Capitalogix

Starting With Why

Ideas don’t have to be complex to be valuable. Twice this week, I heard someone say, “Start with Why.” As a tech entrepreneur, I often ignore that aphorism.  Someone who embodies it (and made it famous) is Simon Sinek.  He is a motivational speaker and organizational consultant who gained widespread recognition after his 2009 TED Talk, “How Great Leaders Inspire Action,” which remains one of the most-viewed TED Talks ever, with almost 70 million views. This talk introduced his core framework: The Golden Circle, the concept that catapulted him to fame. It is a simple but powerful model for understanding why some leaders and organizations inspire while others don’t. It consists of three concentric circles, like a bullseye. At the center is Why, the middle ring is How, and the outermost ring is What.

Most people and organizations focus on the outermost circle first—what they do—and then work inward. Sinek flips this approach, arguing that great leaders and companies start from the inside out: start with Why. Why Start with Why? Here’s an analogy: Think of a magnet. The strongest force comes from its core. Similarly, in leadership and business, the Why is your core—it’s what attracts people to you. It’s not just about selling a product; it’s about sharing a belief or vision that resonates emotionally with others. For example: Apple doesn’t just sell computers (What). They believe in challenging the status quo and thinking differently (Why). Their How—innovative design and user-friendly technology—flows naturally from this belief. Martin Luther King Jr. didn’t say, “I have a plan.” He said, “I have a dream.” His Why inspired millions because it connected with their values and emotions. The Biological Connection Sinek ties this idea to how our brains work. The outer layer of the brain (the neocortex) processes logical information like facts and figures (What), but decisions are driven by the limbic brain, which controls emotions and instincts (Why). When you lead with Why, you speak directly to people’s feelings, inspiring trust and loyalty. Simplified Takeaway Think of it like this: If you want people to join your cause or buy into your vision, don’t just tell them what you’re selling or how great it is. Tell them why it matters—to you and to them. Starting with Why connects hearts before minds, creating a lasting impact. In short, the Golden Circle isn’t just a business strategy; it’s a way to inspire action by leading with purpose. I met Simon through friends before his first book came out. Then, in 2009, he gave a speech to the Dallas Chapter of EO, and then visited my office to speak with our team afterwards.  I still remember how well-received he was. It was right at the beginning of his meteoric rise, two short months after the release of his famous book "Start With Why." Here's the article I wrote in 2009 after that visit:

___________________

Inspiration is stronger than persuasion.  It gives people a sense of purpose and belonging that has little to do with external incentives or benefits.

Simon Sinek, who is quite charismatic and well-spoken, is delivering this message to a rapidly growing fan base. 

My team thought Simon was inspiring, engaging, and insightful.

You can watch a short video that introduces his material below. 

In addition, you can explore more of his ideas in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action.

 

An Example of Finding the Right Person for a Job.

Who do you believe will do a better job, someone who takes a job because of the salary and benefits ... or someone truly inspired to accomplish the job's purpose? 

Phrased that way, of course, you know the answer.  Still, how can you leverage this to better select customers and employees?

For example, Simon uses the story of Sir Ernest Shackleton to illustrate this concept.  Shackleton was preparing to lead the first expedition across Antarctica in 1914.  Legend has it that when seeking crew members for his journey, Shackleton placed the following ad in a newspaper:

"MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.
     -  SIR ERNEST SHACKLETON"

When the expedition became stuck in the ice and could not be rescued for 22 months, not a single man was lost.  The reason Simon gave for their unlikely survival was that Shackleton hired survivors that could deal with the situation and were aligned with the mission and purpose.

Can you imagine writing an ad like that to attract the right people to your cause?

Watch This Video.

Here is a video of Simon speaking at a TED Conference.  It is an excellent intro to his stuff. 

Other Resources:

• Here is a link to Simon's Blog.  (2023 Note: this now links to his old blog, which is poorly formatted but interesting to see.  His new website/blog can be found here.)
• Here is a link to Videos of Simon.
• Here is a link to an article on why to know someone else's Why.  (PDF Version)
• Here is a link to Simon's Book: Start with Why.

_____________________

It's now more than ten years later, and Simon is one of the most prominent leaders in leadership development and has published five books, to much acclaim. 

Part of his success is the charisma and pith with which Simon speaks and writes - but a large part is his focus on what makes humans human.  He's not preaching a leadership mantra focused on the bottom line and revenue; he's focused on the aspects of human nature that don't change.  He's focused on purpose and the elements of leadership that apply to everyone - not just CEOs. 

As we move into an era of increased volatility – both in markets and business - these leadership principles will become more important. 

Understanding your "WHY" is vital if you want to make a difference (and not be replaced by an AI). It’s also vital in making discipline the easier choice.

If you haven't read any of his books, they're all good, but I suggest "Start With Why" and "The Infinite Game."

Most people and organizations focus on the outermost circle first—what they do—and then work inward. Sinek flips this approach, arguing that great leaders and companies start from the inside out: start with Why.

Why Start with Why?

Here’s an analogy: Think of a magnet. The strongest force comes from its core. Similarly, in leadership and business, the Why is your core—it’s what attracts people to you. It’s not just about selling a product; it’s about sharing a belief or vision that resonates emotionally with others.

For example:

• Apple doesn’t just sell computers (What). They believe in challenging the status quo and thinking differently (Why). Their How—innovative design and user-friendly technology—flows naturally from this belief.
• Martin Luther King Jr. didn’t say, “I have a plan.” He said, “I have a dream.” His Why inspired millions because it connected with their values and emotions.

The Biological Connection

Sinek ties this idea to how our brains work. The outer layer of the brain (the neocortex) processes logical information like facts and figures (What), but decisions are driven by the limbic brain, which controls emotions and instincts (Why). When you lead with Why, you speak directly to people’s feelings, inspiring trust and loyalty.

Simplified Takeaway

Think of it like this: If you want people to join your cause or buy into your vision, don’t just tell them what you’re selling or how great it is. Tell them why it matters—to you and to them. Starting with Why connects hearts before minds, creating a lasting impact.

In short, the Golden Circle isn’t just a business strategy; it’s a way to inspire action by leading with purpose.

I met Simon through friends before his first book came out.

Then, in 2009, he gave a speech to the Dallas Chapter of EO, and then visited my office to speak with our team afterwards.  I still remember how well-received he was. It was right at the beginning of his meteoric rise, two short months after the release of his famous book "Start With Why."

Here's the article I wrote in 2009 after that visit:

Why Leave The House When You Can Shop Online ...

The holidays are almost here! Time's running out to get your gifts in time. 

Luckily, it's never been easier to get stuff. On top of online shopping, Amazon has stewarded the switch to almost instantaneous shipping. 

I remember when malls were filled to the brim, and Black Friday led to stampedes and people dying. Now, it's brick-and-mortar stores that are dying.

Not only are the in-store deals not as good, but the best deals are online. Here's a chart showing the surge of online shopping.

 

via visualcapitalist

Online shopping now accounts for about 15% of consumer spending, up from 4.1% in 2010. 

In addition, Q4 always sees a massive spike, with online spending accounting for 17.1% of consumer spending in 2023. 

This year, Cyber Monday attracted over 64 million U.S. shoppers, three times the number who shopped in stores. 

You can find change everywhere, but one place to look hasn't changed. Amazon is all about infrastructure and disruption. 

• Amazon announced Rufus, a new generative AI-powered conversational shopping experience.
• Amazon announced a way to get your prescriptions online faster and cheaper than a traditional pharmacy.
• Now, you can even buy cars on Amazon.

It's interesting to consider how drastically this changes supply chain management. People now expect free and fast shipping and the ability to return items if they don't work out (instead of trying them in-store). Meanwhile, brands have high fixed costs due to their existing retail locations, yet they need to keep most of their stock in warehouses instead of their box stores to deal with the surplus of online orders. 

We're already seeing the failure of malls and the bust of commercial real estate. If this trend continues of work-from-home and online shopping, we could see a $250 billion decrease in commercial property value by 2026.  

What do you think it would take to stop the bleeding and encourage both consumers and employees to leave their homes?

Ready Fire Aim!

Michael Masterson wrote a book called Ready Fire Aim: Zero to $100 Million In No Time Flat. It is a practical guide for entrepreneurs and business leaders, focusing on the different stages of business growth and the key challenges and priorities at each stage.

A core message of the book is to start taking action quickly (instead of getting bogged down in over-planning) and use rapid iteration and real-world feedback to refine strategies.

The concept is presented in the context of growing a business – yet the lessons apply broadly. 

Swift action should be your focus ... not over-planning or perfect timing.

Too many companies get stuck in a cycle of brainstorming, getting internal feedback, making changes, and failing to release the product.

Even for released products, too many fail because they took too long to launch or ignored market feedback. 

Masterson stresses that the value of live performance is that it helps you course-correct. He also cautions that there is no such thing as perfect timing. The best timing is almost always ‘Now!’

Now, let’s extrapolate. 

Let’s say you’re pondering a tricky work problem. You know you need to figure it out before the end of the week ... but your brain keeps going in circles. 

You don’t believe you can take decisive action and course-correct because you feel you have to get it right. 

So, what can you do? Write it out. Write out the potential paths, ramifications, and worst-case scenarios as holistically as possible. 

You’ll find that simply by writing it out instead of just ‘thinking,’ you end up more creative with more insight. 

Writing aids in organizing and clarifying your thoughts. 

AI As Your ‘Action’ Partner 

AI can make this process easier, faster, and more manageable. Tools like ChatGPT can help you explore complex topics, run scenarios for you, and provide external feedback. 

It’s not the same as real-world feedback, but it can shorten the ‘Aim’ part of the process. 

As you externalize your thoughts in writing them to whatever AI you choose, you also get the same benefit you did writing your thoughts out in our previous example. 

The business environment is changing faster than ever. Technology is advancing faster, adoption is getting easier, and the average Joe is becoming bullish on AI. Because of that, Masterson’s book is even more relevant now than it was in 2007. Here are a few of the other key takeaways from Ready, Fire, Aim.

• Adapt Your Role: As a company scales, leaders must shift from “doing” to guiding and from tactics to strategy.
• Be Sales-Focused: Keep revenue generation as a core priority, especially in the early stages.
• Build Scalable Systems: Invest in operations and leadership at the right time to support sustainable growth.
• Innovate Continuously: Avoid complacency by fostering an organizational culture that balances efficiency with creativity.

AI and exponential technologies are going to compress cycle types. What used to be long-term planning will just be planning. You have to act fast, not only to capitalize on these trends but also to avoid being wiped out by them. 

Are you keeping up?

Multi-Tasking with ChatGPT's Advanced Voice Interface 'or' Unlocking the Power of Voice Agents: A New Frontier in Content Creation

This article was created using a unique process compared to our usual approach. To test ChatGPT’s Advanced Voice capabilities, I decided to talk with it while walking around my neighborhood. I wanted to explore if it could help me be productive while getting fresh air and exercise.

 

What follows is the transcript, with only some light editing and formatting to better provide insight into the process and its outputs.

The embedded mini-article that ChatGPT produced isn’t the main takeaway here. What interests me is the quality of the article, considering how little effort went into creating it. It was so painless and quick that I found myself contemplating how easily I could use this process for other types of productive output. In fact, that concept is a key focus of the mini-article below.

That said, this is just a snapshot of AI’s current capabilities. If I were to repeat this experiment in six months or a year, I’m confident the results would be even more impressive. I'm also confident that if I'd asked it to flesh out the article, I would have been more impressed as well.

I’d probably consider this article “good enough” if I weren’t someone who takes pride in my writing and thinking. Nonetheless, I believe it’s a solid starting point. For the record, my son (who helps write these weekly commentaries) disagrees. He liked our article and its premise – but "hated" what ChatGPT produced.

Sure, some additional work and deeper reflection could make it meaningfully better ... but it’s impressive how quickly and easily we came up with something valuable (that could become even more valuable with a little extra effort).

In conclusion, these content creation capabilities represent a key shift: the content bar will rise, and the minimum standard for what’s acceptable will get higher. But as the bar for “acceptable” rises, I think fewer people will strive for greatness. That’s where you can extend your edge ... if you’re willing to do the extra work.

 

Here is the Chat.

“Hello.”

00:00

Hey there! How’s it going?

“Going pretty well. Today, I want to work on a blog post.”

00:06

That sounds great! What topic are you thinking about for your blog post?

“How voice agents like you can help to create articles in a new way.”

00:07

That’s a fascinating topic! Exploring how voice agents can revolutionize content creation could really capture readers’ imaginations. You could delve into how it streamlines the writing process, adds a conversational tone, and even opens up new possibilities for interactive or personalized content. What angle are you thinking of taking?

“Everything you just said, but I also want to add a piece on instant feedback.”

00:01

Fantastic! So, you could structure the blog post around how voice agents enhance the writing process by making brainstorming more dynamic, offering immediate feedback, and allowing for a more fluid, conversational tone. Is there anything else you want to explore in the post?

“An example where I’m walking around the neighborhood, but instead of simply walking, I talk to the AI agent and have it even ask me questions.”

00:16

So, while strolling through the neighborhood, you engage in a productive dialogue with the AI agent instead of just walking. It can prompt you with questions ...

“And help me consider and refine the post; yes.”

00:020

So, while strolling through the neighborhood, instead of just walking, you engage in a productive dialogue with the AI agent. It can prompt you with questions, helping you refine your ideas and shape your article, all while you’re getting some fresh air and exercise. It’s a great way to maximize productivity in otherwise idle moments. Want to include anything else?

“Yes, a couple of other examples and challenges for the reader to think about other uses of this technology that open up AI and exponential progress in ways that they haven’t thought of before.”

00:21

Great idea! You could include examples like using voice agents for language learning, where they act as conversation partners, or for project management, where they help organize tasks and deadlines through natural conversation. For challenges, invite readers to think about how voice agents might transform areas like mental health support, creative collaborations, or even scientific research. This approach could really spark some innovative thinking!

“Great. Please come up with a detailed outline for what you’re thinking.”

00:08

1. Introduction
   • Brief overview of how voice agents are changing content creation.
   • Mention of the growing role of AI in everyday life.
2. Voice Agents: A New Way to Write
   • How voice agents can turn walking time into productive writing sessions.
   • The ease of having a conversation with an AI to generate content.
3. Benefits of Voice Agents in Content Creation
   • Brainstorming: How voice agents can help generate ideas.
   • Instant Feedback: Getting immediate responses to refine ideas.
   • Conversational Tone: How speaking thoughts out loud can create a more natural writing flow.
4. Examples of Voice Agent Applications
   • Language Learning: Acting as a conversation partner.
   • Project Management: Organizing tasks through dialogue.
   • Mindfulness and Mental Health Support: Providing an outlet for expression and guidance.
   • Creative Collaborations: Assisting in the co-creation of stories or projects.
5. Challenges for the Reader
   • Encourage readers to think of other areas where voice agents could be transformative.
   • Provoke thought on the broader implications of AI in accelerating exponential progress.
6. Conclusion
   • Summarize the key points discussed.

 

“Okay, please write that blog post for an executive or entrepreneur audience, making it simple, engaging, and relevant to their interests.”

00:15

...Got it. Here’s the blog post:

 

Unlocking the Power of Voice Agents: A New Frontier in Content Creation

In today’s fast-paced world, efficiency and innovation are essential, especially for executives and entrepreneurs. One of the most exciting developments in this arena is the rise of voice agents — AI-powered assistants that are transforming how we create content. Imagine turning a simple walk around the neighborhood into a dynamic brainstorming session or a full-fledged article creation process. Let’s explore how voice agents can open up new horizons for you.

 

This image was created using X’s Grok AI to pair with this article.

Voice Agents: A New Way to Write

Picture this: you’re out for your morning walk, and instead of just enjoying the scenery, you’re also creating content. With a voice agent, you can do just that. Engage in a conversation with your AI assistant, and the spoken ideas seamlessly transform into written words.

Benefits of Voice Agents in Content Creation

• Brainstorming

Voice agents excel at helping you brainstorm. Throw ideas at them, and they’ll help you explore different angles, often sparking new thoughts in the process.

• Instant Feedback

Gone are the days of waiting for feedback. With a voice agent, you get instant responses. As you articulate your thoughts, the AI provides real-time feedback, helping you refine your ideas on the fly. It’s like having an editor by your side, 24/7.

• Conversational Tone

Speaking your thoughts can lead to a more natural, conversational tone in your writing. This style is increasingly popular, as it engages readers and makes complex topics more accessible.

Examples of Voice Agent Applications

• Language Learning

Voice agents can act as conversation partners, helping you practice new languages in a low-pressure environment. They can introduce vocabulary, correct pronunciation, and even engage in dialogue, making language learning more interactive and fun.

• Project Management

Organizing tasks and deadlines through natural conversation is another strength of voice agents. Discuss your project needs, and let the AI help you prioritize tasks, set reminders, and keep you on track.

• Mindfulness and Mental Health Support

Voice agents can offer a safe space for expression and reflection. They can guide you through mindfulness exercises, provide mood trackers, or simply lend an empathetic ear, offering support whenever you need it.

• Creative Collaborations

Imagine co-writing a story or developing a project with your AI assistant. Voice agents can contribute ideas, help you overcome creative blocks, and add a new dimension to collaborative efforts.

Some Challenges to Consider

As you consider these applications, think about other areas where voice agents could revolutionize your work or personal life. Could they streamline your decision-making processes? Might they open up new avenues for customer engagement? The potential is vast, limited only by our imagination.

Conclusion

Voice agents are changing how we create content, offering benefits beyond simple convenience. From brainstorming to project management, and from language learning to mental health support, the possibilities are endless. As we continue to integrate AI into our daily lives, voice agents will evolve into increasingly powerful tools for innovation and growth. So, the next time you head out for a walk, consider inviting your AI assistant along — you might just discover your next big idea.

 

“Okay, thanks.”

00:01

You’re welcome! If you need any more help, just let me know.

 

I’d love your feedback on this ... and I’m curious to learn how you’re using AI or want to use AI.

As I’ve said before – we live in interesting times.

Onwards!

Here Are Some Links For Your Weekly Reading - October 19th, 2024

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• Pope Francis and the Vatican Just Created an “AI Bible” Reshaping Faith in the Digital Age. (TheBrighterSide)
• People Think They Already Know Everything They Need to Make Decisions. (ArsTechnica)
• 8 Expert Tips for Getting Started With NotebookLM. (Google)
• Chinese Humanoid Robot is the 'Fastest in the World' Thanks to One Surprising Addition. (UniladTech)
• Copy of US Constitution Found in Filing Cabinet Sells for $9M. So, Somebody Does Still Value the Constitution. (BBC)

 

Trading Links:

• OpenAI's Advantage Over Rival AI Companies Vanishes, Report Finds. (Fortune)
• Nvidia’s Shocking Truth vs. The Dot-Com Bubble. (JoshBelanger)
• The Next Wave of AI Won’t Be Driven by LLMs. Here’s What Investors Should Focus on Instead. (Fortune)
• Amazon Announces Nuclear Power Deals as Tech Giants Scramble for More Clean Energy. (GeekWire)
• ForecastTrader – Futures-Based Prediction Market for the Presidential Election and Other Things. (ForecastTrader)

 

Old School Wisdom Isn't Always So Wise ...

When I first got interested in trading, I relied on traditional sources and old-school market wisdom. For example, I studied the Stock Trader’s Almanac.

While there is some real wisdom in some of those sources, most might as well be horoscopes or Nostradamus-level predictions. Throw enough darts, and one might hit the bullseye.

Traders love patterns ... from head-and-shoulders, to Fibonacci sequences, and even Elliot Wave Theory.

Here’s an example from Samuel Benner, an Ohio farmer. In 1875, he released a book titled “Benner’s Prophecies: Future Ups and Downs in Prices,” where he shared the often-referenced chart called the Benner Cycle. Some claim it’s been accurately predicting market fluctuations for over 100 years. Let’s check it out.

 

 

Here’s what it gets right ... markets go up and down ... and that cycle continues. Consequently, if you want to make money, you should buy low and sell high ... It’s hard to call that a competitive advantage.

Mostly, you’re looking at vague predictions with +/- 2-year error bars on a 10-year cycle.

However, it was close to the dotcom bust and the 2008 crash ... so even if you sold a little early, you’d have been reasonably happy with your decision to follow the cycle.

We use a form of cycle analysis in our models … but it’s more rigorous, nuanced, and scientific than the Benner Cycle. The trick is figuring out what to focus on – and what to ignore.

Just as humans are good at seeing patterns, even where there are none ... they tend to see cycles that aren’t anything but coincidences.

In trading, “alpha” measures the excess return created by manager skill rather than luck or movement of the underlying market. As you might guess, both “art” and “science” are involved in that calculation. Profitable traders want to believe it’s a sign of their skill, while losing traders prefer to blame luck.

Nicholas Nassim Taleb pointed out in “Fooled by Randomness” that many successful traders, even those with decades-long careers, were likely more lucky than skillful. They just happened to be at the right firm, on the right trading desk, at the right time.

That said, I believe technology, algorithms, and AI are evolving into Amplified Intelligence - the ability to make better decisions, take smarter actions, and continually improve performance. We’re about to experience a huge asymmetric advantage ... those who understand technology and science (math, statistics, game theory, etc.) will have a real edge over those relying on more primitive techniques or gut instinct.

In a sense, this is another type of cycle.

The best traders I know believe that “smart money” takes “dumb money”. While it may sound harsh, this cycle has played out repeatedly over time. Cutting-edge science can seem like magic to those who don’t understand it. However, these capabilities give a significant advantage to those who possess and use them.

I believe the gap between smart and dumb money is widening. That represents a massive opportunity for those who recognize what’s coming.

This is a reminder that just because an AI chat service recommended something that made money, doesn’t make it a good recommendation. Those models may do some things well ... but they also might just have made a lucky prediction at an opportune time. Making scientific or mathematically rigorous market predictions probably isn’t an area to trust ChatGPT or one of its rivals (at least if you don’t understand how to ask AI to do something that you understand and believe gives you a real edge).

If you don’t know what your edge is, then you don’t really have one. This becomes even more important in the age of AI. It doesn’t matter if AI does what it’s supposed to unless you believe it is doing what you want. 

Be careful out there.

Here Are Some Links For Your Weekly Reading - September 22nd, 2024

 

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• Ex-Pentagon Official Discusses Government's Hunt for UFOs: 'I Have to Be Careful What I Say'. (People)
• The Russian Bot Army that Conquered Online Poker. (LongReads)
• The Mr. Beast Memo is a Guide to the Gen Z Workforce. (Kyla)
• The 7 ‘House Rules’ of Marriage—By a Psychologist. (Forbes)
• Scientists May Soon Be Able to Translate the Languages Plants Use to Communicate. (BGR)

 

Trading Links:

• How Intel Fell From Global Chip Champion to Takeover Target. (Wall Street Journal)
• The Top 100 Gen AI Consumer Apps. (A16Z)
• Breaking Down OnlyFans’ Stunning Economics. (MatthewBall)
• How the Super-Rich Signal Their Wealth to Each Other. (WSJ)
• Peter Thiel Predicts the 2024 Election Won't Be Close: 'One Side is Simply Going to Collapse'. (Insider)

 

Remembering Ikigai In Stressful Times

Over the past century, life expectancies have soared while birth rates have declined. This unusual combination of population dynamics creates significant demographic and socioeconomic challenges for societies worldwide.

To put things in perspective, adult diapers now outsell baby diapers in Japan. Think about how that likely reshaped Japan's workforce and consumer markets.

Getting old is tough, and it gets tougher the older you get.   As a result, finding your 'reasons for being' and joy in life becomes even more important ... it may also be the secret to living longer and healthier.

Many people (all over the world) struggle to get up in the morning. 

There's a Japanese concept called Ikigai that may help.

Ikigai centers around finding purpose as you grow older. Paradoxically, it makes sense to start the process as early as possible. 

 

via InformationIsBeautiful

Finding your "reason to be" and living with purpose is a key to making the most of your time.

The graphic highlights something interesting (yet almost counter-intuitive) … When two areas intersect, it creates something positive (e.g., a passion or a mission).   However, where three areas intersect, it creates a pain point (for example, it could be what you're good at, you love doing it, the world needs it … but it doesn't make you any money – so now you're struggling).

It's worth examining and thinking about for a bit.

On a related note, here is a TEDx talk about the nine common diet and lifestyle habits that help people live past 100 ... whether or not they take you past 100, they're probably a good place to start. 

 

 

TED-ED via YouTube

And here is a link to Dan Sullivan's e-book, My Plan for Living to 156. That may sound outrageous, but it's worth reading because Dan shares surprisingly valuable insights in this book. It doesn't matter whether you actually live to be 156; what matters is living as if it were true. Someone who believes they're approaching the end often looks for excuses or an off-ramp rather than seeking purpose, meaning, and a Bigger Future. By shifting your perspective, you can create a more purposeful and fulfilling life, regardless of your actual lifespan.

Live long and prosper!

Cognitive Biases & The Consequences of Labeling

“Words can be twisted into any shape. Promises can be made to lull the heart and seduce the soul. In the final analysis, words mean nothing.
They are labels we give things in an effort to wrap our puny little brains around their underlying natures,
when ninety-nine percent of the time the totality of the reality is an entirely different beast.
The wisest man is the silent one. Examine his actions. Judge him by them.”
― Karen Marie Moning

Continuing with the theme of cognitive biases, the upcoming election has me thinking about the consequences of labeling things, creating boxes, and simplifying ideas into news-ready headlines.

With more news sources than ever and less attention span, you see ideas packaged into attention-grabbing parts.  The focus isn't on education or the issues, but on getting the click, making your stay on their page longer, and sending you to a new article utterly unrelated to why you clicked on the page.

Complex issues are simplified – not even into their most basic forms – but instead into their most divisive forms ... because there's no money in the middle.

via Quote Investigator

The amplified voices are those on the fringe of the average constituents' beliefs – precisely because those are the ones who are often the most outspoken.  We might think that because they're the voices we hear, these fringe messages fairly represent what people like us believe or think ... but they rarely do. 

Issues that should be bipartisan have been made "us" versus "them," "liberal" versus "conservative," or "right" versus "wrong." The algorithms many of our information sites use create echo chambers that increase radicalization and decrease comprehension. 

Identity politics have gotten so strong that you see families breaking apart and friend groups disintegrating ... because people can't imagine sharing a room with someone with whom they don't share the same values. 

In psychology, heuristics are mental models that help you make decisions easier.  They're a starting point to save mental bandwidth, allowing you to spend more brain cycles on the important stuff.

That's a great use of "boxes" and "simplification"… but it shouldn't eliminate deeper and more nuanced thought on important issues. 

Most situations are nuanced, and the "correct" answer changes as you change your vantage point.

In an ideal world, we'd consider every angle.  I recognize that's not realistic.

Instead, I encourage you to remember to continue to think and learn ... even about things you already know.  And, if you become familiar with the most common cognitive biases, you can hopefully identify them in your thinking and decision-making.

Confirmation Bias is one of the more common forms of cognitive bias.  Here is an infographic that lists 50 common cognitive biases.  Click to explore further.

 

via VisualCapitalist

Important issues deserve more research.  New insights happen between the boundaries of what we know and don't.  Knowledge comes from truly understanding the border between what you are certain and uncertain about. 

I challenge you to look beyond the headlines, slogans, and talking points you like most.  Look for dissenting opinions and understand what's driving their dissent.  Are they really blind or dumb (or are their value systems just weighted differently)?

Not everything needs to be boxed.  Not everything needs to be simple.  You should explore things and people outside of your comfort zone and look to see things from their point of view ... not your own. 

Recently, I've started using a website and news app called Ground News.  They claim to be a news platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms. 

As discussed above, online news and ad-driven algorithms have made it profitable for news outlets to embrace a position on the bias spectrum to target specific consumers.   That bias in the media affects everything from what events receive coverage to how a news outlet frames those events in their reporting.

As media outlets narrow their perspective and range of coverage, I use Ground to help me get a well-rounded view of important issues and become aware of my blind spots.

Applying This Lesson  

“I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions.”
― Ralph Waldo Emerson, Self-Reliance

I love learning a lesson in one space and applying it to other spaces.  It's one of the cool things about AI.  An algorithm can learn rules in the construction space that may help in the medicine or trading space.  Everything's a lesson if you let it be.

In that vein, the lesson on labeling also applies to yourself and your business.  Don't get me wrong - naming things is powerful.  It can help make the intangible tangible.  However, don't let the label (or your perception of the label) stop you from achieving something greater. 

Many things are true because we believe them to be, but when we let go of past beliefs, the impossible becomes possible, and the invisible becomes visible.  

Hope that helps. 

“Words can be twisted into any shape. Promises can be made to lull the heart and seduce the soul. In the final analysis, words mean nothing.
They are labels we give things in an effort to wrap our puny little brains around their underlying natures,
when ninety-nine percent of the time the totality of the reality is an entirely different beast.
The wisest man is the silent one. Examine his actions. Judge him by them.”
― Karen Marie Moning

Continuing with the theme of cognitive biases, the upcoming election has me thinking about the consequences of labeling things, creating boxes, and simplifying ideas into news-ready headlines.

With more news sources than ever and less attention span, you see ideas packaged into attention-grabbing parts.  The focus isn't on education or the issues, but on getting the click, making your stay on their page longer, and sending you to a new article utterly unrelated to why you clicked on the page.

Complex issues are simplified – not even into their most basic forms – but instead into their most divisive forms ... because there's no money in the middle.

via Quote Investigator

The amplified voices are those on the fringe of the average constituents' beliefs – precisely because those are the ones who are often the most outspoken.  We might think that because they're the voices we hear, these fringe messages fairly represent what people like us believe or think ... but they rarely do. 

Issues that should be bipartisan have been made "us" versus "them," "liberal" versus "conservative," or "right" versus "wrong." The algorithms many of our information sites use create echo chambers that increase radicalization and decrease comprehension. 

Identity politics have gotten so strong that you see families breaking apart and friend groups disintegrating ... because people can't imagine sharing a room with someone with whom they don't share the same values. 

In psychology, heuristics are mental models that help you make decisions easier.  They're a starting point to save mental bandwidth, allowing you to spend more brain cycles on the important stuff.

That's a great use of "boxes" and "simplification"… but it shouldn't eliminate deeper and more nuanced thought on important issues. 

Most situations are nuanced, and the "correct" answer changes as you change your vantage point.

In an ideal world, we'd consider every angle.  I recognize that's not realistic.

Instead, I encourage you to remember to continue to think and learn ... even about things you already know.  And, if you become familiar with the most common cognitive biases, you can hopefully identify them in your thinking and decision-making.

Confirmation Bias is one of the more common forms of cognitive bias.  Here is an infographic that lists 50 common cognitive biases.  Click to explore further.

 

via VisualCapitalist

Important issues deserve more research.  New insights happen between the boundaries of what we know and don't.  Knowledge comes from truly understanding the border between what you are certain and uncertain about. 

I challenge you to look beyond the headlines, slogans, and talking points you like most.  Look for dissenting opinions and understand what's driving their dissent.  Are they really blind or dumb (or are their value systems just weighted differently)?

Not everything needs to be boxed.  Not everything needs to be simple.  You should explore things and people outside of your comfort zone and look to see things from their point of view ... not your own. 

Recently, I've started using a website and news app called Ground News.  They claim to be a news platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms. 

As discussed above, online news and ad-driven algorithms have made it profitable for news outlets to embrace a position on the bias spectrum to target specific consumers.   That bias in the media affects everything from what events receive coverage to how a news outlet frames those events in their reporting.

As media outlets narrow their perspective and range of coverage, I use Ground to help me get a well-rounded view of important issues and become aware of my blind spots.

Applying This Lesson  

“I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions.”
― Ralph Waldo Emerson, Self-Reliance

I love learning a lesson in one space and applying it to other spaces.  It's one of the cool things about AI.  An algorithm can learn rules in the construction space that may help in the medicine or trading space.  Everything's a lesson if you let it be.

In that vein, the lesson on labeling also applies to yourself and your business.  Don't get me wrong - naming things is powerful.  It can help make the intangible tangible.  However, don't let the label (or your perception of the label) stop you from achieving something greater. 

Many things are true because we believe them to be, but when we let go of past beliefs, the impossible becomes possible, and the invisible becomes visible.  

Hope that helps. 

Revisiting Some of My Favorite Podcast Appearances

If you're interested in AI and its impact on business, life, and our world, I encourage you to check out some of my past podcast interviews.

As I work on finishing my book, "Compounding Insights: Turning Thoughts into Things in the Age of AI," I've revisited several old episodes, and some are certainly worth sharing.  I've collected a few here for you to listen to.  Let me know what you think.

In 2021, I recorded two interviews that I especially enjoyed.  The first was done with Dan Sullivan and Steven Krein for Strategic Coach's Free Zone Frontier podcast... and the second was with Brett Kaufman on his Gravity podcast. 

Please listen to them.  They were pretty different, but both were well done and interesting. 

Free Zone Frontier with Dan Sullivan and Steve Krein

Free Zone Frontier is a Strategic Coach program (and podcast) about creating "Free Zones." It refers to the green space where entrepreneurs collaborate and create without competition.

It's a transformative idea for entrepreneurial growth. 

This episode focused on topics like building a bigger future, how decision-making frameworks and technology can extend your edge, and what it takes to get to the next level.   I realize there is a lot of Strategic Coach jargon in this episode.  However, it is still easy to understand, and there was great energy and an elevated conversation about worthy topics.

As an aside, Steve Krein is my cousin, and we joined Strategic Coach entirely separately before realizing we had joined the same group. 

The podcast is 47 Minutes.  I hope you enjoy it.

 

Or click here to listen on Spotify, Google Podcasts, or Apple Podcasts

Gravity Podcast with Brett Kaufman

Usually, I talk about business, mental models, and the future of AI and technology, but Brett Kaufman brought something different out of me. 

Brett's Gravity Project is about living with intention, community, consciousness, and connection.  He focuses on getting people to share their life experiences ... with the intent that others can see themselves in your story. 

In my talk with Brett, we do talk about the entrepreneurial journey ... but we also probe some deep insights by discussing the death of my younger brother, how my life changed almost immediately upon meeting my wife, and why love is the most powerful and base energy in the universe. 

 

This was not a typical conversation for me (a different ratio of head-to-heart), but it was a good one (and I've had many people reach out because of this podcast).  It was fun to revisit my childhood, from playing with a cash register at my grandfather's pharmacy to selling fireflies or sand-painting terrariums; it's funny how those small moments influenced my love for entrepreneurship. 

The episode is 65 minutes.  I hope you enjoy it. 

 

Click here to listen on Spotify, Apple Podcasts, or Listen Notes.

Last year, I recorded two other podcasts that I'm excited to share ... It's interesting to see the change in topic and focus - but how much is still the same (timeless). 

Clarity Generates Confidence With Gary Mottershead

I talked with Gary about intentionality, learning from the past, and how AI adoption is more about human nature than technology ... and more. 

 

Click here to listen on Spotify or Gary's Website.

 

Creative On Purpose With Scott Perry

On the surface, this episode may seem like just another conversation about AI, but I value the diverse insights, points of emphasis, and perspectives that different hosts illuminate.

In talking with Scott, we dove deeper into emotional alchemy, self-identity, and how to move toward what you want in life - instead of away from what you don't want. 

 

Click here to listen at Scott's Substack.

I'm currently planning a podcast series called "Frameworks on Frameworks," where we'll explore great ideas, how they work, and how you can use them.

Let me know your thoughts and any topics you want us to cover.