets, show price decreases over time, feature greater competition, and provide consumers more options.
This pattern raises important questions about the role of regulation in various economic sectors and the balance between consumer protection and market efficiency.
With that in mind, how can policymakers address sectors experiencing significant price hikes, such as healthcare and education, without stifling innovation in tradable goods and services?
Future Outlook
Beyond all that, here are three other key trends to watch.
- AI Disruption: Telemedicine and online education could bend healthcare/education cost curves.
- Trade Wars: New tariffs risk reversing tech price declines (e.g., proposed tariffs on Chinese electronics).
- Generational Shifts: Millennials prioritize experiences over goods, potentially easing service demand.
As we continue to innovate and policy changes, it will be interesting to see if we can make essential services as dynamically competitive as consumer electronics. While America is one of the best countries in the world in countless ways, we do lag behind several countries in healthcare and education.
Onwards.
Is AI Making You And Your Team Smarter?
At the core of Capitalogix’s existence is a commitment to systemization and automation.
At first, the goal was to eliminate fear, greed, and discretionary mistakes from trading.
Over time, we’ve worked hard at making countless things easier. Much like math, we found that the best practice is to simplify complex processes before trying to automate them.
I’m surprised by how many times I have had the same realization ... Less is more.
Likewise, I’ve learned the hard way that a great strategy is useless if people don’t get it. That is part of the reason that frameworks are so important.
Ultimately, the process, the system, and the automation should follow this basic recipe if you want it to succeed: Simple, Repeatable, Consistent, and Scalable.
Finding ways to automate sounds great. Increasing efficiency, effectiveness, and certainty sounds great, too ... but, routines and habits become ruts and limits when they become un-measured, un-managed, or forgotten.
A practical reality of increasing automation and constant progress is that it becomes increasingly important to have expiration dates on decisions, systems, components, and automations. We need to shine a light on things to make sure they still make sense or to determine whether we have a better option.
Freeing humans to create the most value sounds great, too ... but, as the pace of technological progress increases, the importance of freeing people to do more diminishes if they don’t actively rise to the occasion.
My Use of Technology
I got my first computer in 1984. It was the original Macintosh. That means I’ve been searching for and collecting technology tools to make business and life easier and better since the mid-80s.
It has been a long and winding road. These days, it seems like I’m constantly looking for new ways to use AI in my life.
As you might guess, I “play” with a lot of tools. Of course, I think of it as research, discovery, and skill-building ... rather than playing. Why? Because it is something I’m good at, it produces value – and it gives me energy ... so, I make sure to reserve a place for it in my routine.
While most of what I explore doesn’t make it into my “real work” routine, I now have a toolbox of dozens of tools that I use for everything from research, notetaking, brainstorming, writing, and even relaxing.
It’s a little embarrassing, but my most popular YouTube video is an explainer video on Dragon NaturallySpeaking from 13 years ago. It was (and still is) dictation software, but from a time before your phone gave you that capability.
As I focus on systemization, I also have to focus on optimization.
Using generative AI tools for daily research has fundamentally changed how I approach information gathering. What began as a meditative practice—slowly reading, digesting, and reflecting on material—has evolved into a faster, more expansive process. With AI, I can now scan and synthesize a much broader set of sources in far less time. The quality of the summaries and takeaways is high, enabling me to deliver more value to others. I can write better articles, share timely insights with fellow business owners, and keep my team well-informed. The impact on others has grown — but something subtle has shifted in my own learning.
The tradeoff is that if I’m not as careful as I used to be while doing the research, and I don’t engage with the material in the same way I did before. When I did the research manually, I was “chewing and swallowing” each idea, pausing to make connections, reflecting on implications, and wrestling with the nuance. That process was slower, but it etched ideas more deeply into memory.
As a result, my favorite articles of the week or month would show up in how I spoke on stage, what I wrote about, and how I worked through roadblocks with employees. Now, I notice that although I’m exposed to more information, it doesn’t have the same weight or impact. I’m consuming more at scale ... but retaining less, or perhaps less deeply (at least in my head). In contrast, I store much more, both in terms of quantity and depth, in my second brain (meaning, the digital repositories available for search when needed).
This brings up a fundamental distinction between knowledge storage and knowledge retrieval. Storage is about accumulating information, while retrieval is about quickly accessing and using the correct information at the right time. It requires digestion.
It’s kind of like Amazon. Amazon has made buying books and getting them on my shelves easier than ever. I’ve got 1000s of books with answers to many of life’s questions. But, I’d estimate that I’ve really only read around half of the books I currently have on my shelf. The point is that having a book on your shelf with the answer to a problem is not the same as having the answers.
I now have many thousands of articles in my Evernote. There are probably over a hundred of them about better “prompt engineering” or using “prompting techniques better”... but I can’t pretend that each article has made me better at those things. I have gotten better at thin-slicing and knowing what I want to store to improve the quality of the raw material I search for.
So now, I’m exploring how to maintain a balance. I still want to leverage AI’s value, while reintroducing a layer of slowness and reflection into the process. Maybe that means manually summarizing some articles. Maybe it means pausing to journal about what I’ve read, or discussing it with someone. The goal is not to abandon the efficiency — but to ensure that efficiency doesn’t come at the cost of depth.
The priority is making sure I’m optimizing on the right thing. It’s not progress if you’re taking steps in the wrong direction.
Let me know what you think about that ... or what you are doing that you think is worth sharing.
Onwards!
Posted at 08:20 PM in Business, Current Affairs, Gadgets, Ideas, Market Commentary, Personal Development, Science, Trading, Trading Tools, Web/Tech | Permalink | Comments (0)
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