In 2017, I wrote an article “asking” why the Patriots were so good. Then Tom Brady left, the Patriots have suffered (somewhat), and Tom Brady won another Super Bowl with the Buccaneers.

Now, several sports pundits are reporting that he may be retiring. Tom Brady insists that he hasn’t made a final decision yet.
Of course, there is the matter of the $15 Million portion of his signing bonus that becomes payable to him on Friday. That might explain the “confusion” on timing?
Regardless, all this talk reminded me about what makes Tom Brady special.
There is a difference between ‘luck’ and ‘skill’.
Both exist ... yet, luck favors the prepared.
In life, as in sports, hard work often beats talent (especially if talent fails to work hard).
But, when you see this picture from the 2000 NFL Combine, it’s hard to believe that Tom Brady would be a 7-time Superbowl MVP taking the Buccaneers to the Super Bowl in his first year with them. All at the geriatric (for an NFL player) age of 44.

via CBS Sports
When I talked about the Patriots, I focused on the fact that they were a well-oiled machine with a powerful framework of success that allowed individual greatness to shine.
I think Brady’s continued success is emblematic of that.
Tom Brady is a paragon of culture, process, and hard work. Much of his approach was molded by his time with Belichick, but of course, he gets enormous personal credit as well.
He expects the best of himself and brings out the best in his teammates. That’s enabled him to stay a top-level competitor despite not being the strongest, fastest, or most mobile QB (and that was when he was young).
As well, Tom Brady is remarkably consistent and disciplined; his diet, his routine, his exercise, his film routine, etc. All NFL athletes have impressive routines for the most part, but take a look at Tom Brady’s routine. It’s a routine built for him and his needs - and he’s got it dialed in. He doesn’t need to waste time trying to get big in the gym, so he focuses on 9-key exercises to support his goals.
The System is the ‘system’; but, within it, you can measure what works, who contributes, and then use those insights to identify the best things to try next.
Win, lose, or draw ... some things speak for themselves. And whether he retires today, next year, or never, we don’t need to wait five years to know he’s a Hall of Fame player with an incredible career.
Functional Mapping: Nature's Desired Path
There's a concept in design and transportation called Desire Paths.
The desired path is the path that users take despite the intended path by the builder of a community or application.
Here's a great example.
And, here's a whole community forum focused on desire paths.
It's often easier to take advantage of human nature ... or just nature ... than fight against it.
To that effect, I shot a short video on how this relates to your business and tech adoption. I call it functional mapping. Check it out.
Understanding the natural path for both technology and your clients makes it easier to understand and anticipate the capabilities, constraints, and milestones that define your path forward. That means you actually have to understand the different types of users and what they expect to do.
Each stage is really about the opportunity to scale desired capabilities and automation.
It isn't really about building the technology, rather, it is about supporting the desire.
You don’t have to get it right. You just have to create momentum in the right direction. Meaning, if you understand what is coming, you don't have to build it … but you should figure out where you want to build something that will move things in the right direction.
You’ve probably heard me talk about how Capabilities become Prototypes. Then Prototypes become Products. And, ultimately, Products become Platforms.
This model is fractal. That means it works on many levels of magnification or iteration.
What first looks like a product is later seen as a prototype for something bigger.
SpaceX's goal to get to Mars feels like their North Star right now ... but once it's achieved, it becomes the foundation for new goals.
This Framework helps you validate capabilities before sinking resources into them.
It helps you anticipate which potential outcomes you want to accelerate. Rather than simply figuring out what the easiest next step is … you have to figure out which path is the best next step to your desired outcome.
The world is changing fast! Hope you're riding the wave instead of getting caught in the riptide!
Posted at 08:37 PM in Business, Current Affairs, Gadgets, Ideas, Market Commentary, Science, Trading, Trading Tools, Web/Tech | Permalink | Comments (0)
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