The Past Ten Years - Apple Then and Now

Apple reported its earnings this week.  Over the past 12 months, they made a net profit of more than $53 billion.

That is significant, not just because it is a lot ... It also is more than any other company has ever made in a single year.  

The previous record of $45.2 billion was set by ExxonMobil in 2008.

As the chart illustrates, the company’s profits have increased more than 40-fold since 2005, helping Apple to become the biggest brand and the most valuable company on the planet.

via Statista. 

 

Talk about compounding edges!

By the way, recently, Steve Ballmer said: Saving Apple in 1997 was the 'Craziest Thing' Microsoft ever did.