Capitalogix

Your Three Word Strategy

A few years ago, I shared a presentation called Mindset Matters that I had given to a small mastermind group.

This past week, I briefly revisited that content in a different group. It reminded me that some ideas are “Timeless” and worth revisiting. 

So, my hope is that this post sparks some interesting ideas and discussions.  

Energy Is One of the Most Important Things to Measure.

One of my core beliefs is that energy is one of the most important things we can measure.

I believe it so strongly I paid Gaping Void to put it on my wall.

 

via GapingVoid

It means exactly what it sounds like – but probably also a lot more than that.

On a personal level, energy affects how you feel, what you focus on (and what you make that mean), and, consequently, what you choose to do. That means it is a great way to measure your values, too. 

On a business level, energy impacts more than you might recognize. It has a lot to do with who you hire and fire, where you spend your time, the target markets or segments you pursue, and even your company’s long-term vision.

 

Ultimately, if something brings profit and energy, it is probably worth pursuing. 

 

In contrast, fighting your energy is one of the quickest ways to burn out. Figuring out who and what to say “no” to is crucial to estaying on track and reachingyour goals. This is where mindset and mindset scales apply.

 

Mindset Matters.

Watch this short video on Mindset Scales. It’s packed with insights and tools you can use as targets and filters.

 

Subscribe to Howard Getson’s YouTube Channel

The video highlights the critical role that specific values and mindsets play in business success. It goes over a few easy exercises (including how to create a Mindset Scale) to help identify and assess the path to desired outcomes.

One of the techniques I’ve developed is called the “Three Word Strategy”. It’s based on the idea that people, capabilities, products, and even companies can be described in a three-word strategy (think of it as a “recipe for success”). By understanding this process, you not only can help choose the right people, but it might also help to create the right technology to achieve that (think of this as a digital WHO to do the HOW) in a way that helps and supports the humans involved in the process.

 

Three-Word Strategies.

I believe that words have power. Specifically, the words you use to describe your identity and your priorities change your reality. 

First, some background. Your Roles and Goals are nouns. That means “a person, place, or thing.” Let’s examine some sample roles (like father, entrepreneur, visionary, etc.) and goals (like amplified intelligence, autonomous platform, and sustainable edge). As expected, they are all nouns. 

Next, we’ll examine your default strategies.   You use these to create or be the things you want. The strategies you use are verbs. That means they define an action you take. Action words include: connect, communicate, contribute, collaborate, protect, serve, evaluate, curate, share … and love. On the other end of the spectrum, you could complain, retreat, blame, or block.

People have habitual strategies. I often say happy people find ways to be happy – while frustrated people find ways to be frustrated. This is true for many things.

Seen a different way, people expect and trust that you will act according to how they perceive you.

Meanwhile, you are the most important perceiver. Think about that for a moment!

Another distinction worth making is that the nouns and verbs we use range from timely to timeless. Timely words relate to what you are doing now. Timeless words are chunked higher and relate to what you have done, what you are doing, and what you will do.

The trick is to chunk high enough to focus on words that link your timeless Roles, Goals, and Strategies. When done right, you know that these are a part of what makes you … “You”.  

My favorite way to do this is through three-word strategies. 

These work for your business, priorities, identity, and more. 

I’ll introduce the idea to you by sharing my own to start. 

Understand. Challenge. Transform. 

The actual words are less important than what they mean to me. 

What’s also important is that not only do these words mean something to me, but I’ve put them in a specific order, and I’ve made these words “commands” in my life. They’re specific, measurable, and actionable. They remind me what to do. They give me direction. And, together, they are a strategy (or process) that creates a reliable result.

First, I understand, because I want to make sure I consider the big picture and the possible paths from where I am to the bigger future possibility that I want. Then, I challenge situations, people, norms, and more. I don’t challenge to tear down. I challenge to find strengths … to figure out what to trust and rely upon. Finally, I transform things to make them better. Insanity is doing what you always do and expecting a different result. This is about finding where small shifts create massive consequences. It is about committing to the result rather than how we have done things till now.

If I challenged before I knew the situation, or I tried to transform something without properly doing my research, I’d risk causing more damage than good. 

Likewise, imagine the life of someone who protects, serves, and loves. Compare that to the life of someone who loves, serves, and protects. The order matters!

One more, just to get you thinking about it ... Connect, Engage, Contribute!

There is an art and a science to it. But it starts by taking the first step. 

Try to find your three words.

Once you do, remember to use them. Over time, I’ve set daily alarms on my phone to remind me of them. I use them when I’m in meetings (to help orient, reflect, or inspire), and I often use them to evaluate whether I’m showing up as my best self. 

You can also create three words that are different for the different hats you wear, the products in your business, or how your team collaborates. 

 

Finding Your Three Words 

Everyone feels a range of emotions. It helps if you can express them. This emotional word wheel might help. It isn’t exhaustive ... but it should give you some ideas.

 

via FlowingData

Like recipes, these three-word strategies have ingredients, orders, and intensities. As you use your words more, the intensities might change. For example, when my son was just getting out of college, one of his words was contented because he was focused on all the things he missed from college - instead of being appreciative of the things he had. Later, his words switched to grateful and then loving. These evolutions coincided with his personal journey ... and represented his ability and desire to take stronger actions.

Realize that we create what we want by doing. As such, choose words that inform or spark the right actions. You can see that in my son’s words. As he grew, he became more comfortable actively prompting the actions he wanted to approach life with instead of just passively hoping for a feeling. 

You can apply these simple three-word strategies almost everywhere once you learn how to create them. 

It’s your life. It’s your choice.

What are your words?

How Americans Spend Their Money

I’m sure you remember  James Carville’s famous line, “It's the economy, stupid.”

Seasons come and go, as do political regimes, but one constant remains: people focus on the economy ... and their wallets.

Recently, my inbox has seen a deluge of wild claims about spending, waste, inflation ... and worse.

This morning,  I saw several sources citing Robert Kiyosaki’s recent warnings of an impending market crash, massive layoffs, depression, and even war.

Mass market hype aside, I thought it would be interesting to examine these issues and how typical Americans spend their money.

A quick glance shows that household debt recently approached $18 trillion, and credit card debt surpassed $1 trillion. 

But, why? 

The chart below came from VisualCapitalist. It shows “How Americans Spend Their Money.”

 

via visualcapitalist

Unsurprisingly, almost half of consumer spending goes toward housing and transportation. 

While this has slightly outpaced inflation, it hasn’t by much. 

Meanwhile, spending in some areas surged well beyond wage and overall inflation levels. For example, Americans spend 21% more on food than in 2021. A closer look shows that the cause isn’t just inflation. Food and beverage companies increased their operating profits by 79% from 2019-2023. 

Educational spending and healthcare spending are also rising.

How do you think the Trump administration’s actions will impact the economy and the wallets of typical Americans?

Many of my close friends and advisors are optimistic about the Trump administration’s actions and expected impacts. However, as I’ve often noted regarding technological change, people are good at noticing big turning points – but struggle with predictions about the second and third-order consequences of these shifts.

How do you see this playing out?

Here Are Some Links For Your Weekly Reading - February 9th, 2025

Here are some of the posts that caught my eye recently. Hope you find something interesting.

Lighter Links:

• OpenAI's Deep Research Smashes Records for the World's Hardest AI Exam, With ChatGPT O3-Mini and DeepSeek Left in Its Wake. (TechRadar)
• You Can Try DeepSeek’s R1 Through Perplexity—without the Security Risk. (FastCompany)
• The Recruitment Effort that Helped Build Elon Musk’s DOGE Army. (Wired)
• Humans are Evolving Before Our Eyes on the Tibetan Plateau. (ScienceAlert)
• How to Naturally Boost Your Dopamine, Oxytocin, Serotonin, and Endorphins. (FastCompany)

 

 

Trading Links:

• The True Cost of a Super Bowl Ad? You Don’t Want to Know. (FastCompany)
• Trump Says America Was at Its Richest in the Late 1800s. Is That True? (MarketWatch)
• The “5 Types of Wealth”: Why You’re Wealthier Than You Think. (BigThink)
• America’s Most Generous Philanthropists 2025. (Forbes)
• Why the AI World is Suddenly Obsessed With a 160-Year-Old Economics Paradox. What Is It – And What Does It Mean Today? (NPR)

 

 

Happy Birthday, Mom

Yesterday was my Mother's 85th birthday. 

Her children surprised her with over 60 family and friends at dinner last night. Here is a photo of us with her at the party.

My mom is quite the woman. She went to Cornell, taught Spanish Literature at Temple University, and has volunteered for countless good causes. At 40, as her kids became more self-sufficient, she decided to go to law school and become a lawyer to help those who needed it most. That doesn't even begin to capture it! For example, she still serves as a museum docent and is an active member of many clubs and organizations. In addition, after my Dad died, she chose to serve as a hospice counselor to help families going through that difficult time. After doing that for a while, she decided that she wanted to continue – but in a more positive way. So, to help make things better and easier to bear, she became a clown to bring light to people struggling. That is not a sentence I imagined writing a few years ago.

My mom also loves poems, wordplay, and puzzles.

As part of her celebration, we had everyone (OK, almost everyone) write poems for her. 

I did not write a poem (though I did write something) ... and I also chose not to use ChatGPT (or any other large language model) to help with what I wrote. 

I feel like I should explain that. What I did write, came from the heart.

If my goal had simply been to come up with a poem, I would have used ChatGPT or one of its competitors. The truth is, many people at the event did exactly that, and I was surprised at the quality of their output.

With that said, there's something meaningful about the process of thinking deeply about something (in this case, my Mother) and choosing which things to highlight (or set aside), what to poke fun at, and which things to express gratitude for. The act of thinking and writing is valuable ... separate and apart from the output generated.

The same is true for your life as well. Being and Doing are both important. 

Your identity and strategies combine to create the life you are living. Said a different way, the things you choose to focus on (and what you make them mean) shape your perspective and guide your actions. 

That is also why it's vitally important to consciously create a compelling future that calls you forward (and keep score by tracking your progress in ways that resonate with your values).

Here is a small excerpt from my love note to my Mother.

The Golden rule says “Do unto others as you would have them do unto you.” But sometimes, it’s important to remember to be as kind to yourself as you are to others.

As I think about you and what I wish for you, Mom, it’s that you’re as kind and understanding to yourself as you’ve been to those around you.

It’s important to recognize the progress you’ve made with the good you’ve done, rather than what could have or should have happened - or how many things you still feel the need to do.

I think one of the most useful definitions of “intelligence” is that it is the ability to get more of what you want - and for you, Mom, I think that is a sense of happiness, contentment, and purpose. In your words - a Happy Heart.

Happy Birthday, Mom … and many more! 

I suspect we all know the power of purpose. With a big enough WHY, the HOWs don't seem to matter.

The average age at this party was probably 80 – and at least one of them was 100! Think how important it is for them to have a sense of purpose and accomplishment!!

But if it is important for them ... it is probably more important to you because of something I call The Time Value of Life (which we'll discuss next week).

Carl Sagan's Foresight from 1996

Carl Sagan was an astronomer and planetary scientist whose most enduring legacy lies in his extraordinary ability to communicate complex ideas to the general public.

Shortly before his death, he participated in an oddly prescient interview about short-form media and public attention. It is worth clicking to hear his clear thoughts about how governments will use ignorance of science and technology to control people.

 

via YouTube

He goes into more detail about this topic in his book, The Demon-Haunted World: Science as a Candle in the Dark."

“I have a foreboding of an America in my children’s or grandchildren’s time—when the United States is a service and information economy; when nearly all the key manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the issues; when the people have lost the ability to set their own agendas or knowledgeably question those in authority; when, clutching our crystals and nervously consulting our horoscopes, our critical faculties in decline, unable to distinguish between what feels good and what’s true, we slide, almost without noticing, back into superstition and darkness ... the dumbing down of America is most evident in the slow decay of substantive content in the enormously influential media, the 30 second sound bites (now down to 10 seconds or less), lowest common denominator programming, credulous presentations on pseudoscience and superstition, but especially a kind of celebration of ignorance."  - Carl Sagan, The Demon-Haunted World

With the national outcry at TikTok's ban being upheld in the Supreme Court, this feels even more relevant. 

With TikTok, Instagram Reels, and YouTube Shorts, even 30 seconds of attention sounds generous. Smooth-sounding AI-generated slop only makes it worse.

In many ways, we've even forgotten how to be appropriately skeptical. It's not enough to question authority and look for trusted evidence; you must also question their detractors and replacements. Laziness and ignorance rarely lead to good outcomes.

There is room in life for faith, optimism, and belief. But when you question what's being pushed toward you, how influenced are you by your existing biases and beliefs? It's hard to reason someone out of a position that they did not reason themselves into. 

Do you think America is becoming more or less ignorant? If more, what do you think it would take to reverse that trend?

How To Achieve Your Personal Goals in 2025

A few weeks ago, I shared an article about annual planning (and how Capitalogix does it.) 

This week, I want to discuss setting and meeting goals. 

I'm a big-picture guy, and I spend a lot of my time thinking about longer-term possibilities, but it's also important to think about your strategy for the coming year. I tend to break that up by Quarters. Lower timeframes than that are more tactical, and I consider that short-term planning or scheduling.

I think of it like using a map. To find the best route, you must start by figuring out where you are and where you want to be.

 

 

Activity, alone, isn't as important as many people hope. Think of it this way ... from where you are, there are infinite potential paths – but motion in a particular direction isn't "progress" if it doesn't take you toward your desired destination.

The right action is far more valuable than merely taking action ... and that means beginning with the end in mind. You are unlikely to hit the target if you aren't aiming at it.

Resolutions only work if you actually "want" to make them happen. It's one thing to hope that something happens; it's another to commit to making it happen. 

With that said, here are some tips. 

• Focus on What You Want.
• Focus on Why You Want It.
• Focus on Ways You Might Get it.
• Focus on Evidence of Progress.

Below, I'll take you through an example of each of the four steps.

Moving Towards a Solution, Rather Than Suffering From the Problem.

Like many people, I have three distinct collections of clothes: my "fat clothes," what I'm currently wearing, and my aspirational wardrobe. This personal reality reflects how our current state often sits between where we've been and where we want to go. Before I started getting healthy, my first instinct was to think, "I need to lose weight." Knowing that "you're fat" isn't helpful … my head quickly translated that to something a tad more positive yet generic, like: "I choose to be healthy and vital and to live a healthy lifestyle."

Blah, blah … They are just words. What I needed was something specific, measurable, and actionable. How about: "I will lose 15 pounds and stop eating after dinner?" OK, but that isn't inspiring, and there isn't much for me to do. I can do better than that—and I need to—if I want to commit to the outcome.

Figure-Out a Big Enough WHY, Rather Than Worrying about the HOW's.

This post isn't about health and fitness; it is about the mindset and techniques for setting empowering goals and plans in any situation.

So, while I could list many ways to lose weight (and I might even remember to do some of them), leveraging a driving force creates momentum. In other words, the first step in "Doing" is knowing WHY you want something.

I really do want to be healthy, fit, and vital (it sure beats the alternatives), and I want to have the energy and confidence to live and enjoy my life fully. The world is my playground, and I want to take advantage of more opportunities to play with family and friends. However, to do those things, I must find better and more sustainable ways to live a healthy lifestyle.

The WHYs are just as important for business goals, too.

Focus on Potential Solutions Rather than Problems or Challenges.

Obstacles Exist. The bad news: I don't eat fish, and I don't like vegetables (unless French Fries are vegetables). My joints aren't close to healthy from years of violent contact sports. I rarely get 7 hours of sleep, and being the CEO of a startup is stressful. The good news: none of those things matter, and even if they did, it just would mean that I have a lot of room for progress.

It is natural to focus on obstacles, but most obstacles are surmountable—with a big enough WHY, I might even choose to start eating vegetables. Instead of dwelling on limitations, use them as a reminder to focus on potential solutions. They are beacons pointing the way.

How do you do it? To focus on solutions, you can make two action-based lists: one is of things To-Do ... and another is of things Not-To-Do.

Here are some of the sample To-Do Items:

• I will drink more water than coffee.
• I will stretch or do basic calisthenics on days I don't go to the gym.
• I will make a healthy shake as a meal replacement rather than a snack or mini-meal.
• I will focus on relaxation and meditation as much as I focus on strength & physical exercises.

Here is the actionable list of Not-To-Do Items.

• I will not buy bigger pants or wear stretchy pants because of an expanding waistline.
• I will not eat snacks out of their container – and will portion out what I want first.
• I will not compare my current level of fitness to what I used to be able to do. Instead, I will focus on my actions and improvement.

Create Healthier Habits.

It is easy to follow a routine. So, here's another tip ... make your routine better. Here are some examples of things you could do to make 'being healthier' happen with less effort.

• Pre-sort your vitamins into daily doses, and keep them by the coffee machine.
• Buy healthy snacks, like fruit, raw nuts, or organic energy bars (instead of chips).
• Enjoy listening to music or a book/podcast during your "exercise time." Dedicating time to something doesn't mean you can't be multitasking.
• Choose to walk the dogs or park at the end of the parking lot, so you get to walk.
• Meet with friends at the gym or a hiking spot rather than at a bar or restaurant.

You get the idea. Get in the habit of looking for ways to create better habits. What habits could you alter slightly to make a big difference? Which things can you automate or outsource?

For three books about the subject, I recommend Tiny Habits by B.J. Fogg, Willpower Doesn't Work by Benjamin Hardy, or Atomic Habits by James Clear. 

Focus on Your Progress.

In this case, it really is about the journey. Instead of tracking how far you have to go ... notice how far you've come. Utilize an internal locus of control. It is about creating energy, momentum, and a sense of possibility. You may have a big, hairy, audacious goal in mind. That's fine, as long as you realize that reaching each milestone along the way is still an accomplishment.

• Find shoes that don't hurt your feet.
• Pick a gym or a personal trainer that you enjoy.
• Run more than two laps without stopping.

It doesn't matter what they are ... they all count as long as you know you are moving in the right direction.

Summary

The point of this exercise was not really to focus on fitness. These techniques and goal-setting tools work in any situation. The principles are:

1. First, determine what you want and why it is important. Then, focus on only the few things that are truly important to you. 
2. Second, find something you can do right now that will move you in the right direction.
3. Third, notice which things create (rather than take) energy. Spend your time on those, and automate or create routines to take care of the rest.
4. Fourth, plan forward but measure backward. Set milestones so that you can recognize and celebrate your progress.

In my business, this translates to having a mission and vision – defining what we want, why it's important, and the basic strategy to achieve it. Then, we create yearly "Big 3" goals that move us toward that long-term vision. Then, the team creates SMARTs (goals that are specific, measurable, attainable, relevant, and timely) and KPIs (key performance indicators) or OKRs (Objectives and Key Results) that measure evidence of success. Doing those things lets the team know where to spend their time and whether they're on the right track.

It isn't magic, but it works.

Hope this helped.

If you're interested, here are a few more articles I've written on health and longevity. 

• Getting Healthy: Creating A New Normal
• Living Longer and Healthier
• Snake Oil Or Cure?

Onwards!

Are You Ready For The Holidays?

As we near the holidays, you'd think people would be getting cheerier. Jollier, you might say. 

Instead, the holidays tend to bring out the worst in people. 

Why is it often easier to be nice to a stranger (or a dog) than someone you deal with regularly? Emotional baggage is likely the answer. Things like anger, resentment, pain, fear, uncertainty, and doubt are inhibitors that can affect how we interact with others. Frustratingly, our challenges often stem directly from what we bring to each situation ourselves.

It reminded me of one of the earliest videos I shot almost 10 years ago. It highlights the importance of allowing energy to flow freely, enabling individuals to remain focused and resilient in the face of challenges. It doesn't matter what happens ... what matters is what you choose to focus on, make it mean, and choose to do.

 

Sometimes, things don't seem to go well. Despite the annoying evidence to the contrary, it's probably not them ... Which means it is probably you (or at least what you focus on). 

The antidote to negative situations is simple – focus on your progress and the reasons behind your efforts.

The recipe for success (and happiness this holiday season) isn't eggnog ... it is to choose to let energy flow and to have an unrelenting focus on your bigger future.

Bring on 2025!

Ready Fire Aim!

Michael Masterson wrote a book called Ready Fire Aim: Zero to $100 Million In No Time Flat. It is a practical guide for entrepreneurs and business leaders, focusing on the different stages of business growth and the key challenges and priorities at each stage.

A core message of the book is to start taking action quickly (instead of getting bogged down in over-planning) and use rapid iteration and real-world feedback to refine strategies.

The concept is presented in the context of growing a business – yet the lessons apply broadly. 

Swift action should be your focus ... not over-planning or perfect timing.

Too many companies get stuck in a cycle of brainstorming, getting internal feedback, making changes, and failing to release the product.

Even for released products, too many fail because they took too long to launch or ignored market feedback. 

Masterson stresses that the value of live performance is that it helps you course-correct. He also cautions that there is no such thing as perfect timing. The best timing is almost always ‘Now!’

Now, let’s extrapolate. 

Let’s say you’re pondering a tricky work problem. You know you need to figure it out before the end of the week ... but your brain keeps going in circles. 

You don’t believe you can take decisive action and course-correct because you feel you have to get it right. 

So, what can you do? Write it out. Write out the potential paths, ramifications, and worst-case scenarios as holistically as possible. 

You’ll find that simply by writing it out instead of just ‘thinking,’ you end up more creative with more insight. 

Writing aids in organizing and clarifying your thoughts. 

AI As Your ‘Action’ Partner 

AI can make this process easier, faster, and more manageable. Tools like ChatGPT can help you explore complex topics, run scenarios for you, and provide external feedback. 

It’s not the same as real-world feedback, but it can shorten the ‘Aim’ part of the process. 

As you externalize your thoughts in writing them to whatever AI you choose, you also get the same benefit you did writing your thoughts out in our previous example. 

The business environment is changing faster than ever. Technology is advancing faster, adoption is getting easier, and the average Joe is becoming bullish on AI. Because of that, Masterson’s book is even more relevant now than it was in 2007. Here are a few of the other key takeaways from Ready, Fire, Aim.

• Adapt Your Role: As a company scales, leaders must shift from “doing” to guiding and from tactics to strategy.
• Be Sales-Focused: Keep revenue generation as a core priority, especially in the early stages.
• Build Scalable Systems: Invest in operations and leadership at the right time to support sustainable growth.
• Innovate Continuously: Avoid complacency by fostering an organizational culture that balances efficiency with creativity.

AI and exponential technologies are going to compress cycle types. What used to be long-term planning will just be planning. You have to act fast, not only to capitalize on these trends but also to avoid being wiped out by them. 

Are you keeping up?

Thoughts From a New Beginning

My son Zach got married this weekend. 

Watching how thoughtfully and carefully they planned the wedding to keep it intimate and meaningful was heartwarming.

The wedding was for them, with parents and siblings as the only guests. They did it at the location of their first date, had their favorite desserts, and wore non-traditional outfits. I believe they will have a party in the spring.

A wedding is a significant life event. So, I’m sharing a few of the thoughts it triggered.

Since they were born, I have been struck by how similar and different my two sons have been. My older son, Ben, is very analytical and yet surprisingly heart-centered, while Zach is very emotionally-centered and yet very intelligent. That slight difference in their center of gravity has been impactful. Ben has always been a “less is more” kind of guy, while Zach has always been a “more is more” kind of guy.

Nature is funny ... and I believe that how you do something is how you tend to do almost everything. For example, Ben always had a plan — yet, Zach was different ... until he fell in love with rugby, and everything changed. I saw him approach fitness, health, schedules, time, and almost everything differently. That exposes an interesting truth - You don’t tend to win races you don’t want to win. Something deeper has to inspire the effort. When you find something deeper, the rest becomes easier. Even in his 30s, rugby is still his passion. 

As a parent, a small part of me wished that Zach’s focus on rugby had gone to school or business or something ... But that’s not how I really felt. As a father, I knew that once I saw that he knew how to focus on what he wanted, he could focus on anything he wanted. Because once he knew how to do it for one thing, he could do it for anything.

It was like that for me when I met Jennifer – everything changed. I knew so fast. So, when I saw how everything changed for Zach when he met Sloane, I knew the same thing happened.

Here's how I knew he really loved her. Zach’s favorite food groups are cheese fries, bacon, and extra grease. So, his falling in love with a gluten-free vegan (and not only tolerating it – but defending it) showed me something massively important. For the record, he’s been protective and focused on Sloane ever since. And because of that, I know how this turns out.

I want to say how proud I am of Zachary and how happy I am for both of them as we welcome Sloane to the family.

Her love has brought out the best in Zach, and we can’t wait to see the life they’ll build together.

That reminds me of something I thought about several times during the wedding ... it is that love is both a noun and a verb. It’s a thing (a state, a feeling, or even a target) … but it’s also something that you can choose, commit to, and do. The noun without the verb is frustrating - because you couldn’t move towards it and would have to get lucky to experience it. But the verb without the noun would be exhausting because you’d always be searching without finding or driving toward something that you don’t arrive at. This perspective on love as both a state and an action resonates as a natural truth for me. It is like inhaling and exhaling ... one without the other is futile.

Finding The Path Of Least Resistance ...

There’s a concept in design and transportation called Desire Paths. 

A Desire Path is the path users take instead of the path intended by the builder. 

Here’s a great example. 

Reddit via itstartswithani

If you are interested, there is an active online community forum that shares examples of Desire Paths. It may give you some ideas and knowing laughs.

I am a creature of habit, and even though much of what I think, feel, or do seems to be happening based on real-time choices or decisions, much of that is just a well-worn rut of unconscious behavior.

As a subtle reminder to my son, who just got married, expect many of your existing Desire Paths to change (even if you don’t want them to).

The lesson ... It’s often easier to account for or take advantage of human nature (or nature) than to fight against it. 

Here is a short video on how this relates to your business and tech adoption. I call it Functional Mapping. Check it out. 

 

The video provides additional depth and detail beyond what’s covered in this post. I encourage you to watch it for a more complete perspective.

Understanding the natural path for both technology and people makes it easier to understand and anticipate the capabilities, constraints, and milestones that define your path forward.   That means you actually have to understand the different types of users and what they expect to do. Here’s a diagram that explains how we build AI-enabled applications.

Each stage is really about the opportunity to scale desired capabilities and automation.

It isn’t really about building the technology; instead, it is about supporting the desire.

You don’t have to get it right. You just have to create momentum in the right direction.   Meaning ... if you can anticipate what is coming, you don’t have to build it. Instead, you should figure out where you want to build or create something that will move things in the right direction to help make that happen or benefit from it when it happens.

You’ve probably heard me talk about how Capabilities become Prototypes. Then, Prototypes become Products. And, ultimately, Products become Platforms.

This model is fractal. That means it works on many levels of magnification or iteration.

What first looks like a product is later seen as a prototype for something bigger.

SpaceX’s goal to get to Mars feels like their North Star right now ... but once it’s achieved, it becomes the foundation for new goals.

This Framework helps you validate capabilities before sinking resources into them. 

It helps you anticipate which potential outcomes you want to accelerate. Rather than simply figuring out the easiest next step … you have to figure out which path is the best next step to your desired outcome.

The world is changing fast! Hope you’re riding the wave instead of getting caught in the riptide!

Onwards.