‘Make no mistake,’ Obama is a big fan of his own catchphrases.
Other signature Obama sayings include: "Win the future" (1,861 times), “Here’s the deal” (1,450 times), and “Let me be clear,” (1,066 times). In a nod to the tough financial times he has faced, the president’s fifth most popular motto is “It will not be easy” (1,059 times).