Inspiration is stronger than persuasion. It gives people a sense of purpose and belonging that has little to do with external incentive or benefit.
Simon Sinek, who is quite charismatic and well-spoken, is delivering this message to a rapidly growing fan-base.
My team thought Simon was inspiring, engaging and insightful.
You can watch a short video that introduces his material below.
In addition, you can explore more of his ideas in his book,
Start
with Why: How Great Leaders Inspire Everyone to Take Action.
Who do you believe will do a better job, someone who takes a job because of the salary and benefits ... or someone truly inspired to accomplish the job's purpose?
Phrased that way, of course you know the answer. Still, how can you leverage this to better select customers and employees? For example, Simon uses the story of Sir Ernest Shackleton to illustrate this concept. Shackleton was preparing to lead the first expedition across Antarctica in 1914. Legend has it that when seeking crew members for his journey, Shackleton placed the following ad in a newspaper:
"MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.
- SIR ERNEST SHACKLETON"
When the expedition became stuck in the ice and could not be rescued for 22 months, not a single man was lost. The reason Simon gave for their unlikely survival was that Shackleton hired survivors that could deal with the situation and were aligned with the mission and purpose.
Can you imagine writing an ad like that to attract the right people to your cause?
Watch This Video.Here is a video of Simon speaking at a Ted Conference. It is a great intro to his stuff.
Other Resources:
- Here is a link to Simon's Blog.
- Here is a link to Videos of Simon.
- Here is a link to an article on why to know someone else's Why.
- Here is a link to Simon's Book: Start with Why.
