Capitalogix

Innovator Mindsets

To some, new technology is a good thing.  To others, less is more.

Most people simply "tolerate" technology transitions, some people drive them, and others crave them and use them as a catalyst for growth or strategic advantage.

In the image, above, the blue line represents consumer adoption (taken from Geoffrey Moore's "Crossing the Chasm", while the yellow line represents market share. 

As you can see, only 2.5% of the population drive innovation (or adopt it early enough to help drive the Alpha & Beta versions of emerging technologies). 13.5% make up the Early adopters, who help get it ready for the mainstream.  Then the early and late majorities are the groups that ultimately consume (or use) the mature product. Meanwhile, Laggards are often forced kicking and screaming into “new” technologies as the early adopters are well on their way to subsequent iterations. 

Even if you are not an innovator, here are a few Innovator Mindsets that I find useful. 

1. You Believe There’s A Better Way
   • Wherever you are, you know that there is a best next step and you are eager to find it and take it.
   • You recognize that the opportunity for more (or better) often lies just beyond the constraints or problems of the current way.
   • The bigger future fuels your efforts. When initial excitement fades, understanding what the bigger future can bring helps you power through.
2. You Are Comfortable Being Uncomfortable
   • You understand that Pioneers sometimes take arrows in the back.
   • When creating a new reality, you expect some resistance as a result of the law of averages. Escaping the status quo takes a lot of momentum, but it’s worth it. 
   • You recognize when victory is near.  In a quirk of human nature, too many people quit just before they would have won. Don’t make that mistake.
3. You Know Where You're Going, Even If You Are Not Sure How You're Going To Get There
   • Your goal should be your North Star. A clear direction is important to ensure that activity leads to progress.
   • Measure progress and momentum rather than the distance from your goal.
   • It is easier to course-correct while in motion.
   • If you’re too committed to a path that isn’t leading in the right direction, you might find what Blockbuster, RadioShack, and Kodak found.
4. You Are Married To Questions (Not Necessarily Answers)
   • Everything works until it doesn’t; and nothing works forever.
   • It’s easy to find an answer and think it’s the right one, but there’s always a best next step or a better way.
   • Figure out what you want and how to get it. This is much more empowering than focusing on what you don’t want or why you can’t get it.
   • Ask questions that focus on opportunities or possibilities rather than challenges or what you want to avoid.
   • Energy flows where focus goes.
   • Commit to finding a way!

I plan on sharing more Innovator Mindsets.  Let me know what you think.

Feast on This: The Big Mac Index

In the past, I've shared various "indicators" for markets that just don't make sense — like the Superbowl Indicator. The lesson to learn from those indicators is that we crave order, and look for signs that make markets seem a little bit more predictable even where there are none. 

Wall Street is, unfortunately, inundated with theories that attempt to predict the performance of the stock market and the economy. More people than you would hope, or guess,  attempt to forecast the market based on gut, ancient wisdom, and prayers.

While hope and prayer are good things ... they aren’t good trading strategies.

Today, I want to talk about a still "out there" index, but one that's a bit more practical from an economics standpoint (remember economics ≠ markets). I don't believe it should influence trading decisions, but I do believe it can teach you something about the practical realities of economies. 

The Economist's Big Mac index seeks to make exchange-rate theory more digestible.  They say it is arguably the world's most accurate financial indicator (based on a fast-food item).

The Big Mac index is based on the theory of purchasing-power parity (PPP), according to which exchange rates should adjust to equalize the price of a basket of goods and services around the world. For them, the basket is a burger … a McDonald’s Big Mac. The difference the disparity in price between Big Macs, and the actual exchange rate lets you know whether the currency is over or undervalued. 

According to this measure (as of July 15th, 2020), the most overvalued currency is the Swiss Franc at 20.9% above it's PPP rate. In Switzerland a Big Mac costs 6.50 francs. In the U.S. a Big Mac costs $5.71. The implied exchange rate is 1.14, and the actual exchange rate is 0.94 — thus 20.9% overvalued. For contrast, South Africa Rands are the most undervalued (67%) with a Big Mac costing 31 rand and an actual exchange rate of 16.67. 

Click the image below to see the interactive graphic.

via The Economist

The index is supposed to be a guide to the direction in which currencies should, in theory, head in the long run. It is only a rough guide, because its price reflects non-tradable elements ­such as rent and labor. For that reason, it is probably least rough when comparing countries at roughly the same stage of development.

It is not meant to be the most precise gauge, but it works as a global standard because Big Macs are global and it's lighthearted enough to be a good introduction for college students learning more about economics. 

You can read more about the Big Mac index here or read the methodology behind the index here.

Gartner's 2020 Hype Cycle For Emerging Technologies

Each year, I share an article about Gartner's Hype Cycle for Emerging Technologies. It's one of the few reports that I make sure to track every year. It does a good job of explaining what technologies are reaching maturity, but which technologies are being supported by the cultural zeitgeist. 

Technology has become cultural. It influences almost every aspect of every-day life, and it's also a massive differentiator in today's competitive landscape. 

Sorting through which technologies are making real waves (and will impact the world) and which technologies are a flash in the pan, can be a monumental task. Gartner's report is a great benchmark to compare reality against. 

2019's trends lead nicely into 2020's trends. While there have been a lot of innovations, the industry movers have stayed the same - advanced AI and analytics, post-classical computing and communication, and the increasing ubiquity of technology (sensors, augmentation, IoT, etc.). 

What's a "Hype Cycle"?

As technology advances, it is human nature to get excited about the possibilities and to get disappointed when those expectations aren't met. 

At its core, the Hype Cycle tells us where in the product's timeline we are, and how long it will take the technology to hit maturity. It attempts to tell us which technologies will survive the hype and have the potential to become a part of our daily life. 

Gartner's Hype Cycle Report is a considered analysis of market excitement, maturity, and the benefit of various technologies.  It aggregates data and distills more than 2,000 technologies into a succinct and contextually understandable snapshot of where various emerging technologies sit in their hype cycle.

Here are the five regions of Gartner's Hype Cycle framework:

1. Innovation Trigger (potential technology breakthrough kicks off),
2. Peak of Inflated Expectations (Success stories through early publicity),
3. Trough of Disillusionment (waning interest),
4. Slope of Enlightenment (2nd & 3rd generation products appear), and
5. Plateau of Productivity (Mainstream adoption starts). 

Understanding this hype cycle framework enables you to ask important questions like "How will these technologies impact my business?" and  "Which technologies can I trust to stay relevant in 5 years?"

That being said - it's worth acknowledging that the hype cycle can't predict which technologies will survive the trough of disillusionment and which ones will fade into obscurity. 

What's exciting this year?

Before I focus on this year, it's important to remember that last year Gartner shifted towards introducing new technologies at the expense of technologies that would normally persist through multiple iterations of the cycle. This points toward more innovation and more technologies being introduced than in the genesis of this report. Many of the technologies from last year (like Augmented Intelligence, 5G, biochips, the decentralized web, etc.) are represented within newer modalities. 

It's also worth noting the impact of the pandemic on the prevalent technologies. 

For comparison, here's my article from last year, and here's my article from 2015. Click on the chart below to see a larger version of this year's Hype Cycle.

via Gartner

This year's ~30 key technologies were selected from over 2000 technologies and bucketed into 5 major trends:

• Composite Architectures represent the organizational shift to agile and responsive architectures due to decentralization and increased volatility. Emphasis is on modularity, continuous improvement, and adaptive innovation to respond to changing market conditions (like in trading, or in businesses rapidly shifting to remote). Sample technologies include embedded AI and private 5G
• Algorithmic Trust is a direct result of increasing data exposure, fake news, and biased algorithms. As a result, technologies have been built to "ensure" identities, privacy, and security. A great example is more technologies being created on the blockchain. Other examples include explainable AI and authenticated provenance
• Beyond Silicon is in its infancy, but represents the limitations of Moore's law and the physical of silicon. This has led to new advanced materials with enhanced capabilities being used, and other simple materials being used. Examples of this technology can be seen in  DNA computing and storage, quantum computing, and biodegradable sensors. 
• Formative AI is the shift towards more responsive AI; models that adapt over time and models that can create novel solutions to solve specific problems. Sample technologies include generative AI, self-supervising learning, and composite AI. 
• Digital me represents the integration of technology with people, both in reality and virtual reality. Past hype cycles have introduced implants and wearables, but the potential applications of the technology are growing, especially in response to social distancing.  Examples are health passports, Two-way BMI, and social distancing technologies. 

I'm always most interested in the intersection of AI and advanced analytics. This year, it looks like many of the fledgling AI technologies have become integrated and more advanced. Much like the formative years for children, formative AI represents a new era in AI maturity. Models are becoming more generalized, and able to attack more problems. They're becoming integrated with human behavior (and even with humans as seen in digital me). 

As we reach new echelons of AI, it's actually more likely that you'll see over-hype and short-term failures. As you reach for new heights, you often miss a rung on the ladder... but it doesn't mean you stop climbing. More importantly, it doesn't mean failure or even a lack of progress.  Challenges and practical realities act as force functions that forge better, stronger, more resilient, and adaptable solutions that do what you wanted (or something better).  It just takes longer than you initially wanted or hoped.

To paraphrase a quote I have up on the wall in my office from Rudiger Dornbusch ... Things often take longer to happen than you think they will, and then they happen faster than you thought they could. 

Many of these technologies have been hyped for years - but the hype cycle is different than the adoption cycle. We often overestimate a year and underestimate 10. 

Which technologies do you think will survive the hype?

Turning Thoughts Into Things

Well done is better than well said - Benjamin Franklin

Turning thoughts into things is an important skill set to understand.

Visionaries tend to spend a lot of their time exploring the future. In and of itself, this is neither good nor bad.

If you generate a lot of ideas (but don't properly cultivate and structure them) those ideas can easily become a distraction to you and your team. 

When properly managed and pursued methodically and purposefully - those same ideas become the catalyst for massive progress. 

There are three main ways, I believe you can make thoughts into things:

• Focus Your Energy - People often focus more on what they don't want, rather than on what they do want. By directing your energy and focus toward opportunities and possibilities, it becomes a lot more likely that you will recognize and take advantage of opportunities and possibilities when they appear or occur. 
• Imagine Your Future - One of my favorite quotes is " the best way to predict the future is to create it." Abraham Lincoln originally said it, but I've thought or said it enough it feels like mine to me.  By deeply imagining the future you want to call into existence, and thinking about it with that end in mind, it becomes easier to imagine the intermediary goals or milestones needed to reach your desired goals.  The basic outline brings order to the chaos ... and the strategies and tactics needed come from the finer distinctions you make thinking about each part (or what is needed to reach the next milestone).
• Make It Tangible - Name it!  Naming something is powerful. Whether it's a product in your business, a concept, or a goal. Making it tangible solidifies it in your mind, and in the mind of others.  Think about what happens if you reach it (and what would happen if you fail).  Come up with the criteria that provides evidence of success.  What would it look like?  How would it perform?  What does it make possible? What would it prevent? How would it impact key measures of efficiency, effectiveness, or certainty?  What can you do about it now?

Ultimately, each of these ideas is entirely dependent on the actions you're willing to take. And how decisive you can be. 

What aren't you doing because you're overthinking it? Are there opportunities you are missing simply because you aren't looking for them?

Onwards!

My Talk With The Sustainable Family Wealth Summit

I recently had the chance to speak at a wealth summit helping to educate family offices on the different opportunities available to them. Because of my work around the hedge fund space - and with emerging technologies like AI - I was brought in to focus on both topics for their audience.

The financial industry is intimidating - especially to newcomers - and while this summit is targeted towards family offices with $5MM+ in liquid assets, the lessons are accessible to any level of wealth. 

The presentation was somewhat of a departure from my normal talking points because it was more focused on the basics of hedge funds & trading in general.  Nonetheless, I think it's worth watching.  This clip shows my response to the moderator's previous presentation.  The presentation provides an introduction to hedge funds and alpha generation now and into the future.  We also talk about Madoff, performance fees, the 2008 crash, "why a hedge fund?" and a lot more. 

 

 

Hope that helped.  Let me know what you think.

 

The Disconnect Between the Stock Market and Consumers

The recent shutdown has brought light to the disparity between markets and economics, and also served to widen the relationship. 

In high school, most of us were taught basic supply and demand. Some probably took a macroeconomics course, fewer got an MBA, and I know some of you reading this are actual economists or traders. 

Yet, most people (even some economists) misunderstand what drives financial markets. 

In theory, share price is supposed to be the net present value of the future earnings stream.  This is a "weighing" mechanism that also balances positives and negatives, short-term and long-term issues, industry cycles, fundamental data, and a host of other issues.

The markets represented the collective fear and greed of a population.  A trader doesn't need to guess what someone specific is going to do ... their calculus is more about the law of large numbers.  How will most people respond to a sudden move up or a sudden move down?  Will they see it as a danger or an opportunity?

In a sense, markets operate like an actuary for an insurance company.  Actuaries don't need to know when you will die, specifically, but rather if they insure 10,000 people like you, how many are likely to die this year (and what premium can they charge to cover the death benefits to be paid, the cost of operations, plus their intended profit margin.

In the basics of economics, markets and their consumers play a sort of tug-of-war until an equilibrium is set. Price represents the amount of money a consumer is willing to pay for this good (or a comparable good) and the amount of money a seller is willing to sell it for taking into account overhead, manufacturing, time-value, etc. 

It's not necessarily the maximum cost a consumer would pay and minimum a seller would sell, but for the sake of this discussion, that nuance isn't overly important. 

The markets were an important price discovery tool using "open outcry" as a way to see at what price others were willing to buy or sell.

As markets got faster and transactions stopped being generated solely by people trading with people, the pricing mechanism changed.  I think of it as a fair value range surrounded by a fair speculation buffer.  As markets get faster, noisier, and more volatile, the fair speculation range expands.  That means pricing is more dynamic and edges decay faster than ever.

This also means that less of the price is based on simple things, like whether the economy is improving or declining.  As we've seen, markets can soar even when economies face serious existential threats.

Market structure, today, involves many more players investing for many different reasons. Gone are the days when the market waited with bated breath for Fed conferences, earnings reports, and presidential updates. Instead, you have speculators, passive investors, fundamental investors, quantitative investors, companies trying to hedge bets, market makers, manipulative algorithms, governments, and more ... all involved in trench warfare seeking an edge. 

They trade for different reasons – some may make sense logically to you, others are executing part of a strategy you may never figure out. But, together, they form the engine that powers the market.  Markets really are a collection of forces all focused on trading.

Simplifying, you can look at the decline in the economy compared to the relative stability of the stock market (in light of the world shutting down), as proof of this. Economic stimulus played a massive role in propping up the market, but so did the comparative variety in why market participants trade. It's why you still see liquidity in the markets despite the decrease in consumer confidence and economic activity.  

Sure, the government created increased liquidity, stimulated markets, and even participated directly (and indirectly) at plunge protection.  But that is the playing field all traders have to play on right now.  It doesn't matter if it reflects the realities you see in the economy or the world.

Today's markets are much more complicated than before.  Moreover, the vast amount of information available (whether true, false, relevant, irrelevant, clarifying, or misleading) creates a vast signal-to-noise ratio challenge.  Meanwhile, many market participants (like many day-traders) have simply ridden the wave here, though it's unlikely that a vast majority of them truly understand what they're doing. Think of this as the "Smart Money" versus "Dumb Money" ... and it doesn't usually end well for one of them.

VisualCapitalist put together a great infographic looking at the difference in response to the shutdown via economic activity and the S&P 500 as of July 17th. 

Take a look. 

via visualcapitalist

The chart makes the valid point that the S&P 500 is not an equally-weighted index and is currently driven primarily by the tech giants, even with other industries struggling. 

Consumer sentiment is still a factor, and news cycles can absolutely still impact stocks, as evidenced by Kodak's meteoric growth (and subsequent decline) last week. 

All-in-all, there are lots of things influencing markets besides the economy. It is a lot to take in (especially for us humans who can only process seven things plus or minus two at any one time.

It is no wonder that Smart Money is relying more on exponential technologies (like AI and Big Data).

Be safe!

Onwards! 

Fueling Alpha: A Revisitation

Last year, around this time I shared an article on data as the new precious commodity. In case you missed it, I thought it was worth revisiting. The closing feels even more relevant today than when I wrote it. Below is the article in its entirety

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Data is becoming a precious commodity.

A staggering 90% of all the world’s data (2.5 quintillion bytes per day) has been created in the past two years alone ... and its value is rapidly rising.

With IoT growing from 2 billion devices in 2006 to a projected 200 billion by 2020 you can expect to see that growth continue to explode.

Data is today’s “wild west” and the battlefield of today’s tech titans. 

Alphabet, Amazon, Apple, Facebook, and Microsoft all have an unprecedented amount of data (and power).

Rapid growth means little time to create adequate rules. Everyone’s jumping to own more data than the next and to protect their own data from prying eyes.

I see it in trading, but it’s pervasive in every industry and in our personal lives. 

Having basic data and basic analytics used to be enough, but the game is changing. Traders used to focus on price data, but now you’re seeing an influx of firms using alternative data sets to find an edge. If you’re using the same data sources as your competitors and competing on the same set of beliefs, it’s hard to find a sustainable edge. Understanding the game they’re playing, and their rules are important, but that’s table stakes.

Figuring out where you can find extra insight, or where you can make the invisible visible, creates a moat between you and your competition, and it lets you play your own game.

I shot a video where I talk high-level about Data as fuel for your business. Check it out.

 

It is interesting to think about what’s driving the new world (of trading, of technology, of AI, etc.) and that often involves identifying what drove the old world. History has a way of repeating itself.

Before e-mails, fax machines were amazing. Before cars, you were really happy with a horse and buggy.

It’s in these comparisons that I think we can help explain the importance of data in today’s new world economics.

via gapingvoid

Data as the New Oil

Petroleum has played a pivotal role in human advancement since the industrial revolution; it fueled (and still fuels) our creativity, technology advancements, and a variety of derivative products. There are direct competitors to fossil fuels that are gaining steam, but I think it’s more interesting to compare petroleum to data due to their parallels in effect on innovation.

The process of pumping crude oil out of the ground and transforming it into a finished product is far from simple, but anyone can understand the process at a high-level. You have to locate a reservoir, drill, capture the resource, and then refine it to the desired product – heating oil, gasoline, asphalt, plastics, etc. 

The same is true for data.

You've got to figure out what data you might have, how it might be useful, you have to figure out how to refine it, clean it, fix it, curate it, transform it into something useful, and then how to deliver it to the people that need it in their business. And even if you've done this, you then have to make people aware that it's there, that it's changing, or how they might use it. For people who do it well, it's an incredible edge. – Howard Getson

Data can be seen as the fuel to the information economy and oil to the industrial economy. The amount of power someone has can be correlated to their control of and access to these resources ... and, leaking of these resources can lead to extreme consequences.

Why Data Is Better Than Oil

The analogy works, but it’s just that, an analogy, and the more you analyze it, the more it falls apart. Unlike the finite resource that is oil, data is all around us and increasing at an exponential rate, so the game is a little different:

• Data is a renewable resource. It’s durable, it’s reusable, and it’s being produced faster than we can process it.
• Because it’s not a scarce resource, there’s no urge to hoard it – you can use it, transform it, and share it knowing that it won’t diminish.
• Data is more useful the more you use it.
• As the world’s oil reserves dwindle, and renewable resources grow in popularity and effectiveness, the relative value of oil drops. It’s unlikely that will happen to data.
• Also, while data transport is important, it’s not expensive the way oil is. It can be transported and replicated at light speed.

Using alternative data gives traders an advantage, but it doesn’t always have to be confidential or hard to find information. Traders now have access to vast amounts of structured and unstructured data. An important source that many overlook is the data produced through their own process or the metadata from their own trades or transactions.

In the very near future, I expect these systems to be able to go out and search for different sources of information. It's almost like the algorithm becomes an omnivore. Instead of simply looking at market data or transactional data, or even metadata, it starts to look for connections or feedback loops that are profitable in sources of data that the human would never have thought of. – Howard Getson

In a word of caution, there are two common mistakes people make when making data-driven decisions. First, people often end up slaves to the data, losing focus on the bigger picture. Second, even the most insightful data can’t predict black swans. It’s important to exercise caution.

The future of data is bright, but it’s also littered with potential challenges. Privacy concerns and misuse of data have been hot button topics, as have fake news and the ability of systems to generate misleading data. In addition, as we gain access to more data, our ability to separate signal from noise becomes more important.

The question becomes, how do you capitalize on data, without becoming a victim to it? 

Food for thought!

Fintech, AI & Analytics - My Webinar with IBM

Back in June, I participated in a series of webinars for IBM. The focus was on building smart and secure financial services. My talk, specifically, was on advanced computing and the new world of trading. Challenging times drive advancement - and what better time to talk about advancements in technology (and their applications) than in the midst of a global pandemic. 

You can watch a replay of the Fintech webinar here. There are several interesting presentations.  If you just want to watch my presentation, it starts at the 5:16 mark.

In addition, I've uploaded a different version of just my talk that you can watch directly here.

 

 

In the past. trading used to be about people trading with people. Markets represented the collective fear and greed of populations. So price patterns and other technical analysis measures really represented the collective fear and greed of a population. If you could capture that data and figure out certain statistical probabilities, you might have had an edge. The keywords is "might have". 

If you had more information than your competitors - an information asymmetry - you had an amazing edge. At one time that was being able to print out reports on stocks from that new-fangled technology called the internet. As time passed, it became harder and harder to gain an asymmetric information advantage. 

The rules, the players, and the game have all changed. Today, technological asymmetry is a major factor, and your edges come from things like bigger and faster servers and low latency connections to markets.

In the future, I see those edges combining as artificial intelligence starts to leverage exponential technologies and new data sources (like alternative data and metadata feedback loops). It is easy to imagine a time when information is the fuel, but your ability to digest and parse that information is the engine. 

I talk about much more in the video but boiling down the main points,  ask yourself (in business, in trading, in life) are you separating the signal from the noise?

A technological advantage doesn't mean anything if you're plugging in inaccurate or biased data into it. 

We've talked about it over the past few weeks with the never-ending news cycle - but it's a lesson that's infinitely applicable. 

Onwards! 

Taking Stock Of Where We Are

Do you want the bad news first, or the good news?

Let's start with the bad. 

We're now two days into August. U.S. GDP is down 33% on an annualized basis, the largest quarterly decline since the series began in 1947. For context, 1% is a recession,  "The Great Recession" peaked with 8.4% in December 2008, and 15% was The Great Depression.

Adding insult to injury, approximately 40% of renter households are at risk of eviction. On Friday, the federal moratorium on evictions expired. Consequently, 25 million Americans have stopped receiving their $600 weekly unemployment checks. Many states have stopped or are rolling back their reopening plans. 

Jobless rates, which have been trending downward since March, and credit card spending, which had been trending upward, have both reversed. The corrections weren't nearly as pronounced as the initial shocks. 

 

via CNBC

So there's the bad news, but let's try and find some silver linings:

• First, the prediction for the contraction was 35%, so we're below that number, and job creation in May and June surpassed expectations by almost 12 million.
• Compared to previous contractions, we entered it on a much stronger footing as a result of the long-term expansion. 
• As well, remember that 33% number is based on an annualized rate (which assumes the trend will continue, meaning the economy is really only about 10% smaller than in the first quarter).
• Many states are still reopening, and the rest have various recovery efforts underway.
• Big-ticket spending (homes and other long-lasting purchases) has continued to rise. So has daily shipping volume. 

The economic consequences of the public health crisis and the measures taken in response will continue to affect the course of the economy for a long time. The recovery will be protracted. But, we're resilient, and we know how to dig ourselves out of this hole. In addition, the whole world is going through a similar crisis. For the most part, I'd rather be here than almost anywhere else. My sense is that people with capital feel the same way, and that is a very positive indicator of why our economy will suffer less and recover faster than other economies.

As I've mentioned before, fear plays as much a role in the recovery as other factors. If people believe in the future, their habits affect the economy differently than if they're at home, hoarding what they have left. 

Personally, I believe we're about to see a tough time, with increased volatility and a lot of noise. It is increasingly likely that we will see another push downwards in the markets. I believe that America is well-positioned to adapt and recover. As a company, my sense is the strongest are not the most likely to survive and thrive in times like these. This is a time where adapting and responding to new opportunities and threats will separate the winners from the losers. 

Have faith and carry on! Onwards!

Let's Play: News Segment or Propaganda Piece?

There is nothing wrong with your television.  We will control all that you see and hear. We can deluge you with a thousand channels or expand one single image to crystal clarity and beyond. We can shape your vision to anything our imagination can conceive.  Enjoy ....

 

The original,, from The Outer Limits TV show was: 

There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical. We can roll the image; make it flutter. We can change the focus to a soft blur or sharpen it to crystal clarity. For the next hour, sit quietly and we will control all that you see and hear. We repeat: there is nothing wrong with your television set. You are about to participate in a great adventure. You are about to experience the awe and mystery which reaches from the inner mind to the outer limits.

As a society, we're fairly vulnerable to groupthink, advertisements, and confirmation bias. 

We believe what we want to believe, so it can be very hard to change a belief, even in the face of contrary evidence. 

Recently, we've seen a massive uptick in distrust toward news agencies, big companies, the government, and basically anyone with a particularly large reach. 

To a certain degree, this is understandable and justified. Here is an example of the power of the media focused on a message.  Click to watch.

 

via Courier News

Propaganda has always been an issue, and almost everyone does it; governments, companies, etc. Luckily, it's easier to see today than in the past, but unluckily it's also more pervasive and insidious than before. 

It's to the point where if you watch the news you're misinformed, and if you don't watch the news you're uninformed. 

The above segment portrays a rosy picture of Amazon's efforts to protect its workers while delivering essentials to the struggling homebound masses. This comes while Amazon has come under massive fire for removing some of its protections. 

Honestly, I use Amazon and, in my opinion, this isn't a massive breach of trust. News stations have a lot of time to fill, they often have sponsored content.

That being said, it's something to be cognizant of - not necessarily offended by.

Personally, I believe I am reasonably aware and somewhat immune from propaganda. That probably isn't as true as I'd like to believe.

It used to be true that winners wrote history (think empires, wars, etc.). Now, the one that delivers the most broadcast narratives shapes the emotional and seemingly logical responses to what we perceive to be happening around us.

The result impacts elections, financial markets, buying choices, and countless other areas of our life. 

As A.I., Bots, and social media grow, our ability to discern truth from 'truthiness' weakens.

It's a great reminder that what you're seeing and hearing is carefully manufactured, and hopefully, it encourages you to get outside your bubble.