A little over a week ago, a deepfake of Ukrainian President Volodymyr Zelenskyy was used to try and convince Ukraine's soldiers to lay down their arms and surrender against Russia. On top of being shared on social media, hackers got it onto news sites and a TV ticker as well.
While it's not explicitly known that Russia did this – there's a long history of Russian cyberwarfare, including many instances of media manipulation.
Luckily, while the lip-sync was okay in this video, several cues helped us know it was fake.
Unfortunately, this is only the tip of the iceberg. Many deepfakes aren't as easy to discern. Consequently, as we fight wars (both physical and cultural), manipulated videos will increasingly alter both perceptions and reality.
Even when proven to be fake, the damage can persist. Some people might believe it anyway ... while others may begin distrusting all videos from leaders as potential misinformation.
That being said, not all deepfakes are malicious, and the potential for the technology is attractive. Production companies are already using it to splice in actors who might have aged or died into scenes in movies. Deepfake technology can also be used to allow a celebrity to sell their likeness without having to waste their time doing all the filming necessary to produce the intended finished product.
Deepfake technology also allows us to create glimpses into potential pasts or futures. For example, On July 20th, 1969, Neil Armstrong and Buzz Aldrin landed safely on the moon. They then returned to Earth safely as well. What if they didn't? MIT recently created a deepfake of a speech Nixon's speechwriter William Safire wrote during the Apollo 11 mission in case of disaster. The whole video is worth watching, but the "fake history" speech starts around the 4:20 mark.
"Fate has ordained that the men who went to the moon to explore in peace will stay on the moon to rest in peace." - Nixon's Apollo 11 Disaster Speech
MIT via In Event Of Moon Disaster
Conclusion
“Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered. And the process is continuing day by day and minute by minute. History has stopped.“ - Orwell, 1984
In an ideal world, history would be objective; facts about what happened, unencumbered by the bias of society, or the victor, the narrator, etc. On some level, however, history is written by the winners. Think about it ... perceived "truth" is shaped by the bias and perspectives of the chronicler.
Consequently, history (as we know it) is subjective. The narrative shifts to support the needs of the society that's reporting it.
The Cold War with the Soviet Union was a great example. During the war, immediately thereafter, and even today, the interpretation of what transpired has repeatedly changed (both here and there). The truth is that we are uncertain about what we are certain about.
But while that was one example, to a certain degree, we can see this type of phenomenon everywhere. Yes, we're even seeing it again with Russia.
But it runs deeper than cyber-warfare. News stations color the story told based on whether they're red or blue, and the internet is quick to jump on a bandwagon even if the information is hearsay. The goal is attention rather than truth.
Media disinformation is more dangerous than ever. Alternative history can only be called that when it's discernible from the truth ... and unfortunately, we're prone to look for information that already fits our biases.
As deepfakes get better, we'll likely get better at detecting them. But it's a cat-and-mouse game with no end in sight. Signaling Theory posits that signalers evolve to become better at manipulating receivers, while receivers become more resistant to manipulation.
I'm excited about the possibilities of technology, even though new capabilities present us with both promise and peril.
Meanwhile, "Change" and "Human Nature" remain constant.
And so we go.
Will Robots Take Your Job?
The fear of a robot-dominated future is mounting ... But, is there a basis for that fear?
It's a common trope in film, but as we all know, media is meant to capture attention - not emulate reality.
Michael Osborne and Carl Frey, from Oxford University, calculated how susceptible various jobs are to automation. They based their results on nine key skills:
via Michael Osborne & Carl Frey (Click For A Comprehensive Infographic)
There are various statistics about the rate of change for robots taking jobs. Many expect that ~50% of current jobs will be automated by 2035. Turns out, that statistic is from Michael and Carl, and the numbers were 47% by 20341.
Realize that statistic actually refers to the risk of them being automated. That number doesn't take into account the realities of cost, regulation, politics, social pressure, preference, or the actual work and progress necessary to automate something – so it's unlikely the full 47% will be realized.
via The Economist
Nonetheless, many use that quote to point toward a dystopian future of joblessness and an increasing lack of middle-class mobility.
Mr. Frey isn't a proponent of that belief … and neither am I.
Automation and innovation free us to focus on what matters most (or what can create the most value). The goal is not to have machines let us be fat, dumb, and lazy … it is to free us to focus on bigger and better things.
Industrialization created short-term strife – but vastly increased the economic pie over the long term. So did electricity or the internet. It's likely that future automation will have similar effects, but it's possible to minimize the pain and potential negative impacts if we learn from previous iterations of this cycle. The fact that we're so far along technologically in comparison to previous revolutions means we're in a better position to proactively handle the transition periods.
New tech comes with both “promise” and “peril”. We must manage the short-term consequences of the new tech – because it is inevitable. With that said, by embracing innovation, we can make sure it is a boon to the middle-class (and all of society) and not the bane of their existence.
Throughout history, technology has always created more jobs than it has destroyed.
Progress means the restructuring of society’s norms … not the destruction of society.
When we first started using technology, that progress allowed humans to stop acting like robots (think farming and manufacturing). As technology improved, we have "robots" that seem to act more like humans. They can play chess, or shoot a basketball, etc.
The truth is that humans didn’t act like robots. They did what they had to to survive. As technology improved, we look back and have trouble imagining a time when humans had to do those things. Technology often focuses on the most pressing “constraint” or “pain." It isn’t getting more human, it is simply more capable … which frees us to ascend as well.
There are many aspects of humanity that robots can't yet replace. But as we move forward, technology will continue to free us to be more human (which I assume means to be more creative, more caring, more empathetic, and more original).
Doom and gloom sell. It's much easier to convince people something's going to be painful than amazing (because we're creatures of habit, and our monkey brains fear pain much more than they enjoy pleasure).
Our attitudes and actions play a pivotal role in how the world impacts us.
We are positioned not only to survive the revolution but to take advantage of it.
AI is a gold rush, but you don't have to be a miner to strike it rich. You can provide the picks and shovels, the amenities, or a map that helps people find treasures.
Onwards!
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[1] Frey, Carl & Osborne, Michael. (2013). The Future of Employment: How Susceptible Are Jobs to Computerisation?
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