Capitalogix

Relics Of A Bygone Era ...

The U.S. Treasury is ceasing production of pennies - as they cost more to make than they’re worth.

According to a 2024 report from the U.S. Mint, we lose $85M a year minting pennies, as they cost 3.69 cents to make. 

That makes the phrase “penny wise and pound foolish” officially passé - at least in America. 

 

 

Many phrases like this still exist. It’s an interesting example of the power of language. Words take on meaning beyond their original usage ... and often remain relevant long after their origin has become irrelevant. 

For example:

• Burning the midnight oil means working hard, but it comes from a time before electricity, when you had to use candles and lamps to light a room after dark. 
• Time to face the music refers to dealing with the consequences of one’s actions, but originates from a time when disgraced military officers had to face a drumline upon discharge.
• More recently, hang-ups were what you did when you replaced a phone receiver in its cradle. Now, you can only really find a desk phone in an office. Even then, you don’t need to place it in its cradle to hang it up. 
• Put a sock in it comes from the act of putting a sock into the trumpet of a gramophone.
• And Stereotypes come from a type of printing plate commonly used in old-school newspaper publishing. While it still refers to impressions ... the origin is lost on the average user of this word. Filming is rarely done on film; footage is from when film was measured in feet and frames, and you don’t need to stay tuned because your television doesn’t need to be tuned to receive the channels you like. 

Until recently, technologies (and the phrases they spawned) lasted for decades, if not longer. As technology evolves at an ever-accelerating pace, new tools, platforms, and ways of communicating emerge almost daily. With these innovations come fresh slang, buzzwords, and cultural references that often catch on quickly—think “DM me,” “ghosting,” or “cloud computing.” Yet just as rapidly as they rise, many of these terms fade into obscurity, replaced by the next wave of trends. What was once cutting-edge can become outdated in a matter of years, if not months. This cycle of innovation and obsolescence is a hallmark of the modern digital era.

However, much like these old idioms, the fleeting nature of these technologies and jobs doesn’t mean they lack value or impact. Some expressions endure because they capture something universally human—emotion, conflict, humor—even if the context changes. Similarly, technologies may evolve, but their core functions or purposes often remain. The fax machine gives way to email, and email to instant messaging—but the need for communication is constant.

This principle also applies to work and tools. While job titles and methods may change, the underlying skills — such as critical thinking, collaboration, and creativity — remain timeless. A carpenter today might use laser-guided saws instead of hand tools, just as a marketer might use data analytics instead of intuition alone, but the essence of their work persists. Innovation reshapes how we do things, not always what we do.

Just as enduring phrases carry forward old meanings in new settings, so too will jobs, tools, and skills adapt and survive.

Onwards!

The Rise of AI Art and Its Implications

The last time I talked about AI Art specifically was in 2022 when Dall-E was just gaining steam. Before that, it was 2019, when AI self-portraits were going viral. 

On both occasions, it still felt like the relative infancy of the technology. I compared it to VR getting another 15 minutes of fame. 

The images at the time weren’t fantastic, but it was a massive step in AI’s ability to understand and translate text into a coherent graphic response. The algorithms still didn’t really “understand” the meaning of images the way we do, and they were guessing based on what they had seen before - which was much less than today’s algorithms have seen. They were also much worse at interpreting images. As such, when you tried to use AI to recreate an image, there were a lot of hallucinations. The algorithms were essentially a brute-force application of math masquerading as intelligence. 

 

Fortunately, AI imagery has come a long way since then. However, with that improvement comes more ethical concerns. 

The rise of AI-generated art has sparked a complex and ongoing ethical debate, with compelling arguments on both sides. At the heart of the discussion lies the question of authorship, originality, and the impact of automation on human creativity and labor.

Proponents of AI art argue that it represents a powerful extension of human imagination. Just as past innovations—such as photography, digital editing, or sampling in music—were initially met with skepticism, Advocates argue AI-generated art is simply the next evolution in the artistic toolkit, and it democratizes access to artmaking. As a result, those with less skill - or time - can explore new styles, generate concepts, and be creative in a new form. To this end, they see AI not as a threat but as a collaborator—another brush or chisel in an artist’s hand.

However, critics raise concerns about the ethical implications of AI art, particularly in how these models are trained. Many AI systems are built on vast datasets scraped from the internet, including artwork by human creators who were neither consulted nor compensated, leading to accusations of IP theft. Moreover, they argue it sets a dangerous precedent where creative works can be replicated and commodified without consent or attribution. Lastly, on the idea of democratization, they would argue that art is already accessible to all and that people should be willing to explore skills not only to be good at them but to enjoy them. 

 

 

The most recent trend has been a great example of this argument. The launch of OpenAI’s new image generator, powered by GPT-4, has empowered users to transform their photos into various famous media themes - like Renaissance paintings or  Studio Ghibli anime images - which ironically goes against the ethos of Studio Ghibli and Hayao Miyazaki. The studio is known for its commitment to the craft, with carefully animated and hand-drawn scenes. Their films are known for glorifying nature and living in harmony with it. Miyazaki also believes that AI art is disrespectful to the “life” found in human-created art. 

 

“I feel like we are nearing the end times. We humans are losing faith in ourselves.” - Hayao Miyazaki 

 

I’m a massive fan of AI - and even AI art ... but as the technology continues to evolve, society must grapple with how to integrate these tools in ways that honor both progress and the rights of the artists (and people) whose work—and livelihoods—may be at stake.

What do you think?

AI: We're Not Just Prompts!

AI’s trajectory isn’t just upward—it’s curving ever steeper. From DeepMind’s groundbreaking models to Flow’s democratization of filmmaking, people are becoming used to how quickly AI technology improves.

 

Breakneck doesn’t even seem adequate to explain the scale of the movements. Because it isn’t just about the rate of change – even the rate of change of the rate of change is accelerating ... and the result is exponential progress.

 

Here is a simple example. Remember when you mocked AI-generated videos on social media for obvious flaws (e.g., six fingers, unnatural blinking or movement, etc.). Over the past few months, AI media quality has improved so much that spotting fakes is now difficult, even for tech-savvy people.

 

Well, we just took another giant leap.

 

This week, Google’s DeepMind unit released three new core AI models: Imagen for image generation,  Lyria for music generation, and Veo 3 for video generation.

It only takes a quick look at Veo 3 to realize it represents a significant breakthrough in delivering astonishingly realistic videos.

I’m only including two examples here ... but I went down the rabbit hole and came away very impressed.

Take a look – Everything in the clip below may be fake, but the AI is real.

 

via Jerrod Lew

The era of effortless, hyper-real content has arrived.

 

One of the big takeaways from tools like this is that you no longer need content creation talent other than your ideas.

 

An example of this comes from Google’s new AI filmmaking tool, Flow. 

What Is Flow?

What if creating professional-grade videos required no cameras, no crew, and no weeks of editing?

 

Flow can imagine and create videos just from your ideas. Kind of like telling a friend a story and having them draw or act it out instantly.

How Does It Work?

Think of Flow as a giant box of movie Legos. You can bring your own pieces (like pictures or clips) or ask Flow to make new pieces for you. Then, you snap them together to build scenes and clips that look like real movies.

Why Is This Cool?

It is becoming easier for almost anyone to create the type of content that only a specialist could produce before. The tool makes it easy in these three ways.

1. Consistent: The videos stick together well, so your story doesn’t jump around confusingly.
2. Seamless: It’s easy to add or change things without breaking the flow.
3. Cinematic: The videos look high-quality — like something you’d see on TV or in theaters.

If you want to play with it, it’s available to Google Ultra subscribers through the Gemini app and Google Labs. 

Ok, but what can it do?

Redefining “Real”

Don’t skip this next part. It’s what gave me the idea for the post.

To set the stage, imagine you’re watching a video of a person talking. Typically, you think, “This is real — someone actually stood in front of a camera and spoke.” But now computers can make a video that looks and sounds so real, you can’t tell it’s fake.

 

Anyway, this week, I saw a cool video on social media. At first, I thought it was cool simply because of the idea it expressed. But the video gets even more interesting when you realize how it was created.

 

“Prompt Theory” is a mind-bending exploration of artificial intelligence brought to life. The premise examines what happens when AI-generated characters refuse to believe they’re not real. From stunning visuals to synced audio, this video showcases AI’s new immersive storytelling power while examining some pretty trippy concepts.

 

Hashem Al-Ghaili via X

I predict you will see a massive influx of AI-generated content flooding social media using tools like this. 

Meanwhile, digital “people” with likenesses and internal objectives are increasingly going to become persistent and gain the ability to influence our world. This is inevitable. Yet, it’s still a little disorienting to think about.

 

As digital agents gain persistence and purpose, we face profound questions about reality, ethics, and human creativity.

 

And that is only the beginning!

 

Perhaps we are living in a simulation?

What Do You Do When AI is Better Than You?

When Beethoven was at the peak of his career, several of his contemporaries struggled to deal with the realization that they may never create anything that lived up to his creations. Brahms, for example, refused to make a symphony for 21 years. Schubert is quoted as saying, “Who can ever do anything after Beethoven?”

We’re seeing the same effect as a result of Artificial Intelligence. 

 

via visualcapitalist

The gap between human and machine reasoning is narrowing fast. I remember when AlphaGo, an AI program created by Google’s DeepMind, finally got better than humanity at Go. It was a big deal, and it prompted us to think seriously about competition in a post-AI world. If you can’t be the best, is it still worth competing? To one former Go champion, it wasn’t. He retired after “declaring AI invincible.” 

Over the past few years, AI systems have advanced rapidly, surpassing humans in many more tasks. Much like Beethoven, AI is discouraging competition. 

Was Lee Sedol, the former Go champ, wrong to quit? It’s hard to say ... but as AI gets better at more activities, it’s an issue we’ll encounter more often.

There’s always someone (or something) better. Taking a purely utilitarian approach isn’t always necessary or productive. It often helps to take a longer view of the issue.

Sometimes, it's okay to just do something because you enjoy doing it.

Sometimes you have to “embrace the suck” and be willing to put in the work to learn, grow, and progress.

Sometimes, you need to invest effort in understanding a process better to determine whether others (or automation) are achieving the right results.

The most successful people I know don’t try to avoid things with powerful potential. Instead, they leverage those things to achieve more and become better.

I advocate intelligently adopting AI, in part, because I expect the scale of AI’s “wins” will skyrocket. That means I know AI will soon be better than I am at things I do now.

It doesn’t mean I should give up. It means I have to raise the bar to stay competitive.

I have another belief that helps here. What if you believed, “The game isn’t over until I win ...”? With that belief in place, I won’t let a 2^nd place ceiling stop me if something gives me energy. AI may change how I play the game ... or even what game I choose to play ... but I will still choose to play.

 

 

What Happens to Human Work When Machines Get Smarter?

AI is changing the playing field at work, too. 

As a result, some say that AI-driven job displacement is not a future threat but a present reality.

This past week, several prominent  CEOs publicly mandated AI use, marking a shift to “AI-first” work culture, which prioritizes and integrates AI into the core of an organization’s strategy, operations, and overall culture.

Here is what I think (and you've probably heard me say this before): 

At this point, AI won't likely replace you ... but someone who uses AI better might.

Let’s face it, doing more with less is a core goal and strategy in business.

But that doesn’t mean humans are doomed. There are lots of historical parallels between AI integration and past technological revolutions. If you think about AI as a transformative force, you can hear the echoes of historical shifts that redefined work practices and intellectual labor (like the printing press, the calculator, or the internet).

We’re seeing significant changes in how we work. Instead of just having a mix of people working from home or the office (a hybrid workplace), we’re moving to a situation where people are working alongside smart computer programs, called AI agents (a hybrid workforce).

 

The rise of the hybrid workforce signifies a transformative shift in workplace dynamics. Gartner predicts that one-third of generative AI use cases will involve AI agents by 2028.

In the age of AI, success doesn’t come from battling technology — it comes from embracing our uniquely human powers and building systems that let those powers shine.

AI is coming - but it doesn’t have to be joy-sucking. Ideally, it should free you up to do MORE of the things that bring you joy, energy, and satisfaction. 

Onwards!

Are Your AI Fears Valid? What Experts Say

It's no surprise that there is often a disparity between what experts believe and what the average adult feels. It's even more pronounced in industries like AI that have been lambasted by science fiction and popular media.

Even just a few years ago, many of my advisors and friends told me to avoid using the term "AI" in our materials because they thought people would respond negatively to it. Back then, people expected AI to be artificial and clunky ... yet, somehow, it also reminded them of dystopian stories about AI Overlords and Terminators. An incompetent superpower is scary ... so is a competent superpower you can't trust!

As AI integrates more heavily into our everyday lives, people's hopes and concerns are intensifying... but should they be? 

Pew Research Center surveyed over 5,000 adults and 1,000 experts about their concerns related to AI. The infographic shows the difference in concern those groups had regarding specific issues.

 

Statista via VisualCapitalist

Half of experts (47%) report being more excited than concerned about AI’s future. Among U.S. adults, just 11% say the same.
Instead, 51% of adults say they’re more concerned than excited — more than triple the rate of experts (15%).

 

The most common—and well-founded—fears center on misinformation and the misappropriation of information. Experts and the average adult are in alignment here. 

I am consistently surprised by the lack of media literacy and skepticism demonstrated by otherwise intelligent people. Images and articles that scream "fake" or "AI" to me are shared virally and used to not only take advantage of the most susceptible but also to create dangerous echo chambers. 

Remember how bad phishing e-mails used to be, and how many of our elderly or disabled ended up giving money to a fake Prince from various random countries? Even my mother, an Ivy League-educated lawyer, couldn't help but click on some of these e-mails. Meanwhile, the quality of these attacks has risen exponentially.

And we're seeing the same thing now with AI. Not only are people falling for images, videos, and audio, but you also have the potential for custom apps and AI avatars that are fully focused on exploitation. 

AI Adoption Implications

Experts and the average adult have a significant disparity in beliefs about the long-term ramifications of AI adoption, such as potential isolation or job displacement. 

I'm curious, how concerned are you that AI will lead to fewer connections between people or job loss? 

I often say that technology adoption has very little to do with technology and much more to do with human nature.

That obviously includes AI adoption as well. 

Career growth often means abandoning an old role to take on something new and better. It's about delegating, outsourcing, or automating tasks so you can free up time to work on things that matter more.

It may sound like a joke, but I don't believe most people will lose jobs to AI. Instead, they'll lose jobs to people who use AI better. The future of work will be about amplifying human intelligence ... making better decisions, and taking smarter actions. If your job is about doing those things – and you don't use AI to do them – you will fall behind, and there will be consequences.

It's the same way that technology overtook farming. Technology didn't put people out of work, but it did force people to work differently.

Innovation has always created opportunity and prosperity in the long term. Jobs may look different, and some roles may be phased out, but new jobs will take their place. Think of it as tasks being automated, not jobs. 

Likewise, COVID is not why people have resisted returning to the office. COVID might have allowed them to work remotely in the first place, but their decision to resist going back to the office is a natural part of human nature.

When people found that technology enabled them to meet expectations without a commute, opportunities and possibilities expanded.

Some used the extra time to learn and grow, raising their expectations. Others used that time to rest or focus on other things. They're both choices, just with different consequences.

Choosing to Contract or Expand in the Age of AI 

AI presents us with a similar inflection point. I could have easily used AI to write this article much faster, and it certainly would have been easier in the short term. But what are the consequences of that choice?

While outreach and engagement are important, the primary benefit of writing a piece like this, for me, is to take the time and to go through the exercise of thinking about these issues ... what they mean, what they make possible, and how that impacts my sense of the future. That wouldn't happen if I didn't do it.  

I often say, "First bring order to chaos ... then wisdom comes from making finer distinctions." Doing work often entails embracing the chaos and making finer distinctions over time as you gain experience. With repetition, the quality of those results improves. As we increasingly rely on technology to do the work, to learn, and to grow, the technology learns and grows. If you fail to also learn and grow, it's not the technology's fault. It is a missed opportunity.

The same is true for connection. AI can help you connect better with yourself and others... or it can be another excuse to avoid connection.

You can now use an AI transcription service to record every word of an interaction, take notes, create a summary, and even highlight key insights. That sounds amazing! But far too many people become accustomed to the quality of that output and fail to think critically, make connections, or even read and process the information.

It could be argued that our society already has a connection problem (or an isolation epidemic), regardless of AI. Whether you blame it on social media, remote work, or COVID-19, for a long time, how we connect (and what we consider "connection") has been changing. However, many still have fulfilling lives despite the technology ... again, it's a choice. Do you use these vehicles to amplify your life, or are they a substitute and an excuse to justify failing to pursue connection in the real world?.

As said, actions have consequences ... and so do inactions.

I'm curious to hear your thoughts on these issues. Are you focused on the promise or the perils of AI?

Why Don't We See Aliens?

So, if the math says it's likely that there are aliens ... why don't we see them?

In 2020, I mentioned Israeli officials who claimed they had been contacted by Aliens from a Galactic Federation - and that not only is our government aware of this, but they are working together.

There are many stories (or theories) about how we have encountered aliens before and just kept them secret. Here are some links to things you might find interesting if you want to learn more about this.

• NewsNation Segment: UFO Whistleblower Jake Barber Shares Allegations and Will Testify to Congress About Nonhuman Craft Retrievals.
• NewsNation Segment: UFO whistleblower David Grusch: 'We are not alone.'
• Dr. Diana Walsh Pasulka, Professor of Religious Studies, bridges the gap between religious studies, technological advancements, and the realm of UFO phenomena.
• Trailer for a film called "The Phenomenon."

So, while some may still believe aliens don't exist - I think it's a more helpful thought experiment to wonder why we haven't seen them. 

For example, the Fermi Paradox considers the apparent contradiction between the lack of evidence for extraterrestrial civilizations and the various high-probability estimates for their existence. 

To simplify the issue, billions of stars in the Milky Way galaxy (which is only one of many galaxies) are similar to our Sun. Consequently, there must be some probability that some of them will have Earth-like planets. It isn't hard to conceive that some of those planets should be older than ours, and thus some fraction should be more technologically advanced than us. Even if you assume they're only looking at evolutions of our current technologies, interstellar travel isn't absurd. 

Thus, based on the law of really large numbers (both in terms of the number of planets and length of time we are talking about) ... it makes the silence all the more deafening and curious. 

If you are interested in the topic "Where are all the aliens?"  Stephen Webb, a particle physicist, tackles that in his book and this TED Talk.   

via TED

In the TED talk, Stephen Webb covers a couple of key factors necessary for communicative space-faring life. 

1. Habitability and stability of their planet
2. Building blocks of life 
3. Technological advancement
4. Socialness/Communication technologies

But he also acknowledges the numerous confounding variables, including things like imperialism, war, bioterrorism, fear, the moon's effect on climate, etc. 

Essentially, his thesis is that there are numerous roadblocks to intelligent life, and it's entirely possible we are the only planet that has gotten past those roadblocks. Even if there were others, it's entirely possible that they're extinct by now. 

What do you think?

Here are some other links I liked on this topic. There is some interesting stuff you don't have to be a rocket scientist to understand or enjoy. 

• 75 Reasons We Don't See Aliens 
• Wait But Why: The Fermi Paradox
• A New Theory on Why We Haven't Found Aliens Yet
• A List of Solutions to The Fermi Paradox
• Dissolving the Fermi Paradox, Future of Humanity Institute, Oxford University

To Infinity and Beyond!

To Rebirth & Spring Cleaning

Next Sunday is Easter, but yesterday was the first night of Passover - an 8-day long Jewish holiday that recounts the story of Exodus. 

The overlap can be seen in DaVinci's Last Supper, depicting a Passover Seder and Jesus's last meal before his crucifixion. 

 

 

Part of the Passover Seder tradition involves discussing how to share the story in ways that connect with different types of people, recognizing that everyone understands and relates to things differently.

To do this, we examine the Passover story through the lens of four archetypal children — the Wise Child, the Wicked Child, the Simple Child, and the Child Who Does Not Know How to Ask.

The four children reflect different learning styles — intellectual (Wise), skeptical (Wicked), curious (Simple), and passive (Silent) — and highlight how we must adapt communication to the diverse personalities and developmental stages of our audience.

This seems even more relevant today, as we struggle to come to a consensus on what to believe and how to communicate with people who think differently. 

 

On a lighter note, one of the memorable phrases from Exodus is when Moses says, "Let my people go!"  For generations, people assumed he was talking to the Pharoah about his people's freedom.  But after a week of eating clogging food like matzoh, matzoh balls, and even fried matzoh … for many Jews, "Let my people go" takes on a different meaning.

After Passover, and as we enter a new season, it's a great time for a mental and physical 'Spring Cleaning,' and delve into your experiences to cultivate more of what you desire and less of what you don't.

Here is to Spring, Re-Birth, and Spring Cleaning.

Hope you had a great weekend.

Starting With Why

Ideas don’t have to be complex to be valuable. Twice this week, I heard someone say, “Start with Why.” As a tech entrepreneur, I often ignore that aphorism.  Someone who embodies it (and made it famous) is Simon Sinek.  He is a motivational speaker and organizational consultant who gained widespread recognition after his 2009 TED Talk, “How Great Leaders Inspire Action,” which remains one of the most-viewed TED Talks ever, with almost 70 million views. This talk introduced his core framework: The Golden Circle, the concept that catapulted him to fame. It is a simple but powerful model for understanding why some leaders and organizations inspire while others don’t. It consists of three concentric circles, like a bullseye. At the center is Why, the middle ring is How, and the outermost ring is What.

Most people and organizations focus on the outermost circle first—what they do—and then work inward. Sinek flips this approach, arguing that great leaders and companies start from the inside out: start with Why. Why Start with Why? Here’s an analogy: Think of a magnet. The strongest force comes from its core. Similarly, in leadership and business, the Why is your core—it’s what attracts people to you. It’s not just about selling a product; it’s about sharing a belief or vision that resonates emotionally with others. For example: Apple doesn’t just sell computers (What). They believe in challenging the status quo and thinking differently (Why). Their How—innovative design and user-friendly technology—flows naturally from this belief. Martin Luther King Jr. didn’t say, “I have a plan.” He said, “I have a dream.” His Why inspired millions because it connected with their values and emotions. The Biological Connection Sinek ties this idea to how our brains work. The outer layer of the brain (the neocortex) processes logical information like facts and figures (What), but decisions are driven by the limbic brain, which controls emotions and instincts (Why). When you lead with Why, you speak directly to people’s feelings, inspiring trust and loyalty. Simplified Takeaway Think of it like this: If you want people to join your cause or buy into your vision, don’t just tell them what you’re selling or how great it is. Tell them why it matters—to you and to them. Starting with Why connects hearts before minds, creating a lasting impact. In short, the Golden Circle isn’t just a business strategy; it’s a way to inspire action by leading with purpose. I met Simon through friends before his first book came out. Then, in 2009, he gave a speech to the Dallas Chapter of EO, and then visited my office to speak with our team afterwards.  I still remember how well-received he was. It was right at the beginning of his meteoric rise, two short months after the release of his famous book "Start With Why." Here's the article I wrote in 2009 after that visit:

___________________

Inspiration is stronger than persuasion.  It gives people a sense of purpose and belonging that has little to do with external incentives or benefits.

Simon Sinek, who is quite charismatic and well-spoken, is delivering this message to a rapidly growing fan base. 

My team thought Simon was inspiring, engaging, and insightful.

You can watch a short video that introduces his material below. 

In addition, you can explore more of his ideas in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action.

 

An Example of Finding the Right Person for a Job.

Who do you believe will do a better job, someone who takes a job because of the salary and benefits ... or someone truly inspired to accomplish the job's purpose? 

Phrased that way, of course, you know the answer.  Still, how can you leverage this to better select customers and employees?

For example, Simon uses the story of Sir Ernest Shackleton to illustrate this concept.  Shackleton was preparing to lead the first expedition across Antarctica in 1914.  Legend has it that when seeking crew members for his journey, Shackleton placed the following ad in a newspaper:

"MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.
     -  SIR ERNEST SHACKLETON"

When the expedition became stuck in the ice and could not be rescued for 22 months, not a single man was lost.  The reason Simon gave for their unlikely survival was that Shackleton hired survivors that could deal with the situation and were aligned with the mission and purpose.

Can you imagine writing an ad like that to attract the right people to your cause?

Watch This Video.

Here is a video of Simon speaking at a TED Conference.  It is an excellent intro to his stuff. 

Other Resources:

• Here is a link to Simon's Blog.  (2023 Note: this now links to his old blog, which is poorly formatted but interesting to see.  His new website/blog can be found here.)
• Here is a link to Videos of Simon.
• Here is a link to an article on why to know someone else's Why.  (PDF Version)
• Here is a link to Simon's Book: Start with Why.

_____________________

It's now more than ten years later, and Simon is one of the most prominent leaders in leadership development and has published five books, to much acclaim. 

Part of his success is the charisma and pith with which Simon speaks and writes - but a large part is his focus on what makes humans human.  He's not preaching a leadership mantra focused on the bottom line and revenue; he's focused on the aspects of human nature that don't change.  He's focused on purpose and the elements of leadership that apply to everyone - not just CEOs. 

As we move into an era of increased volatility – both in markets and business - these leadership principles will become more important. 

Understanding your "WHY" is vital if you want to make a difference (and not be replaced by an AI). It’s also vital in making discipline the easier choice.

If you haven't read any of his books, they're all good, but I suggest "Start With Why" and "The Infinite Game."

Most people and organizations focus on the outermost circle first—what they do—and then work inward. Sinek flips this approach, arguing that great leaders and companies start from the inside out: start with Why.

Why Start with Why?

Here’s an analogy: Think of a magnet. The strongest force comes from its core. Similarly, in leadership and business, the Why is your core—it’s what attracts people to you. It’s not just about selling a product; it’s about sharing a belief or vision that resonates emotionally with others.

For example:

• Apple doesn’t just sell computers (What). They believe in challenging the status quo and thinking differently (Why). Their How—innovative design and user-friendly technology—flows naturally from this belief.
• Martin Luther King Jr. didn’t say, “I have a plan.” He said, “I have a dream.” His Why inspired millions because it connected with their values and emotions.

The Biological Connection

Sinek ties this idea to how our brains work. The outer layer of the brain (the neocortex) processes logical information like facts and figures (What), but decisions are driven by the limbic brain, which controls emotions and instincts (Why). When you lead with Why, you speak directly to people’s feelings, inspiring trust and loyalty.

Simplified Takeaway

Think of it like this: If you want people to join your cause or buy into your vision, don’t just tell them what you’re selling or how great it is. Tell them why it matters—to you and to them. Starting with Why connects hearts before minds, creating a lasting impact.

In short, the Golden Circle isn’t just a business strategy; it’s a way to inspire action by leading with purpose.

I met Simon through friends before his first book came out.

Then, in 2009, he gave a speech to the Dallas Chapter of EO, and then visited my office to speak with our team afterwards.  I still remember how well-received he was. It was right at the beginning of his meteoric rise, two short months after the release of his famous book "Start With Why."

Here's the article I wrote in 2009 after that visit:

Skype's Kodak Moment: Remnants of a Past Era

Last week, Microsoft announced that Skype would shut down in May ... after over two decades of service. 

Hydrox existed before Oreo, and Betamax before VHS.

But Skype might be even more surprising. Skype was so ubiquitous that it became a verb and eponymous with video calling. As a world traveler, Skype also used to be the go-to international calling app.

Imagine if Kleenex, Jell-O, or Band-Aids went out of business. 

That’s what Skype did - and it’s not the first tech business to fail similarly...

Thinking Linearly in an Exponential Age

Humans can’t do a lot of things. Honestly, the fact that we’re at the top of the food chain is pretty miraculous. 

We’re slow, weak, and famously bad at understanding large numbers or exponential growth. 

Making matters worse, our brains are hardwired to think locally and linearly.

It’s a monumental task for us to fathom exponential growth … let alone its implications. 

Think how many companies have failed due to that inability … RadioShack couldn’t understand a future where shopping was done online – and Kodak didn’t think digital cameras would replace good ol’ film. Blockbuster couldn’t foresee a future where people would want movies in their mailboxes because “part of the joy is seeing all your options!” They didn’t even make it long enough to see “Netflix and Chill” become a thing. The list goes on. 

 

via Diamandis

Human perception is linear. Technological growth is exponential.

There are many examples. Here is one Peter Diamandis calls “The Kodak Moment” (a play on words of “a Kodak Moment”... the phrase Kodak used in advertising to mean a “special moment that’s worth capturing with a camera”). 

In 1996, Kodak was at the top of its game, with a market cap of over $28 billion and 140,000 employees.

Few people know that 20 years earlier, in 1976, Kodak had invented the digital camera. It had the patents and the first-mover advantage.

But that first digital camera was a baby that only its inventor could love and appreciate.

That first camera took .01 megapixel photos, took 23 seconds to record the image to a tape drive, and only shot in black and white.

Not surprisingly, Kodak ignored the technology and its implications.

Fast forward to 2012, when Kodak filed for bankruptcy – disrupted by the very technology that they invented and subsequently ignored.

via Diamandis

Innovation is a reminder that you can’t be medium-obsessed. Kodak’s goal was to preserve memories. It wasn’t to sell film. Blockbuster’s goal wasn’t to get people in their stores, it was to get movies in homes.  

Henry Ford famously said: “If I had asked people what they wanted, they would have said faster horses.” Steve Jobs was famous for spending all his time with customers, but never asking them what they wanted.

Two of our greatest innovators realized something that many never do. Being conscientious of your consumers doesn’t necessarily mean listening to them. It means thinking about and anticipating their wants and future needs.

Meanwhile, despite Skype having several features that Zoom still hasn’t implemented, Zoom recognized an opportunity during COVID and capitalized. When Microsoft bought Skype, they focused on adding several new features and expanding the range of services instead of improving the quality of their audio or video. Meanwhile, when Zoom entered the space, they brought much better servers and the ability to have much larger rooms. More attendees meant a wider variety of use cases and quicker adoption and referral cycles. They also made it easy to join a Zoom room. Instead of getting your e-mail up front and forcing you to create an account to use it, they let you join a meeting without an account. You only needed an account to host a meeting. 

They focused on making it easy to use their service and on having a clear identity instead of trying to ride every wave and become unfocused. Of course, at the same time, Microsoft stopped focusing on the tool, with an increased focus on their new competitor to Zoom, Teams. 

Tech and AI are creating tectonic forces throughout industry and the world. It is time to embrace and leverage what that makes possible. History has many prior examples of Creative Destruction (and what gets left in the dust).

Opportunity or Chaos …  You get to decide.

Don’t forget ... you don’t have to be the first mover to win in the end. 

Onwards!

Business Lessons from the NFL

Today was Super Bowl Sunday 2025. As a fan, I found myself rooting for the Philadelphia Eagles today. But at times, I was rooting for Patrick Mahomes and the Chiefs out of respect for the talent and the incredible record they’ve compiled.

Meanwhile, it also made me think about my home team, the Dallas Cowboys, and how long it’s been since we’ve had any real post-season success. 

Obviously, the Jones family has done many things right. According to Forbes, for the ninth straight year, the Dallas Cowboys are the world’s most valuable sports team, worth an estimated $10.1 billion — the first to cross the 11-figure threshold and $1.3 billion beyond their closest competition.

They’ve mastered winning in the business sense, even when they struggle on the field.

Jerry Jones does a lot right in building his “Disney Ride.” However, this post will focus more on what the coaches and players do to win. 

 

Business Lessons From the NFL

 

I’m regularly surprised by the levels of innovation and strategic thinking I see in football.

Football is something I used to love to play. And it is still something that informs my thoughts and actions.

Some lessons relate to teamwork, while others relate to coaching or management.

Some of these lessons stem back to youth football ... but I still learn from watching games – and even more, from watching Dallas Cowboys practices at The Star. 

Think about it ...  even in middle school, the coaches have a game plan. There are team practices and individual drills. They have a depth chart listing the first, second, and third choices to fill specific roles. In short, they focus on the fundamentals in ways that most businesses don’t.

The picture below is of my brother’s high school team way back in 1989. While lots have changed since then, much of what we will discuss in this post remains timeless.

 

 

Losing to an 8th Grade Team

The scary truth is that most businesses are less prepared for their challenges than an 8th-grade football team. That might sound disrespectful – but if you think about it ... it’s pretty accurate. Here is a short video highlighting what many businesses could learn from observing how organized sports teams operate, particularly in setting goals and effectively preparing for challenges.

via YouTube.

If you are skimming, here is a quick summary of the key points in the video.

Organization and Preparation

• Structure: Football teams have a clear hierarchy, including a head coach, assistant coaches, and trainers.
• Practice: Teams engage in regular practice sessions to prepare for games, emphasizing the importance of training.
• Game Plan: They develop strategies and a game plan before facing opponents, including watching game films to understand their competition.

Dynamic Strategy

• Adaptability: Teams adjust their strategies based on the game’s flow, recognizing whether they are on offense or defense.
• Audibles: Just as a football team may call an audible when faced with unexpected defensive setups, businesses should adapt their strategies in real time.

Learning From Experience

• Post-Game Analysis: Coaches review game films to identify what worked and what didn’t, learning from past experiences to improve future performance.
• Continuous Improvement: Ongoing training is crucial in businesses, similar to how football players receive coaching during practice to enhance their skills.

Importance of Coaching

• Role of Coaches: Coaching is crucial for developing talent and focusing on achieving defined goals.
• Encouragement of Growth: Active coaching leads to better outcomes and overall improvement.

 

A Deeper Look Into the Lessons

There is immense value in the structured coaching and preparation that sports teams exemplify. Here are some thoughts to help businesses adopt similar principles that foster teamwork, adaptability, and continuous improvement.

Vince Lombardi once famously started training camp by announcing, “Gentlemen, this is a football.” He stressed the hidden power of mastering the fundamentals. Beyond that, he believed that how you do something is how you tend to do everything ... which led to his famous  quote, “Football is not just a game, but a way of life.”

So, let’s start at the beginning.

Football teams think about how to improve each player, how to beat this week’s opponent, and then how to string together wins to achieve a higher goal.   

The team thinks of itself as a team. They expect to practice. And they get coached.

In addition, there is a playbook for both offense and defense. And they watch game films to review what went right ... and what they can learn and use later.

Contrast that with many businesses. Entrepreneurs often get myopic ... they get focused on today, focused on survival, and they lose sight of the bigger picture and how all the pieces fit together. 

The amount of thought and preparation that goes into football - which is ultimately a game - is a valuable lesson for business. 

What about when you get to the highest level? If an 8th-grade football team is equivalent to a typical business, what about the businesses that are killing it? That would be similar to an NFL team. 

Let’s look at the Cowboys. 

 

Practice Makes Perfect

How you do one thing is how you do everything. So, they try to do everything right. 

Each time I’ve watched a practice session, I’ve come away impressed by the amount of preparation, effort, and skill displayed.

During practice, there’s a scheduled agenda. The practice is broken into chunks, each with a designed purpose and a desired intensity. There’s a rhythm, even to the breaks.

Every minute is scripted. There’s a long-term plan to handle the season ... but, there was also a focus on the short-term details and their current opponent.

They alternate between individual and group drills. Moreover, the drills run fast ... but for shorter periods than you’d guess. It is bang-bang-bang – never longer than a player’s attention span. They move from drill to drill, working not just on plays but also on skill sets (where are you looking, which foot you plant, how to best use your hands, etc.).

They use advanced technology to get an edge (including player geolocation monitoring, biometric tracking, medical recovery devices, robotic tackling dummies, and virtual reality headsets). 

They don’t just film games; they film the practices ... and each player’s individual drills. Coaches and players get a personalized cut on their tablets when they leave. It is a process of constant feedback and constant improvement. Everything has the potential to be a lesson. 

 

Beyond The Snap

The focus is not just on the players and the team. They focus on the competition as well. Before a game, the coaches prepare a game plan and have the team watch videos of their opponent to understand tendencies and mentally prepare for what will happen.

During the game, changes in personnel groups and schemes keep competitors on their toes and allow the team to identify coverages and predict plays. If the offense realizes a play has been expected, they call an audible based on what they see in front of them. Coaches from different hierarchies work in tandem to respond faster to new problems. 

After the game, the film is reviewed in detail. Each person gets a grade on each play, and the coaches make notes for each person about what they did well and what they could do better.

Think about it ... everyone knows what game they are playing ... and for the most part, everybody understands the rules and how to keep score (and even where they are in the standings). Even the coaches get feedback based on performance and look to others for guidance. 

Imagine how easy that would be to do in business. Imagine how much better things could be if you did those things.

Challenge accepted.

And, just for fun, here’s a video of me doing a cartwheel after a Dallas Cowboys win.

 

via YouTube.

Sports make you do funny things.

Whether you are watching or playing – Enjoy the game!