Capitalogix

The "Chart Of The Century" In 2025: A Look At Consumer Price Inflation

In an era of economic uncertainty, few visualizations have captured the attention of economists, policymakers, and everyday consumers like the “Chart of the Century” created and named by Mark Perry, an economics professor and AEI scholar. This chart tracks the dramatic shifts in consumer prices across various sectors of the American economy over a quarter-century, revealing patterns that challenge conventional wisdom about inflation, purchasing power, and economic well-being.

The most current version reports price increases from 2000 through the end of 2024 for 14 categories of goods and services, along with the average wage and overall Consumer Price Index. Here are the key findings.

 

• Wage growth has outpaced inflation by a significant margin (123.3% vs. 90%) from 2000 to 2024, resulting in a 16.1% increase in real purchasing power.
• Sharp divergence exists between sectors: Technology and tradable goods have become much cheaper, while healthcare, education, and childcare costs soared.
• Market competition and trade liberalization drive price decreases, while regulated markets and limited competition contribute to price increases.
• Despite objective improvements in purchasing power, many consumers still feel financial pressure due to changing consumption patterns and “quality of life creep”.
• Policy challenges remain in balancing regulation with market forces, particularly in essential services like healthcare and education.

 

Core Economic Metrics: The Big Picture

The foundation of this analysis rests on three critical metrics that provide context for all other price trends:

 

Metric	Change (2000-2024)
Consumer Price Index (CPI)	+90%
Average Hourly Income	+123.3%
Real Purchasing Power	+16.1%

 

From January 2000 to now, the CPI for All Items has increased by almost 90%. That is a big jump from its 59.6% level in 2019, when I first shared this chart.

 

These numbers tell a surprising story: despite widespread perceptions of economic hardship, Americans’ wages have grown significantly faster than inflation over these 24 years. This translates to a meaningful increase in real purchasing power – the ability to buy more goods and services with the same amount of work.

 

However, this aggregate picture masks dramatic variations across different categories of goods and services. Let’s explore these divergent trends.

 

The price of technology, electronics, and consumer goods — think toys and television sets — has tumbled over the past two decades. Why? These categories benefit from global competition, technological innovation, and manufacturing efficiencies.

Meanwhile, the cost of hospital stays, childcare, and college tuition, to name a few, have surged. Why? These sectors share important characteristics: they are typically non-tradable services (cannot be imported), operate in markets with limited competition, and are often subject to extensive regulation.

Below is Perry’s Chart of the Century. To help you interpret it better, lines above the overall inflation line have become functionally more expensive over time, and lines below the overall inflation line have become functionally less expensive. 

via Human Progress

For context, at the beginning of 2020, food, beverages, and housing were in line with inflation. They’ve now skyrocketed above inflation, which helps to explain the unease many households are feeling right now. College tuition and hospital services also have continued to rise relative to inflation over the past few years.

 

Market Dynamics: Understanding the Divergence

What explains these dramatically different price trajectories? Here are several (but not all of the) key factors:

Factors Driving Price Increases

• Government regulation creating compliance costs and barriers to entry.
• Quasi-monopolistic markets with limited price competition.
• Non-tradeable services protected from foreign competition.
• Limited technological disruption in certain service sectors.

Factors Driving Price Decreases

• Foreign competition putting downward pressure on prices.
• Technological advancement reducing production costs.
• Manufacturing optimization increasing efficiency.
• Market competition forcing price discipline.
• Trade liberalization expanding access to global markets.

Looking at the prices that decrease the most, they’re all technologies. New technologies almost always become less expensive as we optimize manufacturing, components become cheaper, and competition increases. According to VisualCapitalist, at the turn of the century, a flat-screen TV would cost around 17% of the median income ($42,148). Since then, though, prices fell quickly. Today, a new TV typically costs less than 1% of the U.S. median income ($54,132).

We should also consider the larger trends. For example, In 2020, I asked what Coronavirus would do to prices ... and the answer turned out to be way less than expected. If you don’t look at the rise in inflation but instead the change in trajectories, very few categories were heavily affected. While hospital services have increased significantly since 2019, they were already rising. There were some immediate impacts, but they went away relatively quickly. 

Another thing to consider is average hourly income. Since 2000, overall inflation has increased by 87.3%, while average hourly income has increased by 123.3%. This means that hourly income increased 38% faster than prices (which indicates a 16.1% decrease in overall time prices). You get 19.2% more today for the same amount of time worked ~24 years ago. This represents a mild increase in abundance since last year. 

via Human Progress

Although 10 of the 14 items rose in nominal prices over the past 24 years, only five had a higher time price when accounting for the 123.3 percent increase in hourly wages. Those items were medical care services, childcare and nursery school, college textbooks, college tuition and fees, and hospital services. 

The Consumer Experience: Perception vs. Reality

It’s interesting to look at data like that, knowing that the average household is feeling a “crunch” right now.

My guess is that few consumers distinguish between perception and reality. However, feeling a crunch isn’t necessarily the same as being in a crunch.

For instance, we must account for ‘quality of life creep,’ where people tend to splurge on luxuries as their standard of living improves. With the ease of online shopping and access to consumer credit, it has become increasingly easy to make impulse purchases, leading to reduced savings and feelings of financial scarcity. This phenomenon is a function of increased consumption (rather than inflation), yet it still leaves consumers feeling like they’re struggling to make ends meet. Our sense of what’s normal has risen, and that’s hard to unlearn. 

 

Perry’s ‘Chart of the Century’ reveals the complex relationships between inflation, consumption, and economic growth. While households may feel financial strain, the data shows that income has outpaced inflation, and technology has made many goods more affordable. Nonetheless, there is still a real sense of economic struggle. Especially in these last few months. 

 

Economic Patterns: Regulated vs. Free Markets

A clear pattern emerges when examining the relationship between market structures and price trends.

Regulated Markets (like healthcare and education) tend toward higher prices over time, feature less price competition, and offer limited consumer choice.

Free Markets, show price decreases over time, feature greater competition, and provide consumers more options.

This pattern raises important questions about the role of regulation in various economic sectors and the balance between consumer protection and market efficiency.

With that in mind, how can policymakers address sectors experiencing significant price hikes, such as healthcare and education, without stifling innovation in tradable goods and services? 

Future Outlook

Beyond all that, here are three other key trends to watch.

• AI Disruption: Telemedicine and online education could bend healthcare/education cost curves.
• Trade Wars: New tariffs risk reversing tech price declines (e.g., proposed tariffs on Chinese electronics).
• Generational Shifts: Millennials prioritize experiences over goods, potentially easing service demand.

As we continue to innovate and policy changes, it will be interesting to see if we can make essential services as dynamically competitive as consumer electronics. While America is one of the best countries in the world in countless ways, we do lag behind several countries in healthcare and education.

Onwards.

Are We Alone In The Universe?

Last week, Astronomers announced the discovery of the most promising "hints" of life on an exoplanet, K2-18, 124 light years away. 

While it would only be signs of phytoplankton and other microscopic marine life, it would still be a massive finding. 

I tend to read a lot across a wide variety of sources. Recently, I've noticed a significant uptick in stories about aliens, UFOs, non-human intelligence, and non-human technology. In addition, several of my seemingly sane friends claim to have direct knowledge of projects and groups (funded by well-known billionaires) close to making very public announcements about missions, research, and discoveries in these areas, they hope will result in discontiguous innovations and asymmetric capabilities.

While I believe it's naive to assume that there's no other form of life in a universe as vast as what we understand ... I'm also highly skeptical of anyone who claims that they have specific knowledge or proof. With that said, I have seen enough stuff from people I trust to expect that our beliefs about these issues will shift massively in the very near future. As an example, check out Skywatch.ai, some of its videos, or this NewsNation broadcast.

Since we live in a time where technologies are rapidly advancing, I thought it might be interesting to test out an AI-powered chatbot designed to debunk conspiracy theories through evidence-based conversations. It is a spin-out project with roots at MIT and other top universities. Research shows that many people doubted or abandoned false beliefs after a short conversation with the DebunkBot. 

I first heard of this tool through these two articles: Meet DebunkBot, The AI Chatbot that Will Debunk Any Conspiracies You Believe and AI Chatbot Shows Promise in Talking People Out of Conspiracy Theories.

Here is a link to the conversation I had with it about the belief  "Life likely exists elsewhere in the Universe due to its vastness and the repeated conditions that can give rise to life."  To my surprise, this tool concluded that the belief is not a conspiracy theory and reminded me that:

Science for the sake of knowing is one thing. Belief for the sake of hope, curiosity, or imagination is another. The search for "life" might actually help us discover something more valuable than what we thought we were searching for in the first place.

You can test your beliefs against DebunkBot's AI. Let me know how it goes and whether you changed your mind.

Meanwhile, Information Is Beautiful has an interactive data visualization to help you decide if we're alone in the Universe. 

As usual, it's well done, fun, and informative. 

For the slightly geeky amongst us, the model lets you adjust the estimate by playing with the Drake and Seager equations.

The Drake equation estimates the number of detectable extraterrestrial civilizations in our galaxy and the universe. It factors in variables such as habitable planets, the likelihood of life, intelligent life, and the duration of time a civilization sends signals into space. 

The Seager equation is a modern take on the equation, focusing on bio-signatures of life that we can currently detect - for example, the number of observable stars/planets, the % have life, and the % chance of detectable bio-signature gas. 

Click here to play with the Are We Alone in the Universe infographic. 

 

via Information Is Beautiful

For both equations, the infographic lets you look at various default options, but also enables you to change the variables based on your beliefs. 

For example, the skeptic's default answer for Drake's equation shows 0.0000062 communicating civilizations in our galaxy, which is still 924,000 in the universe. The equivalent for Seager's equation shows 0.0009000 planets with detectable life in our "galactic neighborhood" and 135,000,000 planets in our universe. 

Even with the "lowest possible" selection chosen, Drake's equation still shows 42 communicating civilizations (Douglas Adams, anyone?) in the universe.

 

via Information Is Beautiful

One of the most interesting numbers (and potentially influential numbers for me) is the length of time a civilization sends signals into space. Conservative estimates are 420 years, but optimistic estimates are 10,000 or more. 

One other thing to consider is that some scientists believe that life is most likely to grow on planets with very high gravity, which would also make escaping their atmosphere for space travel nigh impossible.

If any aliens are reading this ... don't worry, I won't tell. But we will find out who you voted for in the last election.

Last week, Astronomers announced the discovery of the most promising "hints" of life on an exoplanet, K2-18, 124 light years away. 

While it would only be signs of phytoplankton and other microscopic marine life, it would still be a massive finding. 

I tend to read a lot across a wide variety of sources. Recently, I've noticed a significant uptick in stories about aliens, UFOs, non-human intelligence, and non-human technology. In addition, several of my seemingly sane friends claim to have direct knowledge of projects and groups (funded by well-known billionaires) close to making very public announcements about missions, research, and discoveries in these areas, they hope will result in discontiguous innovations and asymmetric capabilities.

While I believe it's naive to assume that there's no other form of life in a universe as vast as what we understand ... I'm also highly skeptical of anyone who claims that they have specific knowledge or proof. With that said, I have seen enough stuff from people I trust to expect that our beliefs about these issues will shift massively in the very near future. As an example, check out Skywatch.ai, some of its videos, or this NewsNation broadcast.

Since we live in a time where technologies are rapidly advancing, I thought it might be interesting to test out an AI-powered chatbot designed to debunk conspiracy theories through evidence-based conversations. It is a spin-out project with roots at MIT and other top universities. Research shows that many people doubted or abandoned false beliefs after a short conversation with the DebunkBot. 

I first heard of this tool through these two articles: Meet DebunkBot, The AI Chatbot that Will Debunk Any Conspiracies You Believe and AI Chatbot Shows Promise in Talking People Out of Conspiracy Theories.

Here is a link to the conversation I had with it about the belief  "Life likely exists elsewhere in the Universe due to its vastness and the repeated conditions that can give rise to life."  To my surprise, this tool concluded that the belief is not a conspiracy theory and reminded me that:

Science for the sake of knowing is one thing. Belief for the sake of hope, curiosity, or imagination is another. The search for "life" might actually help us discover something more valuable than what we thought we were searching for in the first place.

You can test your beliefs against DebunkBot's AI. Let me know how it goes and whether you changed your mind.

Meanwhile, Information Is Beautiful has an interactive data visualization to help you decide if we're alone in the Universe. 

As usual, it's well done, fun, and informative. 

For the slightly geeky amongst us, the model lets you adjust the estimate by playing with the Drake and Seager equations.

The Drake equation estimates the number of detectable extraterrestrial civilizations in our galaxy and the universe. It factors in variables such as habitable planets, the likelihood of life, intelligent life, and the duration of time a civilization sends signals into space. 

The Seager equation is a modern take on the equation, focusing on bio-signatures of life that we can currently detect - for example, the number of observable stars/planets, the % have life, and the % chance of detectable bio-signature gas. 

Click here to play with the Are We Alone in the Universe infographic. 

 

via Information Is Beautiful

For both equations, the infographic lets you look at various default options, but also enables you to change the variables based on your beliefs. 

For example, the skeptic's default answer for Drake's equation shows 0.0000062 communicating civilizations in our galaxy, which is still 924,000 in the universe. The equivalent for Seager's equation shows 0.0009000 planets with detectable life in our "galactic neighborhood" and 135,000,000 planets in our universe. 

Even with the "lowest possible" selection chosen, Drake's equation still shows 42 communicating civilizations (Douglas Adams, anyone?) in the universe.

 

via Information Is Beautiful

One of the most interesting numbers (and potentially influential numbers for me) is the length of time a civilization sends signals into space. Conservative estimates are 420 years, but optimistic estimates are 10,000 or more. 

One other thing to consider is that some scientists believe that life is most likely to grow on planets with very high gravity, which would also make escaping their atmosphere for space travel nigh impossible.

If any aliens are reading this ... don't worry, I won't tell. But we will find out who you voted for in the last election.

To Rebirth & Spring Cleaning

Next Sunday is Easter, but yesterday was the first night of Passover - an 8-day long Jewish holiday that recounts the story of Exodus. 

The overlap can be seen in DaVinci's Last Supper, depicting a Passover Seder and Jesus's last meal before his crucifixion. 

 

 

Part of the Passover Seder tradition involves discussing how to share the story in ways that connect with different types of people, recognizing that everyone understands and relates to things differently.

To do this, we examine the Passover story through the lens of four archetypal children — the Wise Child, the Wicked Child, the Simple Child, and the Child Who Does Not Know How to Ask.

The four children reflect different learning styles — intellectual (Wise), skeptical (Wicked), curious (Simple), and passive (Silent) — and highlight how we must adapt communication to the diverse personalities and developmental stages of our audience.

This seems even more relevant today, as we struggle to come to a consensus on what to believe and how to communicate with people who think differently. 

 

On a lighter note, one of the memorable phrases from Exodus is when Moses says, "Let my people go!"  For generations, people assumed he was talking to the Pharoah about his people's freedom.  But after a week of eating clogging food like matzoh, matzoh balls, and even fried matzoh … for many Jews, "Let my people go" takes on a different meaning.

After Passover, and as we enter a new season, it's a great time for a mental and physical 'Spring Cleaning,' and delve into your experiences to cultivate more of what you desire and less of what you don't.

Here is to Spring, Re-Birth, and Spring Cleaning.

Hope you had a great weekend.

Understanding the Shape of Change

Change is the only constant in life, yet it rarely unfolds in ways we expect. While we sense its approach, its shape — whether sudden and disruptive or slow and subtle — often defies our predictions. As the pace and scale of change accelerate, understanding its patterns becomes more crucial than ever.

The World Government Summit put together a helpful interactive website where you can test your knowledge on the trajectory of key statistical indicators for the development of society over the past decade. Here is the text from their opening screen.

 

Can we estimate how much the world has changed in a decade? Or do our own experiences impact the perception of progress? This work challenges the assumptions we make about how key statistical indicators regarding Health, the Environment, or Education evolve through the years. 

- The Shape of Change via the World Government Summit

The first part of the process was designed to be like a guessing game where you try to predict the direction and the rate of change of key issues shaping the world (like oil dependency, pollution,  literacy, economic freedom, etc.) by answering some questions at "The Shape of Change." It is simple, easy-to-use, and has a nice interface ... but answering the questions was more challenging than expected. Try it here. 

 

The Shape of Change via the World Government

The second part of the experiment lets you explore the year-over-year changes in key statistics regarding health, education, economy, and other topics.

 

The Shape of Change via the World Government

If you want to explore this further, I asked Perplexity to give me a broad overview of the project and its key insights. Here is the link.

The data is interesting. But, perhaps, your reaction to the data is more important. 

Were there any numbers that surprised you?

How Americans Spend Their Money

I’m sure you remember  James Carville’s famous line, “It's the economy, stupid.”

Seasons come and go, as do political regimes, but one constant remains: people focus on the economy ... and their wallets.

Recently, my inbox has seen a deluge of wild claims about spending, waste, inflation ... and worse.

This morning,  I saw several sources citing Robert Kiyosaki’s recent warnings of an impending market crash, massive layoffs, depression, and even war.

Mass market hype aside, I thought it would be interesting to examine these issues and how typical Americans spend their money.

A quick glance shows that household debt recently approached $18 trillion, and credit card debt surpassed $1 trillion. 

But, why? 

The chart below came from VisualCapitalist. It shows “How Americans Spend Their Money.”

 

via visualcapitalist

Unsurprisingly, almost half of consumer spending goes toward housing and transportation. 

While this has slightly outpaced inflation, it hasn’t by much. 

Meanwhile, spending in some areas surged well beyond wage and overall inflation levels. For example, Americans spend 21% more on food than in 2021. A closer look shows that the cause isn’t just inflation. Food and beverage companies increased their operating profits by 79% from 2019-2023. 

Educational spending and healthcare spending are also rising.

How do you think the Trump administration’s actions will impact the economy and the wallets of typical Americans?

Many of my close friends and advisors are optimistic about the Trump administration’s actions and expected impacts. However, as I’ve often noted regarding technological change, people are good at noticing big turning points – but struggle with predictions about the second and third-order consequences of these shifts.

How do you see this playing out?

Here Are Some Links For Your Weekly Reading - February 9th, 2025

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• OpenAI's Deep Research Smashes Records for the World's Hardest AI Exam, With ChatGPT O3-Mini and DeepSeek Left in Its Wake. (TechRadar)
• You Can Try DeepSeek’s R1 Through Perplexity—without the Security Risk. (FastCompany)
• The Recruitment Effort that Helped Build Elon Musk’s DOGE Army. (Wired)
• Humans are Evolving Before Our Eyes on the Tibetan Plateau. (ScienceAlert)
• How to Naturally Boost Your Dopamine, Oxytocin, Serotonin, and Endorphins. (FastCompany)

 

 

Trading Links:

• The True Cost of a Super Bowl Ad? You Don’t Want to Know. (FastCompany)
• Trump Says America Was at Its Richest in the Late 1800s. Is That True? (MarketWatch)
• The “5 Types of Wealth”: Why You’re Wealthier Than You Think. (BigThink)
• America’s Most Generous Philanthropists 2025. (Forbes)
• Why the AI World is Suddenly Obsessed With a 160-Year-Old Economics Paradox. What Is It – And What Does It Mean Today? (NPR)

 

 

Happy Birthday, Mom

Yesterday was my Mother's 85th birthday. 

Her children surprised her with over 60 family and friends at dinner last night. Here is a photo of us with her at the party.

My mom is quite the woman. She went to Cornell, taught Spanish Literature at Temple University, and has volunteered for countless good causes. At 40, as her kids became more self-sufficient, she decided to go to law school and become a lawyer to help those who needed it most. That doesn't even begin to capture it! For example, she still serves as a museum docent and is an active member of many clubs and organizations. In addition, after my Dad died, she chose to serve as a hospice counselor to help families going through that difficult time. After doing that for a while, she decided that she wanted to continue – but in a more positive way. So, to help make things better and easier to bear, she became a clown to bring light to people struggling. That is not a sentence I imagined writing a few years ago.

My mom also loves poems, wordplay, and puzzles.

As part of her celebration, we had everyone (OK, almost everyone) write poems for her. 

I did not write a poem (though I did write something) ... and I also chose not to use ChatGPT (or any other large language model) to help with what I wrote. 

I feel like I should explain that. What I did write, came from the heart.

If my goal had simply been to come up with a poem, I would have used ChatGPT or one of its competitors. The truth is, many people at the event did exactly that, and I was surprised at the quality of their output.

With that said, there's something meaningful about the process of thinking deeply about something (in this case, my Mother) and choosing which things to highlight (or set aside), what to poke fun at, and which things to express gratitude for. The act of thinking and writing is valuable ... separate and apart from the output generated.

The same is true for your life as well. Being and Doing are both important. 

Your identity and strategies combine to create the life you are living. Said a different way, the things you choose to focus on (and what you make them mean) shape your perspective and guide your actions. 

That is also why it's vitally important to consciously create a compelling future that calls you forward (and keep score by tracking your progress in ways that resonate with your values).

Here is a small excerpt from my love note to my Mother.

The Golden rule says “Do unto others as you would have them do unto you.” But sometimes, it’s important to remember to be as kind to yourself as you are to others.

As I think about you and what I wish for you, Mom, it’s that you’re as kind and understanding to yourself as you’ve been to those around you.

It’s important to recognize the progress you’ve made with the good you’ve done, rather than what could have or should have happened - or how many things you still feel the need to do.

I think one of the most useful definitions of “intelligence” is that it is the ability to get more of what you want - and for you, Mom, I think that is a sense of happiness, contentment, and purpose. In your words - a Happy Heart.

Happy Birthday, Mom … and many more! 

I suspect we all know the power of purpose. With a big enough WHY, the HOWs don't seem to matter.

The average age at this party was probably 80 – and at least one of them was 100! Think how important it is for them to have a sense of purpose and accomplishment!!

But if it is important for them ... it is probably more important to you because of something I call The Time Value of Life (which we'll discuss next week).

How To Achieve Your Personal Goals in 2025

A few weeks ago, I shared an article about annual planning (and how Capitalogix does it.) 

This week, I want to discuss setting and meeting goals. 

I'm a big-picture guy, and I spend a lot of my time thinking about longer-term possibilities, but it's also important to think about your strategy for the coming year. I tend to break that up by Quarters. Lower timeframes than that are more tactical, and I consider that short-term planning or scheduling.

I think of it like using a map. To find the best route, you must start by figuring out where you are and where you want to be.

 

 

Activity, alone, isn't as important as many people hope. Think of it this way ... from where you are, there are infinite potential paths – but motion in a particular direction isn't "progress" if it doesn't take you toward your desired destination.

The right action is far more valuable than merely taking action ... and that means beginning with the end in mind. You are unlikely to hit the target if you aren't aiming at it.

Resolutions only work if you actually "want" to make them happen. It's one thing to hope that something happens; it's another to commit to making it happen. 

With that said, here are some tips. 

• Focus on What You Want.
• Focus on Why You Want It.
• Focus on Ways You Might Get it.
• Focus on Evidence of Progress.

Below, I'll take you through an example of each of the four steps.

Moving Towards a Solution, Rather Than Suffering From the Problem.

Like many people, I have three distinct collections of clothes: my "fat clothes," what I'm currently wearing, and my aspirational wardrobe. This personal reality reflects how our current state often sits between where we've been and where we want to go. Before I started getting healthy, my first instinct was to think, "I need to lose weight." Knowing that "you're fat" isn't helpful … my head quickly translated that to something a tad more positive yet generic, like: "I choose to be healthy and vital and to live a healthy lifestyle."

Blah, blah … They are just words. What I needed was something specific, measurable, and actionable. How about: "I will lose 15 pounds and stop eating after dinner?" OK, but that isn't inspiring, and there isn't much for me to do. I can do better than that—and I need to—if I want to commit to the outcome.

Figure-Out a Big Enough WHY, Rather Than Worrying about the HOW's.

This post isn't about health and fitness; it is about the mindset and techniques for setting empowering goals and plans in any situation.

So, while I could list many ways to lose weight (and I might even remember to do some of them), leveraging a driving force creates momentum. In other words, the first step in "Doing" is knowing WHY you want something.

I really do want to be healthy, fit, and vital (it sure beats the alternatives), and I want to have the energy and confidence to live and enjoy my life fully. The world is my playground, and I want to take advantage of more opportunities to play with family and friends. However, to do those things, I must find better and more sustainable ways to live a healthy lifestyle.

The WHYs are just as important for business goals, too.

Focus on Potential Solutions Rather than Problems or Challenges.

Obstacles Exist. The bad news: I don't eat fish, and I don't like vegetables (unless French Fries are vegetables). My joints aren't close to healthy from years of violent contact sports. I rarely get 7 hours of sleep, and being the CEO of a startup is stressful. The good news: none of those things matter, and even if they did, it just would mean that I have a lot of room for progress.

It is natural to focus on obstacles, but most obstacles are surmountable—with a big enough WHY, I might even choose to start eating vegetables. Instead of dwelling on limitations, use them as a reminder to focus on potential solutions. They are beacons pointing the way.

How do you do it? To focus on solutions, you can make two action-based lists: one is of things To-Do ... and another is of things Not-To-Do.

Here are some of the sample To-Do Items:

• I will drink more water than coffee.
• I will stretch or do basic calisthenics on days I don't go to the gym.
• I will make a healthy shake as a meal replacement rather than a snack or mini-meal.
• I will focus on relaxation and meditation as much as I focus on strength & physical exercises.

Here is the actionable list of Not-To-Do Items.

• I will not buy bigger pants or wear stretchy pants because of an expanding waistline.
• I will not eat snacks out of their container – and will portion out what I want first.
• I will not compare my current level of fitness to what I used to be able to do. Instead, I will focus on my actions and improvement.

Create Healthier Habits.

It is easy to follow a routine. So, here's another tip ... make your routine better. Here are some examples of things you could do to make 'being healthier' happen with less effort.

• Pre-sort your vitamins into daily doses, and keep them by the coffee machine.
• Buy healthy snacks, like fruit, raw nuts, or organic energy bars (instead of chips).
• Enjoy listening to music or a book/podcast during your "exercise time." Dedicating time to something doesn't mean you can't be multitasking.
• Choose to walk the dogs or park at the end of the parking lot, so you get to walk.
• Meet with friends at the gym or a hiking spot rather than at a bar or restaurant.

You get the idea. Get in the habit of looking for ways to create better habits. What habits could you alter slightly to make a big difference? Which things can you automate or outsource?

For three books about the subject, I recommend Tiny Habits by B.J. Fogg, Willpower Doesn't Work by Benjamin Hardy, or Atomic Habits by James Clear. 

Focus on Your Progress.

In this case, it really is about the journey. Instead of tracking how far you have to go ... notice how far you've come. Utilize an internal locus of control. It is about creating energy, momentum, and a sense of possibility. You may have a big, hairy, audacious goal in mind. That's fine, as long as you realize that reaching each milestone along the way is still an accomplishment.

• Find shoes that don't hurt your feet.
• Pick a gym or a personal trainer that you enjoy.
• Run more than two laps without stopping.

It doesn't matter what they are ... they all count as long as you know you are moving in the right direction.

Summary

The point of this exercise was not really to focus on fitness. These techniques and goal-setting tools work in any situation. The principles are:

1. First, determine what you want and why it is important. Then, focus on only the few things that are truly important to you. 
2. Second, find something you can do right now that will move you in the right direction.
3. Third, notice which things create (rather than take) energy. Spend your time on those, and automate or create routines to take care of the rest.
4. Fourth, plan forward but measure backward. Set milestones so that you can recognize and celebrate your progress.

In my business, this translates to having a mission and vision – defining what we want, why it's important, and the basic strategy to achieve it. Then, we create yearly "Big 3" goals that move us toward that long-term vision. Then, the team creates SMARTs (goals that are specific, measurable, attainable, relevant, and timely) and KPIs (key performance indicators) or OKRs (Objectives and Key Results) that measure evidence of success. Doing those things lets the team know where to spend their time and whether they're on the right track.

It isn't magic, but it works.

Hope this helped.

If you're interested, here are a few more articles I've written on health and longevity. 

• Getting Healthy: Creating A New Normal
• Living Longer and Healthier
• Snake Oil Or Cure?

Onwards!

Thoughts From a New Beginning

My son Zach got married this weekend. 

Watching how thoughtfully and carefully they planned the wedding to keep it intimate and meaningful was heartwarming.

The wedding was for them, with parents and siblings as the only guests. They did it at the location of their first date, had their favorite desserts, and wore non-traditional outfits. I believe they will have a party in the spring.

A wedding is a significant life event. So, I’m sharing a few of the thoughts it triggered.

Since they were born, I have been struck by how similar and different my two sons have been. My older son, Ben, is very analytical and yet surprisingly heart-centered, while Zach is very emotionally-centered and yet very intelligent. That slight difference in their center of gravity has been impactful. Ben has always been a “less is more” kind of guy, while Zach has always been a “more is more” kind of guy.

Nature is funny ... and I believe that how you do something is how you tend to do almost everything. For example, Ben always had a plan — yet, Zach was different ... until he fell in love with rugby, and everything changed. I saw him approach fitness, health, schedules, time, and almost everything differently. That exposes an interesting truth - You don’t tend to win races you don’t want to win. Something deeper has to inspire the effort. When you find something deeper, the rest becomes easier. Even in his 30s, rugby is still his passion. 

As a parent, a small part of me wished that Zach’s focus on rugby had gone to school or business or something ... But that’s not how I really felt. As a father, I knew that once I saw that he knew how to focus on what he wanted, he could focus on anything he wanted. Because once he knew how to do it for one thing, he could do it for anything.

It was like that for me when I met Jennifer – everything changed. I knew so fast. So, when I saw how everything changed for Zach when he met Sloane, I knew the same thing happened.

Here's how I knew he really loved her. Zach’s favorite food groups are cheese fries, bacon, and extra grease. So, his falling in love with a gluten-free vegan (and not only tolerating it – but defending it) showed me something massively important. For the record, he’s been protective and focused on Sloane ever since. And because of that, I know how this turns out.

I want to say how proud I am of Zachary and how happy I am for both of them as we welcome Sloane to the family.

Her love has brought out the best in Zach, and we can’t wait to see the life they’ll build together.

That reminds me of something I thought about several times during the wedding ... it is that love is both a noun and a verb. It’s a thing (a state, a feeling, or even a target) … but it’s also something that you can choose, commit to, and do. The noun without the verb is frustrating - because you couldn’t move towards it and would have to get lucky to experience it. But the verb without the noun would be exhausting because you’d always be searching without finding or driving toward something that you don’t arrive at. This perspective on love as both a state and an action resonates as a natural truth for me. It is like inhaling and exhaling ... one without the other is futile.

How Hard Is It To Run A Business In America?

Running a business is hard. Of course, most people know that – but now VisualCapitalist has put together a chart to help visualize that sentiment. 

 

via visualcapitalist

20% of companies tracked failed in the first year ... and only one-third last a decade.

The numbers are worse than that in tech, mining, and oil & gas. Interestingly, those industries receive some of the largest government subsidies. 

But, if you are reading this, chances are that you are a survivor. So, take pride in knowing the odds you've overcome ... and be thankful. 

It is Thanksgiving this week.

Onwards!