The 34th Annual Ig Nobel Prize ceremony took place last Thursday at MIT. Every year since 1991, around the time the recipients of the genuine Novel Prizes are announced, the Ig Nobel Prize awards the ten achievements that "first make people laugh, and then make them think. They're meant to celebrate the imaginative and encourage more interest in the sciences.
The first award for Biology was awarded to Robert Klark Graham, for pioneering development of the Repository for Germinal Choice, a sperm bank that accepted donations only from Nobellians and Olympians. While I jokingly tell my kids they have "superior genetic potential," this type of research and belief can have serious consequences.
In 1996, Physicist Robert Matthews earned a prize for his paper "Tumbling Toast, Murphy's Law and the Fundamental Constants," which sought to explain why toast tends to fall buttered-side down.
In 2002, another physicist, Arnd Leike, earned the honor after using the law of exponential decay to explain the behavior of beer foam.
And in 2017, Marc-Antoine Fardin earned the honor for using fluid dynamics to finally answer the eternal question: "Can a cat be both a solid and a liquid?" In case you are squeamish, no blender was involved in that experiment.
While these are funny examples, they're rooted in real science. As is the focus of this article, this year's Ig Nobel Prize for Demography.
In my circles, it is becoming more common to discuss how to live past 100 — and not just how to live beyond that number ... but to do so with a high quality of life.
A popular concept around that subject is Blue Zones - areas where people seem to live longer and healthier. There's even a Netflix documentary on the subject. Notable places include Sardinia, Italy; Okinawa, Japan; and Ikaria, Greece.
Saul Justin Newman challenged that belief with his research, which found that extreme age records tend to come from areas with no birth certificates, rampant clerical errors, pension fraud ... and even short life spans.
While longevity in the zones has primarily been attributed to diet, community, and genetics, Newman found that many of these claims were based on errors - or outright fraud. Instead, these regions are actually characterized by the opposite of what you would expect ... low incomes, low literacy, high crime, and short lifespans.
To a certain extent, it makes sense. In areas where you're struggling to make ends meet ... why wouldn't you commit pension fraud? In fact, in 2010, the Japanese government realized that over 80% of the people aged over 100 were actually dead. Part of what made this possible was that America bombed the halls of records in that area during the war.
Here's an interview with Saul Justin Newman on the subject. He's tracked over 80% of the people aged over 110 worldwide. Almost none of them have a birth certificate. Only about 10% have a death certificate.
What does this mean for human longevity?
While the stories of these 110-year-olds may mostly be fake - as mentioned in my recent article - longevity is on the rise, and there are many modalities to increase your lifespan.
The goal isn't just to stay alive longer; it's to live life to its fullest for as long as possible.
There are people living to 100, and there are plenty of people living healthily into their 70s, 80s, and 90s.
We're taking steps in the right direction. Technology and medicine are both evolving quickly.
But, like with longevity data, improvements in any space need to be met with a grain of salt.
If it sounds too good to be true ... it generally is. Not always. But, generally.
2024 Update: What Happens In An Internet Minute
The Internet is both timeless and timely in an interesting way. While what's popular changes seemingly instantly, and what we're capable of doing on it continues to grow exponentially. Ultimately, the Internet is the digital town square of a global village, where all types and professions gather.
In 2011, I first wrote about what happens in 60 seconds on the Internet.
I've since updated the article a few times.
Each time I write the article, I'm in awe at the amount of data we create and how much it has grown. For example, looking back to 2011, I was amazed that users created 600+ new videos and 60 new blog posts each minute. Those numbers seem quaint today.
via DOMO
Shortly after I started sharing the articles, Data Never Sleeps started standardizing the data, which is helpful.
Today, the Internet reaches 5.4 billion people. Most of them also use social media.
To add some more perspective,
It is mind-blowing to consider what happens each minute on the Internet today. For example, the 104,000 hours spent on Zoom represents a significant societal shift ... and the over 500 hours of video uploaded to YouTube highlights the incredible amount of content that's being created to share.
In 2023, the world created approximately 120 zettabytes of data ... which breaks down to approximately 337,000 petabytes of data a day. Broken down even further, it calculates to more than 15 Terabytes of new data created per person.
The calculations about what happens in an Internet minute will change rapidly again because of AI. Consider the amount of computing power and data it takes to power all of these new GPTs. Now, imagine the amount of new data that AI is creating. Then, try to imagine the challenge we'll have figuring out what's real, what's made up, and what is simply wrong or intentionally misleading.
In addition, as more devices and digital WHOs start creating and sharing data, it's hard to fathom the ramifications and sheer increase in data.
I'm curious about what the next five years have in store for us as we approach the 40th anniversary of the World Wide Web.
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