I spent this weekend at Genius Network's Annual Event … it's a great event with industry leaders, specialists, and apparently, the Grandfather of Shock Rock (basically heavy metal with highly theatrical live shows), Alice Cooper.
He is famous for the extravagant staging of his shows. He is a showman … with dramatic outfits, makeup, and attention getters like guillotines, snakes, and live sword combat.
This week, he talked about his history, his success, and what made him different than those around him. The answer may surprise you. Check it out.
"If you don't bake the cake, you can't puticing on it … you have to have the music before you can put on the theatrics"
A lot of today's common marketing/business wisdom is focused on creating your own space, and how to position yourself differently than your competitors. That's something Alice Cooper did very well.
That wisdom skips over the most important step … you have to have a kick-ass product. Music, sports, business, it's all the same game; can you outwork, outperform, outgive your competitors?
If you want to be a leader in your space or even just a lasting name, it comes from honing your craft and having a better offer.
It seems like common sense, but as we all know, common sense isn't always common.
It was the same when I helped coach my youngest son in Football. When he started, I only let him focus on his footwork. Once he had his footwork down we could focus on his hand position. Once his hand position was habitual, he could focus on his playbook. Once he knew the plays and how they changed his role, we finally focused on how to do extra, and differentiate himself from his teammates and his rivals.
It's the same in your business or your marriage. It's great when you can focus on the embellishments and displays. First, however, you need to master the basics.
October has been tough on equity markets this year.
For example, the S&P 500 opened to a sea of red this past early last week.
McDonald's was one of the few green spots on that heat map. Which reminds me, Mickey D's is becoming a little more modern by adding online and touchscreen ordering.
For some context, the S&P is on pace for it's worst sell-off since 2010 … while the NASDAQ hasn't been hit like this since post-Lehman in 2008.
Is it a correction or a blip?
Historically, midterm elections inspire uncertainty among investors that dissipates quickly as soon as they're over. Once that uncertainty is resolved, the S&P gains an average of 31% the following year.
The process doesn't work properly if you don't vote.
Gandhi once said “Be the change you wish to see in the world." This wasn't exactly what he meant … nevertheless, one of ways you can impact the world is by impacting the choice of its leaders.
I have friends on both sides of the political spectrum, and I hear complaints from both sides. The one thing we all can agree upon is that not enough people (who claim to care) actually get out and vote.
It is one thing to whine about the status quo … It is quite another get up get out and do something about it.
Combat fake news and media sensationalism by doing some research choosing candidates you think will leave us better than they found us.
If you're not sure if you're registered to vote, check here. If you're not sure where your polling location is, check here.
But what about expert-level meditators? The ones that have put more than 10,000 hours in. The ones that don't just use it as a tool, but as a necessary part of their day.
Turns out, they literally think differently – their brainwaves show gamma waves all the time as a lasting trait just no matter what they’re doing. It’s not a state effect, it’s not during their meditation alone, but their everyday state of mind.
Brain.FM (AI created music to enhance focus, relaxation, meditation, naps & sleep)
Meditation Music (5-minute songs, inhale at the bell, exhale at the next bell … repeat)
Zen Wellness (courses about meditation, Qi Gong, etc.)
Muse (brain sensing headband and app to help you know whether you are relaxing)
I also recommend 40 Years of Zen. This is a 5-day program that leverages neurofeedback technology and guidance to help you unlock and expand your potential.
"You have to really enjoy the people you do business with. It's important to know who's fun to be around, who's going to be a net add, who's going to create energy, and who's going to have ideas." (5:55)
"I had a computer. Back then, only secretaries typed. I had a lot of people telling me it looked bad for a lawyer to have a computer, but I loved it and pretty quickly it became a competitive advantage." (15:20)
"One of the most important business lessons I learned is you have to understand what you want. So much of what I see in business is people telling me what they don't want." (19:00)
"I found that 10 times better is often easier to achieve than 10% better. If you're going for a 10% change, then you're bringing the past forward and you're trying to figure out what you can adjust." (20:00)
"Learning and growing are huge. For me, it's about raising the standard, getting comfortable with being uncomfortable, seeing the bigger picture, and creating breakthroughs. In order to do that I surround myself with people who think differently." (22:45)
"There's a difference between good and great and that difference is infinitesimal. You have to find not only what you're excellent at, but also what gives you energy because every day you fight the good fight and compete with everybody else."(58:00)