Hyper-Reality: The Future of Augmented Reality?

April 22, 2018

Hyper-Reality: The Future of Augmented Reality?

Our physical and virtual realities are beginning to blend. Animation is becoming more realistic. Virtual and augmented reality are becoming more affordable. Wearables are becoming pervasive. And, the internet of things will soon overtake the Internet.

We're moving towards a world where technology envelops every aspect of our lives ... figuratively and literally.

The following (still fictional) video is thought-provoking. What happens when these new technologies are used to influence behavior, decision-making, and even your identity?

Keiichi Matsuda via Vimeo

Virtual reality (VR) and augmented reality (AR) are not new fields - but, they are evolving quickly. Technology and infrastructure are getting to the point that AR and VR will become common for us.

You have already started to see it (from Google Glass, to the NBA, and of course, to porn).

"Not too far in the future you will begin to see the integration of AR and VR together eventually leading to having your favorite performer on your lap, in your bedroom doing a custom performance for you and responding to your verbal and physical cues."

- Anna Lee, HoloFilm Productions

Your doctor or nutritionist could help you make better choices for you. Your therapist or coach could help you perceive and respond differently to the challenges life presents you. Marketers could better influence your purchases. Employers could better monitor and measure your performance and productivity. And governments will not be far behind ... doing what they do.

Like many things, these technologies make possible awesome new capabilities (if used well) and horrific consequences (if abused or used in authoritarian ways).

Similar issues are being dealt with in the fields of BioEthics and AI Ethics. In addition, there is a growing discussion of the impact these technologies will have on society.

We live in interesting times!