The idea of “less is more” was popularized in 1947 as an argument for minimalism. But today, more than ever, minimalism is important in all aspects of life. You can see it in the resurgence of simplistic design, or Marie Kondo, or in the re-popularization of stoicism.
There’s too much competition for our attention. We can’t buy everything we see on TV, deep-dive into every interesting topic we learn about on the internet, or track everything that’s happening in the world.
Instead, we tend to focus on what is relevant or interesting to us.
In business, there are Specialists and Generalists. It isn’t hard to imagine that their reading lists, habits, and sources of happiness or fulfillment are probably quite different.
The same is true for Simplifiers and Multipliers (which is a concept that Dan Sullivan at Strategic Coach has written a book about).
In your business career, to get to where you are, you’ve been successful at two things. You’ve simplified things, which gave you an advantage. And you multiplied things, which gave you an advantage. Said a different way, as a simplifier, you took something that was complex for everybody else, and you made it simple. And as a multiplier, you took something that was a new solution, and you had successes multiplying it out in the world so that a lot of people could get the advantage of your simplifications.
But the truth is most people are either primarily simplifiers or multipliers. The best partnerships happen when you pair the two. Amazing conversations happen when a simplifier says to a multiplier, “I’ve got this really neat solution ... What would you do with it?” Each has something the other doesn’t; and the combination is often exponential.
I am primarily a simplifier. So, I tend to look for people or technologies to multiply what I produce.
I shot a video on the topic. Click here to watch.
The internet and global digital economy enable you to find an audience for almost anything.
No matter how far you niche down to find your true calling, there are likely people who are just as excited about what you do as you.
So, sometimes less is more.
Are you a simplifier or a multiplier?
Selective Attention: What Are You Missing?
Sticking with the philosophy theme, I encourage you to watch this video below on selective attention.
Daniel Simons' experiments on visual awareness have become famous. The primary conclusion drawn from his research is that we can miss incredibly obvious things, right in front of us, if our attention is focused elsewhere.
While watching the video, count how many passes the team in white makes.
This is worth doing so you experience it yourself.
OK, click the video to do it now.
via Daniel Simons and Christopher Chabris (Click Here To Read The Full Paper)
First, did you get the number of passes correct? Second, did you see the gorilla?
If you have already seen this video or heard of the study, it's much easier, but most people absolutely miss the Gorilla, despite it not being hidden.
Think about how often your focus blinds you to the obvious.
This next video demonstrates "change blindness". In an experiment, 75% of the participants didn't notice that the experimenter was replaced by a different person.
via Derren Brown
Warning: Objects In Your Attention Span Are Fewer Than You Perceive.
It's well known that we often miss objects in our field of view due to limited attention and change blindness, but, it's true with more than just sight. Moment by moment, the brain selectively processes information it deems most relevant. Experiments, like these, show the limits of our capacity to encode, retain, and compare visual information from one glance to the next.
More importantly, this suggests that our awareness of our visual surroundings is far more sparse than most people intuitively believe. Consequently, our intuition can deceive us far more often than we perceive.
via Pickles
As an entrepreneur, when I focus fully on something, it's as if everything else goes away. That level of focus can be a gift - but it can also be a curse. In Genius Network, we have a form we fill out at the beginning of each meeting. In it is a diagram where you rate your score on 8 factors: physical environment, career, money, health, friends & family, significant other, personal & intellectual growth, and fun & recreation
It's rare that I'm fully succeeding in all 8 ... we only have so much focus and bandwidth, it's inevitable I'll miss things. Clearly, in an information-rich environment, attention is a scarce and essential resource. So, pay attention (or automate the things you know need to be done right, every time).
What are you currently prioritizing, and what's falling to the side due to that focus? What are you missing?
Hope this was a helpful reminder. Let me know what you think about posts like this. Thanks.
Posted at 07:15 PM in Business, Current Affairs, Film, Healthy Lifestyle, Ideas, Just for Fun, Market Commentary, Personal Development, Science, Trading | Permalink | Comments (0)
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