I knew this day would come, eventually.
Back in 2008, the big decision for anyone starting a blog usually came down to three platforms: Blogger, WordPress, or Typepad. Each had its strengths—Blogger was free and straightforward, WordPress was flexible but required a bit more knowledge and effort to use well, and Typepad promised quick polish and professional tools for a reasonable price. At the time, choosing Typepad felt like betting on the premium option. But here we are 17 years later, and the landscape looks very different. WordPress has not only endured but become the backbone of the modern web, while Blogger has faded into a relic of Google’s forgotten experiments, and Typepad is little more than a time capsule.
Looking back, it’s a little ironic. The platform I avoided because it was too complex and open-ended is the one that grew, evolved, and ultimately dominated. WordPress didn’t just survive — it became the standard. Meanwhile, almost 3000 posts later, I got a message last week that Typepad is shutting down at the end of the month. In the meantime, they’re clearly struggling to keep the lights on … and attempting to publish posts has become an exercise in futility.
So, bear with us as we make the transition to a new blogging platform. If you have any tips or expertise in maintaining SEO & images as we do, please reach out.
Now I’m forced to make this decision again — this time with more and better options.
Do I follow the crowd to Substack or Medium? Choose a design-first solution like Wix or Squarespace? Try something newer like Ghost? Or go with the safer, proven route: WordPress?
Substack tempts part of me because many of my friends and favorite bloggers use it. The pragmatic side of me leans toward WordPress.
In a real sense, this mirrors the choice Capitalogix (or any business) has in its approach to emerging technologies. I love experimenting with the new, but the real edge comes from recognizing what endures. Timeless wisdom matters more than chasing the next shiny thing, especially if it’s distracting you from your ‘why’.
Blogging is a fun project for me. It’s a natural result of the research I do. It’s an outlet, and a way for me to share ideas. It’s not my business, and I’m not trying to be a market-leader in the space. So, playing it safe makes sense.
We’ll see how it plays out in another 17 years.
Weigh in and let me know what platform you recommend.
Onwards.
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