A few years ago, I brought my cousin, Matt Pinsker, an expert in Civil War history and Abraham Lincoln, to speak to an exclusive mastermind. He did an outstanding job of relating Lincoln’s letters and history to the entrepreneurial mindset. As a result, he also did a podcast with me, Dan Sullivan, and Steven Krein on the ultimate entrepreneurial president. Steven Krein is also my cousin, so it was a family affair.
Recently, he released a book called Boss Lincoln, exploring Lincoln’s expertise in party politics and his skillful navigation of treacherous partisan crosscurrents, helping build the Republican Party into a viable force.
Not to mention, undertaking such actions with emancipation and the war’s outcome at stake, while facing severe criticism from all directions.
Although Lincoln is one of the most celebrated Presidents in history, he faced immense challenges during his time. In private, he was clever and persistent, able to use skillful manipulation, straightforward intimidation, or thoughtful debate as required to accomplish his goals.
Lessons from his presidency are still incredibly relevant today (if not more so).
But he’s not the only cousin who has recently released a book.

Don’t Wait. Plan Ahead.
Beth is a financial-planning columnist at MarketWatch and has been a Certified Financial Planner™ since 2018. She won a SABEW Best in Business award in 2023 for commentary for a series of columns about caring for her mother, which she turned into the premise for this book.
It includes some incredible anecdotes about their parents, as well as personal stories from many children and spouses of aging parents. More importantly, it’s a powerful handbook for everything you need to know about the complex world of end-of-life financial planning.
Even though I grew up with them, I still learned things about the family I didn’t already know.
Check Them Out
If you want to purchase Matt Pinsker’s most recent book, Boss Lincoln, you can do so here: WW Norton | Amazon | Barnes & Noble
If you want to purchase Beth Pinsker’s book, My Mother’s Money, you can do so here: Penguin Randomhouse | Amazon | Barnes & Noble
And, if you want to listen to the podcast episode with Matt & Steven Krein, you can do so here:
We talk about revolutions, technology, future-orientation, and more. It’s a great episode, and worth listening to for entrepreneurs, history buffs, and anyone looking to thrive in a changing world.
Hope you enjoy it.

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