Just because something is overhyped, doesn’t mean it’s bad. Gartner's hype cycle is a great example of this. Every technology goes through inflated expectations and a trough of disillusionment, regardless of whether they're a success or failure. Sometimes a fad is more than a fad.
Humans are pretty bad at exponential thinking. We're not bad at recognizing periods of inflection, but we're very bad at recognizing the winners and losers of these regime changes.
There are countless examples. Here's a funny one from Maximum PC Magazine in 2008. It shows that hype isn't always a sign of mistaken excess. This list purported to show things that were getting too much attention in 2008. Instead of being a list of has-beens and failures, many of these things rightfully deserved the attention.
It's been 14 years since this came out. How did the predictions hold up?
Facebook has become Meta, and is one of the big five. The iPhone has sold more than 2.2 billion phones, and accounts for more than half of Apple's total revenue. And the list keeps going. Multiple GPU video cards, HD, 64-bit computing, and downloading movies from the internet …
It's hard to believe how poorly this image aged.
The trend is your friend while it continues. Just because something is overhyped – doesn't mean you shouldn't be excited about it.
Onwards!
Leave a Reply