I recently drove several hours (to the middle of nowhere) in order to try the Burger you see below. And, yes, I know you don't have to capitalize the word "burger" ... But, in this case, it deserved it! Take a look.
If you are curious, the restaurant is Big Jud's in Rexburg, Idaho. And the monstrosity is Big Jud. No, sorry, it is their "Man Versus Food Burger" (which was featured on the TV show Man V. Food).
It's got 4 pounds of meat and all the accouterments ... It's the type of burger that makes you say "Holy Cow!" Even the knife they give you to eat it with is scary.
Obviously, it is not the type of burger you eat because you're hungry ... you eat it because you want the experience.
The idea of an Experience Economy isn't new.
Rich people know it makes sense to spend money on experiences.
And smart businesses know that it makes sense to avoid competing on a commodity, and to create something unique. For example, think about Cowboys Stadium (Click to read about the Experience).
Even millennials are spending more on experiences than on physical products.
Something to think about ... How would your business be different if you prioritized the experience?
Just another way to win.
Here Are Some Links For Your Weekly Reading - February 25th, 2018
Sometimes it is nice to be reminded that great works are often performed by perseverance rather than strength.
via BrainyQuote
Here are some of the posts that caught my eye recently. Hope you find something interesting.
Lighter Links:
5 Ways Blockchain is Changing the Face of Innovation of 2018. (Forbes)
Singularity's Top 50 Breakthrough Tech Predictions. (Diamandis)
Don't Be Fooled: Russia Attacked U.S. Troops in Syria. (Bloomberg)
Not the End of the World: The Return of Dubai's Ultimate Folly. (TheGuardian)
The Price Per Square Inch of Pizza at 8 Major US Pizza Chains. (Visual)
Trading Links:
It's Getting Harder to Tell Banks from Tech Companies. (Bloomberg)
In Praise of Elon Musk. (NationalReview)
It's Time to Make Every Road a Toll Road. (Wired)
No End in Sight for Amazon's Wild Ride. (Wall Street Journal)
Apple Sold More Watches Than Rolex, Swatch, and the Rest of the Swiss Watch Industry Combined. (Insider)
Posted at 01:57 PM in Business, Current Affairs, Food and Drink, Healthy Lifestyle, Ideas, Market Commentary, Science, Trading, Trading Tools, Travel, Web/Tech | Permalink | Comments (0)
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