When you ask children what they want to be, many likely say YouTuber, Influencer, or some other variant of that theme.
Influence is a complicated thing. From an abstract perspective, it's the ability to affect someone else's behavior. A high schooler can influence their classmates. As entrepreneurs, we can influence our employees, our industry, and more. You can have immense influence over a small number of people or a little bit of influence over many people - both still count as "influence."
But, in this case, many of the most popular influencers aren't famous for changing the world; they are celebrities or just famous for being famous.
Below is a chart of the top 50 "influencers" by social media platform.
via visualcapitalist
In the digital age, it's worth acknowledging social reach as power. People with a large platform have the opportunity to exert enormous influence - and it's why you often see the spread of misinformation reach far, fast.
It would be interesting to see how many of these people use their platforms to be a beacon to their followers (rather than a beacon to attract followers).
It would also be interesting to see how much (or little) engagement many of these "influencers" actually have with their followers (and how that level of engagement relates to the growth or decay of their followings).
While I assume that the readers of this post aren't in the business of being "Influencers," Most of us recognize the value of influence – and getting more of it.
As a result, it is probably worth thinking about influence as an asset. And now is time to think strategically about how to grow and use that asset better.
The Promise And Peril of AI with Alan Olsen
In 2017, I shot my first video with Alan Olsen. Alan is a wealth manager to the ultra-affluent. His American Dreams show is immensely popular with the High-Net-Worth demographic in Silicon Valley.
Alan's show is about finding your path in life, and what it takes to make businesses thrive through adversity and challenging times.
In my first video with him, we talked about defining a meaningful life. We started by talking about my career path from a young lawyer to spending over 25 years running tech companies ... and the lessons learned along the way.
I recently shot a new video with him – this time on the promise and peril of AI. It has over 3,500 Likes on YouTube. Watch it here.
via The American Dreams Show
The main issue addressed during the video is how you can best get what you want as the world changes and forces like AI terraform the world and your role in it.
It's worth watching.
Ultimately, I believe AI is simply another vehicle freeing human nature. As AI does what humans used to ... you have an opportunity to choose what to do with the freedom you get. Will you relax or lift your gaze to something better? The choice is yours.
Similarly, some will want to direct new AI capabilities towards things they want to monetize better. Others will want to weaponize AI. Still others will use it to spread peace and love.
You've seen it with nuclear power (and a host of other technological capabilities) ... tools aren't good or bad in and of themselves - it is what people use those capabilities for that determines their impact.
Posted at 06:43 PM in Business, Current Affairs, Film, Gadgets, Healthy Lifestyle, Ideas, Market Commentary, Personal Development, Science, Trading Tools, Web/Tech | Permalink | Comments (0)
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