As I get older, time seems to move faster ... but it's also true that as I get older, more is accomplished every minute.
Technology is a powerful force function. In fact, the amount of data in the digital universe effectively doubles every two years.
Every couple of years, I revisit a chart about how much data is generated every minute on the internet.
In reverse chronological order, here's 2018, 2015, and 2011.
Here's an excerpt from 2015 for some perspective:
Compared to 2008 here is what's happened with social networks:
- The number of people online has more than doubled from 1.4 billion to over 3 billion (2021 #: 5.2 billion)
- Facebook has gone from 80 million users to more than 1.4 billion (2021 #: 2.89 billion
- Twitter had 2 million accounts and now it is 300 million and counting. (2021 #: 206 million ACTIVE users after a big bot deletion)
- The number of smartphones was 250 million in 2008 and today there are more than 2 billion. That is an 800% increase! (2021 #: 6.37 billion)
Today this is what happens every minute on the web.
- 4 million search queries on Google
- Facebook users share 2.46 million pieces of content
- Email users send 204 million messages
Throughout its (pretty short) history, the internet has been arguably the most important battlefield for relevancy and innovation.
So, what does the internet look like in 2021?
DOMO via visualcapitalist
Looking at the list, we see new editions like Clubhouse and Strava. Partially due to the quarantine, you're still seeing an increase in digital cash transfers with tools like Venmo, an increase in e-commerce shops like Shopify, and an increase in (you guessed it) collaboration tools like Zoom or Microsoft Teams.
Just to pick out some of the key figures in the chart this year.
- Amazon users spend $283,000
- 6M people shop online
- TikTok users watch 167M videos
- and, Zoom hosts 856 minutes of webinars.
Before 2020, I already thought that big tech had a massive influence on our lives. Yet, somehow this past year has pushed their impact even higher.
One other thing this chart also helps put into perspective is the rapid rate of adoption. As you look at different year's charts, you can see how quickly apps have become part of the cultural zeitgeist.
How do you think these numbers will grow or change in 2022?
Cat Poop Coffee ... Yum!
My wife is currently in Indonesia – and inflation is rising. What a perfect time to revisit the world’s most expensive coffee.
Indonesia is famous for coffee. For example, “Sumatra” is their biggest island – with “Java” coming in close behind (and both are synonymous with coffee).
They also make one of the most expensive coffees in the world … Luwak Coffee.
It is a very particular coffee, created using a very peculiar process.
In traditional coffee production, the cherries are harvested, and the beans are extracted, before being shipped to a roaster, ground into a pulp, and brewed by a barista at your local Starbucks.
In contrast, with Luwak coffee, something different happens.
The coffee cherries are harvested by wild animals.
Specifically, they’re harvested by the Asian Palm Civet, a small, cat-like animal that absolutely loves the taste of coffee cherries.
But, if the civets eat the cherries, how can they still be used to make coffee?
Here comes the gross part—the civets eat the coffee cherries, but their digestive tract can’t effectively process the beans, only the flesh surrounding them.
When the partially digested, partially fermented beans are eventually excreted, coffee producers harvest them. The beans are then cleaned, roasted, and used to make astonishingly expensive (“with retail prices reaching up to $1300 per kilogram”) coffee.
Now, is the coffee that mind-blowing?
No, not really. In fact, many critics will openly call it bad coffee, or as Tim Carman, food writer for the Washington Post put it, “It tasted just like…Folgers. Stale. Lifeless. Petrified dinosaur droppings steeped in bathtub water. I couldn’t finish it.”
To be fair, the Luwak coffee industry is not really about coffee ... it is about an experience. When I toured a plantation near Ubud, Bali, a smiling tour guide greeted and led me on an in-depth exploration of the forested property, where I was allowed to immerse myself in the various spices, roots, beans, and civets used to produce this one-of-a-kind coffee.
Here is a video I shot of the process.
If you think about it, I paid a premium to drink exotic cat poop coffee. Kind of strange!
I wouldn’t drink coffee made from people’s poop (or even domestic cat poop).
It’s the story that allows this not-so-awesome coffee to fetch awesome prices. People are paying for the experience, not the commodity itself.
The same is true when you buy Starbucks. The coffee at 7-Eleven is cheaper – and Consumer Reports tell us that McDonald’s coffee is better.
Nonetheless, I’d still rather drink at Starbucks.
We live in an Experience Economy.
Posted at 08:32 PM in Business, Current Affairs, Food and Drink, Ideas, Just for Fun, Market Commentary, Science, Travel | Permalink | Comments (0)
Reblog (0)