When you ask children what they want to be, many likely say YouTuber, Influencer, or some other variant of that theme.
Influence is a complicated thing. From an abstract perspective, it's the ability to affect someone else's behavior. A high schooler can influence their classmates. As entrepreneurs, we can influence our employees, our industry, and more. You can have immense influence over a small number of people or a little bit of influence over many people - both still count as "influence."
But, in this case, many of the most popular influencers aren't famous for changing the world; they are celebrities or just famous for being famous.
Below is a chart of the top 50 "influencers" by social media platform.
via visualcapitalist
In the digital age, it's worth acknowledging social reach as power. People with a large platform have the opportunity to exert enormous influence - and it's why you often see the spread of misinformation reach far, fast.
It would be interesting to see how many of these people use their platforms to be a beacon to their followers (rather than a beacon to attract followers).
It would also be interesting to see how much (or little) engagement many of these "influencers" actually have with their followers (and how that level of engagement relates to the growth or decay of their followings).
While I assume that the readers of this post aren't in the business of being "Influencers," Most of us recognize the value of influence – and getting more of it.
As a result, it is probably worth thinking about influence as an asset. And now is time to think strategically about how to grow and use that asset better.
Last week, ESPN televised a blow-out of Ohio's Bishop Sycamore high school football program by Florida's IMG Academy. The score was 58-0. But that has little to do with this story.
Why do you care, and why am I writing about this? Because the story is crazy – and Bishop Sycamore is now under investigation for fraud.
The supposed school in Colombus, Ohio, is not recognized by the state's athletic association … and the department of education doesn't list a school with that name. Despite that, they somehow scammed ESPN into scheduling the game.
Here are some of the troubling data-points.
The director of Bishop Sycamore claims the school is not a scam, and his son is in the program. On the other hand, the “school” currently doesn't even have a working website.
It's impressive that in this era of information access, a school could defraud the nation, not once, but twice.
I even heard that Cam Newton got picked up by Bishop Sycamore after getting dropped from the Patriots.
Not really … but this is an interesting story – and reflects how easy it is for “fake” things and get real coverage.
Here are some of the posts that caught my eye recently. Hope you find something interesting.
My mother watches the news religiously. To her credit, she watches a variety of sources and creates her own takeaways based on them. Regardless, there's a common theme in all the sources she watched – they focus on fear or shock-inducing stories with a negative bias. As you might guess, I hear it when I talk with her.
While I value being informed, I also value things that nourish or make you stronger (as opposed to things that make you weak or less hopeful).
Negativity Sells.
Sure, news sources throw in the occasional feel-good story as a pattern interrupt ... but their focus skews negative. History shows that stories about improvement or the things that work simply don't grab eyeballs, attention, or ratings consistently.
The reality is that negativity sells. If everything were great all the time, people wouldn't need to buy as many products, they wouldn't need to watch the news, and this cycle wouldn't continue.
It's worth acknowledging and understanding the perils our society is facing, but it's also worth focusing on the ways humanity is expanding and improving.
As a brief respite from the unending doom and gloom of mainstream media, Information Is Beautiful has a section of their site focused on "Beautiful News".
It's a collection of simple data visualizations for positive trends, it's updated daily, and can be sorted by topic.
Beautiful News via Information Is Beautiful
If you're looking for more "good news", here's a list of 10 sources focusing on good news.
Streaming services were big winners during the pandemic. While that wasn't surprising, their subscriber growth and usage surge are impressive.
VisualCapitalist put together an infographic highlighting the numbers.
via VisualCapitalist
I enjoyed the chart, and had a couple of different takeaways:
Interesting stuff and large numbers!
How will the world re-opening impact those numbers? How about 5 years from now? What do you think?
Will virtual reality and augmented reality start to impact these numbers?
With that much money and on the line, I expect this to remain an industry segment primed for innovation, growth ... and a few surprises.
Information is Power.
Consequently, your choice of information source heavily contributes to your perceptions, ideas, and worldview.
Coincidently, news sources are a lightning rod for vitriol and polemic.
I am still a little surprised by the abject hatred I hear expressed towards a particular news source by those who hold an opposing bias. This often leads to claims of fake news, delusion, and partisan press. Likewise, it is common to hear derision toward anyone who consumes that news source.
Perhaps the reality is that that most sources are flawed – and the goal should simply be to find information that sucks less?
It's to the point where if you watch the news, you're misinformed; and if you don't watch the news, you're uninformed. News sources aren't just reporting the news, they're creating opinions and arguments that become the news. And many don't care enough to think for themselves - or to extract the facts from the opinion.
Here's a chart that shows where news sources rank on various scales. You can click the image to go to an interactive version with more details.
via Ad Fontes Media
I once spent fifteen minutes in an argument about how you know whether the information in this chart is true. If you're curious about their methods, click here.
Distrust toward news agencies, big companies, the government, and basically anyone with a particularly large reach is the "new normal."
Perhaps even more dangerous is the amount of fake news and haphazard research shared on social media. Willful misrepresentations of complex issues are now a too common communication tactic now on both sides ... and the fair and unbiased consideration of issues suffers.
Social media spreads like wildfire, and by the time it has been debunked (or proven to be an oversimplification) the damage is done. People are convinced ... and some will never go beyond that.
The reality isn't as bleak. People agree on a lot more than they say they do. It is often easier to focus on "us" versus "them" rather than what we agree upon jointly. This is true on a global scale. We agree on a lot. Most Democrats aren't socialists, and most Republicans aren't fascists ... and the fact that our conversation has drifted there is intellectually lazy.
This idea that either side is trying to destroy the country is clearly untrue (OK, mostly untrue). There are loonies on the fringes of any group, but the average Democrat is not that unlike the average Republican. You don't have to agree with their opinions, but you should be able to trust that they want our country to succeed.
I don't know that we have a solution. But there is one common "fake news" fallacy I want to explain at least a little.
It's called the Motte and Bailey fallacy. It's named after a style of medieval castle prioritizing military defense.
Launceston Castle via Chris Shaw, CC BY-SA 2.0
On the left is a Motte, an artificial mound often topped with a stone structure, and on the right is a Bailey, the enclosed courtyard. The Motte serves to protect not only itself but also the Bailey.
As a form of argument, an arguer conflates two positions that share similarities. One of the positions is easy to defend (the motte) and the other is controversial (the bailey). The arguer advances the controversial position, but when challenged insists they're only advancing the moderate position. Upon retreating the arguer can claim that the bailey hasn't been refuted, or that the critic is unreasonable by equating an attack on the bailey with an attack on the motte.
It's a common method used by newscasters, politicians, and social media posters alike. And it's easy to get caught in it if you don't do your research.
As a society, we're fairly vulnerable to groupthink, advertisements, and confirmation bias.
We believe what we want to believe ... so it can be very hard to change a belief, even in the face of contrary evidence.
But, hopefully, in learning about these fallacies, and being aware, we do better.
I will caution that blind distrust is dangerous – because it feels like critical thought without forcing you to critically think.
Distrust is good ... but too much of a good thing is a bad thing.
Not everything is a conspiracy theory or a false flag.
Do research, give more credence to experts in a field - but don't blindly trust them either. How well do you think you're really thinking for yourself?
It's a complicated world, and it's only getting more complicated. But, hopefully, it encourages you to get outside your bubble and learn more about those you disagree with.
A-To-Z of The Internet Minute in 2021
As I get older, time seems to move faster ... but it's also true that as I get older, more is accomplished every minute.
Technology is a powerful force function. In fact, the amount of data in the digital universe effectively doubles every two years.
Every couple of years, I revisit a chart about how much data is generated every minute on the internet.
In reverse chronological order, here's 2018, 2015, and 2011.
Here's an excerpt from 2015 for some perspective:
Throughout its (pretty short) history, the internet has been arguably the most important battlefield for relevancy and innovation.
So, what does the internet look like in 2021?
DOMO via visualcapitalist
Looking at the list, we see new editions like Clubhouse and Strava. Partially due to the quarantine, you're still seeing an increase in digital cash transfers with tools like Venmo, an increase in e-commerce shops like Shopify, and an increase in (you guessed it) collaboration tools like Zoom or Microsoft Teams.
Just to pick out some of the key figures in the chart this year.
Before 2020, I already thought that big tech had a massive influence on our lives. Yet, somehow this past year has pushed their impact even higher.
One other thing this chart also helps put into perspective is the rapid rate of adoption. As you look at different year's charts, you can see how quickly apps have become part of the cultural zeitgeist.
How do you think these numbers will grow or change in 2022?
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