Michael Masterson wrote a book called Ready Fire Aim: Zero to $100 Million In No Time Flat. It is a practical guide for entrepreneurs and business leaders, focusing on the different stages of business growth and the key challenges and priorities at each stage.
A core message of the book is to start taking action quickly (instead of getting bogged down in over-planning) and use rapid iteration and real-world feedback to refine strategies.
The concept is presented in the context of growing a business – yet the lessons apply broadly.
Swift action should be your focus ... not over-planning or perfect timing.
Too many companies get stuck in a cycle of brainstorming, getting internal feedback, making changes, and failing to release the product.
Even for released products, too many fail because they took too long to launch or ignored market feedback.
Masterson stresses that the value of live performance is that it helps you course-correct. He also cautions that there is no such thing as perfect timing. The best timing is almost always ‘Now!’
Now, let’s extrapolate.
Let’s say you’re pondering a tricky work problem. You know you need to figure it out before the end of the week ... but your brain keeps going in circles.
You don’t believe you can take decisive action and course-correct because you feel you have to get it right.
So, what can you do? Write it out. Write out the potential paths, ramifications, and worst-case scenarios as holistically as possible.
You’ll find that simply by writing it out instead of just ‘thinking,’ you end up more creative with more insight.
Writing aids in organizing and clarifying your thoughts.
AI As Your ‘Action’ Partner
AI can make this process easier, faster, and more manageable. Tools like ChatGPT can help you explore complex topics, run scenarios for you, and provide external feedback.
It’s not the same as real-world feedback, but it can shorten the ‘Aim’ part of the process.
As you externalize your thoughts in writing them to whatever AI you choose, you also get the same benefit you did writing your thoughts out in our previous example.
The business environment is changing faster than ever. Technology is advancing faster, adoption is getting easier, and the average Joe is becoming bullish on AI. Because of that, Masterson’s book is even more relevant now than it was in 2007. Here are a few of the other key takeaways from Ready, Fire, Aim.
Adapt Your Role: As a company scales, leaders must shift from “doing” to guiding and from tactics to strategy.
Be Sales-Focused: Keep revenue generation as a core priority, especially in the early stages.
Build Scalable Systems: Invest in operations and leadership at the right time to support sustainable growth.
Innovate Continuously: Avoid complacency by fostering an organizational culture that balances efficiency with creativity.
AI and exponential technologies are going to compress cycle types. What used to be long-term planning will just be planning. You have to act fast, not only to capitalize on these trends but also to avoid being wiped out by them.
We’ve officially started our annual planning for the new year.
The process is relatively straightforward. We start by deciding what the company’s three highest priority goals are. With those goals as the base, each department (and manager) creates a big three representing what they can do to reach the company’s big three. From there, we dive into quarterly rocks, SMARTs (goals that are specific, measurable, actionable, relevant, and timed), and the explicit tactical steps it will take to accomplish what we set out to achieve.
The meetings are going well. There is a lot of back-and-forth idea sharing, negotiating, and priority setting.
Nonetheless, I had a sneaking suspicion that sometimes what seemed like a dialogue was really multiple monologues.
The reason for the disconnect (or misconnect) was that the participants had fundamental beliefs, at a higher level than we were discussing, that were at odds with each other.
With that said, another important component of meaningful communication is a shared understanding of a common language. Words can mean different things to different people. Simply agreeing on a “word” is different than agreeing on a common meaning.
I shot two videos that I think help teams get to alignment.
Thinking About Your Thinking
The first video discusses several techniques to enhance your decision-making.
One of the ideas is something called “Think, Feel, Know.” Basically, it explains that you have to deal with superficial thoughts before getting to deeper feelings. Then, you must deal with those feelings before you get to “knowing”.
Another technique discussed in the video involves adding time to look for “insights” after working on something. Those insights are often the seeds for something greater.
Chunking Higher
The second video explains how to chunk high enough to start from a place of agreement. Exploring distinctions from there is relatively easy.
I’m a big fan of picking a Big Hairy Audacious Goal (sometimes called a “BHAG”) and taking actions that move you in that direction.
One of the keys to this is chunking high enough to name the roles, goals, and strategies you select with timeless language (meaning that the target words hold up even as you pivot and adjust your focus and actions).
While doing this, I realized that my ideal next chunk of years involves taking Capitalogix to the next level (and beyond) through collaboration, cooperation, and joint ventures.
Once you know your long-term goal, planning the steps you need to achieve it is relatively easy. Achieving smaller goals reinforces successes, builds momentum, and makes continued progress feel more likely.
Extra points if you make them SMARTs (Specific, Measurable, Attainable, Realistic, and Time-Bound).
Actions speak louder than words, and your words can distract you.
It’s OK to misstep, and it’s OK to get stuck - but recognize where you are and what you’ve done ... and move forward.
Delayed gratification happens when you want something badly but cannot get it right away. The result is often anger or frustration.
Meanwhile, the mainstream media broadcasts a seemingly non-stop stream of messages screaming for immediate attention and gratification. The result of that is not good either (for example, it can result in higher rates of obesity, drug abuse, and depression).
Don’t be fooled. Overnight successes are rarely actually overnight successes (for long).
To summarize these concepts:
Make sure you have a common language
Begin with the end in mind
Start with the highest level of agreement
Make distinctions from there
Hope that helps.
Over the next 25 years, there are many people I want to impact – and many goals I want to accomplish.
It hasn’t always been easy - but building Capitalogix has been an intensely rewarding passion. It has been easier because I want what I want. Make sure you know what you really want ... it makes getting it much easier.
I look forward to you all being a part of it as well. Here’s to a successful 2025 and an even more successful 2050.
Watching how thoughtfully and carefully they planned the wedding to keep it intimate and meaningful was heartwarming.
The wedding was for them, with parents and siblings as the only guests. They did it at the location of their first date, had their favorite desserts, and wore non-traditional outfits. I believe they will have a party in the spring.
A wedding is a significant life event. So, I’m sharing a few of the thoughts it triggered.
Since they were born, I have been struck by how similar and different my two sons have been. My older son, Ben, is very analytical and yet surprisingly heart-centered, while Zach is very emotionally-centered and yet very intelligent. That slight difference in their center of gravity has been impactful. Ben has always been a “less is more” kind of guy, while Zach has always been a “more is more” kind of guy.
Nature is funny ... and I believe that how you do something is how you tend to do almost everything. For example, Ben always had a plan — yet, Zach was different ... until he fell in love with rugby, and everything changed. I saw him approach fitness, health, schedules, time, and almost everything differently. That exposes an interesting truth - You don’t tend to win races you don’t want to win. Something deeper has to inspire the effort. When you find something deeper, the rest becomes easier. Even in his 30s, rugby is still his passion.
As a parent, a small part of me wished that Zach’s focus on rugby had gone to school or business or something ... But that’s not how I really felt. As a father, I knew that once I saw that he knew how to focus on what he wanted, he could focus on anything he wanted. Because once he knew how to do it for one thing, he could do it for anything.
It was like that for me when I met Jennifer – everything changed. I knew so fast. So, when I saw how everything changed for Zach when he met Sloane, I knew the same thing happened.
Here's how I knew he really loved her. Zach’s favorite food groups are cheese fries, bacon, and extra grease. So, his falling in love with a gluten-free vegan (and not only tolerating it – but defending it) showed me something massively important. For the record, he’s been protective and focused on Sloane ever since. And because of that, I know how this turns out.
I want to say how proud I am of Zachary and how happy I am for both of them as we welcome Sloane to the family.
Her love has brought out the best in Zach, and we can’t wait to see the life they’ll build together.
That reminds me of something I thought about several times during the wedding ... it is that love is both a noun and a verb. It’s a thing (a state, a feeling, or even a target) … but it’s also something that you can choose, commit to, and do. The noun without the verb is frustrating - because you couldn’t move towards it and would have to get lucky to experience it. But the verb without the noun would be exhausting because you’d always be searching without finding or driving toward something that you don’t arrive at. This perspective on love as both a state and an action resonates as a natural truth for me. It is like inhaling and exhaling ... one without the other is futile.
If you are interested, there is an active online community forum that shares examples of Desire Paths. It may give you some ideas and knowing laughs.
I am a creature of habit, and even though much of what I think, feel, or do seems to be happening based on real-time choices or decisions, much of that is just a well-worn rut of unconscious behavior.
As a subtle reminder to my son, who just got married, expect many of your existing Desire Paths to change (even if you don’t want them to).
The lesson ... It’s often easier to account for or take advantage of human nature (or nature) than to fight against it.
Here is a short video on how this relates to your business and tech adoption. I call it Functional Mapping. Check it out.
The video provides additional depth and detail beyond what’s covered in this post. I encourage you to watch it for a more complete perspective.
Understanding the natural path for both technology and people makes it easier to understand and anticipate the capabilities, constraints, and milestones that define your path forward. That means you actually have to understand the different types of users and what they expect to do. Here’s a diagram that explains how we build AI-enabled applications.
Each stage is really about the opportunity to scale desired capabilities and automation.
It isn’t really about building the technology; instead, it is about supporting the desire.
You don’t have to get it right. You just have to create momentum in the right direction. Meaning ... if you can anticipate what is coming, you don’t have to build it. Instead, you should figure out where you want to build or create something that will move things in the right direction to help make that happen or benefit from it when it happens.
You’ve probably heard me talk about how Capabilities become Prototypes. Then, Prototypes become Products. And, ultimately, Products become Platforms.
This model is fractal. That means it works on many levels of magnification or iteration.
What first looks like a product is later seen as a prototype for something bigger.
SpaceX’s goal to get to Mars feels like their North Star right now ... but once it’s achieved, it becomes the foundation for new goals.
This Framework helps you validate capabilities before sinking resources into them.
It helps you anticipate which potential outcomes you want to accelerate. Rather than simply figuring out the easiest next step … you have to figure out which path is the best next step to your desired outcome.
The world is changing fast! Hope you’re riding the wave instead of getting caught in the riptide!
The U.S. accounts for just over 34% of that number. Meanwhile, I remember writing about the Republican National Convention marking the moment our national debt crossed the $16 Trillion level in 2012.
To put the current number in context, if our national debt were divided among individuals, we'd each owe more than $100K ... and if the ten wealthiest people donated their entire fortunes, we'd only have covered about 5%.
The concept of "Debt" can be confusing to a layman. Most people understand what it means when they take on debt with a local bank, but it can be harder to understand the role debt plays in global economics.
Compounding the confusion, the implications of debt change on a macro level.
Many worry that our "excessive" government debt levels impact economic stability, the strength of our currency, and unemployment. The national debt can only be reduced through five mechanisms: increased taxation, reduced spending, debt restructuring, monetization of the debt, or default.
The idea behind our current global debt structure is that if two nations are mutually obligated and dependent on each other, they are less likely to go to war. And that has held relatively true so far. Of course, it's not a perfect system (and it could break down), but it's working better than previous systems (such as the balance of power).
In some ways, it's fake money, so our debts don't seem insurmountable or fatal. Our economy is so reliable that we're allowed to continue borrowing. Debt is an integral part of the economic machine - it can be argued that we wouldn't have money without debt.
Ray Dalio created a simple (but not simplistic) and relatively easy-to-follow 30-minute animated video that answers the question, "How does the economy really work?" Click to watch.
So, it makes sense that the amount of debt is also increasing with the size of the money supply required to conduct all the transactions in the global economy.
But, even though you may not need to be immediately worried about that number, I still think it's worth trying to put it in context.
Humans are notoriously bad at large numbers. It's hard to wrap our minds around something of that scale. We're wired to think locally and linearly, not exponentially (it's one of the reasons I love AI so much). Here are a couple of ways to help you understand a trillion dollars.
First, let's look at spending over time. If you were to spend a dollar every second for an entire day, you would spend $86,400 per day. If you have a million dollars, you can do that for approximately twelve days. With a billion dollars, you can do that for over 31 years. With a trillion dollars, you can do that for 31,000+ years. That means it would take over 300 thousand years to spend the global public debt at that rate.
I'm sure many of you make over six figures a year. But, it would still take you 10 million years - if you spent none of it - to make $1 trillion, let alone $100 trillion.
Let's try explaining it through time. Fifty thousand seconds is just under 14 hours. A million seconds was 11 days ago. A billion seconds ago from today? 1992. One trillion seconds is slightly over 31,688 years. That would have been around 29,679 B.C., which is roughly 24,000 years before the earliest civilizations began to take shape. Pretty crazy.
Here's a video from the 1970s that helps you understand scale through the power of tens and an exploration of our universe.
I can’t pretend this is a new phenomenon, but I also can’t pretend it’s not becoming a pet peeve of mine.
If you’ve been following me for any amount of time, you’ll know I love the future, and I love random statistics. If I’m not talking about AI or entrepreneurship, it’s generally because I’m sharing some interesting chart or statistic.
At the intersection of my two loves comes a pretty severe issue ...
Bullshit statistics.
Futurists can’t help themselves. If you repeat something enough times, it begins to feel true. This is a key part of the reality distortion field that surrounds charismatic leaders. Their “functional fiction” becomes useful - not because it’s grounded in fact, but because it enables us to envision what’s possible and work to make it real.
In their defense, nobody minds if you talk about the future broadly. However, a problem arises when directional belief masquerades as fact or science. For example, if someone has thought about something many times, there is a tendency to confidently discuss or project exponential growth with specific timelines and metrics (rather than broadly discussing what will eventually come).
This tendency can make intelligent people seem delusional (or at least out of touch).
Elon Musk is a great example. While he has undeniably been a significant force for innovation and progress in the world, here are a few of the outlandish claims he’s made recently.
I routinely make up statistics to help me simplify or understand things better. The key is to acknowledge these “shortcuts” are still essentially educated guesses. Here’s an example. When I imagine how advanced AI will become by the end of my lifetime, I have to consider my current age (and expected lifespan) and how rapidly AI is improving. If I assign the number “100” to how good AI will be at the end of my life, what value would I assign to it now? Turns out, I’d give it a value of three. Of course, there’s always the possibility I could get hit by a bus tomorrow. I’m not a scientist. I haven’t done detailed research about chips or when we move to quantum computing. Realistically, I don’t have to. The precise numbers aren’t what matters here. I don’t take that statistic literally. It’s directional, and it gives a sense of the rate of change and the velocity of invention. In that sense, even though it isn’t factual, it’s useful.
I’d say any serious scientist knows that you can’t reliably predict the future with that level of precision – but it doesn’t take a scientist to know that.
First, the statistic or shortcut has to pass a simple “sniff” test. Then, you have to account for likely bottlenecks or constraints. Too many of these crazy estimates assume almost infinitely scaling results with no setbacks or limitations in materials or energy.
Don’t underestimate the value of a good rule-of-thumb or mental model. Moore’s Law is a great example of that. It stemmed from an observation and prediction about the semiconductor industry made by Intel co-founder Gordon Moore in 1965. A grossly simplified version is that computing power doubles every two years. That has held true for more than 50 years.
I have two Gaping Void illustrations that express fundamental truths about this: “First, Bring Order to Chaos” and “Wisdom Comes from Finer Distinctions.”
Here’s the reality. The future is exciting ... and it’s coming fast. In many ways, it will likely be bigger and cooler than you could have imagined. In other ways, it will radically underperform your expectations.
I can say that not because I know any more than you, but because I’m focused on what doesn’t change. We’ve had many periods of innovation ... each bigger than the last. It’s likely there will be aspects of the next 20 years no one can predict. But, we know what innovation looks like.
We’ve been here before.
As a reminder, if it sounds too good to be true ... there’s a good chance it is. Yet, to pretend there’s not a chance outlandish claims will come true would be to make too precise a claim again.
In many ways, predicting how your business or product will change is much easier than how the world will change.
The best way to predict the future is to create it - and the most effective way to create it is to focus on the elements within your control.
While it’s important to play an exponential game ... you can start “locally”.
Ready Fire Aim!
Michael Masterson wrote a book called Ready Fire Aim: Zero to $100 Million In No Time Flat. It is a practical guide for entrepreneurs and business leaders, focusing on the different stages of business growth and the key challenges and priorities at each stage.
A core message of the book is to start taking action quickly (instead of getting bogged down in over-planning) and use rapid iteration and real-world feedback to refine strategies.
The concept is presented in the context of growing a business – yet the lessons apply broadly.
Swift action should be your focus ... not over-planning or perfect timing.
Too many companies get stuck in a cycle of brainstorming, getting internal feedback, making changes, and failing to release the product.
Even for released products, too many fail because they took too long to launch or ignored market feedback.
Masterson stresses that the value of live performance is that it helps you course-correct. He also cautions that there is no such thing as perfect timing. The best timing is almost always ‘Now!’
Now, let’s extrapolate.
Let’s say you’re pondering a tricky work problem. You know you need to figure it out before the end of the week ... but your brain keeps going in circles.
You don’t believe you can take decisive action and course-correct because you feel you have to get it right.
So, what can you do? Write it out. Write out the potential paths, ramifications, and worst-case scenarios as holistically as possible.
You’ll find that simply by writing it out instead of just ‘thinking,’ you end up more creative with more insight.
Writing aids in organizing and clarifying your thoughts.
AI As Your ‘Action’ Partner
AI can make this process easier, faster, and more manageable. Tools like ChatGPT can help you explore complex topics, run scenarios for you, and provide external feedback.
It’s not the same as real-world feedback, but it can shorten the ‘Aim’ part of the process.
As you externalize your thoughts in writing them to whatever AI you choose, you also get the same benefit you did writing your thoughts out in our previous example.
The business environment is changing faster than ever. Technology is advancing faster, adoption is getting easier, and the average Joe is becoming bullish on AI. Because of that, Masterson’s book is even more relevant now than it was in 2007. Here are a few of the other key takeaways from Ready, Fire, Aim.
AI and exponential technologies are going to compress cycle types. What used to be long-term planning will just be planning. You have to act fast, not only to capitalize on these trends but also to avoid being wiped out by them.
Are you keeping up?
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