Capitalogix

Remembering The 'Crazy Ones'

On September 28th, 1997 (almost exactly 17 years ago today), Apple released perhaps one of the most recognizable commercials of all time. I remember being mesmerized the first time I saw Apple Computer's iconic "Crazy Ones" video as part of their Think Different campaign.

Steve Jobs originally recorded a version of "The Crazy Ones" himself, but chose to release the Richard Dreyfuss narrated version. 

 

via Youtube

Here is the text version of the script.

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.
And they have no respect for the status quo.

You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.

They push the human race forward.

While some may see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

    –     © 1997 Apple Computer, Inc.

Click here for extra material about the video and campaign. 

I think it has held up pretty well, and I had this piece of art commissioned for my office. 

There's a lot to be said for carving your own path, pushing past perceived limits, and accomplishing something hard to ignore. 

Imaginary Centenarians: An Ig Nobel Pursuit

The 34th Annual Ig Nobel Prize ceremony took place last Thursday at MIT. Every year since 1991, around the time the recipients of the genuine Novel Prizes are announced,  the Ig Nobel Prize awards the ten achievements that "first make people laugh, and then make them think. They're meant to celebrate the imaginative and encourage more interest in the sciences. 

The first award for Biology was awarded to Robert Klark Graham, for pioneering development of the Repository for Germinal Choice, a sperm bank that accepted donations only from Nobellians and Olympians. While I jokingly tell my kids they have "superior genetic potential," this type of research and belief can have serious consequences. 

In 1996, Physicist Robert Matthews earned a prize for his paper "Tumbling Toast, Murphy's Law and the Fundamental Constants," which sought to explain why toast tends to fall buttered-side down.

  

 

In 2002, another physicist, Arnd Leike, earned the honor after using the law of exponential decay to explain the behavior of beer foam. 

And in 2017, Marc-Antoine Fardin earned the honor for using fluid dynamics to finally answer the eternal question: "Can a cat be both a solid and a liquid?" In case you are squeamish, no blender was involved in that experiment.

While these are funny examples, they're rooted in real science. As is the focus of this article, this year's Ig Nobel Prize for Demography. 

In my circles, it is becoming more common to discuss how to live past 100 — and not just how to live beyond that number ... but to do so with a high quality of life.

A popular concept around that subject is Blue Zones - areas where people seem to live longer and healthier. There's even a Netflix documentary on the subject. Notable places include Sardinia, Italy; Okinawa, Japan; and Ikaria, Greece. 

Saul Justin Newman challenged that belief with his research, which found that extreme age records tend to come from areas with no birth certificates, rampant clerical errors, pension fraud ... and even short life spans. 

While longevity in the zones has primarily been attributed to diet, community, and genetics, Newman found that many of these claims were based on errors - or outright fraud. Instead, these regions are actually characterized by the opposite of what you would expect ... low incomes, low literacy, high crime, and short lifespans. 

To a certain extent, it makes sense. In areas where you're struggling to make ends meet ... why wouldn't you commit pension fraud? In fact, in 2010, the Japanese government realized that over 80% of the people aged over 100 were actually dead. Part of what made this possible was that America bombed the halls of records in that area during the war. 

Here's an interview with Saul Justin Newman on the subject. He's tracked over 80% of the people aged over 110 worldwide. Almost none of them have a birth certificate. Only about 10% have a death certificate. 

What does this mean for human longevity?

While the stories of these 110-year-olds may mostly be fake - as mentioned in my recent article - longevity is on the rise, and there are many modalities to increase your lifespan. 

 

 

The goal isn't just to stay alive longer; it's to live life to its fullest for as long as possible.

There are people living to 100, and there are plenty of people living healthily into their 70s, 80s, and 90s. 

We're taking steps in the right direction. Technology and medicine are both evolving quickly. 

But, like with longevity data, improvements in any space need to be met with a grain of salt. 

If it sounds too good to be true ... it generally is. Not always. But, generally. 

Two Minutes With The Legendary Sean Stephenson

As the world has seemed crazier lately, I thought about an old friend - Sean Stephenson.

 

 

Unfortunately, Sean passed away a few years ago. He left behind a positive legacy of standing tall to overcome challenges and serving as an inspiration to others.

He's a reminder of what's possible with the right attitude and persistence. 

Here is one of his videos – it reached over 60 million people on various social media. 

 

via YouTube

Sean taught that content goes viral based on the U-TURN formula …. the key is that the message must be unique, timeless, unbelievable, relatable, nice, and short.

For more from Sean, here are links to his website and Facebook page.

Buying a Computer in 1994 ...

We take for granted a lot of the technology we have today.  Computers and phones have evolved so fast that it's hard to remember that they haven't been around for many years. 

When my youngest son was born in 1993, cassette tapes and the Sony Walkman were popular.  I had a brick-sized phone hardwired into my car, and we had a Macintosh-II in the study.

Here is a throwback picture showcasing the cool tech we had back then. 

 

Everything in that photo now exists in the cheapest of smartphones.  And the features and functions available now far exceed my wildest expectations back then.

For a blast from the past and a look back at what used to be top-of-the-line ... here's a video of people buying a computer in 1994. 

 

via David Hoffman

Video transfer and playback.  160-megabyte hard drive.  32 megahertz.  All for the low price of $2,000. 

I can remember back further than 1993, because I'm old enough that I didn't have my first computer until after I graduated college.  My first Macintosh had floppy disks measured in K, not megs or gigs.  For context, my first job out of school was at a law firm where the only people who used computers were in the typing pool.  And when I said I wanted a computer, the lawyers said "No!" because it would look bad.

It's pretty cool to see how far we've come! 

Still, someday soon, they will look back at the tech we have now as "primitive" and "quaint".

I can't wait!

Cognitive Biases & The Consequences of Labeling

“Words can be twisted into any shape. Promises can be made to lull the heart and seduce the soul. In the final analysis, words mean nothing.
They are labels we give things in an effort to wrap our puny little brains around their underlying natures,
when ninety-nine percent of the time the totality of the reality is an entirely different beast.
The wisest man is the silent one. Examine his actions. Judge him by them.”
― Karen Marie Moning

Continuing with the theme of cognitive biases, the upcoming election has me thinking about the consequences of labeling things, creating boxes, and simplifying ideas into news-ready headlines.

With more news sources than ever and less attention span, you see ideas packaged into attention-grabbing parts.  The focus isn't on education or the issues, but on getting the click, making your stay on their page longer, and sending you to a new article utterly unrelated to why you clicked on the page.

Complex issues are simplified – not even into their most basic forms – but instead into their most divisive forms ... because there's no money in the middle.

via Quote Investigator

The amplified voices are those on the fringe of the average constituents' beliefs – precisely because those are the ones who are often the most outspoken.  We might think that because they're the voices we hear, these fringe messages fairly represent what people like us believe or think ... but they rarely do. 

Issues that should be bipartisan have been made "us" versus "them," "liberal" versus "conservative," or "right" versus "wrong." The algorithms many of our information sites use create echo chambers that increase radicalization and decrease comprehension. 

Identity politics have gotten so strong that you see families breaking apart and friend groups disintegrating ... because people can't imagine sharing a room with someone with whom they don't share the same values. 

In psychology, heuristics are mental models that help you make decisions easier.  They're a starting point to save mental bandwidth, allowing you to spend more brain cycles on the important stuff.

That's a great use of "boxes" and "simplification"… but it shouldn't eliminate deeper and more nuanced thought on important issues. 

Most situations are nuanced, and the "correct" answer changes as you change your vantage point.

In an ideal world, we'd consider every angle.  I recognize that's not realistic.

Instead, I encourage you to remember to continue to think and learn ... even about things you already know.  And, if you become familiar with the most common cognitive biases, you can hopefully identify them in your thinking and decision-making.

Confirmation Bias is one of the more common forms of cognitive bias.  Here is an infographic that lists 50 common cognitive biases.  Click to explore further.

 

via VisualCapitalist

Important issues deserve more research.  New insights happen between the boundaries of what we know and don't.  Knowledge comes from truly understanding the border between what you are certain and uncertain about. 

I challenge you to look beyond the headlines, slogans, and talking points you like most.  Look for dissenting opinions and understand what's driving their dissent.  Are they really blind or dumb (or are their value systems just weighted differently)?

Not everything needs to be boxed.  Not everything needs to be simple.  You should explore things and people outside of your comfort zone and look to see things from their point of view ... not your own. 

Recently, I've started using a website and news app called Ground News.  They claim to be a news platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms. 

As discussed above, online news and ad-driven algorithms have made it profitable for news outlets to embrace a position on the bias spectrum to target specific consumers.   That bias in the media affects everything from what events receive coverage to how a news outlet frames those events in their reporting.

As media outlets narrow their perspective and range of coverage, I use Ground to help me get a well-rounded view of important issues and become aware of my blind spots.

Applying This Lesson  

“I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions.”
― Ralph Waldo Emerson, Self-Reliance

I love learning a lesson in one space and applying it to other spaces.  It's one of the cool things about AI.  An algorithm can learn rules in the construction space that may help in the medicine or trading space.  Everything's a lesson if you let it be.

In that vein, the lesson on labeling also applies to yourself and your business.  Don't get me wrong - naming things is powerful.  It can help make the intangible tangible.  However, don't let the label (or your perception of the label) stop you from achieving something greater. 

Many things are true because we believe them to be, but when we let go of past beliefs, the impossible becomes possible, and the invisible becomes visible.  

Hope that helps. 

“Words can be twisted into any shape. Promises can be made to lull the heart and seduce the soul. In the final analysis, words mean nothing.
They are labels we give things in an effort to wrap our puny little brains around their underlying natures,
when ninety-nine percent of the time the totality of the reality is an entirely different beast.
The wisest man is the silent one. Examine his actions. Judge him by them.”
― Karen Marie Moning

Continuing with the theme of cognitive biases, the upcoming election has me thinking about the consequences of labeling things, creating boxes, and simplifying ideas into news-ready headlines.

With more news sources than ever and less attention span, you see ideas packaged into attention-grabbing parts.  The focus isn't on education or the issues, but on getting the click, making your stay on their page longer, and sending you to a new article utterly unrelated to why you clicked on the page.

Complex issues are simplified – not even into their most basic forms – but instead into their most divisive forms ... because there's no money in the middle.

via Quote Investigator

The amplified voices are those on the fringe of the average constituents' beliefs – precisely because those are the ones who are often the most outspoken.  We might think that because they're the voices we hear, these fringe messages fairly represent what people like us believe or think ... but they rarely do. 

Issues that should be bipartisan have been made "us" versus "them," "liberal" versus "conservative," or "right" versus "wrong." The algorithms many of our information sites use create echo chambers that increase radicalization and decrease comprehension. 

Identity politics have gotten so strong that you see families breaking apart and friend groups disintegrating ... because people can't imagine sharing a room with someone with whom they don't share the same values. 

In psychology, heuristics are mental models that help you make decisions easier.  They're a starting point to save mental bandwidth, allowing you to spend more brain cycles on the important stuff.

That's a great use of "boxes" and "simplification"… but it shouldn't eliminate deeper and more nuanced thought on important issues. 

Most situations are nuanced, and the "correct" answer changes as you change your vantage point.

In an ideal world, we'd consider every angle.  I recognize that's not realistic.

Instead, I encourage you to remember to continue to think and learn ... even about things you already know.  And, if you become familiar with the most common cognitive biases, you can hopefully identify them in your thinking and decision-making.

Confirmation Bias is one of the more common forms of cognitive bias.  Here is an infographic that lists 50 common cognitive biases.  Click to explore further.

 

via VisualCapitalist

Important issues deserve more research.  New insights happen between the boundaries of what we know and don't.  Knowledge comes from truly understanding the border between what you are certain and uncertain about. 

I challenge you to look beyond the headlines, slogans, and talking points you like most.  Look for dissenting opinions and understand what's driving their dissent.  Are they really blind or dumb (or are their value systems just weighted differently)?

Not everything needs to be boxed.  Not everything needs to be simple.  You should explore things and people outside of your comfort zone and look to see things from their point of view ... not your own. 

Recently, I've started using a website and news app called Ground News.  They claim to be a news platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms. 

As discussed above, online news and ad-driven algorithms have made it profitable for news outlets to embrace a position on the bias spectrum to target specific consumers.   That bias in the media affects everything from what events receive coverage to how a news outlet frames those events in their reporting.

As media outlets narrow their perspective and range of coverage, I use Ground to help me get a well-rounded view of important issues and become aware of my blind spots.

Applying This Lesson  

“I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions.”
― Ralph Waldo Emerson, Self-Reliance

I love learning a lesson in one space and applying it to other spaces.  It's one of the cool things about AI.  An algorithm can learn rules in the construction space that may help in the medicine or trading space.  Everything's a lesson if you let it be.

In that vein, the lesson on labeling also applies to yourself and your business.  Don't get me wrong - naming things is powerful.  It can help make the intangible tangible.  However, don't let the label (or your perception of the label) stop you from achieving something greater. 

Many things are true because we believe them to be, but when we let go of past beliefs, the impossible becomes possible, and the invisible becomes visible.  

Hope that helps. 

Just Sardines In A Tincan...

I fly a lot.

In fact, I hit five million "butt-in-seat" miles on American Airlines in 2019 (back when frequent flyer programs were about flying frequently rather than credit card spending).

It is 2024, and I am now just below 5.5M.  That means I averaged a little over 100,000 miles per year, even through the COVID shutdown.

Yes, I expect that my travel will slow down.  But as I traveled, I didn't expect it to continue at the pace it did. 

Nonetheless, it has been good for me, and the time spent traveling has been productive.

I have a different workflow when I travel, and it works for me.

Ultimately, I believe that good things happen when you are in motion! 

Many people, however, are focused on the hassle.

The practical realities of travel mean I spend some time thinking about the things airlines do well or poorly.  Nonetheless, I appreciate the benefits more than the frustrations.

As you probably noticed, Airline Status means much less today than it used to (which is why it feels even more important to get).  Every week, the airlines seem to make the space between seats smaller while the time it takes to find overhead luggage space gets shorter.  It seems like most airlines could change its slogan to "We are not happy until you're not happy."

Yet the planes themselves are getting better.  Here, for example, is what an empty 787 looks like. 

It looks more like a set from Star Trek than the hellscape passengers complain about regularly. 

What about the boarding process? 

Here is a video that presents the findings from studies on experimental boarding methods that work better. 

via CGP Grey

If you really don't like commercial flying, you can fly on any of the "economical" private options like JetSmarter or WheelsUp. Or, better yet, you could be like this guy and buy the world's only private Boeing 787 Dreamliner. 

via Sam Chui

You can rent it out for a measly $70k an hour ... What a bargain!

Of course, you could also use Zoom.  Times are changing!

I fly a lot.

In fact, I hit five million "butt-in-seat" miles on American Airlines in 2019 (back when frequent flyer programs were about flying frequently rather than credit card spending).

It is 2024, and I am now just below 5.5M.  That means I averaged a little over 100,000 miles per year, even through the COVID shutdown.

Yes, I expect that my travel will slow down.  But as I traveled, I didn't expect it to continue at the pace it did. 

Nonetheless, it has been good for me, and the time spent traveling has been productive.

I have a different workflow when I travel, and it works for me.

Ultimately, I believe that good things happen when you are in motion! 

Many people, however, are focused on the hassle.

The practical realities of travel mean I spend some time thinking about the things airlines do well or poorly.  Nonetheless, I appreciate the benefits more than the frustrations.

As you probably noticed, Airline Status means much less today than it used to (which is why it feels even more important to get).  Every week, the airlines seem to make the space between seats smaller while the time it takes to find overhead luggage space gets shorter.  It seems like most airlines could change its slogan to "We are not happy until you're not happy."

Yet the planes themselves are getting better.  Here, for example, is what an empty 787 looks like. 

It looks more like a set from Star Trek than the hellscape passengers complain about regularly. 

What about the boarding process? 

Here is a video that presents the findings from studies on experimental boarding methods that work better. 

via CGP Grey

If you really don't like commercial flying, you can fly on any of the "economical" private options like JetSmarter or WheelsUp. Or, better yet, you could be like this guy and buy the world's only private Boeing 787 Dreamliner. 

via Sam Chui

You can rent it out for a measly $70k an hour ... What a bargain!

Of course, you could also use Zoom.  Times are changing!

The Evolution of Michael Jackson

This lighthearted post has something to do with artificial ...  but nothing to do with artificial intelligence.

While doing my weekly reading and web browsing (which is how I pick those links you probably think an algorithm selects), I happened upon a post about Michael Jackson on Twitter (now called X), and I enjoyed it (or at least was drawn to click and watch it). 

I grew up a huge Michael Jackson fan. As a kid, I watched the Jackson 5 Saturday morning cartoon show. His albums were the soundtrack to my college years. Later, my first wife and I saw him in concert several times. We shared that love with our youngest son, Zach. 

It's funny to look back on, but Zach used to dance to Michael Jackson's songs on stage at his Elementary School talent shows or at random restaurants. There was no choreography ... but lots of movement. I still smile when I think about it. 

You might smile (or shake your head) while watching this short video chronicling the evolution of  Michael Jackson's face changes from birth to death. 

 

via MikeBeast

It's a staggering difference. I won't pretend to know what led him to make the changes, but they're substantial. 

That being said, his music is both timely and timeless - which is very rare. He managed to make music in each era that fit in with the times but still felt very Michael Jackson. 

 

via MikeBeast

 

Gone too soon!

Here Are Some Links For Your Weekly Reading - February 18th, 2024

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• OpenAI's Product Page for Sora – Their AI Model That Creates Video From Text (with Examples). (OpenAI)
• You Are Not Late to Artificial Intelligence. (TheAlgorithmicBridge)
• ‘Mental Time Travel' Can Help You Make Better Decisions. (LifeHacker)
• ‘The Alternative' is Just the Book Economists Should Read — And Won't. (Washington Post)
• Musk Says Putin Can't Lose in Ukraine, Opposes Further Funding – “Prolonging the War Does Not Help Ukraine.” (Bloomberg)

 

Trading Links:

• OpenAI Staff Granted Permission to Liquidate Shares at Astounding $86 Billion Valuation - Insider Report. (Cryptopolitan)
• What Sam Altman's Chimerical Trillions Say About AI Hype. (Axios)
• The US-China Chip War is Escalating. (Apricitas)
• In Memory of Byron Wien, Here Is a 2024 "Ten Surprises" Tribute. (BlueFoxAdvisors)
• How Big Is the Commercial Real Estate Mess in the U.S.? Expect Losses in the Trillions of Dollars Over Time. (TheInstitutionalRiskAnalyst)

 

Predictions for 2024

At the beginning of 2022, I shared VisualCapitalist's predictions for the year, and then at the end of the year, we checked to see how well they did. 

Since they posted a 2024 version, I figured, why not do it again? 

via VisualCapitalist.

You can find forecasts anywhere ... but since they're basically guesswork and I don't know what data they are using or excluding, I don't spend much time on them.

That said, I found this infographic easy to look at and think about. So, it's as good a place to start as any. Also, VC draws from a database of 700 expert forecasts to make this chart. 

Some are pretty easy to predict - like GenAI's shift to text-to-video. Or, an increase in lawsuits and regulations around AI. Others are questionable. In the past few months, we've seen TikTok investing heavily in the growth of its e-commerce business. Insiders have stated they believe they're trying to compete with Amazon. We'll see how that goes?

On a positive note, it seems like most are predicting positive effects on the market & economy, including a decrease in inflation and interest rates, bonds on the way back, and record highs in the S&P 500.

I'd love to hear your predictions. What do you think?

Some New AI Tools I've Been Hearing Good Things About

At the core of Capitalogix's existence is a commitment to systemization and automation. 

Consequently, I play with a lot of tools.  I think of this as research, discovery, and skill-building.  There is a place for that in my day or week.  However, few of those tools make it into my real work routine.

Here is a list of some of the tools that I recommend.  I'm not saying I use them regularly ... but in some cases, I should (it reminds me of some exercise equipment I have). 

Since the late 90's, I've been collecting tools to make my business more efficient and my life easier. 

It's a little embarrassing, but my most popular YouTube video is an explainer video on Dragon NaturallySpeaking from 13 years ago.  It was (and still is) dictation software, but from a time before your phone gave you that capability. 

Today, I have more tools than I know what to do with, but here are a few that keep coming up in conversations. 

Daily.AI - AI Newsletters

We've launched a new newsletter that is AI-curated by Daily.ai.  It matches the tone and style of my newsletters, gets good engagement, and (honestly) looks much better than what we put out.

Our handwritten newsletters still do better on some metrics - but it's a nice addition and a promising technology. 

For transparency, our handwritten newsletters get around 45% opens, and 10% click-throughs and our new AI newsletter is averaging around 38% opens but around 30% click-throughs.  Our normal newsletter isn't focused on links - which is why the click-through isn't as good. 

That said, Daily.AI is a great tool that creates compelling two-way communication with your audience way easier and cheaper (time, money, and effort) than something similar done manually.

This is an example of how people won't get replaced by AI ... people will get replaced by people who use AI better. 

Opus.pro - AI Video Repurposing 

Opus.pro takes your long-form video content and cuts it into short-form content that you can post as teasers to other channels like YouTube Shorts, TikTok, or Instagram Reels. 

For me, I tend to do more long-form content naturally.  I go on a podcast, speak at a conference, or to a mastermind group.  I end up with a 30-minute+ video that I don't have the time or interest in using.  This tool allows me to find the best parts quickly - and still allows editing to make it perfect. 

For someone interested in really pursuing video, it's not worth it.  If you're interested in being present online, and not worried about making it your career, this is a great tool to streamline and systematize your process. 

Type.AI 

Type.AI is an interesting AI-first document editing tool.  At its core, Type is a faster, better, and easier way to write.

A lot of people are using chat GPT for some editing.  Type is a good example of a next-generation tool that incorporates ChatGPT and other LLMs under the surface.  It is aware of what you are doing and lets you know what it can do. 

Type jumpstarts the creative process and banishes the blank page.  Underneath its gorgeous UI are powerful features for generating ideas, querying your document, experimenting with different models, and easily formatting your work.

The point is that with a tool like this, you don't have to be good at prompt engineering.  The tool does that for you – so you can focus on the writing.

GetVoila.AI 

Voilà is an all-in-one AI assistant in a browser extension.  That means it goes with you everywhere you go on the web and supercharges your browser by making it use ChatGPT to do what it does best without you having to do more than check what is available.

 

Voilà simplifies the process of working with the content of websites and URLs, making it easy to convert them into various types of content, summarize them, or extract key information.  For example, if I am watching a YouTube video, I can right-click and choose "Summarize" - it creates a short video summary from the transcript.  Or, while writing this sentence, a simple right-click lets me choose: Improve, Fix grammar, Make longer, Make shorter, Summarize, Simplify, Rephrase, or Translate.

 

This is more useful than I thought.  I use it well ... then forget about it.  When I use it again, I often find that it got better.  I think you will find that with a lot of the tools these days.

 Don't worry about how well you use tools like this.  It is enough that you get better at using tools like these to accomplish what you really want.

Explore a little.  Then, let me know what you found worth sharing.