Streaming services were big winners during the pandemic. While that wasn't surprising, their subscriber growth and usage surge are impressive.
VisualCapitalist put together an infographic highlighting the numbers.
via VisualCapitalist
I enjoyed the chart, and had a couple of different takeaways:
- Many companies tried to capitalize on the streaming wave by launching half-baked streaming services, but it's clear that the pioneers are still extending their lead on the fast followers.
- Despite Netflix already being the industry leader, they saw a 34% increase in 2020.
- China's largest provider – Tencent Video – only has 120M users, which is about 8% of China's population. In contrast, Netflix has 74M US users, which is about 23% of the population.
- The New York times is the only News subscription source big enough to make the list, yet it's at the very bottom with 6M users. Though, it did see a 61% increase in 2020.
- Disney+ grew 95M in its inaugural year, which is a credit to the brand recognition Disney holds.
Interesting stuff and large numbers!
How will the world re-opening impact those numbers? How about 5 years from now? What do you think?
Will virtual reality and augmented reality start to impact these numbers?
With that much money and on the line, I expect this to remain an industry segment primed for innovation, growth … and a few surprises.
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