Selective Attention: What Are You Missing?

Sticking with the philosophy theme, I encourage you to watch this video below on selective attention. 

Daniel Simons' experiments on visual awareness have become famous.  The primary conclusion drawn from his research is that we can miss incredibly obvious things, right in front of us, if our attention is focused elsewhere.

While watching the video, count how many passes the team in white makes. 

This is worth doing so you experience it yourself.

OK, click the video to do it now.

via Daniel Simons and Christopher Chabris (Click Here To Read The Full Paper)

First, did you get the number of passes correct? Second, did you see the gorilla?

If you have already seen this video or heard of the study, it's much easier, but most people absolutely miss the Gorilla, despite it not being hidden. 

Think about how often your focus blinds you to the obvious.

This next video demonstrates "change blindness".  In an experiment, 75% of the participants didn't notice that the experimenter was replaced by a different person.

 

via Derren Brown

Warning: Objects In Your Attention Span Are Fewer Than You Perceive.

It's well known that we often miss objects in our field of view due to limited attention and change blindness, but, it's true with more than just sight. Moment by moment, the brain selectively processes information it deems most relevant. Experiments, like these, show the limits of our capacity to encode, retain, and compare visual information from one glance to the next. 

More importantly, this suggests that our awareness of our visual surroundings is far more sparse than most people intuitively believe.  Consequently, our intuition can deceive us far more often than we perceive.

 

via Pickles

As an entrepreneur, when I focus fully on something, it's as if everything else goes away. That level of focus can be a gift - but it can also be a curse. In Genius Network, we have a form we fill out at the beginning of each meeting. In it is a diagram where you rate your score on 8 factors: physical environment, career, money, health, friends & family, significant other, personal & intellectual growth, and fun & recreation

It's rare that I'm fully succeeding in all 8 ... we only have so much focus and bandwidth, it's inevitable I'll miss things. Clearly, in an information-rich environment, attention is a scarce and essential resource. So, pay attention (or automate the things you know need to be done right, every time).

What are you currently prioritizing, and what's falling to the side due to that focus? What are you missing?

Hope this was a helpful reminder. Let me know what you think about posts like this.  Thanks.