In a sense, the process acts like a compass, which sets the general direction for the journey.
Likewise, preparing for a series of meetings (like this) is similar to working on a business plan.
Arguably, one of the primary benefits of creating a business plan has almost nothing to do with the plan itself. Working on the plan, immersing yourself in the ideas and possibilities, and ultimately choosing what stays-in, versus what's filtered out ... there's magic in that.
Yes, the plan is important. But it is the planning that takes you from thinking ... to feeling ... to knowing. That's where you'll realize the true benefit of business planning.
Building Momentum.
Planning sessions often entail pushing, pulling, probing, and deep thought ... Sometimes you hear a question, and it takes the air out of an idea. Other times a question helps you make a new distinction or consider an alternate and better course of action. It is often two steps forward, then one step back.
Because of this process, I don't tend to focus on the direct 'answer' or outcome. Instead, I'm measuring whether we are building momentum in the right direction.
How to Tell You Are On the Right Track.
Even though I am analytical, over time, I've come to believe that one of the best tools to measure whether you are on the right track is 'how you feel'.
Have you ever gotten a phone call from someone, and when you saw or heard that it was from them, you wilted? In contrast, have you ever become more animated and energized while interacting with someone else? It is easy to recognize the difference.
Each person has different thoughts, people, or situations that trigger these positive and negative states.
In sports, this positive state is often referred to as being "In-the-Zone". It is also called "Flow". It happens when someone is fully immersed in what they are doing, and has a feeling of energized focus or awareness, full involvement, and success in the process of their activity.
Being in Flow feels good. On some level, when you are in Flow, you know you're on the right track.
Take a look at the chart and let me know what you think.