I recently drove several hours (to the middle of nowhere) in order to try the Burger you see below. And, yes, I know you don't have to capitalize the word "burger" ... But, in this case, it deserved it! Take a look.
It's got 4 pounds of meat and all the accouterments ... It's the type of burger that makes you say "Holy Cow!" Even the knife they give you to eat it with is scary.
Obviously, it is not the type of burger you eat because you're hungry ... you eat it because you want the experience.
The idea of an Experience Economy isn't new.
Rich people know it makes sense to spend money on experiences.
And smart businesses know that it makes sense to avoid competing on a commodity, and to create something unique. For example, think about Cowboys Stadium (Click to read about the Experience).
Even millennials are spending more on experiences than on physical products.
Something to think about ... How would your business be different if you prioritized the experience?
Just another way to win.