Remembering The 'Crazy Ones'

On September 28th, 1997 (almost exactly 17 years ago today), Apple released perhaps one of the most recognizable commercials of all time. I remember being mesmerized the first time I saw Apple Computer's iconic "Crazy Ones" video as part of their Think Different campaign.

Steve Jobs originally recorded a version of "The Crazy Ones" himself, but chose to release the Richard Dreyfuss narrated version. 

 

via Youtube

Here is the text version of the script.

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.
And they have no respect for the status quo.

You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.

They push the human race forward.

While some may see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

    –     © 1997 Apple Computer, Inc.

Click here for extra material about the video and campaign. 

I think it has held up pretty well, and I had this piece of art commissioned for my office. 

There's a lot to be said for carving your own path, pushing past perceived limits, and accomplishing something hard to ignore.