We're now midway through the Cowboys Season, and despite injuries plaguing the team, we just had a fantastic 43 - 20 victory over the Rams.
At every game, I run into this guy, and every game he wears a different creative, and well-thought-out costume. He sits on the 50-yard line. He wears Ferragamo shoes and a nice watch. For his day job, he is the Head of Psychiatry at a well-known hospital in the area. Yet, something about this game captures his imagination.
Jerry Jones does a lot right in how he builds his "Disney Ride." But this post will focus more on what the coaches and players do.
I'm regularly surprised by the levels of innovation and strategic thinking I see in football.
Football is something I used to love to play. And it is still something that informs my thoughts and actions.
Some lessons relate to being part of a team, while others relate to the coaching or management side of things.
Some of these lessons stem back to youth football ... but I still learn things watching games – and even more, from watching Dallas Cowboys practices at The Star.
Think about it ... even in middle school, the coaches have a game plan. There are team practices and individual drills. They have a depth chart, which lists the first, second, and third choices to fill certain roles. In short, they focus on the fundamentals in a way that most businesses don't.
The picture, below, is of my brother's high school team way back in 1989.
To re-state, most businesses are less prepared for their problems than an 8th-grade football team. Now, that might sound offensive to some of you – but if you think about it ... it's pretty accurate.
Losing to an 8th Grade Team
I shot this video right before the COVID-19 shutdown. I encourage you to watch it. I think it's 3 minutes well spent.
Football teams think about how to improve each player, how to beat this week's opponent, and then how to string together wins to achieve a higher goal.
The team thinks of itself as a team. They expect to practice. And they get coached.
In addition, there is a playbook for both offense and defense. And they watch game films to review what went right ... and what they can learn from for use later.
Contrast that with many businesses. Entrepreneurs often get myopic ... they get focused on today, focused on survival, and they lose sight of the bigger picture and how all the pieces fit together.
The amount of thought and preparation that goes into football - which is ultimately a game - is a valuable lesson for business.
What about when you get to the highest level? If an 8th-grade football team is equivalent to a normal business, what about businesses that are killing it? That would be similar to an NFL team.
Let's look at the Cowboys.
Practice Makes Perfect
How you do one thing is how you do everything. So, they try to do everything right.
Each time I've watched a practice session, I've come away impressed by the amount of preparation, effort, and skill displayed.
During practice, there's a scheduled agenda. The practice is broken into chunks, and each chunk has a designed purpose and a desired intensity. There's a rhythm, even to the breaks.
Every minute is scripted. There's a long-term plan to handle the season ... but, there was also a focus on the short-term details and their current opponent.
They alternate between individual and group drills. Moreover, the drills run fast ... but for shorter time periods than you'd guess. It is bang-bang-bang – never longer than a millennial's attention span. And they move from drill to drill – working not just on plays, but also on skillsets (where are you looking, which foot do you plant, how do you best use your hands, etc.).
They use advanced technology (including advanced player monitoring, biometric tracking, and medical recovery devices ... but also things like robotic tackling dummies and virtual reality headsets).
They don't just film games, they film the practices ... and each individual drill. Coaches and players get a cut of the film on their tablets as soon as they leave. It is a process of constant feedback and constant improvement. Everything has the potential to be a lesson.
Beyond The Snap
The focus is not just internal, on the team. They focus on the competition as well. Before a game, the coaches prepare a game plan and have the team watch tape of their opponent in order to understand the tendencies and mentally prepare for what's going to happen.
During the game, changes in personnel groups and schemes keep competitors on their toes and allow the team to identify coverages and predict plays. If the offense realizes a play has been predicted, they call an audible based on what they see in front of them. Coaches from different hierarchies work in tandem to respond faster to new problems.
After the game, the film is reviewed in detail. Each person gets a grade on each play, and the coaches make notes for each person about what they did well and what they could do better.
Think about it ... everyone knows what game they are playing ... and for the most part, everybody understands the rules and how to keep score (and even where they are in the standings). Even the coaches get feedback based on performance, and they look to others for guidance.
Imagine how easy that would be to do in business. Imagine how much better things could be if you did those things.
Challenge accepted.
And, in celebration of a Cowboys win ... here's me doing a cartwheel. I'm sure my body will feel great tomorrow ...
