Honestly, the fact that we’re at the top of the food chain is pretty miraculous.
We’re slow, we’re weak, and we’re famously bad at understanding large numbers and exponential growth.
Our brains are hardwired to think locally and linearly.
It’s a monumental task for us to fathom exponential growth … let alone its implications.
Think how many companies have failed due to that inability … RadioShack didn’t foresee a future where shopping was done online. Kodak didn’t think digital cameras would replace good ol’ film. Blockbuster dismissed a future where people would want movies in their mailboxes because they were anchored to the belief that “part of the joy is seeing all your options!” They didn’t even make it long enough to see “Netflix and Chill” become a thing.
Innovation is a reminder that you can’t be medium-obsessed. Kodak’s goal was to preserve memories. It wasn’t to sell film. Blockbuster’s goal wasn’t to get people in their stores; it was to get movies in homes.
Henry Ford famously said: “If I had asked people what they wanted, they would have said faster horses.” Steve Jobs was famous for spending all his time with customers but never asking them what they wanted.
Two of our greatest innovators realized something that many never do. Being conscientious of your consumers doesn’t necessarily mean listening to them. It means thinking about and anticipating their wants and future needs.
Tech and AI are creating tectonic forces throughout industry and the world. It is time to embrace and leverage what that makes possible. History has many prior examples of Creative Destruction (and what gets left in the dust).
