There’s a concept in design and transportation called Desire Paths.
The desired path is the path that users take despite the intended path by the builder of a community or application.
Reddit via itstartswithani
And, here’s a whole community forum focused on desire paths.
It’s often easier to take advantage of human nature ... or just nature ... than fight against it.
To that effect, I shot a short video on how this relates to your business and tech adoption. I call it functional mapping. Check it out.
Understanding the natural path for both technology and your clients makes it easier to understand and anticipate the capabilities, constraints, and milestones that define your path forward. That means you actually have to understand the different types of users and what they expect to do.
Each stage is really about the opportunity to scale desired capabilities and automation.
It isn’t really about building the technology; rather, it is about supporting the desire.
You don’t have to get it right. You just have to create momentum in the right direction. This means that if you understand what is coming, you don’t have to build it … but you should figure out where you want to build something that will move things in the right direction.
You’ve probably heard me talk about how Capabilities become Prototypes. Then, Prototypes become Products. And ultimately, Products become Platforms.
This model is fractal. That means it works on many levels of magnification or iteration.
What first looks like a product is later seen as a prototype for something bigger.
SpaceX’s goal to get to Mars feels like their North Star right now ... but once it’s achieved, it becomes the foundation for new goals.
This Framework helps you validate capabilities before sinking resources into them.
It helps you anticipate which potential outcomes you want to accelerate. Rather than simply figuring out the easiest next step … you have to figure out which path is the best next step to your desired outcome.
The world is changing fast! I hope you’re riding the wave instead of getting caught in the riptide!
