Capitalogix

Multi-Tasking with ChatGPT's Advanced Voice Interface 'or' Unlocking the Power of Voice Agents: A New Frontier in Content Creation

This article was created using a unique process compared to our usual approach. To test ChatGPT’s Advanced Voice capabilities, I decided to talk with it while walking around my neighborhood. I wanted to explore if it could help me be productive while getting fresh air and exercise.

 

What follows is the transcript, with only some light editing and formatting to better provide insight into the process and its outputs.

The embedded mini-article that ChatGPT produced isn’t the main takeaway here. What interests me is the quality of the article, considering how little effort went into creating it. It was so painless and quick that I found myself contemplating how easily I could use this process for other types of productive output. In fact, that concept is a key focus of the mini-article below.

That said, this is just a snapshot of AI’s current capabilities. If I were to repeat this experiment in six months or a year, I’m confident the results would be even more impressive. I'm also confident that if I'd asked it to flesh out the article, I would have been more impressed as well.

I’d probably consider this article “good enough” if I weren’t someone who takes pride in my writing and thinking. Nonetheless, I believe it’s a solid starting point. For the record, my son (who helps write these weekly commentaries) disagrees. He liked our article and its premise – but "hated" what ChatGPT produced.

Sure, some additional work and deeper reflection could make it meaningfully better ... but it’s impressive how quickly and easily we came up with something valuable (that could become even more valuable with a little extra effort).

In conclusion, these content creation capabilities represent a key shift: the content bar will rise, and the minimum standard for what’s acceptable will get higher. But as the bar for “acceptable” rises, I think fewer people will strive for greatness. That’s where you can extend your edge ... if you’re willing to do the extra work.

 

Here is the Chat.

“Hello.”

00:00

Hey there! How’s it going?

“Going pretty well. Today, I want to work on a blog post.”

00:06

That sounds great! What topic are you thinking about for your blog post?

“How voice agents like you can help to create articles in a new way.”

00:07

That’s a fascinating topic! Exploring how voice agents can revolutionize content creation could really capture readers’ imaginations. You could delve into how it streamlines the writing process, adds a conversational tone, and even opens up new possibilities for interactive or personalized content. What angle are you thinking of taking?

“Everything you just said, but I also want to add a piece on instant feedback.”

00:01

Fantastic! So, you could structure the blog post around how voice agents enhance the writing process by making brainstorming more dynamic, offering immediate feedback, and allowing for a more fluid, conversational tone. Is there anything else you want to explore in the post?

“An example where I’m walking around the neighborhood, but instead of simply walking, I talk to the AI agent and have it even ask me questions.”

00:16

So, while strolling through the neighborhood, you engage in a productive dialogue with the AI agent instead of just walking. It can prompt you with questions ...

“And help me consider and refine the post; yes.”

00:020

So, while strolling through the neighborhood, instead of just walking, you engage in a productive dialogue with the AI agent. It can prompt you with questions, helping you refine your ideas and shape your article, all while you’re getting some fresh air and exercise. It’s a great way to maximize productivity in otherwise idle moments. Want to include anything else?

“Yes, a couple of other examples and challenges for the reader to think about other uses of this technology that open up AI and exponential progress in ways that they haven’t thought of before.”

00:21

Great idea! You could include examples like using voice agents for language learning, where they act as conversation partners, or for project management, where they help organize tasks and deadlines through natural conversation. For challenges, invite readers to think about how voice agents might transform areas like mental health support, creative collaborations, or even scientific research. This approach could really spark some innovative thinking!

“Great. Please come up with a detailed outline for what you’re thinking.”

00:08

1. Introduction
   • Brief overview of how voice agents are changing content creation.
   • Mention of the growing role of AI in everyday life.
2. Voice Agents: A New Way to Write
   • How voice agents can turn walking time into productive writing sessions.
   • The ease of having a conversation with an AI to generate content.
3. Benefits of Voice Agents in Content Creation
   • Brainstorming: How voice agents can help generate ideas.
   • Instant Feedback: Getting immediate responses to refine ideas.
   • Conversational Tone: How speaking thoughts out loud can create a more natural writing flow.
4. Examples of Voice Agent Applications
   • Language Learning: Acting as a conversation partner.
   • Project Management: Organizing tasks through dialogue.
   • Mindfulness and Mental Health Support: Providing an outlet for expression and guidance.
   • Creative Collaborations: Assisting in the co-creation of stories or projects.
5. Challenges for the Reader
   • Encourage readers to think of other areas where voice agents could be transformative.
   • Provoke thought on the broader implications of AI in accelerating exponential progress.
6. Conclusion
   • Summarize the key points discussed.

 

“Okay, please write that blog post for an executive or entrepreneur audience, making it simple, engaging, and relevant to their interests.”

00:15

...Got it. Here’s the blog post:

 

Unlocking the Power of Voice Agents: A New Frontier in Content Creation

In today’s fast-paced world, efficiency and innovation are essential, especially for executives and entrepreneurs. One of the most exciting developments in this arena is the rise of voice agents — AI-powered assistants that are transforming how we create content. Imagine turning a simple walk around the neighborhood into a dynamic brainstorming session or a full-fledged article creation process. Let’s explore how voice agents can open up new horizons for you.

 

This image was created using X’s Grok AI to pair with this article.

Voice Agents: A New Way to Write

Picture this: you’re out for your morning walk, and instead of just enjoying the scenery, you’re also creating content. With a voice agent, you can do just that. Engage in a conversation with your AI assistant, and the spoken ideas seamlessly transform into written words.

Benefits of Voice Agents in Content Creation

• Brainstorming

Voice agents excel at helping you brainstorm. Throw ideas at them, and they’ll help you explore different angles, often sparking new thoughts in the process.

• Instant Feedback

Gone are the days of waiting for feedback. With a voice agent, you get instant responses. As you articulate your thoughts, the AI provides real-time feedback, helping you refine your ideas on the fly. It’s like having an editor by your side, 24/7.

• Conversational Tone

Speaking your thoughts can lead to a more natural, conversational tone in your writing. This style is increasingly popular, as it engages readers and makes complex topics more accessible.

Examples of Voice Agent Applications

• Language Learning

Voice agents can act as conversation partners, helping you practice new languages in a low-pressure environment. They can introduce vocabulary, correct pronunciation, and even engage in dialogue, making language learning more interactive and fun.

• Project Management

Organizing tasks and deadlines through natural conversation is another strength of voice agents. Discuss your project needs, and let the AI help you prioritize tasks, set reminders, and keep you on track.

• Mindfulness and Mental Health Support

Voice agents can offer a safe space for expression and reflection. They can guide you through mindfulness exercises, provide mood trackers, or simply lend an empathetic ear, offering support whenever you need it.

• Creative Collaborations

Imagine co-writing a story or developing a project with your AI assistant. Voice agents can contribute ideas, help you overcome creative blocks, and add a new dimension to collaborative efforts.

Some Challenges to Consider

As you consider these applications, think about other areas where voice agents could revolutionize your work or personal life. Could they streamline your decision-making processes? Might they open up new avenues for customer engagement? The potential is vast, limited only by our imagination.

Conclusion

Voice agents are changing how we create content, offering benefits beyond simple convenience. From brainstorming to project management, and from language learning to mental health support, the possibilities are endless. As we continue to integrate AI into our daily lives, voice agents will evolve into increasingly powerful tools for innovation and growth. So, the next time you head out for a walk, consider inviting your AI assistant along — you might just discover your next big idea.

 

“Okay, thanks.”

00:01

You’re welcome! If you need any more help, just let me know.

 

I’d love your feedback on this ... and I’m curious to learn how you’re using AI or want to use AI.

As I’ve said before – we live in interesting times.

Onwards!

Here Are Some Links For Your Weekly Reading - October 19th, 2024

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• Pope Francis and the Vatican Just Created an “AI Bible” Reshaping Faith in the Digital Age. (TheBrighterSide)
• People Think They Already Know Everything They Need to Make Decisions. (ArsTechnica)
• 8 Expert Tips for Getting Started With NotebookLM. (Google)
• Chinese Humanoid Robot is the 'Fastest in the World' Thanks to One Surprising Addition. (UniladTech)
• Copy of US Constitution Found in Filing Cabinet Sells for $9M. So, Somebody Does Still Value the Constitution. (BBC)

 

Trading Links:

• OpenAI's Advantage Over Rival AI Companies Vanishes, Report Finds. (Fortune)
• Nvidia’s Shocking Truth vs. The Dot-Com Bubble. (JoshBelanger)
• The Next Wave of AI Won’t Be Driven by LLMs. Here’s What Investors Should Focus on Instead. (Fortune)
• Amazon Announces Nuclear Power Deals as Tech Giants Scramble for More Clean Energy. (GeekWire)
• ForecastTrader – Futures-Based Prediction Market for the Presidential Election and Other Things. (ForecastTrader)

 

Old School Wisdom Isn't Always So Wise ...

When I first got interested in trading, I relied on traditional sources and old-school market wisdom. For example, I studied the Stock Trader’s Almanac.

While there is some real wisdom in some of those sources, most might as well be horoscopes or Nostradamus-level predictions. Throw enough darts, and one might hit the bullseye.

Traders love patterns ... from head-and-shoulders, to Fibonacci sequences, and even Elliot Wave Theory.

Here’s an example from Samuel Benner, an Ohio farmer. In 1875, he released a book titled “Benner’s Prophecies: Future Ups and Downs in Prices,” where he shared the often-referenced chart called the Benner Cycle. Some claim it’s been accurately predicting market fluctuations for over 100 years. Let’s check it out.

 

 

Here’s what it gets right ... markets go up and down ... and that cycle continues. Consequently, if you want to make money, you should buy low and sell high ... It’s hard to call that a competitive advantage.

Mostly, you’re looking at vague predictions with +/- 2-year error bars on a 10-year cycle.

However, it was close to the dotcom bust and the 2008 crash ... so even if you sold a little early, you’d have been reasonably happy with your decision to follow the cycle.

We use a form of cycle analysis in our models … but it’s more rigorous, nuanced, and scientific than the Benner Cycle. The trick is figuring out what to focus on – and what to ignore.

Just as humans are good at seeing patterns, even where there are none ... they tend to see cycles that aren’t anything but coincidences.

In trading, “alpha” measures the excess return created by manager skill rather than luck or movement of the underlying market. As you might guess, both “art” and “science” are involved in that calculation. Profitable traders want to believe it’s a sign of their skill, while losing traders prefer to blame luck.

Nicholas Nassim Taleb pointed out in “Fooled by Randomness” that many successful traders, even those with decades-long careers, were likely more lucky than skillful. They just happened to be at the right firm, on the right trading desk, at the right time.

That said, I believe technology, algorithms, and AI are evolving into Amplified Intelligence - the ability to make better decisions, take smarter actions, and continually improve performance. We’re about to experience a huge asymmetric advantage ... those who understand technology and science (math, statistics, game theory, etc.) will have a real edge over those relying on more primitive techniques or gut instinct.

In a sense, this is another type of cycle.

The best traders I know believe that “smart money” takes “dumb money”. While it may sound harsh, this cycle has played out repeatedly over time. Cutting-edge science can seem like magic to those who don’t understand it. However, these capabilities give a significant advantage to those who possess and use them.

I believe the gap between smart and dumb money is widening. That represents a massive opportunity for those who recognize what’s coming.

This is a reminder that just because an AI chat service recommended something that made money, doesn’t make it a good recommendation. Those models may do some things well ... but they also might just have made a lucky prediction at an opportune time. Making scientific or mathematically rigorous market predictions probably isn’t an area to trust ChatGPT or one of its rivals (at least if you don’t understand how to ask AI to do something that you understand and believe gives you a real edge).

If you don’t know what your edge is, then you don’t really have one. This becomes even more important in the age of AI. It doesn’t matter if AI does what it’s supposed to unless you believe it is doing what you want. 

Be careful out there.

The Law Of Diminishing Returns

At some point, more of the same stops paying off ... it is called the law of diminishing returns.

 

via Sketchplanations

Nature (and common sense) reminds us that equilibrium is important. For example, when you exercise too much, you get injured; when you drink too much water, you get poisoned; etc. 

This concept applies almost everywhere.

• It's why diversification is so important in portfolio construction theory. 
• Or, why you don't want to put all your eggs in one basket (concentrating your risk).
• And, my favorite, it's also why you shouldn't only eat vegetables.

A related nugget of wisdom from the extreme ... Too much of a good thing is a bad thing! 

And of course ... Be moderate in everything, including moderation.

Here Are Some Links For Your Weekly Reading - October 6th, 2024

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• How to Use ChatGPT to Brainstorm Anything. (Geeky-Gadgets)
• Why We Love Moo Deng — The Science Behind Our Obsession With Baby Animals. (Forbes)
• Try Perplexity for Search🔥. (WonderTools)
• These US Cities Hit 110 Degrees in October – Get Used to It. (Vox)
• Israel's Paradox of Defeat – How the Country's Military Success Is Producing Political Failure. (ForeignAffairs)

 

Trading Links:

• Why OpenAI Burns Through Billions. (Axios)
• AI Training Data Dilemma: Legal Experts Argue for 'Fair Use'. (Forbes)
• Amazon's New AI Chatbot Could Change How Employees Work Forever. (GreyJournal)
• America's One-Two Punch of Good Economic News. (Axios)
• Mark Cuban Warns the U.S. Must Win the AI Race ‘Or We Lose Everything’. (Fortune)

 

Looking Back on Ryan Deiss's Thoughts on AI & Humanity

In 2017, I asked Ryan Deiss - a famous digital marketer - about his perspective on AI. 

 

via YouTube

How do you think his thoughts held up?

To be fair, we shot this video BCGPT (before ChatGPT). Since then, AI has become much more accessible and useful.

It was the start of the golden age of AI, machine learning, and process automation ... but in the last seven years, AI's effects and impact have become radically more widespread.

While marketing relies on data, analytics, and automation, Ryan believes it also needs a personal touch. He suggested that the best AI should make conversations feel more human (particularly in marketing and selling) and allow humans to be more human. In other words, as technology frees people up, they can focus on more valuable things.

Today, more marketers - including Ryan - use generative AI tools to streamline their process and improve their output.

His points about using tools like ChatGPT remain valid.

The saying is trite, but AI won't replace your job ... a human with AI will.

This has happened many times in society. Fewer people work in farming or manufacturing, yet more people are doing more jobs. However, many of these new jobs didn't exist - or couldn't have been imagined - before people were freed up to contemplate what they could or should do. This shift in perspective is what truly matters and adds the most value to society, the economy, and people's lives.

Just as mechanization freed up workforces for better jobs, AI can do the same.

What do you think?

Are You As Smart As You Think You Are?

VisualCapitalist just shared an infographic showing the Average IQ by state. It caught my eye and my interest.  Here it is.

 

via VisualCapitalist.

When I first examined the chart, I focused on the state-by-state differences. Honestly, I was taken aback that some states scored higher than others. And by that, I mean it wasn't necessarily the states I would've predicted. But then I took a closer look at the scale and realized these differences are probably insignificant. The results essentially show that, on average, states' intelligence levels are... well, average.

I know a lot of smart people.

I also know many people who think they're smarter than they are (even the smart ones ... or, perhaps, especially the smart ones). 

It's common. It's so common that there's a name for it—the Dunning-Kruger Effect.

Have you ever met someone who's so confident about what they think that they believe they know more than an expert in a field? That's the Dunning-Kruger effect. It's defined as a cognitive bias where a lack of self-awareness prevents someone from accurately assessing their skills. 

Here's a graph that shows the general path a person takes on their journey towards mastery of a subject. 

via NC Soy

The funny thing about the above image... it's not actually a part of the paper on the Dunning-Kruger Effect. But it's now so commonplace that people report that chart as fact—a fitting example of the effect. 

David Fitzsimmons via Cagle Cartoons

Recognizing the "victims" of this effect in our daily lives can often be funny or frustrating. But we're all prone to this; it's a sign of ignorance, not stupidity. 

This is a problem with all groups and all people. You're not immune to it, even if you already know about the cognitive bias resulting from the Dunning-Kruger Effect. 

It should be a reminder to reflect inward - not cast aspersions outward. 

Two different ways that people get it wrong, first is to think about other people and it’s not about me. The second is thinking that incompetent people are the most confident people in the room, that’s not necessarily true.

Usually, that shows up in our data, but they are usually less confident than the really competent people but not that much... - David Dunning

To close out, even this article on the Dunning-Kruger presents a simplification of its findings. The U-shape in the graph isn't seen in the paper, the connection that lack of ability precludes meta-cognitive ability on a task is intuitive, but not the only potential takeaway from the paper. 

Regardless, I think it's clear we are all victims of an amalgam of different cognitive biases. 

We judge ourselves situationally and assume "the best". Meanwhile, we often assume "the worst" of others. 

We can do better ... it starts with awareness.

Progress starts by telling the truth.

Remembering The 'Crazy Ones'

On September 28th, 1997 (almost exactly 17 years ago today), Apple released perhaps one of the most recognizable commercials of all time. I remember being mesmerized the first time I saw Apple Computer's iconic "Crazy Ones" video as part of their Think Different campaign.

Steve Jobs originally recorded a version of "The Crazy Ones" himself, but chose to release the Richard Dreyfuss narrated version. 

 

via Youtube

Here is the text version of the script.

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.
And they have no respect for the status quo.

You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.

They push the human race forward.

While some may see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

    –     © 1997 Apple Computer, Inc.

Click here for extra material about the video and campaign. 

I think it has held up pretty well, and I had this piece of art commissioned for my office. 

There's a lot to be said for carving your own path, pushing past perceived limits, and accomplishing something hard to ignore. 

Here Are Some Links For Your Weekly Reading - September 22nd, 2024

 

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• Ex-Pentagon Official Discusses Government's Hunt for UFOs: 'I Have to Be Careful What I Say'. (People)
• The Russian Bot Army that Conquered Online Poker. (LongReads)
• The Mr. Beast Memo is a Guide to the Gen Z Workforce. (Kyla)
• The 7 ‘House Rules’ of Marriage—By a Psychologist. (Forbes)
• Scientists May Soon Be Able to Translate the Languages Plants Use to Communicate. (BGR)

 

Trading Links:

• How Intel Fell From Global Chip Champion to Takeover Target. (Wall Street Journal)
• The Top 100 Gen AI Consumer Apps. (A16Z)
• Breaking Down OnlyFans’ Stunning Economics. (MatthewBall)
• How the Super-Rich Signal Their Wealth to Each Other. (WSJ)
• Peter Thiel Predicts the 2024 Election Won't Be Close: 'One Side is Simply Going to Collapse'. (Insider)

 

The Secret To Competing Against Tech Giants

The last time I drove in New York City traffic, I complained that "I didn’t understand why people came here" because it was too crowded.

That reminds me of one of Yogi Berra’s famous quotes. “Nobody goes there anymore because it’s too crowded.”

He said that about a famous restaurant where he used to work.

The same is true in business. Opportunity draws a crowd ... but the best opportunities are often in areas of less competition.

For entrepreneurs, oversaturation can turn products into commodities, reducing profit potential. Conversely, many shy away when a challenge seems insurmountable, creating unexpected opportunities for those willing to take the risk.

As an entrepreneur, I’m drawn to projects others might dismiss as science fiction. These are the challenges that often lead to the most groundbreaking and rewarding outcomes.

Moonshot Projects

Moonshot projects offer a unique advantage. While they may seem daunting, their audacious nature often means less competition and greater potential for transformative impact and extraordinary profits.

A moonshot project is a highly ambitious, transformative endeavor that seeks to solve a significant problem or create a revolutionary innovation. These projects are characterized by:

• Audacious Goals: They aim for breakthroughs that seem nearly impossible to achieve.
• Disruptive Impact: They strive to create solutions that are vastly superior to existing offerings, often by introducing entirely new paradigms.
• High-Risk, High-Reward: These projects embrace the potential for failure in pursuit of groundbreaking results.
• Long-Term Focus: They prioritize long-term impact over short-term gains.
• Technological Advancements: They leverage cutting-edge or even nascent technologies.
• Paradigm Shifts: They challenge conventional wisdom and industry norms.

Moonshot projects are inherently challenging. They demand significant resources, interdisciplinary collaboration, and a willingness to venture into the unknown. This perceived difficulty often deters potential competitors, creating a unique opportunity for those willing to take the risk.

When successful, they push the boundaries of what is possible and redefine the landscape of their respective fields.

In part, that is why a 10X mindset is particularly well-suited for Moonshot projects. By aiming for a tenfold improvement over existing solutions, you’re essentially operating in a space with little to no competition or opposition. This allows you to redefine the rules of the game and establish a sustainable competitive advantage.

Our strategy of creating a unique, sustainable competitive advantage aligns perfectly with the Moonshot approach. By choosing to play a different game (with an asymmetric edge), we’re not just competing; we’re fundamentally changing the playing field.

I’m not interested in going head-to-head with tech giants on their turf. Instead, the goal is to carve out our own niche, focused on using our unique abilities to push boundaries and extend our edge. Being slightly ahead of the competition can be a powerful attractor. It often leads potential competitors to seek collaboration rather than confrontation. They might approach you with ideas, money, or opportunities, aspiring to share in your advanced position and capabilities. This dynamic can create unexpected partnerships and accelerate progress in ways that benefit everyone involved.

When interviewing potential team members, I often share a crucial insight: if you’re seeking a job where you work 9-to-5 solving problems so you can go home feeling satisfied, this might not be the right fit.

We tackle challenges of a different magnitude. Our projects rarely have quick solutions. Instead, we focus on making steady progress towards ambitious goals.

I sometimes joke that our motto should be: “We suck less.” Nevertheless, the underlying truth is more profound. It’s about understanding your ultimate objective and recognizing that each step moves you in the right direction, no matter how small.

This approach aligns with our belief in playing a different game. We don’t just compete; we redefine the rules of engagement, creating our own metrics for success and pushing boundaries in ways that traditional thinking often overlooks. Kind of like this quote:

“I have not failed. I've just found 10,000 ways that won't work.” - Thomas Edison

It doesn’t make sense to challenge a bigger and better-funded competitor in an area where they have an asymmetric advantage. In other words, don’t compete with giants at their own game.

Choose to play a game you expect to win.

Playing a different game is a theme at Capitalogix. We believe that you control the game you’re playing, the rules, how you keep score, and even how you evaluate success. These things inform where to spend time, where to invest money, and even what looks like an opportunity to you. 

Wouldn’t you rather compete in areas where you can create a unique, sustainable competitive advantage? Personally, I want to invest in the things that extend the edges that let us win.

Why? Because ... Mediocrity Is Expensive!

What you lack in size or computer power, you can make up for in creativity, agility, and innovation. 

We sought to create a niche in the investment industry, not through computing power, but through unique approaches to age-old problems. We use AI and data science to enhance decision-making. 

We have an incredibly narrow and consistent focus. Within that area, we are willing to take on problems others avoid and pursue goals that others say are impossible. 

Our niche limits risk and lets us fail faster ... and learn faster. This allows us to take confident action while others are tentative. 

Most big companies - and most of our competitors - are afraid to be wrong. They have to protect their infrastructure, cash cows, and short-term performance metrics. It makes sense (from their perspective) that playing it safe means they’re secure. - but that’s not how it works. 

You can’t challenge the status quo when you are the status quo. 

10x Improvement Is Often Easier To Achieve Than 10%

 

Astro Teller via TED

"In 1962 at Rice University, JFK told the country about a dream he had, a dream to put a person on the moon by the end of the decade.The eponymous moonshot. No one knew if it was possible to do, but he made sure a plan was put in place to do it if it was possible.That's how great dreams are. Great dreams aren't just visions, they're visions coupled to strategies for making them real." - Astro Teller

Incremental change is hard - it’s finding new ways to do the same thing, and you often end up competing in very red oceans - saturated markets where you’re competing on price.

Moonshots sound harder, but you create your own niche, and the constraints of a new idea force creativity and energy. If you’re going after a goal that no one has accomplished before, it’s impossible to be in a red ocean, and it’s easier to mobilize a team around something exciting and new than decreasing some arbitrary metric by 2%. 

 

There are a couple of important lessons to keep in mind when pursuing the unknown.

• Forget what you know - self-reported “experts” are limited by their worldview. If you’re trying to get a different result, you won’t do it by playing by the same rules your predecessors followed. Heuristics are great for making life easier - but they’re very limiting when trying to create something new. 
• Attack the hardest problems first - your biggest problems are your biggest opportunities. If you don’t deal with the big problems now, you’ll never get around to it, and you’ll waste time, energy, and potentially realize you have to pivot much too late.  
• Be comfortable being uncomfortable - Most people find failure taboo, and they’re deathly afraid of it. Tony Robbins talks about our tendency to avoid pain more actively than we pursue pleasure, and it’s true in business. But failure is a part of business. The people I consider most successful got there through incredible pain tolerance and increasingly intense problems that they continued to conquer. 
• Have a short memory for pain - Focus on the gain, not the pain. People often focus on not having enough money, not enough time, or simply not having enough. That scarcity mindset is dangerous and can lead to getting lost in pain and fear. Acknowledging the pain/fear and moving forward from a place of abundance and opportunity helps create opportunities. 

As well, a clear identity is important. You have to understand what you’re pursuing and how you want to attack the problem. At Capitalogix, we’ve gotten very in tune with our goals. 

We invent techniques that identify and adapt to what happens in markets. We apply the lessons learned from past experiences, data science breakthroughs, and hard work to eliminate the fear, greed, and discretionary mistakes that are the downfall of most traders and decision-makers.

Small businesses don’t have a monopoly on these mindsets and these opportunities, but companies like Y Combinator, X(and no, I don't mean the company formerly known as Twitter), or HeroX are few and far between ... Elon Musk is famous for moonshots like Tesla, SpaceX, Starlink, Neuralink, Xai, etc. Google and Microsoft pursue moonshots as well. 

Good news ... the future is big enough for them and you. 

Choose something that lights you up and leverages what you already know and who you already are.

So what’s your moonshot?