When you think of food meant to help athletes, you might think back to when parents would give orange slices or Gatorade to kids during soccer games. Now, fast forward your thinking to the best options available to fuel today's performance athletes. What do you imagine they would use before or during a game?
I quickly went to protein bars or energy gels (like GU) ... But, I was wrong.
According to research from The Athletic, The NFL's favorite halftime energy booster is now the uncrustable.
What is that? An "uncrustable" is a crustless sandwich consisting of a filling between two layers of crimp-sealed bread. They are convenient, portable, and they tend to come in homey flavors like PB&J. While you can theoretically make one at home, Uncrustables, in this context, are made by Smuckers.
The Athletic via X
Based on this math, it's reasonable to assume that NFL teams go through ~4000 Uncrustables a week (on top of however many PB&Js or other sandwiches they consume). Regardless, it is a lot.
Why the sudden surge in popularity? It's a combination of factors:
- Nostalgia and Comfort: The uncrustable taps into a sense of childhood nostalgia, offering a comforting and familiar taste.
- Nutritional Balance: It provides a balanced blend of carbohydrates for quick energy, fats for sustained power, and protein for recovery.
- Convenience: Pre-packaged and mess-free, uncrustables are perfect for a half-time snack when you have very little time to eat.
If you think about it, it makes sense. PB&Js are universal. Regardless of geographic region, socioeconomic status, etc. – it's a staple.
They're easy to digest, convenient, and comforting. Hitting all the marks a professional athlete might be looking for.
Even in a high-tech world, people still crave simplicity and effectiveness.
I've never had one ... but now I kind of want to try. On the other hand, I'm pretty sure they used to call this a Pop-Tart. But I guess that just makes me seem old.
Finding The Path Of Least Resistance ...
There’s a concept in design and transportation called Desire Paths.
A Desire Path is the path users take instead of the path intended by the builder.
Here’s a great example.
If you are interested, there is an active online community forum that shares examples of Desire Paths. It may give you some ideas and knowing laughs.
I am a creature of habit, and even though much of what I think, feel, or do seems to be happening based on real-time choices or decisions, much of that is just a well-worn rut of unconscious behavior.
As a subtle reminder to my son, who just got married, expect many of your existing Desire Paths to change (even if you don’t want them to).
The lesson ... It’s often easier to account for or take advantage of human nature (or nature) than to fight against it.
Here is a short video on how this relates to your business and tech adoption. I call it Functional Mapping. Check it out.
The video provides additional depth and detail beyond what’s covered in this post. I encourage you to watch it for a more complete perspective.
Understanding the natural path for both technology and people makes it easier to understand and anticipate the capabilities, constraints, and milestones that define your path forward. That means you actually have to understand the different types of users and what they expect to do. Here’s a diagram that explains how we build AI-enabled applications.
Each stage is really about the opportunity to scale desired capabilities and automation.
It isn’t really about building the technology; instead, it is about supporting the desire.
You don’t have to get it right. You just have to create momentum in the right direction. Meaning ... if you can anticipate what is coming, you don’t have to build it. Instead, you should figure out where you want to build or create something that will move things in the right direction to help make that happen or benefit from it when it happens.
You’ve probably heard me talk about how Capabilities become Prototypes. Then, Prototypes become Products. And, ultimately, Products become Platforms.
This model is fractal. That means it works on many levels of magnification or iteration.
What first looks like a product is later seen as a prototype for something bigger.
SpaceX’s goal to get to Mars feels like their North Star right now ... but once it’s achieved, it becomes the foundation for new goals.
This Framework helps you validate capabilities before sinking resources into them.
It helps you anticipate which potential outcomes you want to accelerate. Rather than simply figuring out the easiest next step … you have to figure out which path is the best next step to your desired outcome.
The world is changing fast! Hope you’re riding the wave instead of getting caught in the riptide!
Onwards.
Posted at 06:39 PM in Business, Current Affairs, Healthy Lifestyle, Ideas, Market Commentary, Personal Development, Science, Trading, Trading Tools, Web/Tech | Permalink | Comments (0)
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